How To Grow Your Business and Beat The Pants Off Your Competitors With Video Marketing -Jace Vernon
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Presented at the Grow Your Business With Video event on July 20 2016 this is Jace Vernon's How To Grow Your Business and Beat The Pants Off Your Competitors With Video Marketing.
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Study your competitors and create a survey to compare, evaluate, and improve your own customer experience.
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Chapter 7 importance of good product knowledge
Having good product knowledge allows salespeople to confidently present and sell products to customers, build trust in the customer relationship, and ensure the right product matches the customer's needs by recommending suitable options and reducing returns. It also helps salespeople make better demonstrations, overcome objections, and provide good after-sales service.
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The document discusses how to build brand advocates by turning customers into loyal customers who actively promote the brand. It recommends never ignoring customer requests, developing ongoing relationships, focusing on customer interests and feedback, creating loyalty programs that reward repeat buyers, and giving customers ways to show off products which can generate word-of-mouth referrals.
Customer retention strategies
The document discusses strategies for delivering exceptional customer service. It emphasizes that attitude is critical, with a positive attitude leading to higher customer satisfaction and retention. It identifies the three most important customer service moments as: 1) dealing with angry or defensive customers, 2) dealing with customer complaints, and 3) service recovery when things go wrong. The key is to listen attentively, acknowledge customers' perspectives, sincerely apologize and resolve issues to the customer's satisfaction. Maintaining excellent customer service improves profitability by generating repeat business and positive word-of-mouth.
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Dominos recently changed their advertising strategy following an admission of flaws in their pizza. They created a new "Yes we did" campaign focusing on their improved pizza. The document proposes a "Yes we did...again" campaign where customers could submit videos to Dominos for a chance to meet the CEO and taste an "improved" pizza, showing Dominos is still listening to feedback. Social media like Facebook and Twitter would promote the campaign and help monitor its success.
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Study your competitors and create a survey to compare, evaluate, and improve your own customer experience.
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Customer satisfaction is a top-down approach that begins with a corporate philosophy of putting the customer first. It is a culture that permeates the entire organization, from managers to associates, with the goal of exceeding customer expectations. Achieving customer satisfaction is a team effort where all associates work together to ensure the number one priority is satisfying the customer through both technical aspects like clean stores and personal aspects like friendliness. While store policies must be followed, the goal of customer delight means giving customers the benefit of the doubt to avoid damaging the store's reputation in the community. Building relationships with customers through individual attention helps create loyal, satisfied customers.
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Leverage a great customer experience and loyal customers to build brand advocates through engagement, refer-a-friend programs, and social media.
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Chapter 7 importance of good product knowledge
Having good product knowledge allows salespeople to confidently present and sell products to customers, build trust in the customer relationship, and ensure the right product matches the customer's needs by recommending suitable options and reducing returns. It also helps salespeople make better demonstrations, overcome objections, and provide good after-sales service.
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The document discusses how a cement manufacturer effectively used online advertising to engage a potential customer. The ad addressed the customer's questions by providing informative videos on the company's YouTube channel. Without explicitly asking the customer to buy, the videos sold them on the brand by providing helpful content through owned media on the company's YouTube channel.
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Attraction marketing focuses on building trust and providing value to customers before attempting to make a sale. It works by helping customers solve problems, establishing expertise, and sharing knowledge for free. This builds connections and positions the business as a trusted source. Unlike pressure sales tactics, attraction marketing allows customers to naturally want to purchase without feeling sold. It is an effective way for internet businesses to stand out from competitors and develop long-term customer relationships.
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The seven steps to successful sales are: 1) Introduce yourself and listen to understand the customer's needs, 2) Explain why the offer is important to the customer, 3) Get confirmation on the solution and details, 4) Demonstrate credibility and why the customer can trust you, 5) Explain what needs to be done and the costs, 6) Schedule next steps such as follow ups, and 7) Periodically ask for the sale. A successful salesperson focuses on the customer's priorities and gains their involvement throughout the process.
fathi slide
The document discusses several aspects of marketing strategy and customer care. It provides tips for engaging customers through word-of-mouth marketing on social media platforms. It emphasizes understanding customer desires and offering exclusive access to build loyalty. The use of compelling language focused on immediacy can drive customers to take action. While visual content is important, language remains a powerful marketing tool. Developing a clear marketing strategy that identifies the best ways to reach customers and concentrate messaging will focus efforts and drive more sales. Excellent customer service through every customer interaction builds goodwill and increases the likelihood of repeat business.
Attraction Marketing Method
Attraction marketing uses psychology to attract customers rather than pressure them. It establishes trust and expertise by helping customers first before promoting products. People enjoy purchasing from those they like and who solve their problems. Using attraction marketing grows brands and attracts buyers by providing value without sales pressure, building long-term connections and repeat customers over time.
Online ads, marketing, content, how does altogether work?
The document discusses the author's experience seeing various online ads targeted to them over one day. They provide comments on each ad, noting whether they are familiar with the brand or product being advertised, and if they would be inclined to click the ad call-to-action button. Some ads are ignored due to lack of familiarity with the brand. Others, like ads from known brands Tata and Garmin, may be clicked if interested in the product. The author concludes that online ads can be an effective way for businesses to do initial outreach, but the best ads also provide helpful content that educates potential customers and addresses their questions without being overly sales-focused.
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This document discusses strategies for effective internet marketing of cup coffee makers. It recommends testing marketing approaches, providing useful original content to customers, including clear calls to action, placing strategic ads through platforms like AdSense, gaining customer trust with proven claims, obtaining real-time leads, encouraging positive messages about product benefits, and ensuring informative website pages. The goal is to speak effectively to potential customers and develop an internet marketing plan to improve business success.
2020 b2b - Selling in the crisis - Driving client urgency
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A compelling argument for prioritising marketing spend is therefore crucial if you and your clients are to come through these uncertain times in the strongest position possible.
In this webinar, we will explore:
What’s changed for your buyer and audience in this turbulent time
What works and doesn’t work in marketing right now
How to create a business case for your client to prioritise marketing now
Outcome: A business case to convince your client what to market and how to market their way through the crisis.
Watch here: https://www.crowdcast.io/e/driving-client-urgency
For more resources, click here: https://flumetraining.com/covid-19-response/
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The document provides tips and techniques for developing excellent selling skills. It discusses focusing on customer needs rather than just products, the 7 steps of a sale including planning, presentation, handling objections, and follow up. It also provides tips for successful prospecting including daily prospecting with focus, being prepared, using scripts, and setting appointments rather than selling over the phone. Objection handling techniques include using feel/felt/found and agreeing/adding/explaining. Tips for successful selling include making a good initial impression, helping customers meet needs, and being enthusiastic about products.
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The reason client’s invest in events is to connect with the audience in a way they aren’t able to through other platforms, until now. The way the audience is interacting and engaging with digital is going through a seismic shift and the impact clients can have has been exaggerated tenfold, creating an unparalleled channel to work with and influence your potential client base.
In this webinar, we will explore:
• The differences and parallels between events and digital
• The ‘why’ of a digital campaign
• Pivoting from events to digital: risk and opportunity
Outcome: An approach for positioning digital as an alternative to events
Speakers:
Raoul Monks, Founder & Director, Flume Sales Training - Fergus Gregory
Watch the actual webinar here: https://www.crowdcast.io/e/fsz06my9
www.flumetraining.com
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Our first CRM strategy is to hand out free water bottles, fans, and coupons at polo games to promote brand awareness among our target demographic. This is a simple way to promote the brand to existing customers at sporting events. However, using a generic water bottle risks people not being interested since it's not a popular name brand.
Our second CRM strategy is to offer existing customers free shipping to build trust and loyalty. This benefits customers by saving them money and time, while benefiting our business by encouraging more purchases and stronger customer loyalty.
Our social media contest strategy involves followers reposting photos on Instagram tagged with our hashtag for a chance to win a prize. This low-cost strategy could help grow
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The coronavirus pandemic is forcing sales teams to work remotely, but this isn’t the only challenge. Buyers lives are significantly impacted too, so the way your sales team sells needs to be very different.
In turn, the management and motivation of your sales teams is crucial and avoiding critical mistakes is imperative to ensure you come out the other side of this crisis as strongly as you possibly can.
In this webinar, we will explore:
What challenges working remotely creates for sales teams and for you
The biggest mistakes sales leaders can make in these unprecedented times
The rules and approaches to drive and engage your team
Outcome: A strong approach to leading sales teams in this challenging environment
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Why does a D2C manufacturing company distribute their videos by paid ads?
The document discusses how a cement manufacturer effectively used online advertising to engage a potential customer. The ad addressed the customer's questions by providing informative videos on the company's YouTube channel. Without explicitly asking the customer to buy, the videos sold them on the brand by providing helpful content through owned media on the company's YouTube channel.
Attraction Marketing Method
Attraction marketing focuses on building trust and providing value to customers before attempting to make a sale. It works by helping customers solve problems, establishing expertise, and sharing knowledge for free. This builds connections and positions the business as a trusted source. Unlike pressure sales tactics, attraction marketing allows customers to naturally want to purchase without feeling sold. It is an effective way for internet businesses to stand out from competitors and develop long-term customer relationships.
7 steps to successful sales
The seven steps to successful sales are: 1) Introduce yourself and listen to understand the customer's needs, 2) Explain why the offer is important to the customer, 3) Get confirmation on the solution and details, 4) Demonstrate credibility and why the customer can trust you, 5) Explain what needs to be done and the costs, 6) Schedule next steps such as follow ups, and 7) Periodically ask for the sale. A successful salesperson focuses on the customer's priorities and gains their involvement throughout the process.
fathi slide
The document discusses several aspects of marketing strategy and customer care. It provides tips for engaging customers through word-of-mouth marketing on social media platforms. It emphasizes understanding customer desires and offering exclusive access to build loyalty. The use of compelling language focused on immediacy can drive customers to take action. While visual content is important, language remains a powerful marketing tool. Developing a clear marketing strategy that identifies the best ways to reach customers and concentrate messaging will focus efforts and drive more sales. Excellent customer service through every customer interaction builds goodwill and increases the likelihood of repeat business.
Attraction Marketing Method
Attraction marketing uses psychology to attract customers rather than pressure them. It establishes trust and expertise by helping customers first before promoting products. People enjoy purchasing from those they like and who solve their problems. Using attraction marketing grows brands and attracts buyers by providing value without sales pressure, building long-term connections and repeat customers over time.
Online ads, marketing, content, how does altogether work?
The document discusses the author's experience seeing various online ads targeted to them over one day. They provide comments on each ad, noting whether they are familiar with the brand or product being advertised, and if they would be inclined to click the ad call-to-action button. Some ads are ignored due to lack of familiarity with the brand. Others, like ads from known brands Tata and Garmin, may be clicked if interested in the product. The author concludes that online ads can be an effective way for businesses to do initial outreach, but the best ads also provide helpful content that educates potential customers and addresses their questions without being overly sales-focused.
Cup coffee maker
This document discusses strategies for effective internet marketing of cup coffee makers. It recommends testing marketing approaches, providing useful original content to customers, including clear calls to action, placing strategic ads through platforms like AdSense, gaining customer trust with proven claims, obtaining real-time leads, encouraging positive messages about product benefits, and ensuring informative website pages. The goal is to speak effectively to potential customers and develop an internet marketing plan to improve business success.
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The media & events market continues to be hit hard by the Covid-19 crisis. Marketing budgets are being cut and remaining spend is being heavily scrutinised. It's harder than ever for your client to say ‘yes' to your solutions.
A compelling argument for prioritising marketing spend is therefore crucial if you and your clients are to come through these uncertain times in the strongest position possible.
In this webinar, we will explore:
What’s changed for your buyer and audience in this turbulent time
What works and doesn’t work in marketing right now
How to create a business case for your client to prioritise marketing now
Outcome: A business case to convince your client what to market and how to market their way through the crisis.
Watch here: https://www.crowdcast.io/e/driving-client-urgency
For more resources, click here: https://flumetraining.com/covid-19-response/
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This chapter discusses the importance of putting customers first. There are three key reasons to do so: 1) To keep customers loyal by prioritizing their needs and maintaining reliable customers. 2) To understand customers' needs and expectations by interacting with them. 3) To improve customer service by delivering effective support just in time. The chapter also provides tips for building strong customer relationships through killer emails, empathy, feedback, consistency, and more.
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The document provides tips and techniques for developing excellent selling skills. It discusses focusing on customer needs rather than just products, the 7 steps of a sale including planning, presentation, handling objections, and follow up. It also provides tips for successful prospecting including daily prospecting with focus, being prepared, using scripts, and setting appointments rather than selling over the phone. Objection handling techniques include using feel/felt/found and agreeing/adding/explaining. Tips for successful selling include making a good initial impression, helping customers meet needs, and being enthusiastic about products.
Advanced Professional Selling Skills
The document appears to be from a presentation by Tom Shay of Profits Plus Solutions about improving profits. Some key points discussed include that human shopping patterns remain consistent, there are 5 levels of selling from commodity to transforming a customer's lifestyle, nonverbal communication such as body language accounts for 55% of communication, and the importance of follow up and referrals for small businesses. The presentation provides tips and strategies for enhancing customer needs, experiences, and relationships to increase profits.
b2b sales - selling in the crisis - pivot to digital revenues
Overview
The reason client’s invest in events is to connect with the audience in a way they aren’t able to through other platforms, until now. The way the audience is interacting and engaging with digital is going through a seismic shift and the impact clients can have has been exaggerated tenfold, creating an unparalleled channel to work with and influence your potential client base.
In this webinar, we will explore:
• The differences and parallels between events and digital
• The ‘why’ of a digital campaign
• Pivoting from events to digital: risk and opportunity
Outcome: An approach for positioning digital as an alternative to events
Speakers:
Raoul Monks, Founder & Director, Flume Sales Training - Fergus Gregory
Watch the actual webinar here: https://www.crowdcast.io/e/fsz06my9
www.flumetraining.com
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B2B Sales is changing in the face of COVID-19 (Corona Virus). This webinar looks at how to work with clients and hints and tips and mistakes to avoid with actionable takeaways to help your sales teams to navigate these uncertain times.
www.flumetraining.com
Please subscribe like and share
Final Project GROUP
Our first CRM strategy is to hand out free water bottles, fans, and coupons at polo games to promote brand awareness among our target demographic. This is a simple way to promote the brand to existing customers at sporting events. However, using a generic water bottle risks people not being interested since it's not a popular name brand.
Our second CRM strategy is to offer existing customers free shipping to build trust and loyalty. This benefits customers by saving them money and time, while benefiting our business by encouraging more purchases and stronger customer loyalty.
Our social media contest strategy involves followers reposting photos on Instagram tagged with our hashtag for a chance to win a prize. This low-cost strategy could help grow
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Overview
The coronavirus pandemic is forcing sales teams to work remotely, but this isn’t the only challenge. Buyers lives are significantly impacted too, so the way your sales team sells needs to be very different.
In turn, the management and motivation of your sales teams is crucial and avoiding critical mistakes is imperative to ensure you come out the other side of this crisis as strongly as you possibly can.
In this webinar, we will explore:
What challenges working remotely creates for sales teams and for you
The biggest mistakes sales leaders can make in these unprecedented times
The rules and approaches to drive and engage your team
Outcome: A strong approach to leading sales teams in this challenging environment
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Find out how to do it effectively with our presentation, where you're going to read about Top 10 Tips on Engagement Marketing.
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Why does a D2C manufacturing company distribute their videos by paid ads?
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2020 b2b - Selling in the crisis - Driving client urgency
2020 b2b - Selling in the crisis - Driving client urgency
b2b sales - selling in the crisis - pivot to digital revenues
b2b sales - selling in the crisis - pivot to digital revenues
B2B - selling in the crisis - Flume Sales Training - Corona. - Covid 19
B2B - selling in the crisis - Flume Sales Training - Corona. - Covid 19
2020 b2b -Selling in the crisis - Leading remote sales teams - Covid 19
2020 b2b -Selling in the crisis - Leading remote sales teams - Covid 19
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Part of the webinar series: DIGITAL MARKETING TIPS FOR THE NEW (OR OLD!) BUSINESS OWNER 2021 - PART II
See more at https://www.financialpoise.com/webinars/
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The document discusses viral marketing and using video marketing through sites like YouTube. It provides examples of successful viral video campaigns like Blendtec's "Will it Blend" videos. These videos focused on demonstrating the product and solving customer problems in an entertaining way. As a result, Blendtec saw a 4x increase in home blender sales that month. The document also discusses using YouTube to promote brands through creating channels, choosing relevant categories and tags, and engaging the community. It provides homework on analyzing a company's video marketing campaign on factors like how it helps the brand and whether it reaches new or existing customers.
Video marketing blogs
The document discusses video marketing blogs and tips for video marketing. It provides a list of 25 video marketing blogs that cover topics like video creation, video marketing strategies, YouTube marketing, and going viral. It then provides 6 tips for effective video marketing, such as writing attention-grabbing titles, including calls to action with your website URL, and embedding videos on your own website to drive traffic. The overall document serves as a resource for learning about and improving video marketing techniques.
Socialize: Monetizing Social Media - Grant Crowell
This document discusses social video marketing. It begins by asking 7 questions about social video marketing, including what it is, why to do it, who is doing it, and how to measure success. It then discusses whether a company is ready for social video marketing and how they should approach it. Finally, it provides some resources for social video marketing, including platforms, articles on Facebook, Twitter and LinkedIn video marketing, and the ReelSEO website for additional information.
How to Create Facebook Video Ads
If you are serious about leaving no stones unturned in your marketing, you’ve got to take a shot at every opportunity that comes your way.
Facebook video Ads are a new but powerful tool that you can use to reach out to your prospects in an engaging way.
The following are the things you need to know or do to create killer video ads:
1. PLAN YOUR VIDEO AD
2. CREATE YOUR FACEBOOK VIDEO
3. TECHNIQUES TO CREATE EFFECTIVE FACEBOOK VIDEO ADS
4. LEARN & MAKE IT BETTER
Facebook video marketing harbors a lot of potential for your business. You’re leaving a lot of money on the table if you’re not making use of Facebook video ads to boost your brand and products!
Video Vigilante : Rank No.1 on YouTube and Google
In this eBook, you will discover the topics about getting started with video, what works for marketing, some beginning steps, what about your audience, what about length and mistakes to avoid.
Video Economy.pdf
Introducing video economy Discover the Secrets to using YouTube Snapchat and Other Video
Platforms to reach a wider audience. Inside this Ebook, you will discover the topics about why
is sharing video content so popular social media and video marketing get younger customer
by using snapchat why you shouldn't ignore instagram using video for describing and reviewing
your products why your business needs a YouTube channel encouraging video sharing and
so much more.
Similar to How To Grow Your Business and Beat The Pants Off Your Competitors With Video Marketing -Jace Vernon (20)
Socialize: Monetizing Social Media - Grant Crowell
Socialize: Monetizing Social Media - Grant Crowell
More from Utah Digital Marketing Collective
Utah DMC Presents: PPC Night - February 2020
This document provides a summary of Navah Hopkins' presentation at the Utah Digital Marketing Collective on unlocking ROI from any budget. The presentation covered:
1) Questions to ask clients to establish a performance baseline, such as which parts of the business are most valuable and if leads are equal.
2) Common causes of poor performance related to inadequate budgets, including wasted spend, budgets not aligned with campaign structures, and losing impression share to rank.
3) Strategies for getting the most out of an existing budget, including adjusting bids and targets, prioritizing high-value areas, and exploring alternative platforms like Bing.
4) Signs an account is performing well and winning, and questions
Utah DMC Presents: All About Agencies - January 2020
This document summarizes the welcome and agenda for the January 15, 2020 Utah Digital Marketing Collective event. It introduces Darin Berntson as the president of the board and lists the other board members. The agenda includes announcements from two presenters, Jesse Semchuck and Jeff Allen, as well as a Q&A session with both presenters. The document provides details on upcoming events, membership benefits and how to get involved in the Utah DMC community through their Slack channel or by using the #UTAHDMC hashtag. It also lists sponsorship opportunities and thanks attendees for joining.
Utah DMC Presents: Video Marketing in a Multi-Platform Era - December 2019
Utah DMC Presents: Video Marketing in a Multi-Platform Era - December 2019Utah Digital Marketing Collective
Utah DMC Presents: Video Marketing in a Multi-Platform Era - December 2019 - Featuring Stephen Water and Travis ChambersUtah DMC Presents: Paid Media in a B2B World - November 2019
The document summarizes the agenda and activities for a Utah Digital Marketing Collective (UTAHDMC) event on November 20, 2019. It includes:
- Welcome messages from the UTAHDMC President and board members.
- The event agenda which features presentations from Emma Franks and Andrea Cruz, as well as a Q&A session.
- Announcements about upcoming events, membership benefits, jobs, and opportunities to network and get involved in the UTAHDMC community.
Utah DMC Presents: Let's Talk eCommerce - October 2019
The document summarizes two presentations given at a Utah Digital Marketing Collective event on October 16, 2019. The first presentation by Adam Bridegan of Rhone discussed strategies for Black Friday 2019, emphasizing the need to be proactive rather than reactive. He suggested exploring new advertising channels, optimizing websites, investing in video, and continuously testing campaigns. The second presentation by Pierson Krass of Lunar Solar Group addressed how to succeed with digital advertising as costs rise. He stressed the importance of continuous testing, bringing new content into campaigns frequently, and using data to make decisions.
Utah DMC Presents: PPC Night - September 2019
This document summarizes a presentation given to the Utah Digital Marketing Collective (#UTAHDMC) on September 18, 2019. The presentation included two speakers:
Duane Brown discussed how to create high-converting landing pages by connecting the page to the brand, understanding that people are not rational decision makers, conducting customer research, writing effective copy, and designing the layout.
Frederick Vallaeys then spoke about how automation and machine learning are changing pay-per-click (PPC) marketing. He argued that humans will still play important roles as "PPC doctors" to prevent bad interactions, "PPC pilots" to monitor automations, and "PPC teachers" to provide business
The Most Valuable Impression on the Web (Instagram Stories)
Cory Henke
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
The only constant in our industry is change, and what I have seen change more than anything is our consumption of media specifically on mobile within platforms. In our session, we will explore organic and paid strategies as well as case studies via PowerBI dashboards custom-built for the Utah DMC. Moreover, we will take a look at creative, primarily vertical and similar to previous presentations we will compare, contrast, and evaluate data insights that uncover a story about human behavior.
Session takeaways:
Organic & Paid Instagram Strategies & Implementation
The value of data analysis and dashboard visualization
A deeper understanding of the value of Instagram and capability for building a brand
Audience development & retargeting strategies
Facebook- Cracking the Code
Dennis Yu
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
Double your remarketing conversion rates, turn Facebook into your PR machine, make your company look way bigger than it is, get your way effortlessly in that customer service problem, get the job you want, or drive awareness of a new product.
You don't have to be a programmer, have a big budget, or have a lot of marketing experience. This is about using the "dollar a day" technique to make Facebook work for you. Also known as the "influence the influencer" or "Inception" approach, these 6 phases are evergreen, meaning you can let them run forever.
In this session, we will share examples of applying these techniques and the strategy behind them.
How to Build an Effective Facebook Funnel
Susan Wenograd
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
When someone discovers a new method to reach an audience, everyone starts doing the same thing and oversaturates the audience. We should not be pounding the bottom of the funnel with the hard sell. We have to change what we have been doing in the past.
Learn how to approach creating effective Facebook ad funnels. This session will be filled with actionable content that will help you change what you've been doing for the better.
THE VISUAL SALE: How to Embrace the Visual Revolution and Create a Culture o...
THE VISUAL SALE: How to Embrace the Visual Revolution and Create a Culture o...Utah Digital Marketing Collective
Marcus Sheridan
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
Studies have shown that by the year 2019, 80% of all content consumed online will be video-based content. With such a dramatic trend, what is your business or organization doing to not only meet the demands of today's buyer but to also stay ahead of the marketplace and be prepared for what is next? In this action-packed keynote, Marcus Sheridan will show powerful stories of how B2B and B2C companies are using video to not only build their brand but significantly drive sales and marketing revenue in the process. Sheridan will also discuss exactly how any organization, regardless of size, can develop its own culture of video and experience incredible results.
See what type of video content does and does not move the needle in terms of sales and revenue.
Discover how to integrate video into the sales process to improve closing rates while decreasing sales cycles.
Learn how to set up an in-house "media company" and engage your team in the process.
And much, much more!Why influencers suck and how to work with them and not pay a dime
This document discusses influencer marketing and how building real relationships with trusted customers can be more effective than simply paying influencers. While reach does not equal influence, influencers can act as media channels if brands empower real customers to promote their brand and support them even when that strategy does not scale. The key is developing personal relationships with consumers who are emotionally invested in the brand rather than solely financial relationships with influencers.
Welcome to The Golden Age of Competitive Research
Robert Brady
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
Go beyond SpyFu/SEMrush/iSpionage with your competitive research. This session will specifically discuss the following:
Using scripts to pull Auction Insights data automatically from Google Ads, graph it & help you easily identify major shifts in competitor behavior
Getting into competitors’ best audiences so they basically gift wrap their best stuff and send it to you
Researching your competitors Facebook advertising efforts to keep your social game on point
Tapping into the new Bing Competition tab
Level up your competitive research by attending this session.
The Future of Digital Marketing: It's Not What You Think
This document summarizes Neil Patel's presentation on the future of digital marketing. Some key points include:
1) Marketing is becoming omni-channel, with different channels providing varying returns on investment. User metrics and branding will become more important than search engine rankings.
2) Personalization, such as chat and product tours, can significantly increase conversions rather than traditional tactics like popups.
3) To succeed, marketers need to continuously learn from the best in the industry through mentorship and by analyzing what high performing competitors are doing.
PPC Lead Generation Strategies for Quantity, Quality, and Revenue
Michelle Morgan
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
Lead generation presents different challenges than Ecommerce. The sale isn’t made in an instant on a website. We have to offer, show, and then deliver on value through a sometimes lengthy buyer journey, all while competing for our audience’s attention against distractions and competitors and also making sure they’re a good fit for our customer base. In this session, we take a step away from the keyword and bidding strategies and focus on the parts of lead generation campaigns that can help drive higher lead counts, better quality leads, and propel users through to customer.
Everything I Needed To Know About Marketing I Learned Playing Dungeons & Dragons
Everything I Needed To Know About Marketing I Learned Playing Dungeons & DragonsUtah Digital Marketing Collective
Ian Lurie
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
Marketing. Dungeons & Dragons. They aren’t that different. Seriously: Follow Ian on this quick romp through the world of role-playing games and how they teach you to be a better marketer.
Session Takeaways:
What a “niche” really looks like
Basic marketing math (what’s a click worth?)
Why return on time invested is the most important marketing metric
The best thing about marketingHow Machine Learning is Changing the Landscape of Search, Discovery and Engag...
How Machine Learning is Changing the Landscape of Search, Discovery and Engag...Utah Digital Marketing Collective
Duane Forrester
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
How Machine Learning is Changing the Landscape of Search, Discovery and Engagement
Today’s consumers have more choices than ever and are less brand loyal than at any point in history. We’ll examine pivotal inflection points driven by consumers that influence search and data discovery. These directly affect what search engines rank and show in results, so you need to know what you can control and influence. Data about your business, products, and services remains one key area under-explored by most businesses, and digital knowledge management is proving to have a deep impact on consumer engagement, revenue, and business success.A Crash Course in Location Marketing
Drew Breunig
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
Have you ever wished you could target audiences using their behaviors in the real world, the same way you might retarget based on the websites they visit or the content they view? With location intelligence you can do exactly that. In 30 minutes we'll make a complex subject simple as we take a whirlwind tour of location data -- how it's made, how it's processed, and how it's used -- so you can start using it in your marketing tomorrow.
Session Takeaways:
Learn how a phone figures out where it is and how that data is shared
Understand what location data can and can't do, so you can decide if it's relevant to your needs
See how marketers are using location data today to increase the relevancy of their campaigns
Discovery how you can leverage this data tomorrow
How A Remarkable Customer Experience Can Be Your Best Marketing
Dan Gingiss
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
In this fun and engaging session, you will learn why there’s no such thing as an “offline” experience anymore, simple and inexpensive ways that companies can improve customer experience to create raving fans, and why your customers crave 1-to-1 engagement – especially in social media. You’ll see dozens of real-life examples of companies using customer experience to make the brand lovers louder than the haters, and you’ll leave inspired to do the same for your own customers.
Utah DMC Presents: SEO Night - July 2019
For our June 2019 event, Search Social & Attribution, we had two fantastic speakers.
Dale Nguyen presented: Developing a Data-Driven Link Building Strategy Using Google, Competitor, & Industry Insights
Francois Goube presented: What I learned from crawling 10 billions of Pages and analyzing 5 Trillions of log lines.
For full recaps of this and past events, head on over to utahdmc.org
Utah DMC Presents: Search Social & Attribution - June 2019
This document provides an agenda and notes for a Utah Digital Marketing Collective event. It includes announcements for upcoming events, a list of attendees checking in, and details of the evening's agenda. The agenda includes presentations from Mark Irvine on making search and social advertising work better together, and Simon Poulton on understanding the incremental impact of digital marketing through attribution modeling. There are also announcements about membership benefits, sponsorship opportunities, and jobs posted to the Utah DMC job board. The event is aimed at sharing knowledge and networking among digital marketing professionals in Utah.
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Utah DMC Presents: All About Agencies - January 2020
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Utah DMC Presents: Video Marketing in a Multi-Platform Era - December 2019
Utah DMC Presents: Paid Media in a B2B World - November 2019
Utah DMC Presents: Paid Media in a B2B World - November 2019
Utah DMC Presents: Let's Talk eCommerce - October 2019
Utah DMC Presents: Let's Talk eCommerce - October 2019
The Most Valuable Impression on the Web (Instagram Stories)
The Most Valuable Impression on the Web (Instagram Stories)
THE VISUAL SALE: How to Embrace the Visual Revolution and Create a Culture o...
THE VISUAL SALE: How to Embrace the Visual Revolution and Create a Culture o...
Why influencers suck and how to work with them and not pay a dime
Why influencers suck and how to work with them and not pay a dime
The Future of Digital Marketing: It's Not What You Think
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PPC Lead Generation Strategies for Quantity, Quality, and Revenue
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Everything I Needed To Know About Marketing I Learned Playing Dungeons & Dragons
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How Machine Learning is Changing the Landscape of Search, Discovery and Engag...
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Utah DMC Presents: Search Social & Attribution - June 2019
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TAM AdEx-Quarterly Report on Television Advertising_2024.pdf
According to the report, there was a 4% decrease in television advertising volumes compared to the same period in 2023, indicating shifts in advertising strategies or market dynamics.
一比一原版澳洲纽卡斯尔大学毕业证（UoN学位证）如何办理
原件一模一样【微信：WP101A】【澳洲纽卡斯尔大学毕业证（UoN学位证）成绩单】【微信：WP101A】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：WP101A】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：WP101A】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份【微信：WP101A】
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
Social Samosa's #30Under30 Guidebook.pdf
With nominations for Social Samosa's #30Under30 now open, here's a guidebook to help you discover every detail of our flagship initiative.
一比一原版英国南安普顿大学毕业证（Soton学位证）如何办理
原件一模一样【微信：WP101A】【英国南安普顿大学毕业证（Soton学位证）学位证）成绩单】【微信：WP101A】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：WP101A】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：WP101A】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份【微信：WP101A】
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
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一比一原版(uts毕业证书)悉尼科技大学毕业证如何办理
原版一模一样【微信：741003700 】【(uts毕业证书)悉尼科技大学毕业证成绩单】【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
办理(uts毕业证书)悉尼科技大学毕业证【微信：741003700 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理(uts毕业证书)悉尼科技大学毕业证【微信：741003700 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理(uts毕业证书)悉尼科技大学毕业证【微信：741003700 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
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How To Grow Your Business and Beat The Pants Off Your Competitors With Video Marketing -Jace Vernon
- 1. Video Marketing It’s About Leads-Sales- Growth-Customers _____________________
- 2. Who Is Jace Vernon (my story) 2
- 3. The Goal: Inspire you to go do something that will change your business
- 4. Why Video? With video you get to show them what you do and why you do it. GET TO TELL YOUR STORY
- 6. If you Can’t Link Video Marketing To Leads, Sales, Customers and Revenue…Your Doing It all Wrong
- 7. What Makes A Good Video?
- 8. 4 Steps To Video Domination Video Ranking Ads Retargeting Repeat
- 9. You want to communicate with an audience that suffers from ADHD. You have five seconds to hook their interest. and 30 seconds until they decide they’re done with you. How do you do it? 1. Video
- 13. 2. Ranking Title, Description, Tags Links
- 16. Main Channel
- 18. Little Backlink Hack 1. Create A Playlist 2. Create A Dummy Channel (Don’t Cut Corners. Links, Art, Verify etc.) 3. While Logged Into Your Dummy Channel Open A New Tab 4. Find Playlist you have created 5. Save The Playlist
- 19. 3. Ads
- 20. Different Video Ads 1. Facebook Ads 2. Instagram Ads 3. YouTube Ads 4. Gmail Video ADs 5. Video Remarketing Ads
- 27. Keywords 1. Use The YouTube Search Option To Start 2. In-Display Video 3. “Use Quotes To Start” 4. Watch It Closely
- 28. Placement 1. Manually Find Videos (the yellow line) 2. Use YouTube Suggestions 3. Find Competitor Videos 4. Watch Out For Popular Videos (taylor swift, wheels on the bus)
- 29. Remarketing
- 31. GMAIL VIDEO ADS I love them…You Will Too Watch My Tutorials
- 32. “We are happy with the results with our YouTube ads. We are now seeing about 1 inbound lead per day. ($5 budget) EDWIN
- 33. Putting It All Together Creep Marketing 101 1. Create Your Video 2. Find Your Audience (exported LinkedIn Contacts) 3. Created The Ads (custom and played on 4. Send Them To A Landing Page 5. Run Video Remarking and Display Remarking Campaign To them
- 34. 4. Test, Learn, Repeat Time for Questions
- 35. Text Email to 801-592-1026 For Slides and Guides Thanks For Listening