embedding the code they provide. This
This document provides guidance for creating an effective blog. It discusses focusing the blog on a specific audience such as those in a particular industry. It recommends writing posts that are 400-600 words, using short sentences, headings, and visual elements. The document provides tips for generating post ideas, writing with personality, properly citing sources, blog etiquette, using keywords optimized for search engines, and incorporating multimedia content. The overall goal is to create a blog that readers will find engaging, informative and easy to read.
Blog Planning: Using Content Trending And Social Analytics To Overcome Corpo...Beyond
Finding sufficient inspiration to fuel a daily, weekly or even monthly blog post can prove a struggle – and choosing a subject that will also attract traffic is an even tougher call. Here are some simple tips for planning a content schedule that will take the headache out of blogging.
This document discusses blogs, including their history, types, purposes, benefits, and how to create one. Blogs originated in the 1990s and have grown tremendously in popularity. They can be personal, business, news or topic-focused. Creating a blog allows one to share information, reflections, and interact with others. It can help writing skills, knowledge, research, reputation and income. Setting up a blog involves getting a platform, customizing it, writing posts and adding files.
My Target Magazine webinar presentation about getting started in (or getting better at) blogging. Includes an updated version of my Blog DNA framework.
This document summarizes steps for creating an information market through conducting market research. It discusses analyzing demand and competitors, using keyword tools to explore topics, and shaping content by brainstorming keywords, analyzing search volume and competitor ads. Next steps covered include workshops on developing an editorial framework, designing an SEO-friendly site structure, and operations for writing, links, and measurement. The goal is to understand the information market and build a site that ranks well in search engines.
This is an introductory presentation on blogging for business.
Learn what blogging is and how it can help grow your business. Discover what to blog about, how to craft a good blog post, and how to measure your success.
Presented by Drew Becker of Convey Media Group and Stephen Peacock of Peacock Creative Services to the Fuquay-Varina Chamber of Commerce June, 2012.
The document discusses how the media product uses and develops conventions of real media.
It analyzes the front cover, masthead, main image, sell line, contents page, editorial page, advertisement page, billboard, and website in terms of their conformity to and challenging of conventions.
For each element, it identifies the specific conventions used, examines examples from existing media, and explains how some conventions were developed or challenged in the new media product.
Blog Planning: Using Content Trending And Social Analytics To Overcome Corpo...Beyond
Finding sufficient inspiration to fuel a daily, weekly or even monthly blog post can prove a struggle – and choosing a subject that will also attract traffic is an even tougher call. Here are some simple tips for planning a content schedule that will take the headache out of blogging.
This document discusses blogs, including their history, types, purposes, benefits, and how to create one. Blogs originated in the 1990s and have grown tremendously in popularity. They can be personal, business, news or topic-focused. Creating a blog allows one to share information, reflections, and interact with others. It can help writing skills, knowledge, research, reputation and income. Setting up a blog involves getting a platform, customizing it, writing posts and adding files.
My Target Magazine webinar presentation about getting started in (or getting better at) blogging. Includes an updated version of my Blog DNA framework.
This document summarizes steps for creating an information market through conducting market research. It discusses analyzing demand and competitors, using keyword tools to explore topics, and shaping content by brainstorming keywords, analyzing search volume and competitor ads. Next steps covered include workshops on developing an editorial framework, designing an SEO-friendly site structure, and operations for writing, links, and measurement. The goal is to understand the information market and build a site that ranks well in search engines.
This is an introductory presentation on blogging for business.
Learn what blogging is and how it can help grow your business. Discover what to blog about, how to craft a good blog post, and how to measure your success.
Presented by Drew Becker of Convey Media Group and Stephen Peacock of Peacock Creative Services to the Fuquay-Varina Chamber of Commerce June, 2012.
The document discusses how the media product uses and develops conventions of real media.
It analyzes the front cover, masthead, main image, sell line, contents page, editorial page, advertisement page, billboard, and website in terms of their conformity to and challenging of conventions.
For each element, it identifies the specific conventions used, examines examples from existing media, and explains how some conventions were developed or challenged in the new media product.
The document summarizes an experiment conducted by four students to determine the fastest route by public transportation from their starting location at Pless Hall to Times Square. Katie had the fastest recorded time of 21.18 minutes by taking the A/C/E trains. However, the data collection had some issues. Upon returning, Frances and Sherene discovered that taking the N or R trains was actually the fastest route, as it only took them 13 minutes from Times Square to near their starting location at NYU. For future experiments, the students concluded they should practice routes, have better strategic planning and data collection.
Water is a polar molecule due to its uneven electron distribution between the oxygen and hydrogen atoms. This gives water special properties, including cohesion where water molecules stick to each other, and adhesion where water sticks to other surfaces. Water's polarity allows it to dissolve many other polar substances and gives it a high heat capacity and density maximum at 4°C. Soaps act as detergents by having both hydrophilic and hydrophobic regions that allow the soap to dissolve oils and dirt particles in water.
Students learned lab procedures to clean water with everyday materials and wrote their own procedures, gaining problem solving skills. They learned about the global water crisis and felt compelled to educate others, showing their newfound scientific literacy and advocacy for clean water access worldwide.
The Woman in the Roman Society. Ideal - Law - Practice
Unit 2-3: A true Roman woman – a true woman? An ideal or a revolutionary factor? Lucretia – Virginia – Cornelia – Cleopatra – Messalina – Agrippina – Theodora and Elagabalus. Literary topos and reality
Carbon War Room - CCW Shipping Case Studydschwa238
This is a case study of the Shipping Industry through the lens of the Creating Climate Wealth Summit - as prepared by the Carbon War Room.
www.carbonwarroom.com
Distribution management concluding session revisedReejo Samuel
Lean thinking refers to the elimination of waste in all aspects of a business to enrich value from the customer perspective. It identifies nine types of waste, including overproduction and waiting, and promotes practices like small-batch production, rapid changeovers, lean product and facility design. The goal is to reduce total cost across the supply chain.
This document discusses improving Spanish I instruction across multiple schools. Key points:
1. Teachers will map the Spanish I curriculum using lesson records to ensure consistency. They will visit other schools' classes.
2. Common course expectations and grade configurations will be established. The same textbook will be used.
3. Data shows attendance impacts success. Heritage speakers and students with IEPs sometimes struggle. Retakes and co-teaching models will be considered.
4. Next steps are to streamline the curriculum, differentiate for continuing/terminal students, and develop common assessments to ensure all students receive the same class.
This document discusses Christianity's views on women and marriage based on passages from the Bible and writings of early Christian thinkers. It presents passages from Paul's letters that establish the hierarchy of man over woman. It also discusses views from other early Christian writers like Tertullian, who believed women should dress modestly as a sign of repentance, and Augustine, who argued that while some men in the Bible had multiple wives to promote larger families, it was never acceptable for women to have multiple husbands under Christian doctrine. The document examines early Christian teachings around the roles and appearance of women in the church and within marriage.
1. Verginius was distraught after Appius Claudius claimed his daughter was actually a slave and not a free citizen. When permission was granted, he took his daughter and her nurse aside and plunged a butcher's knife into her breast, saying this was the only way he could vindicate her freedom.
2. Verginius then looked toward Appius and vowed to devote his head to the infernal gods with his daughter's blood. There was an outcry as Verginius brandished the knife to clear a path through the crowd while protected by sympathizers.
3. Icilius and Numitorius displayed the girl's lifeless body to the people to deplore Appius'
This document contains a review of a lab on beaks of finches and Darwin's theory of natural selection. It discusses how different beak sizes allowed finches to access different food sources on the Galapagos Islands. Offspring of better adapted parents were more likely to inherit advantageous traits that increased chances of survival and reproduction. The lab involved using different tools to simulate beak shapes trying to access different seeds. Data was more accurate when multiple trials were averaged. All finches shared a common ancestor which is why they have similarities.
Thank you for donating and sponsoring the 2nd Annual Give Drugs the Boot Luncheon that was held on November 3rd, 2016. This year we the Community Champion Award was given to The Honorable Leticia Van de Putte.
Este manual proporciona instrucciones para configurar y usar Alfresco Labs. Explica cómo instalar y ejecutar Tomcat, ingresar a Alfresco Labs e iniciar sesión. Luego describe la configuración del sistema de usuarios y grupos, categorías, importación y exportación. Finalmente, cubre el uso de las funciones de gestión de contenido de Alfresco Labs como añadir contenido y crear espacios.
5th Annual Pars for Prevention Charity Golf TournamentSACADA
All funds raised from the Pars for Prevention Golf Tournament support the ongoing need to educate children and adults to live healthy, drug-free lifestyles.
Golfers had the opportunity to play on the 18-hole championship Blackjack Course, while taking in the spectacular views and enter contest to win fabulous prizes.
The San Antonio Council on Alcohol and Drug Abuse, (SACADA) was founded in 1957, by a small group of influential citizens whose lives had been affected by the disease of alcoholism.
1) The document provides 7 best practices for writing engaging and SEO-friendly blog posts, including being mindful of artificial intelligence, sharing real-life experiences, conducting niche research, adding value by answering burning questions, maintaining proper blog post structure, writing in short sentences and paragraphs, and finding the right balance of SEO optimization.
2) It explains that blog posts should be crafted to appeal to both human readers seeking engaging content and search engines aiming to understand relevancy through techniques like keyword optimization, unique content, and internal linking.
3) By following the outlined best practices, bloggers can generate content that ranks highly and drives organic traffic from search engines while also keeping readers interested from beginning to end.
This document discusses blogging as both a hobby and business tool. It outlines reasons to start a business blog, including connecting with customers and potentially increasing sales. Platform options for hosting a blog are presented, including Blogger, WordPress, and Tumblr. Guidance is provided on writing blog posts, such as developing an outline, writing an engaging title, and including a call to action. The importance of planning blog content in advance is also emphasized.
The document provides an introduction to blogging, including what a blog is, why one should blog, blogging basics, and tips for writing a successful blog. It discusses that a blog is a website with posts displayed in reverse chronological order. Blogging helps establish credibility, provides value to customers, and allows one to position themselves as a subject matter expert. The document outlines best practices for blogging, such as being original, consistent, and professional. It also discusses different types of blog posts, including curated, how-to, list-based, and newsjacking posts. Finally, it provides guidance on blog structure, optimization, and includes an exercise to help the reader write their first blog post.
How to Blog your way to Increased Constituent Engagement and Fundraising4Good.org
The #1 reason people don't give is because they aren't asked. The #1 reason people aren't ready to be asked is because they don't know enough about you, aren't engaged enough with you, and just don't keep you top of mind. A blog can help you change all that. Learn why yesterday's website is today's blog, and steps to take to turn your blog into a powerful constituent engagement tool.
This document provides guidance for researchers interested in starting an academic blog. It discusses defining blog purposes and audiences, choosing a platform, styles of writing, embedding multimedia, publicizing the blog, measuring success, and addressing concerns. Key recommendations include starting small with a defined audience, varying post types, using an engaging conversational tone, and networking by following other blogs and platforms. The goal is to make blogging a useful exercise that disseminates work beyond one's research community.
This document provides guidance on evaluating blogs in 8 steps. The first step is to ask questions to understand the context and purpose of the blog. Key questions include: what is the blog's purpose and intended audience? What type of content will it feature and how often will it be updated? Understanding the goals and workflow for creating and maintaining the blog will help with the evaluation.
The document summarizes an experiment conducted by four students to determine the fastest route by public transportation from their starting location at Pless Hall to Times Square. Katie had the fastest recorded time of 21.18 minutes by taking the A/C/E trains. However, the data collection had some issues. Upon returning, Frances and Sherene discovered that taking the N or R trains was actually the fastest route, as it only took them 13 minutes from Times Square to near their starting location at NYU. For future experiments, the students concluded they should practice routes, have better strategic planning and data collection.
Water is a polar molecule due to its uneven electron distribution between the oxygen and hydrogen atoms. This gives water special properties, including cohesion where water molecules stick to each other, and adhesion where water sticks to other surfaces. Water's polarity allows it to dissolve many other polar substances and gives it a high heat capacity and density maximum at 4°C. Soaps act as detergents by having both hydrophilic and hydrophobic regions that allow the soap to dissolve oils and dirt particles in water.
Students learned lab procedures to clean water with everyday materials and wrote their own procedures, gaining problem solving skills. They learned about the global water crisis and felt compelled to educate others, showing their newfound scientific literacy and advocacy for clean water access worldwide.
The Woman in the Roman Society. Ideal - Law - Practice
Unit 2-3: A true Roman woman – a true woman? An ideal or a revolutionary factor? Lucretia – Virginia – Cornelia – Cleopatra – Messalina – Agrippina – Theodora and Elagabalus. Literary topos and reality
Carbon War Room - CCW Shipping Case Studydschwa238
This is a case study of the Shipping Industry through the lens of the Creating Climate Wealth Summit - as prepared by the Carbon War Room.
www.carbonwarroom.com
Distribution management concluding session revisedReejo Samuel
Lean thinking refers to the elimination of waste in all aspects of a business to enrich value from the customer perspective. It identifies nine types of waste, including overproduction and waiting, and promotes practices like small-batch production, rapid changeovers, lean product and facility design. The goal is to reduce total cost across the supply chain.
This document discusses improving Spanish I instruction across multiple schools. Key points:
1. Teachers will map the Spanish I curriculum using lesson records to ensure consistency. They will visit other schools' classes.
2. Common course expectations and grade configurations will be established. The same textbook will be used.
3. Data shows attendance impacts success. Heritage speakers and students with IEPs sometimes struggle. Retakes and co-teaching models will be considered.
4. Next steps are to streamline the curriculum, differentiate for continuing/terminal students, and develop common assessments to ensure all students receive the same class.
This document discusses Christianity's views on women and marriage based on passages from the Bible and writings of early Christian thinkers. It presents passages from Paul's letters that establish the hierarchy of man over woman. It also discusses views from other early Christian writers like Tertullian, who believed women should dress modestly as a sign of repentance, and Augustine, who argued that while some men in the Bible had multiple wives to promote larger families, it was never acceptable for women to have multiple husbands under Christian doctrine. The document examines early Christian teachings around the roles and appearance of women in the church and within marriage.
1. Verginius was distraught after Appius Claudius claimed his daughter was actually a slave and not a free citizen. When permission was granted, he took his daughter and her nurse aside and plunged a butcher's knife into her breast, saying this was the only way he could vindicate her freedom.
2. Verginius then looked toward Appius and vowed to devote his head to the infernal gods with his daughter's blood. There was an outcry as Verginius brandished the knife to clear a path through the crowd while protected by sympathizers.
3. Icilius and Numitorius displayed the girl's lifeless body to the people to deplore Appius'
This document contains a review of a lab on beaks of finches and Darwin's theory of natural selection. It discusses how different beak sizes allowed finches to access different food sources on the Galapagos Islands. Offspring of better adapted parents were more likely to inherit advantageous traits that increased chances of survival and reproduction. The lab involved using different tools to simulate beak shapes trying to access different seeds. Data was more accurate when multiple trials were averaged. All finches shared a common ancestor which is why they have similarities.
Thank you for donating and sponsoring the 2nd Annual Give Drugs the Boot Luncheon that was held on November 3rd, 2016. This year we the Community Champion Award was given to The Honorable Leticia Van de Putte.
Este manual proporciona instrucciones para configurar y usar Alfresco Labs. Explica cómo instalar y ejecutar Tomcat, ingresar a Alfresco Labs e iniciar sesión. Luego describe la configuración del sistema de usuarios y grupos, categorías, importación y exportación. Finalmente, cubre el uso de las funciones de gestión de contenido de Alfresco Labs como añadir contenido y crear espacios.
5th Annual Pars for Prevention Charity Golf TournamentSACADA
All funds raised from the Pars for Prevention Golf Tournament support the ongoing need to educate children and adults to live healthy, drug-free lifestyles.
Golfers had the opportunity to play on the 18-hole championship Blackjack Course, while taking in the spectacular views and enter contest to win fabulous prizes.
The San Antonio Council on Alcohol and Drug Abuse, (SACADA) was founded in 1957, by a small group of influential citizens whose lives had been affected by the disease of alcoholism.
1) The document provides 7 best practices for writing engaging and SEO-friendly blog posts, including being mindful of artificial intelligence, sharing real-life experiences, conducting niche research, adding value by answering burning questions, maintaining proper blog post structure, writing in short sentences and paragraphs, and finding the right balance of SEO optimization.
2) It explains that blog posts should be crafted to appeal to both human readers seeking engaging content and search engines aiming to understand relevancy through techniques like keyword optimization, unique content, and internal linking.
3) By following the outlined best practices, bloggers can generate content that ranks highly and drives organic traffic from search engines while also keeping readers interested from beginning to end.
This document discusses blogging as both a hobby and business tool. It outlines reasons to start a business blog, including connecting with customers and potentially increasing sales. Platform options for hosting a blog are presented, including Blogger, WordPress, and Tumblr. Guidance is provided on writing blog posts, such as developing an outline, writing an engaging title, and including a call to action. The importance of planning blog content in advance is also emphasized.
The document provides an introduction to blogging, including what a blog is, why one should blog, blogging basics, and tips for writing a successful blog. It discusses that a blog is a website with posts displayed in reverse chronological order. Blogging helps establish credibility, provides value to customers, and allows one to position themselves as a subject matter expert. The document outlines best practices for blogging, such as being original, consistent, and professional. It also discusses different types of blog posts, including curated, how-to, list-based, and newsjacking posts. Finally, it provides guidance on blog structure, optimization, and includes an exercise to help the reader write their first blog post.
How to Blog your way to Increased Constituent Engagement and Fundraising4Good.org
The #1 reason people don't give is because they aren't asked. The #1 reason people aren't ready to be asked is because they don't know enough about you, aren't engaged enough with you, and just don't keep you top of mind. A blog can help you change all that. Learn why yesterday's website is today's blog, and steps to take to turn your blog into a powerful constituent engagement tool.
This document provides guidance for researchers interested in starting an academic blog. It discusses defining blog purposes and audiences, choosing a platform, styles of writing, embedding multimedia, publicizing the blog, measuring success, and addressing concerns. Key recommendations include starting small with a defined audience, varying post types, using an engaging conversational tone, and networking by following other blogs and platforms. The goal is to make blogging a useful exercise that disseminates work beyond one's research community.
This document provides guidance on evaluating blogs in 8 steps. The first step is to ask questions to understand the context and purpose of the blog. Key questions include: what is the blog's purpose and intended audience? What type of content will it feature and how often will it be updated? Understanding the goals and workflow for creating and maintaining the blog will help with the evaluation.
This slideshare will share some simple tips on why you should blog, how to start blogging for business, the types of blogging and finding good content to keep your blog interesting.
This is my 1st SEO presentation on how to Guest Post in a sustainable way in 2014.
It comes in the wake of Matt Cutts' announcement of adding low quality guest posting as a Link Scheme in the Google Quality Guidelines and warning of a future penalty for websites abusing this tactic.
In my presentation I talk about the original purpose of guest posting and provide a sustainable, healthy approach to use it as part of a comprehensive content marketing strategy.
This involves:
1.Changing the mindset and how we talk about guest posting
2.Setting strategic goals for guest blogging campaigns
3.Finding relevant publications
4.Pitching the right way - with examples of low budget PR tactics to create interesting content
5.Building and maintaining real partnerships with publishers
Nevertheless, I also included the SEO benefits for committing to these efforts, such as mentions, co-citations and co-occurrences.
Hope you find it useful. If you have questions please drop me an email!
How guest posts are the new guest postsLumea SEO PPC
This document discusses the evolution of guest posting and provides tips for an effective guest posting strategy. It notes that guest posting was originally meant to share expert opinions and gain credit, but is now often abused through mass submission of keyword-rich links. The document recommends changing one's mindset to see guest posts as editorial contributions rather than just links. It also advises setting strategic goals, finding relevant publications to pitch quality content to, building partnerships, and focusing on audience and branding over exact match anchor text. Sustainable guest posting is positioned as a source of links, exposure, and traffic when done right.
Webinar: Should a blog be a part of your marketing plan?Sonnhalter
Sonnhalter drew from its blogging experiences and developed a list of questions to help manufacturers decide if a blog is the right choice for their organization and gives them advice on how to get started in the world of blogging. John Sonnhalter and Rachel Kerstetter present the questions that need answered before starting a blog and give advice for integrating a blog into your marketing plan.
Building Your Brand wth Blogging Nov 2012Penney Fox
Building Your Brand with Blogging discusses how to start and grow a successful blog to build your brand. It recommends choosing between free blogging platforms like Blogger or hosting your own blog with WordPress, then creating a content calendar and writing schedule. The document provides tips for writing engaging blog posts and growing your audience through online and offline promotions like commenting on other blogs, social media sharing, and events. The overall goal is to use blogging to expand your online presence, engage customers, and establish yourself as a thought leader in your industry or field.
This document discusses analytics for blogs and tips for increasing blog traffic. It provides definitions for key analytics terms like unique visitors, page views, and bounce rate. It recommends measuring blog growth over time, tracking referrals, and determining popular content using analytics. Tips for increasing traffic include writing good content, branding, engaging comments, and offline/online marketing through forums, comments on other blogs, social media, and causes. The most important tip is to listen to readers and give them what they want.
This document provides an overview of business blogging and how to get started. It discusses what a blog is, popular blogging platforms like WordPress and HubSpot, and how blogging can support business goals at each stage of the customer journey. The document also provides tips on how to write great blog posts, including components like titles, images, and calls-to-action. Additionally, it discusses where to find blog post ideas and additional resources for business blogging.
Blogging can provide several benefits to companies including building team mentality, helping employees stay knowledgeable, becoming a trusted resource, increasing website traffic and business metrics, and being cost effective. However, some companies resist blogging due to concerns that it takes away from other duties, a desire for extensive review and approval of posts, legal review requirements, ensuring all topics are sufficiently covered, and consistency in brand voice and style. Setting an editorial calendar, style guide, internal linking strategy, and pre-approving topics can help address these concerns.
77% of internet users read blogs. Internet users in the US spend 3X more time on blogs than they do on email. Celebrity bloggers in India earn between $20,000 and $30,000 a month. Do you want yourself to be on the top blogger's list? Then go and check out the above slide.
The document provides tips for beginner bloggers to write effective blog posts. It recommends choosing compelling topics based on trends and audience interests. Bloggers should thoroughly research topics by reading other articles and understand what questions their audience has. Understanding the target audience is also important to engage readers. Outlines should be used to organize blog posts and map out a structure. Catchy titles, introductions, and calls to action can help hook readers and encourage interaction. Images, links, and proofreading can enhance content. Performance should be tracked using analytics to assess topics and optimize posts over time.
Blogging 101 - Presentation on how to build and manage a successful content w...Robert Scales
Blogging 101 - From "what is a blog?" to "how to write original content" and user engagement, this presentation covers the basic information you'll need to start your own dynamic content publishing website (Blog).
LinkedIn allows users to publish blog posts directly on their profile. These posts reach the user's network and can help strengthen their professional brand. The document provides tips for getting started with LinkedIn blogging, including writing about your expertise, keeping content professional, using catchy headlines and images, and optimizing posts for maximum reach and engagement. Regular blogging and sharing posts is encouraged to actively engage with connections on the platform.
The Department of Veteran Affairs (VA) invited Taylor Paschal, Knowledge & Information Management Consultant at Enterprise Knowledge, to speak at a Knowledge Management Lunch and Learn hosted on June 12, 2024. All Office of Administration staff were invited to attend and received professional development credit for participating in the voluntary event.
The objectives of the Lunch and Learn presentation were to:
- Review what KM ‘is’ and ‘isn’t’
- Understand the value of KM and the benefits of engaging
- Define and reflect on your “what’s in it for me?”
- Share actionable ways you can participate in Knowledge - - Capture & Transfer
Essentials of Automations: Exploring Attributes & Automation ParametersSafe Software
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
Discover the Unseen: Tailored Recommendation of Unwatched ContentScyllaDB
The session shares how JioCinema approaches ""watch discounting."" This capability ensures that if a user watched a certain amount of a show/movie, the platform no longer recommends that particular content to the user. Flawless operation of this feature promotes the discover of new content, improving the overall user experience.
JioCinema is an Indian over-the-top media streaming service owned by Viacom18.
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
Getting the Most Out of ScyllaDB Monitoring: ShareChat's TipsScyllaDB
ScyllaDB monitoring provides a lot of useful information. But sometimes it’s not easy to find the root of the problem if something is wrong or even estimate the remaining capacity by the load on the cluster. This talk shares our team's practical tips on: 1) How to find the root of the problem by metrics if ScyllaDB is slow 2) How to interpret the load and plan capacity for the future 3) Compaction strategies and how to choose the right one 4) Important metrics which aren’t available in the default monitoring setup.
QR Secure: A Hybrid Approach Using Machine Learning and Security Validation F...AlexanderRichford
QR Secure: A Hybrid Approach Using Machine Learning and Security Validation Functions to Prevent Interaction with Malicious QR Codes.
Aim of the Study: The goal of this research was to develop a robust hybrid approach for identifying malicious and insecure URLs derived from QR codes, ensuring safe interactions.
This is achieved through:
Machine Learning Model: Predicts the likelihood of a URL being malicious.
Security Validation Functions: Ensures the derived URL has a valid certificate and proper URL format.
This innovative blend of technology aims to enhance cybersecurity measures and protect users from potential threats hidden within QR codes 🖥 🔒
This study was my first introduction to using ML which has shown me the immense potential of ML in creating more secure digital environments!
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving
Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!
"What does it really mean for your system to be available, or how to define w...Fwdays
We will talk about system monitoring from a few different angles. We will start by covering the basics, then discuss SLOs, how to define them, and why understanding the business well is crucial for success in this exercise.
Session 1 - Intro to Robotic Process Automation.pdfUiPathCommunity
👉 Check out our full 'Africa Series - Automation Student Developers (EN)' page to register for the full program:
https://bit.ly/Automation_Student_Kickstart
In this session, we shall introduce you to the world of automation, the UiPath Platform, and guide you on how to install and setup UiPath Studio on your Windows PC.
📕 Detailed agenda:
What is RPA? Benefits of RPA?
RPA Applications
The UiPath End-to-End Automation Platform
UiPath Studio CE Installation and Setup
💻 Extra training through UiPath Academy:
Introduction to Automation
UiPath Business Automation Platform
Explore automation development with UiPath Studio
👉 Register here for our upcoming Session 2 on June 20: Introduction to UiPath Studio Fundamentals: https://community.uipath.com/events/details/uipath-lagos-presents-session-2-introduction-to-uipath-studio-fundamentals/
Lee Barnes - Path to Becoming an Effective Test Automation Engineer.pdfleebarnesutopia
So… you want to become a Test Automation Engineer (or hire and develop one)? While there’s quite a bit of information available about important technical and tool skills to master, there’s not enough discussion around the path to becoming an effective Test Automation Engineer that knows how to add VALUE. In my experience this had led to a proliferation of engineers who are proficient with tools and building frameworks but have skill and knowledge gaps, especially in software testing, that reduce the value they deliver with test automation.
In this talk, Lee will share his lessons learned from over 30 years of working with, and mentoring, hundreds of Test Automation Engineers. Whether you’re looking to get started in test automation or just want to improve your trade, this talk will give you a solid foundation and roadmap for ensuring your test automation efforts continuously add value. This talk is equally valuable for both aspiring Test Automation Engineers and those managing them! All attendees will take away a set of key foundational knowledge and a high-level learning path for leveling up test automation skills and ensuring they add value to their organizations.
AppSec PNW: Android and iOS Application Security with MobSFAjin Abraham
Mobile Security Framework - MobSF is a free and open source automated mobile application security testing environment designed to help security engineers, researchers, developers, and penetration testers to identify security vulnerabilities, malicious behaviours and privacy concerns in mobile applications using static and dynamic analysis. It supports all the popular mobile application binaries and source code formats built for Android and iOS devices. In addition to automated security assessment, it also offers an interactive testing environment to build and execute scenario based test/fuzz cases against the application.
This talk covers:
Using MobSF for static analysis of mobile applications.
Interactive dynamic security assessment of Android and iOS applications.
Solving Mobile app CTF challenges.
Reverse engineering and runtime analysis of Mobile malware.
How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.
QA or the Highway - Component Testing: Bridging the gap between frontend appl...zjhamm304
These are the slides for the presentation, "Component Testing: Bridging the gap between frontend applications" that was presented at QA or the Highway 2024 in Columbus, OH by Zachary Hamm.
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
3. Included in this guide, you will
find the following sections:
ƒƒ
Intro
• Audience Focus
• Why Blog?
• What It Takes to Succeed
ƒƒ
Writing for Your Blog
• Content Inspiration
• Writing with Personality
• Being Reader-Friendly
• Steps for a Proper Citation
• Blog Etiquette
• Keywords and Search Engines
• Sound, Video and Multimedia
ƒƒ
Expanding Your Readership
• Comments
• Promoting Your New Blog
The User Guide for Blog Authors was developed by Michelle Golden of Golden Practices, Inc.
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4. Intro
Blogs are distinctly structured websites that contain short,
conversational-style articles called “posts.” Each post is housed
on a separate URL that is date and time stamped and can be
commented on by readers.
Blogs are a holy grail of marketing for CPAs Successful blogs have differing tones, styles
in their ability to underscore their author’s and posting frequencies, but one thing the
expertise, convey the author’s personality most successful blogs have in common is that
to begin building a relationship and they’re written for specific audiences. Defined
simultaneously draw relevant website audiences are better for the author because
traffic to the expert. you discuss any topic that your audience will
care about without being limited to just tax or
Enthusiasm is requisite—boring blogs often are accounting issues. This not only makes for a
the result of authors lacking passion about their more interesting blog for the subscribers, but
subject matter. Boring blogs don’t get read. the niche-specific aspect of these blogs helps
This is why the task of blogging cannot simply the author stand out as an expert in his or
be “assigned” to your best subject-matter her field.
expert—it must be written by someone driven
from within to do so. As an author, you won’t
always be inspired to write. It will come and
go. Do it when you feel inspired, but also look
for ways to feel inspiration (see related tips)
more often.
This guide is particularly detailed with very
specific steps, tips and visuals to aid the
individual/firm developing a blog to get an
intermediate usage level.
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5. Audience Focus By targeting the right common interest group, Industry focus is
Industry focus is ideal, but targeting other you can find a built-in cheering section. You
can be cross-referenced by existing and future
ideal, but targeting
sorts of common interest groups also can be
effective. Generally, the more focused your organizations catering to the same group. other sorts of
audience, the better. For example, consider You can tap into their readership through common interest
audiences that are geographic or with specific comments and trackbacks that you initiate.
groups also can be
interests or lifestyles. Plus there’s endless “fodder” for your postings
with just a little bit of reading. Finally, the effective. Generally,
If you’re pursuing a service-focused blog, clearer you are about your audience and their the more focused
needs, the easier it is to assure your content
ask yourself: “Who’d subscribe to a continuous your audience,
feed of information about cost segregation remains relevant to readers.
studies, or general tax issues?” A business
the better.
owner or another CPA? Probably the latter.
To hold a business owner’s interest (and your
own), you’re better off not writing about tax
or cost segregations studies 100% of the time.
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6. Why Blog? tools whereas print or e-publications
ƒƒJournalists use bloggers as sources because “dead-end” in paper piles or electronic folders.
they’re easy to find and follow. Blogs make
journalists’ jobs easier, so professionals with ƒƒPeople would rather buy from those they
blogs get more mentions and quotes than know, trust and like. Similar to the way you
To learn more about non-bloggers. “get to know” a newspaper columnist you
RSS and how to read regularly—your blog also is a
ƒƒSearching your own content—blogs are a relationship accelerant.
subscribe to and
great way to archive your intellectual capital
read RSS feeds, ƒƒBusy people receive your content one article
for future reference such as forwarding to a
click here. prospect after a meeting. or post at a time, so it’s more likely to be read
than a longer, multiarticle publication.
ƒƒDelivered posts keep you in front of the
minds of people. RSS feeds (identified with ƒƒBeing highly visible, blogs can quickly
the orange symbol) “push” your content establish a CPA as an expert in a
to subscribers. particular field.
ƒƒBlogs are a durable asset. Living on the web, ƒƒBlogs humanize the CPA and make him or
they remain searchable, in-bound marketing her more approachable.
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7. What It Takes to Succeed ƒƒFeature a good blogroll—list of related Budget 1-4 hours
ƒƒAuthors who are passionate about blogs—your audience will appreciate.
per week for
their topics.
ƒƒReaders tend to make great bloggers; researching, writing,
ƒƒWriting interesting posts on a regular basis. bloggers tend to become better readers. reading comments,
reading other’s blogs
ƒƒBeing part of the community—reading and Budget 1-4 hours per week for researching, and replying to
interacting with others online. writing, reading comments, reading other’s
blogs and replying to comments. This is for
comments.
ƒƒBuilding readership and a blog following a frequency of two posts per week—an
(aka “subscriber base”). adequate pace to build blog traffic.
ƒƒKnowing your audience and remaining
true to them and their interests.
Paul Neiffer, a Washington state CPA who launched FarmCPAToday, was
invited to be a regular columnist for Top Producers magazine, a leading national
publication in the agriculture industry, and made an Ag-related TV appearance
within his first year of blogging. He’s gained new business from farmers in
Hawaii and Louisiana, among others—all as a direct result of blogging.
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8. Writing for Your Blog
Reading is the Blog posts are bite-sized snippets of information—think of them
best source of as a single email answering a single question. Just as you’d write
inspiration, whether to a client, your email would address a certain issue and will
it’s books, news, be specific to their unique circumstances. Blog posts can be
trade publications very specific.
or Twitter. Set up a
feed reader (such as Content Inspiration ƒƒWhat information already is readily
Imagining what to write about week after week available to them (to help you determine
Google Reader) and
is the greatest concern of most blog authors. what information gaps you could fill)?
subscribe to blogs to
watch client industry 1. Scan your sent-items in your email 4. Need something to inspire you when
trends, technical because you’ve probably answered you’re stuck?
updates and other questions for people. Sanitize the email
by stripping out real names and identifiers ƒƒWhat are you currently working on? How
business news. might it be relevant to your audience?
and add a sentence or two at the beginning
for context.
ƒƒWhat do you worry about on behalf of
2. Find a consistent place to record random your audience?
ideas that arise as you go about your
daily routine. ƒƒ you were a fly on the wall within the
If
organization of your reader, what would
3. Reading is the best source of inspiration, you be observing that they should
whether it’s books, news, trade publications know about?
or Twitter. Set up a feed reader (such as
Google Reader) and subscribe to blogs ƒƒWhat inspired you to go into your
to watch client industry trends, technical practice? Or what do you love most about
updates and other business news. For other what you do?
things to follow, consider your audience(s):
Periodically brainstorm article ideas, but also
ƒƒWhat does your audience read remain flexible and able to post quickly on
(online and offline)? emerging issues because doing so can attract
some highly desirable media attention.
ƒƒWhere are they online (other blogs,
websites or forums; trade or other
associations; networking groups and
LinkedIn groups; etc.)?
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9. Writing with Personality ƒƒDon’t allow your blog to appear to have gone
Blogging affords CPAs a new way to through a PR-department edit process or it
connect with people that is enormously time will lose credibility.
leveraging. Readers tell Scott Heintzelman
(ExuberantAccountant.com) they feel like they Authenticity is the key. The more human and
know him when they first meet. To achieve helpful you are, the more credibility you have.
this, let your unique “voice” and personality
shine through. Being Reader-Friendly
On-screen reading is different than print. To be
ƒƒ as conversational as possible. Write like
Be read more often, make your writing extra easy
you talk, avoiding words you’d feel silly to skim.
saying aloud.
ƒƒKeep blog posts short (400-600 words is
ƒƒPicture a specific person each time you draft average). Consider breaking a longer article
a post and write just for them. Don’t think into two shorter articles. Use short sentences.
you’re “writing to the world” because you’re Break up your text. A lot.
not. You are writing for an individual reader
every time. ƒƒKeep paragraphs to five or fewer lines to
avoid “walls” of text.
ƒƒDemonstrate your knowledge to build trust
as someone who cares enough to help others. ƒƒUse headings and subheadings
throughout posts.
ƒƒPosition yourself as a resource for information
readers can’t get elsewhere so they’ll continue ƒƒ clarity, stick to one idea per post.
For
to read. It’s okay to relate two things together
(making one point).
ƒƒ a storyteller. Use sanitized real-life examples.
Be
ƒƒUse bullets and numbered lists.
ƒƒAvoid the word “client” because it’s
impersonal; whereas saying “you” helps ƒƒInclude relevant graphics or photos as
the reader project him or herself into often as you can. Think USA Today.
the situation.
Keep blog posts short (400-600 words is average).
Consider breaking a longer article into two shorter
articles. Use short sentences. Break up your text. A lot.
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10. Steps for a Proper Citation Blog Etiquette
It’s appropriate to use excerpts of other blog There aren’t a lot of hard and fast “rules”
posts or articles and add your thoughts. This is for blogs, but here are a few don’ts:
“continuing the conversation”—a big part of
the experience of blogging, a part that attracts ƒƒDon’t end your posts with cheesy pitches like:
significant readership. “Call us for more information.” They won’t.
That’s not how blogs work.
ƒƒName the original author and link the text
of their name to their “about,” “author,” or ƒƒDon’t just ask for comments or feedback
“bio” page. at the end of every post unless you like the
sound of crickets. It takes a while to earn
ƒƒName the site or publication, and link the participatory readership and one way to
company name to their company’s home page. encourage comments is to prompt people
with something simple to react to.
ƒƒName the specific post or article and point
the title of their article directly to the item ƒƒDon’t shamelessly self promote. Talking
you are referencing. about yourself should be the exception,
not the rule—just the way you wouldn’t want
ƒƒ create visual interest, break quotes out
To to be “that boor” at a party. A dozen posts
using the quote styling or indent specification without it might excuse the rare self-promo
within your blog. but be up-front about it: “Forgive me for
promoting myself today, but you might be
ƒƒDon’t include someone’s entire post interested in …”
within yours without the author’s
specific permission. ƒƒAvoid re-saving a post (hitting “submit”
or “post” again) even if you are tempted to
ƒƒPost a link back to the original post. correct minor errors because it re-sends the
blog post to RSS subscribers. Proof before
posting and only correct major errors once
live. Courtesy to readers overrides perfection
so it’s understood that credible blogs will
have the occasional error.
Don’t just ask for comments or feedback at the end of every post
unless you like the sound of crickets. It takes a while to earn
participatory readership and one way to encourage comments
is to prompt people with something simple to react to.
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11. Keywords and Search Engines Best Practices Tip
Blog posts provide organic search-engine strength for CPAs. Keywords (words Use online tools such
and phrases your audience cares about) can dramatically improve the firm’s
as these to test your
search-engine rankings for terms found in as few as two or three posts on a
given subject. While you don’t need to cater to search engines, knowing a thinking on search
little about how they work can help you make advantageous word choices. volume for phrases
you suspect might be
Use important keywords in the highest-level Knowing what keywords to use is a continual
good: Wordtracker
locations you can. Search engines give credence learning process.
to (in descending order): Keyword Tool,
ƒƒThink of your audiences and ask yourself Google Tools and
ƒƒBlog name and URL “what would they call ‘x’?” Google Adwords
ƒƒPost titles ƒƒUse readers’ industry “buzzwords”
(e.g., Tinsley discusses “National Provider
ƒƒCategories or tags Identifier (NPI),” the “CMS-1500 claim form,”
and “Medicare Claims Processing Manual.”)
ƒƒSubheadings, bolded words and words that
comprise links (aka “anchor text”) ƒƒFocus on three- or four-word phrases
(versus one or two words) because phrases
ƒƒImage file names tend to attract more qualified traffic than
single words (note Tinsley example above
ƒƒGeneral text within the post versus just the term “Medicare”).
ƒƒUse variants and words within words (e.g., sit
is within sitting, but sat is not within seated).
ƒƒMention geographic locations if applicable
(e.g., Arlington, Highway 40, etc.).
ƒƒMention competitors, referral source and
other experts (in a favorable light) to be
found by people looking for them.
ƒƒLearn from visitor trends and adjust your
writing based on what you see (on your blog’s
traffic reports, hover over the Google, Yahoo!,
Bing and other referring links to view the
exact term searched).
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12. Keep podcasts and Sound, Video and Multimedia ƒƒWhen you add a video, sound, photos,
Creating audio files (podcasts) or videocasts or presentation files to YouTube, iTunes,
videocasts to less
can be easy and inexpensive ways to spice up Flickr or SlideShare, post them to your blog
than four minutes by embedding the files in a graphic form
a blog and show your style. Sharing photos,
because it’s hard to presentations and other documents comes in wherever possible.
keep the attention handy, too, and file-sharing tools that store
of people if they’re your files, yet let you embed them in your ƒƒWhen you use these channels, add relevant
blog, get you a lot of extra exposure. keywords and phrases where prompted at the
any longer. time you upload your files.
Here are some tips:
ƒƒSlideShare.net is great for presentations and ƒƒWatch that sound quality is free of fades,
documents. Flickr is excellent for photos, “brushing” P’s and B’s, nose-breathing,
iTunes can syndicate your audio files, and paper shuffling and other annoying
YouTube is excellent for video files. background noises.
ƒƒKeep podcasts and videocasts to less than ƒƒPractice sounding natural while introducing
four minutes because it’s hard to keep the inflection in your voice so you’re
attention of people if they’re any longer. not monotone.
ƒƒWhen you give presentation, load the slide ƒƒUse good, medium lighting. Shady (dark) or
deck and handouts to SlideShare or a similar interrogation (bright) are not good looks for
site and provide the links before, during and financial professionals.
after the program.
ƒƒPrepare a script and practice it, but when
you deliver, go from memory. Your message
should be natural sounding, not “read aloud.”
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13. Expanding Your Readership
It’s critical that you read other blogs. Blogs aren’t one-way Pick quality,
platforms; they weren’t even invented for marketing. They are high-traffic blogs and
two-way communication vehicles. When you blog, you join a build relationships
community, and if you don’t participate, you may be viewed as with these influential
rude, aloof or “not with it.” authors. Find good
blogs by searching
Here’s how to participate: Comments blogsearch.google.
ƒƒRegularly read other blogs. Don’t worry about getting negative comments com. Once you find
on the blog. Comments, if any, will be sparse
some, check the
ƒƒPost comments that add value to the at first—most will be spam. Set up your blog so
discussion (don’t “pitch”). that comments must be approved and activate sidebars of the blogs
spam filters. to see whom they
ƒƒThank people who comment on your blog. list in their blogrolls.
Reciprocate by reading their blogs to find ƒƒApprove and respond to every legitimate
Note or subscribe to
something good you could refer to in a comment you receive.
post—use trackbacks to the original posts. all the ones that catch
ƒƒ can thank them privately, by email, but
You your interest. You can
ƒƒLink liberally in your posts to other resources it’s best to post it on your blog, so people can unsubscribe later.
and writings. Sites you link to will see traffic see you’re accessible and responsive. More
referred by your blog and are likely to check people will contribute when they perceive
you out. These people are potential new you’ll notice and care.
followers and promoters.
ƒƒ someone disagrees with you outright,
If
ƒƒView your visitor stats to see what sites refer be gracious, approve the comment and
to yours. Thank referrers (via a comment) demonstrate maturity in your reply. At a
and subscribe to their blogs. minimum, thank them and let them know
you appreciate their readership.
ƒƒAlways “hat tip” someone who referred
you to interesting information with a ƒƒ someone is especially rude or unbalanced,
If
mention and a link. you needn’t post the comment; you can reply
privately or simply ignore it.
Comments are a validation of your work that
reassures you that you’re striking a chord with
readers. They inspire you to continue, lead to
healthy debates and launch new friendships.
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14. Drop a media release Promoting Your New Blog ƒƒPrint reference everywhere relevant (articles,
announcing the new Wait until you have at least 10 posts before newsletters, announcements, bios, proposals,
you promote your blog. A solid base of sponsorships and speaker “blurbs” etc.).
blog, spinning it from
posts better illustrates your long-term intent
the industry angle ƒƒAdd links in the email signature blocks of
and shows people why they’d benefit from
positioning it as an subscribing. Here are some steps you can all related parties.
industry-specific take to spread the word about your blog:
resource. ƒƒWebsite links everywhere relevant (every
ƒƒPostcard mailing to all prospects, referral author’s bio, every related service page,
sources, trade groups and other contacts every article, etc.) and links from all authors’
related to the blog and the firm, social media profiles (LinkedIn, Facebook,
if appropriate. Twitter, etc.)
ƒƒE-mail promotion: use your prior means of ƒƒDrop a media release announcing the new
communication at least two times to all of the blog, spinning it from the industry angle
above, with periodic future mentions in firm’s positioning it as an industry-specific resource
e-mail newsletters. (send to all industry associations, publications,
websites and blogs; also send to all
accounting publications).
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