In 2014, more users will access the web on mobile devices (smartphones + tablets) than with 'desktop' machines — we need to start considering mobile users not as A channel, but THE key channel in building a successful web campaign.
63. References
Slides 5-6
Strategy Analytics Handset Country Share Tracker, via International Business Times (Feb
2013) - http://goo.gl/LN3iH
Slides 10-11
Mobify Global Screen Size Diversity (Dec 2012) - http://goo.gl/evT2v
Slide 12
Strategy Analytics (Apr 2013) - http://goo.gl/ElUyL
Slide 13
2Q: Facebook reaches 1.15B Monthly Active Users (July 2014) - http://goo.gl/B4ZMjy
Slide 15
ComScore: Mobile will force desktop into its twilight in 2014 (Jun 2012) - http://goo.gl/
zfKsJ
Slides 17-20
Email Client Market Share (Sept 2013) - http://goo.gl/Q4bYiU
Slide 24
48% of E-mails are Opened on Mobile (Oct 2013) - http://goo.gl/p7gscU
Slide 25
Latitude, Next Gen Retail Study (Dec 2012) - http://goo.gl/2Tm7J
Slide 27
Google, The new multiscreen world (Aug 2012) - http://goo.gl/vbrEu