Learn how to start warm conversations with anyone just using cold email. Mastering cold email is a powerful tool that can unlock many doors and get you past the gatekeepers--whether it's for sales, business development, or just building your network.

1. Starting Warm Conversationswith
Cold Email
Heather R Morgan|@HeatherReyhan
www.salesfolk.com

2. About Me
• 7 years of copywriting and content marketing
• Clients:
• Collaborated with Aaron Ross on compiling
sequel to Predictable Revenue

3. Email still beats all social media
channels for bringing leads.

4. Build your network & fill your pipeline
with deals

5. Inbound takes 6 months
to 2 years to ramp up

6. With Outbound Email,
You Call the Shots

7. 97% of Cold Emails
Are Ignored

8. 7 Sins of
Cold Email

9. 1. Crappy
Subject Lines

10. 2. You Write Like
a Robot.

11. 3. Longer than
the Great Wall

12. 4. Value Muddled
in a Sea of Junk

13. 5. Don’t Take Your Pants
off on the 1st Date

14. 6. Overdesigned
HTML Emails

15. 7. Giving Up After
1 Email

16. BAD COLD EMAILS
• 2-3 Examples
• + Why They Suck
• How to Change Them

17. 3 Ingredients to Great Cold Emails

18. Understand your buyer’s persona and
their pain points
Know your space and investigate the
competition

19. Why are you special?
Incentivize the conversation
Prove you can add value

20. Be creative with your conversations
Are there non-sales reasons to talk?
Ask about market research or customer
success etc.

21. The Email that Got 16 New Customers

22. The First Sentence
• Question/Bold Statement
• Fear of Loss/Value

23. The Value Story
• Social Proof
• Numbers/Stats
• Show, don’t tell value

24. The Call to Action
• Incentivize
• Specific time or “When”?

25. 3x Your Qualified Leads with Salesfolk
B2B Copywriting Consulting
Heather R Morgan | Salesfolk CEO| heather@salesfolk.com