Future thinking in B2B marketing. 1. Do you really understand your B2B customers B2B = P2P will lead to a better understanding of our mSME customers 2. B2B Predictions. 0:1 Thought leadership is the future 0:2 Creativity is your last legal means of an unfair competitive advantage 0:3 Smarter ideas 0:4 The DM revolution 'PROGRAMMATIC MAIL'