Why Use Social Media
Presence in social media spaces lets you get
your project branding and news to the
Facebook, Twitter, Blogs are all mainstream,
You Tube is one of the world’s most popular
Search engines rank social media sites highly.
But social media is only part of the picture.
Why Use Social Media
Email, Phone and tangible communications.
Letters, Posters, Print – are all still important
Be creative: communicate your
work in new ways
Select tools your audience is
Social bookmarking tools
Bring Your Content to Life
Create quirky or playful content related to or helps
you discuss and engage others in your work.
Reflect on project success to date, how your work
fits into the bigger picture.
Share key updates, milestones and
Preview, announce and amplify your events and
attendance at other events.
Build relationships with stakeholders.
Be personal but appropriate – bring your own
perspective and voice into your posts.
Know The People Behind Your
Let people get to know the people behind the
And why your project matters.
Be Part of Something Bigger.
Your project doesn’t sit in isolation it doesn’t sit
within a strategic graphical isolation is not
necessary just for academic people to be
interested in there will be a much bigger
audience that are interested in your work that
maybe want to work with you in the future.
Amplify, Engage, Empower
Credit Where It’s Due.
Credit authors, images, quotes, ideas.
Acknowledge and respond to genuine comments
Link to useful sites, bloggers, projects
Make your own materials – project images, event
reports etc. – available to others under Creative
Commons if appropriate.
Encourage others to discuss their interest in your
Less Is More
Especially if you plan well
Less is really more in social media you need to
plan what you are going to do.
You want to make sure that you are only doing
the things that are useful, relevant
Set some goals
Commercially sensitive information – private
meeting minutes, staffing matters etc.
Personal data, images of people without their
permission – respect privacy.
Be professional – content or images should not
damage project credibility (e.g. no Downfall
Offensive or Spam content – be careful with
passwords and make sure you ALWAYS moderate
and monitor comments!
Anything you would not want a funder, project
partner, stakeholder etc. to see.
Free MP3 Podcast reveals how to use social
media to sell more stuff.
Find out more at