The Cathedral of Christ the King is a Catholic parish in Lexington, KY that has served the central KY area for 50 years. Its mission is to spread the power of the Eucharist and joy of the Gospel by forming parishioners as intentional disciples. It utilizes various digital platforms like Facebook, Twitter, Instagram, a mobile app and website to communicate with parishioners and reach more people. While it has made efforts to modernize and connect with different age groups, it could be more consistent in its social media use and further explore additional new media platforms.

1. Cathedral of Christ the
King
BROOKE WHITE

2. Organization Details
• Cathedral of Christ the King
• Cathedral for Central KY for 50 years
• 299 Colony Blvd. Lexington, KY –Chevy Chase

4. Mission Statement
“We are a parish dedicated to living and spreading the power of the
Eucharist and the Joy of the Gospel. We are dedicated to parish-
wide formation as intentional disciples so that all will be equipped to
fulfill Christ’s Great Commission in our homes, Church, and world:
“Go therefore and make disciples of all nations, baptizing them in
the name of the Father, and of the Son, and of the Holy Spirit,
teaching them to observe all that I have commanded you.” –
Matthew 28:19-20

5. Why CTK?
• I am a current communications intern there
• I think they do a lot of things well
• But, they have lot more to go
•Spoke with Katie Sheppard, Director of Advancement

6. Facebook
• https://www.facebook.com/CTKLexKy/
• Use this to pass messages along to followers
• Facebook is popular, so CTK uses it to reach as many people as possible
• Before Facebook, they did a lot more print announcements

7. Twitter/Instagram
• https://www.instagram.com/ctklex/?hl=en
• https://twitter.com/cctklexky
• New to CTK and just getting it off the ground
• Using these to reach younger generation
• Use this for “Faith Formation” and announcements

8. Website/Bulletins
• https://cathedralctk.org/
• Recently re-done and regularly updated
• Used for everything – reaching out to others
• Bulletins are twice a week and keep people in the loop

9. Mobile Application
• Launched in November 2017
• Pray, Find, Donate, Learn, Push
Notifications
• Trying to modernize with media
• Only used website before app

10. Videos
• Weekly Homily
• Campaign Video - https://cathedralctk.org/campaign-video
• Interviews
• Trying to modernize again and get across strong messages
• Replaced just posting words on social media – now have videos to compliment
those
• Could be used even more

11. Analytics
• Facebook used the most for social media – 2,700 likes
• App – 100 users
• Website – used more after update
• Starting to use bitly links to track link clicks

12. Structure
• CTK has a Director of Advancement – my boss
• Not very good with new media so hired two interns
• We do some social media
• Deacon Tim does most of the Social Media but he is older and doesn’t
understand Instagram or twitter really

13. Effectiveness
• Relatively effective at accomplishing mission
• Could do more with new media for Faith Formation
• Has addressed needs of a younger parish to get connected online

14. Overall
Strengths
◦ Branching out to new media sources
◦ Trying to connect to all people/age
groups in the Parish
◦ Great graphic designer who makes
website/bulletin graphics appealing
◦ Giving multiple channels for
information
◦ Keep up the great video work!
Weaknesses
◦ Inconsistent
◦ Great ideas but not a lot of follow-
through
◦ Need to be utilizing social media
outlets other than Facebook more
◦ Try branching out even further to
other new media sites

15. Recommendations
• Use scheduled posts to stay consistent on social media
• Keep your interns hard at work
• More Faith Formation on all mediums
• Start exploring some additional new media outlets
• Specifically podcasts, blogs, and Twitter/Instagram