How to get a job in the creative department What you will learn from this presentation is how to be better prepared for getting your first job in a creative department. Written from my personal point of view having interviewed many, many young creatives over the years. And from what I’ve learnt talking to creative hopefuls while lecturing at The Creative School. I hope that you find this advice helpful. Good luck. Ps. And please share if you have learnt something from this presentation.

1. GETTINGINTOTHE
CREATIVEDEPARTMENT
DAVID BELL

2. 1. THE INTERVIEW
FIRST IMPRESSIONS

3. 1. YOU’VE FINALLY GOT AN INTERVEIW.
LEAVE A LASTING IMPRESSION.
FIRST IMPRESSIONS
Begin your book with a great idea.
Then end with an even better one.

4. 2. WHAT FORMAT SHOULD MY BOOK BE?
THE PRESENTATION

5. 2. SITE, eMAIL A PDF, LAPTOP OR iPAD?
TRY THE PERSONAL TOUCH OF YOUR BOOK.
THE PRESENTATION
Think carefully about how you present your book.
You are selling your work, your talents and yourself.

6. 3. HOW BIG SHOULD MY BOOK BE?
EDIT

7. EDIT
3. BE BRUTAL & EDIT YOUR BOOK
Three great ideas, always beats
thirty three average ones.

8. 4. WHAT TYPE OF WORK SHOULD I SHOW?
VARIETY

9. 4. MIX IT UP
VARIETY
Show a broad range of creative work
across multiple channels, products and brands.

10. 5. HOW FINISHED SHOULD MY IDEAS BE?
SHOW YOUR CRAFT

11. 5. BE JOB READY
SHOW YOUR CRAFT
Rough visuals ‘scamps or pencils’ are fine, but have at
least one fully written or art directed campaign.

12. 6. WHAT IF I DON’T HAVE ENOUGH GOOD WORK?
BUILD ON YOUR BEST
Peggy’s
presenta-on
h0ps://www.youtube.com/watch?v=LYxl-­‐DJ9CEs

13. 6. TAKE YOUR BEST IDEA AND PUSH IT THROUGH SOCIAL CHANNELS
BUILD ON YOUR BEST
Turn a good idea, into a great campaign.

14. BE FLEXIBLE
7. HOW CAN I STAND OUT?

15. 7. BE ORIGINAL AND FRESH
BE FLEXIBLE
There are many different types of agency.
Adapt your book for each individual agency.

16. 8. SHOULD I TALK ABOUT MY BLOG?
CREATIVITY

17. 8. SHOW YOUR DEPTH
CREATIVITY
Talk about your creative pursuits outside of advertising.

18. 9. DIFFERENT PEOPLE LIKE DIFFERENT WORK?
LISTEN

19. 9. TAKE ADVICE
LISTEN
Listen carefully to all the feedback
and act on the advice that feels right for you.

20. 10. I’M TOO NERVIOUS
CDs ARE VERY
BUSY PEOPLE
Don
in
ac-on.
h0ps://www.youtube.com/watch?v=mbr3bkny0OQ

21. 10. TALK ABOUT WHAT YOU CAN BRING TO THE DEPATMENT
CDs ARE VERY
BUSY PEOPLE
Be prepared, be enthusiastic, be positive and be yourself.
Don’t be a pest, but do follow-up.

22. GOOD LUCK
DAVID BELL – ECD MERCERBELL

23. WHAT YOU
SHOULD READ GETTING A JOB
CREATIVITY
CRAFT THE
ART DIRECTION
BOOK
You
will
find
most
of
these
books
here.
h0ps://www.amazon.com/s/ref=nb_sb_noss?url=search-­‐alias%3Dstripbooks&field-­‐keywords=crea-ve+adver-sing
+&rh=n%3A283155%2Ck%3Acrea-ve+adver-sing+

24. www.slideshare.net/Reosurfer
MORE PRESENTATIONS BY DAVID BELL

25. PART OF THE SAATCHI & SAATCHI GROUP
Visit MercerBell to discover more about customer delight.