Simple ways to drive marketing without spending a single dollar

1. Simple Ways to
Drive Marketing
without
Spending a single
Dollar
Ilana Kearns August 2020

2. Focus on connection with the
community. This includes everyone
who touches your brand including
consumers, suppliers, nonprofts and
most important of all... your employees

3. Content is king. It
organically drives up
SEO without
spending a single
dollar

4. Curate content into
different formats on
different sites. Turn
your white papers,
blogs and long articles
into visual content

5. 2.7 SECONDS
to catch someone's
attention, so visual
content is a must! Post
visual content on
various sites to drive
traffic organically

6. 80 MILLION
VISITORS!
with 80 million visitors
coming from targeted
search, SlideShare
organically drives SEO
without spending a
single dollar!

7. Standardize
the Brand
Experience
Spend less time in corporate working on
your brand positioning and instead, focus
on standardizing a brand experience so
those who interact with your brand know
what to expect... starting with your
frontline workers who interact with your
customers daily. These interactions are
your brand so make each one a good
one! All of the brand positioning in the
world won't help your brand if there is an
inconsistency in the customer
experience...

8. An inconsistent experience
will leave you with a broken
brand promise