Why Some Campaigns Succeed And Why Some Fail
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The document discusses factors that contribute to successful and unsuccessful fundraising campaigns. Successful campaigns have a clear vision and case for support, identify major donors, and have a detailed plan. They conduct feasibility studies and have strong leadership from volunteers, board members, and management. Timing is also important, ensuring the organization and project are ready. Unsuccessful campaigns have unrealistic expectations, inadequate preparation, and fail to follow best practices for fundraising. They rely on wishful thinking, lose momentum, and fail to directly ask donors for support.
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