Bringing Brands to life through story telling

1. ONCE UPON A TIME...
ILANA KEARNS AUGUST 2020ILANA KEARNS AUGUST 2020ILANA KEARNS AUGUST 2020

2. One of the best ways
to bring the values
of a brand to life is
through authentic
story telling

3. that emotionally
connects with our
community - think
suppliers, customers,
nonprofits, etc and
most important of all....

4. employees and their
families to drive the
business forward with
the same guiding North
Star...

5. This approach works best
when it comes from someone
within the organization who
understands the why behind a
brand and they themself have
that emotional connection.

6. Story telling is NOT
Features + Benefits
Target Market
Product Placement

7. But it is about community -
where we live, work + play...
and making it just a little bit
better each and everyday.