The document discusses ways to improve respondent panels to keep up with increasing mobile usage. It recommends: 1) Making the panel accessible from any device by creating a responsive web interface. 2) Developing responsive questionnaires that can be completed on smartphones and tablets. 3) Creating a mobile app to conduct research in areas without internet access. 4) Better integrating Facebook to make logging in easier and use Facebook data. 5) Potentially offering self-service research capabilities to stay ahead of competitors.

1. HOW TO IMPROVE
RESPONDENT
PANELS
TomAS Pflanzer / nielsen admosphere
IN FIVE MINUTES

2. CZECHS ARE
MOBILE
2011 2012 2013 1/2014 8/2014
33%
37%
47%
51%
63% 66%
71%
4%
13%
28%
31%
35%
40%
2015 1/2016

3. It will be increasingly difficult to get respondents
into questionnaires on their computers. Response
rate will be affected and only the less active
respondents will stay in panel. More active
persons will go to competitive panels, or
completely leave.
Solutions exist, but it wants the strategic plan
and vision.
CZECHS ARE
MOBILE

4. RESPONSIVE
web
... must be the first step in the plan. So
allow respondents to access the panel
from any device. But then must follow ...

5. questionnaires
People want to answer our questions
when it suits them. Ideally if they are
waiting somewhere and they will use
smartphones or tablets. Therefore, it is
necessary to make responsive
questionnaires to be accessible from
any device. Of course you can’t use
all the features such as in a large PC
questionnaires. But we must do it
gradually. It's not rocket science, it's
"only" questionnaire. But what would
that mean specifically?
RESPONSIVE

6. ... Ideally create your own
responsive interface or choose
from existing responsive solutions
available on the market.
RESPONSIVE
questionnaires

7. MOBILE
APP
... the last step in this puzzle must be mobile
application, whose creation before the
previous actions does not make sense. This
App allows us to carry out researches in
areas without internet, consumer diaries or
fast free of charge adhoc queries on
respondents. It can also serve as a fast and
efficient connection with the respondents,
about which we will learn more thanks to ...

8. Better
facebook
which not only make itself logging easier,
but also allows us to use Facebook as an
additional data source.integration

9. SELF
SERVICE
And when we get the whole mutually
pretty interconnected, why in the last step,
not to offer self-service research? Limited
by size of questionnaires and other
parameters that could parasitised parent
market research agency. There is risk of
loss Omnibus and small studies after
planned entry of Google Consumer
Surveys to our market. Why then not to
overtake Google in this area?

10. CHANGES? …because otherwise we will miss the boat
Tech companies such as Google, SurveyMonkey,
Survio, Click4Survey even Kantar take mobility as
commonplace and they can focus on the next steps for
example - Automate the entire process (screening,
sampling, fieldwork, data processing, analysis and
reporting) and thus higher efficiency.
WHY DO THESE

11. HOW TO IMPROVE
RESPONDENT
PANELS
RESPONSIVE
web
RESPONSIVE
QUESTIONNAIRES
MOBILE
APP
BETTER FACEBOOK
INTEGRATION
SELF
SERVICE

12. Tomáš Pflanzer / nielsen admosphere
HOW TO IMPROVE
RESPONDENT
PANELS