Tom leads the digital research department at Gizmax. A survey found that 90% of 15-24 year olds in the Czech Republic know what a youtuber is. Youtubers have evolved from people who just watch videos to celebrities with large followings and their own original content. It is logical for brands to partner with popular youtubers in the Czech Republic like PewDiePie, ViralBrothers, GoGoMan, Teri Blitzen, and Jirka Král due to their ability to influence consumers.

2. hi,
i’m Tom

3. @gizmax
#digitalcz

4. i’m leading
the digital research
department

6. market research

7. why i’m here?

8. who is
youtuber?

9. 15-24 year-old know
who is youtuber
90%

10. and who is thus
youtuber?

11. 2009: someone who watches youtube videos

12. 2015: multichannel celebrity with a large base of fans and own content

13. 7.
first
old school
celeb is

14. 10,277,554,509
PewDiePie
channel views

15. 739,645,017
channel views

16. therefore, it’s logical
brand partnership with
youtubers

17. ViralBrothers, GoGoMan,
Teri Blitzen, Jirka Král, PewDiePie
Czechs know

18. youtubers
2
Czechs
know avg.

19. funny videos, parody, gaming,
lifestyle and cosmetics
they prefer
this content

21. would have purchased the product
on the recommendation
of youtuber
21%

22. 30%25-34 year-old

23. 30%

24. GetTheLouk
Gabrielle Hecl
Teri Blitzen
ViralBrothers
Hoggy
GoGoMan
Jirka Král Ati
19 %24 %24 %21 %17 %20 %
13 %
60 %52 %48 %
64 %
36 %
29 %20 %
21 %24 %28 %
36 %
43 %
54 %
60 %
87 %
yes no don't know
would you buy the product
recommended by this youtuber?

25. brands are trying, sometimes
clumsily

26. how it looks in
the czech republic?

27. how it looks in
the czech republic?

28. what are
youtubers like?

29. @gizmax
Tomas Pflanzer