The small presentation offers tips to marketers on how to develop and implement a successful content marketing strategy. The slides cover various reminders about content marketing, including understanding your audience, defining your brand voice, selecting the right content format, and measuring your success. The presentation begins by introducing the concept of content marketing and its importance in today's digital age. It then dives into the key elements that marketers should consider when developing a content marketing strategy, such as setting goals, defining target audiences, and conducting research. The presentation then discusses different types of content that can be used to engage audiences, including blog posts, infographics, videos, and social media content. It offers tips for selecting the most appropriate content format based on the brand's objectives and target audience. The presentation also covers the importance of consistency in content marketing, including the frequency of publishing, maintaining a brand voice, and ensuring that all content aligns with the brand's values and mission. Lastly, the presentation provides guidelines for measuring the success of a content marketing strategy, including metrics such as engagement, traffic, and conversions. It emphasizes the importance of using data to continuously refine and improve content marketing efforts. www.whooseo.com - to learn more about marketing & SEO

1. Creating a Content
Marketing Strategy that
Actually Works:
Tips & Tricks
Dec 2022
by whooseo.com

2. • Content marketing is an essential part of any successful digital marketing strategy.
• However, creating a content marketing strategy that actually works can be challenging.
• In this presentation, we will provide you with tips and tricks, backed by data and expert
insights, to help you create a content marketing strategy that is effective and drives results.
Introduction
Slide 1

3. • The first step in creating a successful content marketing strategy is to define your objectives.
• According to a survey by the Content Marketing Institute, 72% of B2B marketers say that content
marketing increases engagement with their target audience, while 63% say it generates leads.
• By defining your objectives, you can create a content strategy that is aligned with your business
goals.
Define Your Objectives
Slide 2

4. • To create content that resonates with your audience, you need to understand who they are,
what they care about, and how they consume content.
• According to a report by HubSpot, companies that publish 16+ blog posts per month get 3.5
times more traffic than companies that publish 0-4 monthly posts.
• Use data and insights to create buyer personas that represent your target audience.
Know Your Audience
Slide 3

5. • Before creating new content, it's important to audit your existing content.
• According to a survey by SEMrush, the top three content optimization strategies used by
marketers are updating and republishing old blog posts (55%), adding more visuals and
multimedia elements (51%), and improving content quality and depth (50%)
• Use tools like Google Analytics and SEMrush to analyze your content performance and identify
top-performing topics and formats.
Conduct a Content Audit
Slide 4

6. • A content calendar is a crucial tool for planning and organizing your content marketing efforts.
• According to a report by CoSchedule, companies with a documented content marketing
strategy are 60% more likely to be successful.
• Use a content calendar to plan your content themes, topics, formats, channels, and deadlines.
Develop a Content Calendar
Slide 5

7. • To attract and engage your audience, your content needs to be both valuable and engaging.
• According to a survey by Demand Gen Report, 96% of B2B buyers want content with more
input from industry thought leaders.
• Valuable content is informative, educational, or entertaining, and solves your audience's
problems or answers their questions.
• Engaging content is visually appealing, easy to read, and optimized for user experience.
Create Engaging and Valuable Content
Slide 6

8. • Creating great content is not enough; you need to distribute it strategically.
• According to a survey by the Content Marketing Institute, social media is the most popular
content marketing tactic, used by 93% of B2B marketers.
• Use a mix of owned, earned, and paid channels to reach your target audience.
• Owned channels include your website, blog, email list, and social media profiles. Earned
channels include PR, influencer marketing, and word-of-mouth. Paid channels include social
media ads, display ads, and search ads.
Distribute Your Content Strategically
Slide 7

9. • To know if your content marketing strategy is working, you need to measure its performance.
• According to a survey by the Content Marketing Institute, the most commonly used metrics for
measuring content marketing success are website traffic (81%), social media shares/likes
(61%), and email engagement (57%)
• Use metrics like traffic, engagement, conversion rates, and ROI to evaluate your content
marketing efforts and optimize your strategy.
Measure Your Content Performance
Slide 8

10. • The digital marketing landscape is constantly evolving, and keeping up with the latest trends is
essential for success.
• According to a report by the Content Marketing Institute, the top content marketing trends for
2021 are content experience, content automation, and diversity, equity, and inclusion.
• Attend industry events, follow industry thought leaders, and subscribe to relevant newsletters
and publications to stay up-to-date with the latest trends and best practices.
Stay Up-to-Date with Industry Trends
Slide 9

11. • Creating a content marketing strategy that actually works requires a clear understanding of
your objectives, audience, content, distribution, and measurement.
• By following these tips and tricks, backed by data and expert insights, you can create a content
marketing strategy that is effective, efficient, and drives results.
In Conclusion
Slide 10

12. Thank You
by whooseo.com