Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Engaging with Social Media

127 views

Published on

How can you really engage in doing social media? Check it out here! Free MP3 Podcast reveals how to use social media to sell more stuff.
Find out more at www.sociamigo.com/mp3

Published in: Business
  • Be the first to comment

  • Be the first to like this

Engaging with Social Media

  1. 1. ENGAGING WITH SOCIAL MEDIA
  2. 2. Why Use Social Media  Presence in social media spaces lets you get your project branding and news to the broadest audience.  Facebook, Twitter, Blogs are all mainstream, You Tube is one of the world’s most popular search engines.  Search engines rank social media sites highly.  But social media is only part of the picture.
  3. 3. Why Use Social Media  Email, Phone and tangible communications.  Letters, Posters, Print – are all still important
  4. 4. Be creative: communicate your work in new ways  By Using  Blogs  Facebook  Twitter etc.
  5. 5. Select tools your audience is comfortable with.  Social bookmarking tools  Diigo  LinkedIn  Academia.edu  Mendeley
  6. 6. Bring Your Content to Life  Create quirky or playful content related to or helps you discuss and engage others in your work.  Reflect on project success to date, how your work fits into the bigger picture.  Share key updates, milestones and achievements.  Preview, announce and amplify your events and attendance at other events.  Build relationships with stakeholders.  Be personal but appropriate – bring your own perspective and voice into your posts.
  7. 7. Know The People Behind Your Project  Let people get to know the people behind the project  And why your project matters.
  8. 8. Be Part of Something Bigger.  Your project doesn’t sit in isolation it doesn’t sit within a strategic graphical isolation is not necessary just for academic people to be interested in there will be a much bigger audience that are interested in your work that maybe want to work with you in the future.
  9. 9. Be Proactive!  Build up a relationship
  10. 10. Amplify, Engage, Empower  Credit Where It’s Due.  Credit authors, images, quotes, ideas.  Acknowledge and respond to genuine comments and feedback.  Link to useful sites, bloggers, projects  Make your own materials – project images, event reports etc. – available to others under Creative Commons if appropriate.  Encourage others to discuss their interest in your project!
  11. 11. Less Is More Especially if you plan well  Less is really more in social media you need to plan what you are going to do.  You want to make sure that you are only doing the things that are useful, relevant  Set some goals
  12. 12. Be Professional  Commercially sensitive information – private meeting minutes, staffing matters etc.  Personal data, images of people without their permission – respect privacy.  Be professional – content or images should not damage project credibility (e.g. no Downfall videos!)  Offensive or Spam content – be careful with passwords and make sure you ALWAYS moderate and monitor comments!  Anything you would not want a funder, project partner, stakeholder etc. to see.
  13. 13. Free MP3 Podcast reveals how to use social media to sell more stuff. Find out more at www.sociamigo.com/mp3

×