This document discusses Snapchat usage in the Czech Republic. It shows that while Snapchat has a relatively low percentage of users in the Czech Republic compared to other social networks like Facebook, its popularity is growing rapidly among 15-24 year olds. It also highlights some key features of Snapchat like geofitlers, live stories, and discover content that make it popular for sharing private videos and experiences.

1. tom
HI, I’M

2. nielsen | ADMOSPHERE

3. @gizmax

4. SNAP!
CZECH

5. tried
WHo already
snapchat

6. realy bad UX
realy bad UX
realy bad UX

8. is life
SNAPCHAT

9. SNAPCHAT
is life

10. SNAPCHAT
isn’t about likes

11. is private
SNAPCHAT

12. Czech SNAP
10 %
20 %
30 %
40 %
May 2015 October 2015 March 2016
Snapchat 15+years
Snapchat 15-24 years

13. CZECHs ON
300.000+
SNAPCHAT

14. SNAPCHAT
FACEBOOK LONG STORY

15. FACEBOOK
ISN’T cool

16. CZECH SOCIAL
15+ years
20 %
40 %
60 %
80 %
Facebook Twitter Youtube Instagram Whatsapp Snapchat Periscope

17. 15-24 years
25 %
50 %
75 %
100 %
Facebook Twitter Youtube Instagram Whatsapp Snapchat Periscope
CZECH SOCIAL

18. VIDEO
VIEWS
VERTICAL

19. SNAPCHAT
GEOFILTERS

20. LIVE STORY
SNAPCHAT

21. DISCOVER
SNAPCHAT

22. SNAPCHAT
IS WORKING ON
algoritHM

23. NIELSEN
DIGITAL AD RATINGS

24. NIELSEN DIGITAL AD RATINGS
TO BECOME STANDARD
MEASUREMENT
OFFERING FOR

25. @gizmax
THX