Social Media Marketing Strategy
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This document outlines a social media marketing strategy with the following key points: - The target market includes high net worth individuals in cities like London, New York, Dubai, and Beijing. - The strategy has four levels - awareness, consideration, conversion, and loyalty/advocacy - and will determine objectives, budgets, campaigns, and KPIs for each level. - The strategy will start by growing the brand, turning customers into advocates, and driving leads and sales through targeted social media campaigns.
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Social media channels can be used strategically for business, marketing, and communication. A social media strategy involves managing communities, improving customer service, managing online reputation, considering SEO, advertising, gaining insights, and communicating. It is important to understand audiences, measure impact, create guidelines and action plans, and maintain social profiles over time.
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KOBİ'lerin Deri ve Deri Ürünleri Sanayi Sektörü Üzerinden Çin Pazarı'na Giriş...
İTÜ Bitirme Projesi Sunumu. İTÜ İşletme Mühendisliği Bölümü tarafından birincilik derecesiyle ödüllendirilmiştir.
[English Note]
Turkish leather industry has a rising trend thanks to the quality of its leathers, close following the fashion in the world, having strong know-how about the production, environmentally friendly and quality production. Thus, it is exporting to existing markets is increasing with every passing year. However, making Turkish leather a brand and becoming one of the most important exporter countries are the main goals of Turkish leather and leather products exporters. Therefore, the need and search for new markets is increasing. Choosing the right target market has critical importance for leather industry firms. The aims of this thesis are to evaluate the market attractiveness of China market for Turkish leather and leather product exporter firms and suggest market entry strategies. In this thesis, for the first phase, the leather and leather product sector in the world, Turkey and China has been reviewed, and then China’s market characteristics have been evaluated. For the second phase, competitiveness, market attractiveness and market entry strategies have been examined. Finally, a mathematical model that measures market attractiveness has been established. In this model, China market has been evaluated in terms of market attractiveness by using AHP (Analytic Hierarchy Process) based decision tree model.
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Social Media Marketing Strategy
- 1. For Life Couches and Mentors Social Media Marketing
- 2. High Net Worth Induviduals (HNI) Target Market Owners of Expensive Watches/Properties/Cars/Private Jets/Yacths Students of Elite Colleges/Schools
- 3. Customer Location London New York Los Angeles Dubai Mumbai New Delhi Beijing Shangai Singapore
- 4. We have 4 main levels in social marketing strategy: Awareness, Consideration, Conversion, And Loyalty/Advocacy We are going to determine the objectives and budget, set up specialized campaings, target audiences, KPIs and content for each marketing level. Social Media Marketing Funnel
- 5. Firstly, We will use interest targeting options in Instagram and Facebook How to Determine Target Audience According to campaign resuts, we benefit from audience insights. We are going to segment the target audience like engaged customers, visitors, leads, loyal customers At the bottom of the funnel, we are going to create marketing/remarketing campaigns by specifying post/ad content to target loyal/engaged customers and current matching with social media channels customers which we have their contact information such as email/phone number
- 6. Audience Details in Social Media Channels - Ex: Awereness Level
- 7. 30 Million Universe: The number of people who we are planning to reach
- 8. The Strategy
- 9. The Strategy Grow the brand01 Turn customers into advocates 02 Drive Leads/Sales03 We are going to start with three business objectives
- 10. Ex: Lead Generation Campaign - Drive Leads/Sales Objective We create social media campaigns by directing the target audience to the form as per above in social media channels and sign up form in the website the customers to bring their information. We will measure the effectiveness according KPIs after the campaign launch and optimize the results by testing different content, creative, message, CTA and audience.
- 11. We achieved high lead and sales results by following current plan until now. So, please contact me for further actions.