This is the Powerpoint presentation of my Session at RCCG, City of David during the annual Apapa Family Region 20, Ministers' Conference on October 21, 2017

1. By Oshilaja Stephen

2. SOCIAL MEDIA FACTS
• 51% of Nigerians are internet users.
• 10% of Nigeria’s population are active
social media users.
• 8% of Nigeria’s population are active
mobile social media users.
• 83% of Nigerians are subscribed to one
mobile service provider or the other.
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8. WHY SOCIAL MEDIA?
1. THE PEOPLE WE ARE LOOKING TO REACH
FOR CHURCH GROWTH ARE MOSTLY ON
SOCIAL MEDIA.
2. WITH SOCIAL MEDIA WE ARE ABLE TO
BUILD AND INFLUENCE OUR
CONGREGATION OUTSIDE THE
FOURWALLS OF THE CHURCH BUILDING
(CHURCH WITHOUT WALLS).
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9. WHAT IS THE ULTIMATE GOAL?
AS THE CHURCH, OUR ULTIMATE GOAL
HAS TO BE CARRYING PEOPLE ALONG IN
THE PROCESS, IGNITING PASSION FOR
THE NARATIVE, AND THEN CONNECTING
THEM WITH THE PERSON OF JESUS AND
WHY WE SERVE HIM THEREBY GROWING
OUR CHURCH ATTENDANCE AND
MEMBERSHIP.
Never loose sight of the purpose of being on social media
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10. WHAT ARE THE GOAL?
BREAKDOWN
• EVANGELISM
• COUNSELLING
• FELLOWSHIP (ON-LINE CHURCH)
• MOTIVATION
• SOCIO-POLITICAL ISSUES
• ENGAGEMENT
• TEACHING THE WORD
Never loose sight of the purpose of being on social media
According to State of the church report 2016 by Alder consulting all of the above are what young people expect from the church on social media
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11. WHAT ARE THE STRATEGIES?
• INFORMATION
• ENGAGEMENT
• ENCOURAGE
• DECIDE WHICH PLATFORM(S) TO USE
• DETERMINE THE RESOURCES AT YOUR
DISPOSAL
• DEFINE YOUR AUDIENCE
• DEFINE THEIR NEEDS
To be successful with social media, you have to deposit more than you withdraw and share
content that will add value to your audience.
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12. WHAT ARE THE STRATEGIES?
• DETERMINE THE KIND OF CONTENT
• INFORMATIONAL CONTENT
• ENGAGEMENT CONTENT
• ENCOURAGEMENT CONTENT
• CREATE A SOCIAL MEDIA POSTING
PLAN
• GET FAMILIAR WITH SOCIAL MEDIA
TOOLS
Try new things, take risks and don’t forget it’s about relationships, not follower count.
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13. EXAMPLE SOCIAL MEDIA PLAN
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14. SOCIAL MEDIA TOOLS
• SOCIAL MEDIA SCHEDULING & MONITORING
• sproutsocial.com, hootsuite.com, bufferapp.com
• DESIGN TOOLS
• Web: canva.com, designfeed.io
Software: Adobe Photoshop, Pixelmator
• PHOTOS
• unsplash.com, pixabay.com, rocketrepublic.com, pexels.co
m
• GRAPHICS
• gracewaymedia.com, creativemarket.com, graphicriver.ne
t, creationswap.com
Don’t be afraid to fail. Start somewhere.
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15. ACTION STEPS
• GET INVOLVED (Leadership involvement)
• SET UP A COMMUNICATIONS TEAM
• LEVERAGE ON ROLE MODELS WITHIN THECHURCH
• GATHER INSPIRATION
• REPURPOSE
• MAKE AN ASSURANCE (WHAT IS YOUR CHURCH PROMISE)
• LISTEN
• BUILD INTERACTIONS (FOLLOW AND GET FOLLOWED)
• MEASURE AND MODIFY
Social media is hard work, but it’s worth it.
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16. ACTION STEPS CONT.
• ENGAGE YOUR AUDIENCE
• STIMULATE CONVERSATIONS
• BE CONSISTENT
• SHOW YOU CARE (USEFUL CONTENT)
• SHARE STORIES
• GET INVOLVED IN CURRENT DISCUSSIONS AND
EVENTS
• DON’T SPAM PEOPLE
Social media is hard work, but it’s worth it.
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E-mail:
stephenoshilaja@gmail.com
Telephone:
08036138920
Twitter & Instagram
@soshilaja
Facebook
Stephen Steady Oshilaja