For a growing number of arts organizations, the web has become a key communications channel -- not just for sharing information, but for cultivating relationships with visitors. To what degree does your website deliver on its full potential? Does its visual and architectural design help or hinder visitors? What does it currently do well, and what specifically could improve? In this interactive workshop, you\'ll learn how usability testing can help to answer these questions. Created by Rober Barlow-Busch for the 2008 Technology in the Arts: Canada Conference.
Avvo Lawyernomics: Website Best Practices Chad Henkel
Is your website driving traffic? Once people land on your website are they doing what you want them to? Are you able to convert that traffic into leads? In this session, Chad Henkel will speak on website design and optimization best practices. This includes the latest design, tools, tracking, reports, pitfalls, needed pages, and high ROI activities that will help attorneys grow their practice online.
How Prototyping Helps You Design a Better ProductUserZoom
Sarah Doody, a NYC based independent User Experience Designer, explains why we must prototype, the prototyping process, tips to prototype fast & furiously, how to use prototypes effectively in your product design process to improve clarity and collaboration with your team.
Delivering value through experimentation, from LAST Conference 2018 in MelbourneJulia Birks
Most organisations now understand why they need insights on customers’ needs and behaviours to drive customer-centred outcomes within agile teams. But many organisations struggle to convert insights from their quantitative and qualitative research into value that actually gets delivered to customers.
And whilst many organisations are employing researchers, and building agile teams, organisational behaviours—at a team level, and also at a leadership level—often get in the way of those teams converting insights into value, leaving teams feeling lost at sea.
But there are behaviours and principles that teams and leaders can put into practice to create an culture of effective experimentation based on insights. By being more human, we can enable our teams to deliver efficient value to customers, and even within the organisation itself.
Come with Julia Birks and Dave Calleja on a swashbuckling journey, as we show you how to navigate the oft-treacherous waters of organisational culture, to help your teams reach the mystical location we call Value Atoll.
Presentation given at the 2009 IA Summit by Dorelle Rabinowitz, UX manager at eBay. Its chock full of practical advice and stories on how to inspire your team to do great work.
The information in these slides was presented on Thursday, January 16, 2020 during FETC's 2020 Annual Conference in Miami, Florida Melissa Henning, Manager, K12 Education Content, The Source for Learning, Inc. The content in these slides shares 40 tools, tips, and tricks for using game-based learning in the elementary classroom. Game-based learning is an engaging and effective way to review, assess, and inspire. Discover tools that you can use to create your own games and some "ready to go" gaming treasures! All resources shared are FREE and device agnostic (available as an app and on a web browser). Every tool shared will work on any device and is perfect for the BYOD classroom! Learn about ready-to-go activities, time-savers, management ideas, and more.
Design studio: A team alignment secret weapon - Modev MVP ConferenceJohn Whalen
Design studio: A team alignment secret weapon - Modev MVP Conference
We all want the best user experience, but often other priorities get in the way: “Bob from Marketing wants it to…”, “The developers don’t like that approach...”, “That feature is a ‘nice to have’”.
What if you had a tool that can help folks sharpen their UX skills, get them prioritizing the users and their goals, and align everyone on a common vision that revolves around a great user experience?
This hands-on tutorial will walk you through a design studio and how it can be a great tool to align product owners, developers and UX teams on an approach that balances user and business needs. We’ll also show you how to conduct a “mini design studio” before an agile sprint.
You’ll gain hands-on experience with different aspects of running a design studio through individual and group exercises throughout the tutorial.
John Whalen (CEO at Brilliant Experience):
John Whalen has a PhD in Cognitive Science with over 15 years of User-Centered Design experience. He currently leads Brilliant Experience – a consultancy that supports intra- and entrepreneurs to ensure the success of mission-critical innovation projects by using our unique blend of user-centered design, psychology, design thinking and lean startup techniques.
John’s specialty is to provide businesses with competitive advantages using a mix of user research insights and expert knowledge of human vision, attention and memory. He has experience (and great stories to tell from) working with Fortune 500 clients in the ecommerce, financial, healthcare and government verticals. John’s currently focusing on helping large enterprises integrate brain science into agile, design thinking, and UCD projects.
Avvo Lawyernomics: Website Best Practices Chad Henkel
Is your website driving traffic? Once people land on your website are they doing what you want them to? Are you able to convert that traffic into leads? In this session, Chad Henkel will speak on website design and optimization best practices. This includes the latest design, tools, tracking, reports, pitfalls, needed pages, and high ROI activities that will help attorneys grow their practice online.
How Prototyping Helps You Design a Better ProductUserZoom
Sarah Doody, a NYC based independent User Experience Designer, explains why we must prototype, the prototyping process, tips to prototype fast & furiously, how to use prototypes effectively in your product design process to improve clarity and collaboration with your team.
Delivering value through experimentation, from LAST Conference 2018 in MelbourneJulia Birks
Most organisations now understand why they need insights on customers’ needs and behaviours to drive customer-centred outcomes within agile teams. But many organisations struggle to convert insights from their quantitative and qualitative research into value that actually gets delivered to customers.
And whilst many organisations are employing researchers, and building agile teams, organisational behaviours—at a team level, and also at a leadership level—often get in the way of those teams converting insights into value, leaving teams feeling lost at sea.
But there are behaviours and principles that teams and leaders can put into practice to create an culture of effective experimentation based on insights. By being more human, we can enable our teams to deliver efficient value to customers, and even within the organisation itself.
Come with Julia Birks and Dave Calleja on a swashbuckling journey, as we show you how to navigate the oft-treacherous waters of organisational culture, to help your teams reach the mystical location we call Value Atoll.
Presentation given at the 2009 IA Summit by Dorelle Rabinowitz, UX manager at eBay. Its chock full of practical advice and stories on how to inspire your team to do great work.
The information in these slides was presented on Thursday, January 16, 2020 during FETC's 2020 Annual Conference in Miami, Florida Melissa Henning, Manager, K12 Education Content, The Source for Learning, Inc. The content in these slides shares 40 tools, tips, and tricks for using game-based learning in the elementary classroom. Game-based learning is an engaging and effective way to review, assess, and inspire. Discover tools that you can use to create your own games and some "ready to go" gaming treasures! All resources shared are FREE and device agnostic (available as an app and on a web browser). Every tool shared will work on any device and is perfect for the BYOD classroom! Learn about ready-to-go activities, time-savers, management ideas, and more.
Design studio: A team alignment secret weapon - Modev MVP ConferenceJohn Whalen
Design studio: A team alignment secret weapon - Modev MVP Conference
We all want the best user experience, but often other priorities get in the way: “Bob from Marketing wants it to…”, “The developers don’t like that approach...”, “That feature is a ‘nice to have’”.
What if you had a tool that can help folks sharpen their UX skills, get them prioritizing the users and their goals, and align everyone on a common vision that revolves around a great user experience?
This hands-on tutorial will walk you through a design studio and how it can be a great tool to align product owners, developers and UX teams on an approach that balances user and business needs. We’ll also show you how to conduct a “mini design studio” before an agile sprint.
You’ll gain hands-on experience with different aspects of running a design studio through individual and group exercises throughout the tutorial.
John Whalen (CEO at Brilliant Experience):
John Whalen has a PhD in Cognitive Science with over 15 years of User-Centered Design experience. He currently leads Brilliant Experience – a consultancy that supports intra- and entrepreneurs to ensure the success of mission-critical innovation projects by using our unique blend of user-centered design, psychology, design thinking and lean startup techniques.
John’s specialty is to provide businesses with competitive advantages using a mix of user research insights and expert knowledge of human vision, attention and memory. He has experience (and great stories to tell from) working with Fortune 500 clients in the ecommerce, financial, healthcare and government verticals. John’s currently focusing on helping large enterprises integrate brain science into agile, design thinking, and UCD projects.
Design and development better togetherGregory Raiz
Many organizations have designers and developers but often these disciplines don't work well together. Great software comes from the communication of these two disciplines.
First 2 Forward is...
Two top creative directors. Five rounds of competition. One event that reveals the freshest, funniest, and freakin' coolest stuff from around the Web.
Join us the third Wednesday of every month to find out who's got the hottest links in Hong Kong.
First 2 Forward is a spin-off event of Web Wednesday, the No. 1 community for Asian Digerati. (http://www.webwednesday.asia)
First 2 Forward就是由城中兩位出色的創意總監,進行五個回合的激戰,誓要以最快速度,將網上最千奇百怪、搞鬼惹笑、怪誕瘋狂的網上資料公諸同好!
比賽將於每個月的第三個星期三舉行,想知道哪一位參加者能夠找到最多網上人氣連結?立即參加就可以!
Presented by Christine Mortensen at the July '09 Manifest company meeting to showcase our Online Social Engagement capabilities in order to better educate each other and our clients.
National Safe Place: Participating in Online ConversationsNational Safe Place
This session focuses on how to effectively "listen" to the online conversations about your organization and then actively engage in the discussion. We'll explore strategies on how to raise your organization's online profile by creating engaging content and also provide some tips on how you might begin promoting your agency's efforts through the Web using a limited budget.
Facilitated by Jason Falls, VP of Interactive and On-line Communications, Doe Anderson
Design and development better togetherGregory Raiz
Many organizations have designers and developers but often these disciplines don't work well together. Great software comes from the communication of these two disciplines.
First 2 Forward is...
Two top creative directors. Five rounds of competition. One event that reveals the freshest, funniest, and freakin' coolest stuff from around the Web.
Join us the third Wednesday of every month to find out who's got the hottest links in Hong Kong.
First 2 Forward is a spin-off event of Web Wednesday, the No. 1 community for Asian Digerati. (http://www.webwednesday.asia)
First 2 Forward就是由城中兩位出色的創意總監,進行五個回合的激戰,誓要以最快速度,將網上最千奇百怪、搞鬼惹笑、怪誕瘋狂的網上資料公諸同好!
比賽將於每個月的第三個星期三舉行,想知道哪一位參加者能夠找到最多網上人氣連結?立即參加就可以!
Presented by Christine Mortensen at the July '09 Manifest company meeting to showcase our Online Social Engagement capabilities in order to better educate each other and our clients.
National Safe Place: Participating in Online ConversationsNational Safe Place
This session focuses on how to effectively "listen" to the online conversations about your organization and then actively engage in the discussion. We'll explore strategies on how to raise your organization's online profile by creating engaging content and also provide some tips on how you might begin promoting your agency's efforts through the Web using a limited budget.
Facilitated by Jason Falls, VP of Interactive and On-line Communications, Doe Anderson
From SES Training in New York in March ’09. Two hour training seminar covering why a company might blog, how to form a corporate blog strategy, how to create a blogger outreach program and how to pitch.
Making a Path: Creating Opportunities to Document and Share Promising Strategies or Practices Across One State by Mary Fisher & Mary Jo Dare.
From the 2009 National Resource Center for Paraprofessionals Conference.
Similar to How to Improve Your Organization\'s Website Through Usability Testing (20)
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GIS in arts administration and fundraising:
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Session Overview
-------------------------------------------
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How to Improve Your Organization\'s Website Through Usability Testing
1. How to improve your organization’s website
through usability testing
Technology in the Arts Canada 2008 • Robert Barlow-Busch
Photo by srboisvert on Flickr
3. Today
Setting the stage
Planning a usability test
Conducting a usability test
Determining what you’ve learned
Goal: Prepare you to test your own website.
6. Usability testing in 21 words:
Observe people using your website
Identify issues…
By watching representative visitors…
Complete common tasks on your website.
Then fix the issues!
7. But why?
Make your website more useful to people.
Make your website more easy to use by people.
Make people want to visit — your website or your organization.
8. From informal, guerilla testing… …to the icing on the cake.
Photo by gorriti on Flickr Photo by chotda on Flickr
11. Whom should you select as participants?
People representative of your actual (or desired) visitors.
Not yourself.
Not your designer(s).
Not people in your organization.
13. Finding participants
Where to find them:
• A recruiting firm
• Your personal and professional network
• Current visitors (online or bricks ‘n mortar)
How to entice them:
• Don’t ask for help —offer them a fun opportunity!
• Provide incentives such as $$ or gift certificates
15. Roles on the testing team
Facilitator (mandatory)
• Interacts with the participant and runs the test.
Scribe (optional)
• Takes comprehensive notes.
Equipment jockey (optional)
• Sets up and monitors technology such as recording equipment.
Observer (optional)
• Quietly watches the test
• Usually a stakeholder from your organization.
16. Determining what to test
Option 1: Formulate tasks in advance
•
• Ensures you test specific parts of the website
• Appropriate when you know what people want to do on the site
Option 2: Interview participants and create ad-hoc tasks:
•
• Ensures you test the website for realistic activities
• Appropriate when you’d like to know what people want to do on
the site
17. Writing task instructions
Use the participant’s language.
Don’t inadvertently provide hints in your wording.
• “See if the museum has a guest policy for children’s strollers”
• “Find out if you’re allowed to bring a stroller to the museum”
Tasks can be very specific…
• “Can you visit the gallery this Saturday at 5:30 pm?”
…or rather general
• “Find out if this organization offers any services that interest you.”
18. What websites shall we test today?
Some ideas: Suggestions or volunteers?
• Technology in the Arts (.org) • Site should be of reasonable
• Royal Ontario Museum size/richness
• Waterloo Children’s Museum • Bonus: knowing business
• CBC Radio: Ideas goals so we can create tasks
• Canada Council for the Arts to test them
19. Exercise: Planning a usability test
1. Select a website to test.
2. Identify five tasks and write instructions for each.
21. A common schedule
Orientation: 15 minutes
•
Tasks:
• 1 hour
Debriefing: 15 minutes
•
TOTAL:
• 90 minutes
Photo by Mrs. Maze on Flickr
22. Orienting your participant
Explain the purpose of your test
•
• “You’ll be using our website today to help us figure out where it needs
improvement.”
• “We’re not testing you. You’re helping us test the product.”
Interview them to:
•
• Confirm they meet your recruiting criteria (expect surprises sometimes)
• Gather information for planning ad-hoc tasks
• Establish rapport
23. Facilitating the test
Ask participants to “think aloud” while they perform tasks
•
• Can be very helpful if you demonstrate first
Probe or prompt for their thoughts if necessary
•
• Does their body language reveal or suggest anything?
• “What’s going through your mind now…?”
Avoid showing approval or disapproval.
•
24. Testing with younger audiences
Plan on less hands-on testing time
• More time needed to put them at ease
• Kids can find it hard to focus for long periods
Invite parents to accompany them
• But advise parents not to influence them; seat
them out of sight?
Expect more requests for help
• “What do you think you’d do here?... Any
guesses?... How about one last try…?”
Make it a playful experience!
Photo by Hey Paul on Flickr
25. Taking notes
DO record observations: what you see and hear
• E.g., Suzie never scrolled down the page
DON’T record inferences: why you think something happened
• E.g., Suzie doesn’t like to scroll
Take note of “sound bites”
• “It’s like trying to drive a car with the dashboard ripped out!”
26. Debriefing
Probe for qualitative feelings about the website
• What are the two things you most liked about the site? Disliked?
Collect quantitative data if desired. E.g., On a scale of 1–5:
• How successful were you in accomplishing today’s tasks?
• How would you rate the site’s visual design?
• How confident did you feel about where you were in the site at all
times?
30. Exercise: Conducting a usability test
You have 15 minutes to conduct each test.
Tips for each role:
• Facilitator: Explain tasks, prompt to think aloud, deflect questions
• Scribe: Record positives, negatives, and good “sound bites”
• Participant: Do your best to role-play if you’re not the target audience
Rules:
• Do not be the participant if it’s your website
• When we switch, take on a role you haven’t tried yet
32. Identify the highs and lows
Review your notes from each test
•
• Catalog both usability issues and what went well
Look for patterns across all your tests
•
• Try “affinity diagramming”
Prioritize the issues:
•
• Showstopper: Participant couldn’t proceed
• Serious: Caused major confusion or loss of confidence
• Improvement: A minor annoyance
34. Report options
Do nothing!
List highlights in an email.
Write a document outlining the methodology, observations,
and results.
Create a multimedia extravaganza.
35. Exercise: Determining what you’ve learned
Form groups of people who were Scribes for each site.
Each of you provide 1 positive finding, 1 issue, and 1 sound bite.
As a group, make one recommendation for a high-impact fix.