Download as PDF, PPTX
Uploaded byDavid Bell
How to be a more courageous marketer
The document discusses the concept of courage in various forms, including personal, brand, and marketing courage, using examples from notable figures like David Ogilvy and Banksy. It highlights the importance of taking risks, seeking help, maintaining transparency about one's brand, and staying committed to one's goals. Additionally, it mentions ANZ Bank's efforts in promoting diversity and inclusion through creative marketing strategies.
How to be a more courageous marketer
- 1.
- 2. 1.Personal Courage 3.Brand Courage 2.MarketingCourage ourage is being scared to death... and saddling up anyway.
- 3. 1. ‘David Ogilvy’ byHarry Benson kişisel Cesaret 1.
- 4. At 38 David Ogilvy startedhis agency in New York. cesaret He had just $6,000 and had never written an ad in his life.
- 7. “You will be met”DavidOgilvy
- 8. ‘David Ogilvy: OriginalMad Man’ (2008 TV Movie)
- 14.
- 15. No one evergot fired for buying IBM
- 16.
- 19. Try new things andrisk failure ‘Fridge Kite’ by Banksy
- 20.
- 21. 1. safe ‘3 Pencils’by Lucille Clerc 2. surprising 3. cesur
- 22. Don’t be afraid toseek help ‘The street is in play’ by Banksy
- 23. Always seek the truth about yourbrand ‘Sweeper’ by Banksy
- 24. ‘Follow Your Dreams.Cancelled.’ by Banksy Never give up
- 25. ‘No Future’ byBanksy
- 26.
- 27.
- 28. AUSTRALIA’S THIRD LARGEST BANK REVENUE: A$17.74 billion PROFIT: A$5.661 billion ASSETS: A$642.12 billion EMPLOYEES: 48,239 CUSTOMERS: 10 million Mike Smith - CEO ANZ Bank
- 29. communicate ANZ’s supportfor diversity, respect and inclusion in a fun and meaningful way. Brief
- 36.
- 37. 62 million mediaimpressions 70 countries SONUCLAR
- 38.
- 39.
- 40. cesaret Mike Smith -CEO ANZ Bank
- 41.
- 42.
- 44.