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The following vision is a
detailed, high-level overview
of what my company,
Makana Mai Akua, Inc.,
will look, feel and act like by
December 31, 2016.
Sharing it with you here helps it become a reality.
It holds me accountable.
You’re a part of it, too... just by reading it.
And I hope it will inspire you to see what’s possible
and to write a painted picture of your own.
It also represents the life I’ll be living, and my hope
is for you to live the life you’ve
always imagined, too!
I am
Passionista
The
Online Business
I love online business and all the possibilities
it opens up for those willing to embrace it.
I love learning the ins and outs of online
business then sharing that knowledge, and
creating solutions and strategy to help other
entrepreneurs reach their version of success via
their own multi-faceted online businesses.
I embrace the roles of
teacher & student;
admitting
there’s always more to learn,
but knowing
there’s plenty I can teach and
many ways I can help others
while my own business
continues to blossom.
Awaken Dreams
Success Coaching, Consulting & Design
SuccessCoaching
Consulting
Design
Idolifestylebusinessdesignandsuccesscoachingwithartisan,
creativeandmulti-passionateentrepreneurs;helpingthemfigureout
theirwhat,WHYandhow;sotheycanlivelifebydesign,createtheir
futureandachievetheirversionofsuccess.
Idoconsultingforentrepreneursandbusinessesofalltypesandsizes
whoneedonlinebusinesssolutionsandstrategy.
Ihelpentrepreneursauthenticallyandcohesivelypackageuptheir
uniqueawesomenesstopresentittotheworld.
Iamalwaysguidedbymyintuition.
IamanINFJandmyintuitionisone
ofmybiggestassets.Icanliterally
changesomeone’slifeorbusinessby
usingmynaturalgiftofintuitionalone.
Iattractclientslikeamagnet
becausepeopleveryquicklysee
thatIgenuinelycareaboutthem
andtheirdreams.
Ihaveauniqueabilitytoconnect
withandinspirepeople,anda
desiretocreateopportunityand
makethingshappen.
Theycontinueworkingwithmebecause
•I’malwayslearningnewthingsthatIcansharewiththem;
greatlyshorteningtheirlearningcurve.
•TheyappreciatehowquicklyandeasilyIsolvetheirproblems.
(Ienjoyproblem-solvingandfinditeasytobrainstormideas.)
•Theylovethepotentialthatexistsforthembecauseofthe
wayIfocusonpossibilities;recognizewhat’spossiblefor
them;andchallengethelimitsofwhat’spossiblebyfinding
creativesolutions.
•They’reinspiredbythenewperspectivesIbringtotheirideas
andchallenges.
•TheythriveandgrowinthesupportiveenvironmentIcreate.
My INFJ qualitiesshinethroughinoursessions.They’re
amazedbyhowperceptiveIam,andwithmy
•abilitytointuitivelyunderstandtheirideasandfeelings
•uncannyknackforaskingtherightquestionstobring
subconsciousissuestothesurfaceandeffectchange
•talentforcomingupwithoriginalsolutionstotheirpersonal
challenges,andplansforthemtoachievetheirgoals
•intentfocusontheirneedsanddedicatedsupportinhelping
themrealizetheirpotential
is an internationally-known
designer handcrafted jewelry business
Specializing in
Personalized Jewelry, Memorial Jewelry,
One-of-a-Kind Pieces, Custom Designs,
and
the gorgeous, island-and-ocean-themed
This passionprojecthas come alive and blossomednow
that I’m living here.
It’s the #1 online destination for -lovers
worldwide to share their
loveoftheIslands&Hawaiianculture.
IspendeverydayfocusedonthethingsIdo
best...
•big-picturethinking
•strategicplanning
•coaching
•consulting
•writing
•jewelry,graphicandwebdesigning
•teambuilding
•interactingwithcustomers,clientsandmycommunities
•beingthe(verypublic)face&personalityofmycompany
Iwanttobeacatalystforchangeandmakeaglobalimpact.
Iwanttoinspire peopleto...
♥ challengebusiness-as-usual ♥ overthrowthestatusquo
♥ livelifebydesign ♥ createtheirfuture and
♥ achievetheirversionofsuccess
byembracingthepossibilitiesthatonlinebusinesshasto
offerthemandtheirfamilies...andbetheretosupport
theirdreamsandvisionalongtheway.
AwakenDreamsSuccessCoaching,Consulting&Design
My Creativepreneur Coaching Clubis
my signature program. It’s the go-to destination for
creative entrepreneurs who want to live life by
design, create their future, and achieve their version
of success by challenging business-as-usual... and be
surrounded by others who “get it.”
It wins awards for excellence.
Members sing its praises from the rooftops.
And I have a multitude of affiliates recommending it.
Since my one-to-one time is limited, I have a
strict “red velvet rope policy.”
My 1-on-1 coaching time is reserved for those
most committed to the process.
I prefer to spend my time and energy on
self-motivated and determined action-takers,
because implementation is critical to achieving
massive results.
Igiveawaytonsof
valuable,actionable
contentandadvice
onmyblog,website,
webinars,and
weeklycoachingshow
becauseIwanttohelp
andinspireasmany
peopleaspossible.
Ialwayshavehundredsof
attendeesonmy
webinarswhoturnupto
takeadvantageofmy
willingnesstoopenlyshare
myknowledgeandtricks
I’velearnedalongtheway.
My programs are
consistently filled with
whose enthusiasm
is infectious.
passionate
entrepreneurs
I regularly run
sold-out half-day and
full-day workshops
with clients all around
the Islands.
My VIP Retreats sell out
faster every time I run
them. . . and are an
absolute joy because
they’re now attracting
my most ideal clients.
I’vemanagedtostrikea
balancebetweenvaluing
mytimeandexpertiseand
rewardingloyalty...
myfeesincreaseeach
yearfornewclients,but
ratesforexistingclients
aregrandfatheredforas
longastheyremainclients.
Most of my jewelry design work is custom orders
and a lot of those are for memorial jewelry.
I help people memorialize
lovedonesand belovedpets.
I excel at expressing deep meaning
and symbolism in jewelry.
That helps people.
Through my jewelry, I help them celebrate,
express themselves, champion causes,
grieve and remember.
With memorial jewelry I try to capture
the essence of their loved one and
the relationship they shared, creating a
treasured keepsake that will last a lifetime.
I love being able to create such meaningful keepsakes!
Makana Mai Akua, Inc.
(theAwakenDreamsdivisionespecially)
♥ achallengetobusiness-as-usual
♥ anoverthrowofthestatusquo
♥ theabilitytolivelifebydesign,
♥ createyourfuture,and
♥ achieveyourversionofsuccess.
represents
Ibelievein and
relationship marketing somybrandisan
authentic,visualrepresentationofme,the
thingsIlikeandmylifestylebusiness.
It’scohesivelydisplayedonmywebsites,
socialmediapresenceandmarketing
materialsandattractsmyperfecttribe
ofcreativepreneurs.
Isupportothersmallbusinessesbybuyingproductsand
servicesfromthem.
Ilookforopportunitiestopromotehigh-qualitypeople,
productsandservicesIbelievein,thatwillbenefitmy
communityandhelpthemreachtheirgoalsfasterand
easier,worksmarterandbemoreefficient.
AndIhaveanarmyofpresentandformercustomers
andclients,aswellascolleagues,eagerlywillingto
promotemyproducts,programsandservicesbecause
they’rewellawareofthevalueandresultsIprovide.
Weareaglobalcompany
basedin ,USA,
but tobe
servingclientsandcustomers
worldwide.
Imanagewith
andthe
permeatesmycompany,
relationships,interactionsand
communication.
I believe in doing business
“the old-fashioned way”
...back when
loyalty, dedication and hard work
actually meant something, and
were appreciated and rewarded.
I’mcarefultoensurethatno
teammemberorcustomereverfeels
they’re“justanumber”tomycompany...
because they’re not.
Iownalifestyle
business that
focusesonthelives
andlifestylesof
myteamandtheir
families...
notjustmyown.
I pay fair wages to all team members and
benefits to employees.
I aim to give my team a work-life balance and
allow them to put family first; while still holding
them accountable, making sure work gets done
and revenues consistently grow.
I offer a great deal of flexibility in work hours
and environment, and give employees a
generous amount of paid leave every year.
We strive for
Excellence&Continuous Improvement
• to produce the best products for customers
• to produce the best results for clients
• to create the best working conditions and culture
for employees and contractors
I believe in...
• leading by example
• never asking anyone to do anything I
wouldn’t do myself
• respecting and trusting the knowledge
and experience of my team members
No one is perfect... including me. I struggle just as others do.
I have strengths and weaknesses; know what they are; use
my strengths; and seek help (and team members) to make
up for weaknesses.
I’m open about both
• to help my business run better, and
• in hopes others can be helped by what I openly share
For example... although I’m well aware of the importance of
implementation, I struggle with it due to short-term
memory loss. So I put a lot of effort into this... and found a
way to help others at the same time...
Clients rave about my accountability and implementation
programs because they get them taking action and seeing
results!
Iwalkthetalk,runningmybusinesswiththe
same DREAMFIRE Strategic Planning™
methodandotherprocessesIteachmyclients.
My team is a mix of employees and contractors;
virtual and local; full-time and part-time.
Theyallbelieveinandsupportthevariousmissions
ofmycompany.They’reawareoffutureplansand
excitedtobeapartofthem.
TheyareenergizedbyourPaintedPictureand
appreciatebeinganactiveandvaluedpartofthe
entireprocess.
Mybusinessesarewell-organizedandrunlike
clockworkthankstothisdedicatedteamworking
seemlesslytogether.
I appreciate and empower my team.
I treat them well, encourage them to work in
their sweet spot, and offer opportunities for
growth, knowing that it will sometimes mean
losing valuable team members to other ventures.
People who work for me
love it and turnover is very
low.
(They usually leave because
they’ve been inspired to
start their own business.)
And, once someone leaves,
there’s a line of people
jumping at the chance to
take their place.
Relationshipsare important.
Iencourageandprioritizerelationshipsand
rapportbetweenmyself,mylocalteam,
myvirtualteam,myclientsandcustomers,
mysuppliersandvendors,myservice
providersandmycommunities.
Idon’twantoffices.
Iliveinabeautiful
placeandchoose
toworkfrom
home.
SoIalsoallowmy
localemployeesto
workfromhome.
Althoughmyvirtualteamisspreadaroundtheworld,
there’sexcellentharmonyandcommunication
betweenmylocalandvirtualteams.
WehaveSkypemeetingsweekly.
Iopenmyhomeforco-workingsessionsatleast
onceaweekforteammemberstoworkinan
interactivespace.
Everyoneisinvitedtomonthlymeet-ups.
Andallteammembersattendayearly,
all-expense-paidretreathereinHawaii.
I’ve built a great deal of systems into my
business, and we use automation to our
advantage as much as possible. I’m always
willing to invest in products and services
that can save me and my team time
sothatwecangivepersonalattentiontopeople
whenandwhereitmattersmost.
Personalizedcustomerservice isthe
foundationmybusinesshasbeenbuilton.
I always aim to over-deliver and
makeeveryclientfeellike
theVIPtheyare.
Thecostofmycoaching&consultingservices
isastretchformanyofmyclientsinitially.
However... they receive many times that
cost in value, and make the investment
back by taking action and implementing
the action plans we design together.
My company is privately held and has been
self-funded and bootstrapped since the
beginning because I prefer not to be
beholden to investors; told what to do or
how to run my company; and certainly not
how to take care of my clients and team!
I have, on occasion, crowdfunded projects
to verify interest and get people excited
about them and involved in the process.
Company financials are excellent.
Yearly revenues have more than
doubled each of the last 3 years and
are on track to hit 7 figures in 2017
for the first time!
A significant portion of profits is
invested back into the business to
fund future growth.
All of my businesses
offer customized
products and services
that are extremely
popular and deliver
brilliant results...
so much so that over
75% of my business
growth happens via
word of mouth!
The Multi-Faceted Monetization Model™,
systems and team I have in place now
allow me to spend at least 20% of my
time on The Phaneuf Foundation charity
work, outreach and community service;
now giving of my time in addition to the
financial philanthropy I’ve engaged in
for many years.
I am a lifetime learner.
I consistently invest time
and money to connect with
and learn from people who
have reached the goals I
aspire to in both business
and life.
I have amazing mentors!
I’m an active participant in
several mastermind groups,
including ones I’ve started.
My company has received media coverage for both the
products & services we provide AND for being a company
doing business with integrity “the old-fashioned way” and
showing that abundant success comes to you more easily
when you put people over profit.
I’m seen as an expert in the online business space and
the go-to coach for multi-passionate entrepreneurs.
As a result, I’m often interviewed and asked to write for
magazines and blogs. I’m regularly featured on Forbes,
The Huffington Post, She Takes on the World, Sassy Six,
Women Owned Business Club, and Hawaii Magazine.
I document all of these interviews and articles on my
websites as additional resources and to build trust and
credibility.
My work attracts sponsors who resonate with
my missions and want to be exposed to the
communities of
Creative Entrepreneurs,
Artisans
and
Hawaii Businesses
that I’ve brought together and cultivated.
They advertise on my websites and create
special VIP offers for my community members.
I’manonlychildandhavealwaysbeenclosetomy
parents...we’rebestfriends.
Hawaiiis5,000milesawayfromRhodeIsland(that’s
a12-hour+flight),soI’mbeyondhappythatthey
decidedtocomeliveinHawaiiwithme.
Ihaveanohana(family)propertyonwhichthey
havetheirownseparatehouse.It’safantasticlife.
Ilovehavingthemhereandspendingtimewith
themandNikoeveryday.
I’manEskieMom.
It’sthe#1 reasonIloveworkingfromhome... Iget
tospendeverydaywithNiko.
He’sMommy’slittlefuzzyapprentice,hangingout
intheofficewithme(which,moreoftenthannot,is
thecoveredlanai)andoftenmakinganappearance
oncoachingcallsandteammeetings,muchto
everyone’sdelight.
I have made many wonderful new
friends, both in Hawaii and online.
I’ve been able to travel around the U.S.
and other countries to meet many of
my online friends in person!
And whenever possible, friends enjoy
visiting me here in Hawaii, too. We have
a great time and there’s always loads of
fun to be had when they do!
I love living in such a beautiful place where I
can be outside every day of the year.
Niko and I walk on the beach every morning
and it has proven to be the best way to start
every day, tending to my physical, mental and
emotional well-being all at the same time.
We’re always out exploring something or
other, kayaking, paddle-boarding, walking
around the farmer’s markets and enjoying
everything life here has to offer.
I maintain a sense of balance
by spending time with
family & friends.
I use free days, vacations, meet-ups,
retreats, and digital downtime, too.
I take 2 days
completely off
and unplugged
every week.
I spend them
exploring
and enjoying
all the beautiful
people, places
and things that
surround me.
I routinely give myself FreeDayswhen I
feel I’m losing my energy. This gives me
permission to walk away, do something
inspiring and naturally get back on track.
(After suffering 2 severe cases of burnout, I’ve had the
importance of this seared into me in very painful ways.)
I’m a die-hard
New England Patriots fan.
I never miss a game... ever.
If it’s game time, I’m watching.
So don’t even think of expecting
me to be anywhere else!
AndIhavearatherlengthyBucketListthat
I’mworkingon,too...
As a multi-passionate entrepreneur, tops on that list is to
someday have the honor of meeting Sir Richard Branson,
the ultimate multi-passionate entrepreneur!
ItrulyfeelI’mwhereI’mmeant
tobe...
geographically,
personally
&professionally.
hasalwaysfelt
morelikehometo
methan
RhodeIsland.
Relocatingherehas
givenmeanew
leaseonlife
andtheopportunity
tostartafunnew
adventure!
IhaveplentyoffreetimetospendwithNiko,
myfamilyandmyfriends.
I’mtruly,fullyhappyforthefirsttimeinmylife.
Ilivelifebydesign.
IhaveabusinessIlove,giving
methelifestyleIwant.
♥
My work is fulfilling.
It allows me to truly make a
difference in people’s lives,
& help them make dreams
come true that they thought
were impossible.
Itmeanstheworldtome...
whencoachingclientstellmeabouttheir
accomplishmentsandwhatadifference
I’vemadeintheirlivesandbusinesses
&
whenjewelrycustomerstellmehow
precioustheirjewelryis,howmuchthe
designsmeantothemandthatI’ve
capturedtheessenceoftheirlovedones.
My ultimate goal in life is to be a philanthropist.
I’ve long been working toward it in my personal life and, now that I’m a business owner,
it has become part of the mission of my company.
Makana Mai Akua, Inc. is deeply committed to philanthropic activities and provides
material and financial support to many charitable organizations.
For the Designs by Debi Jewelry for Charity Program, I design a one-of-a-kind piece or
set of jewelry every month to benefit a charity selected by me or one of my customers.
Part of the proceeds from Designs by Debi jewelry sales are donated also...
• Support Your Soldier Bracelets™ and Yellow Military Support Awareness Bracelets
sales benefit Soldier’s Angels.
• Remember 9/11 Memorial Bracelets™ sales benefit the Twin Towers Orphan Fund
to help children who lost one or both parents on September 11th.
• Rainbow Bridge Pet Memorial Bracelets™ sales benefit Best Friends Animal Society.
• Awareness Bracelet sales benefit a host of cause-related charities including
St Jude Children’s Research Hospital and Stand Up To Cancer.
I also donate coaching & consulting time to military families via my charitable
foundation.
Spending time as a little girl listening to my
grandfather and great-uncle talk about their time in
the Army fostered a strong respect and admiration
within me for the men and women who serve our
Country, and their families.
It manifested in a 20 year career caring for veterans
at the VA Hosptial. I’ve continued my service to
veterans in many ways. And, to celebrate (what
would’ve been) my grandfather’s 100th birthday on
June 14, 2013, I started The Phaneuf Foundation.
It’s a charitable foundation, formed in honor of my
grandfather and uncle, Ernest and Normand Phaneuf.
Its mission is to raise money to support our soldiers,
veterans and military families in as many ways as
possible. This includes financial support, awareness
and advocacy campaigns, and volunteer time.
Thankyouforreadingmyvision!
My name is Debi Auger and I’m on a
mission to ensure that you live life
by design, create your future and
achieve your version of success by
embracing the possibilities online
business offers you.
I want to support your dreams and
vision...
Create your own here:
bit.ly/Your-Vision
then share it!
www.Makana-Mai-Akua-Inc.com

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