Harvey Steed, co-founder of inbound marketing agency HarveyDavid, presented this talk on building an effective marketing engine that works hand in hand with your Salesforce CRM.
August 21st – SCORE Broward : Marketing and Technology Platforms: What does t...Peter Leshaw
Technology That Can Help You Manage & Grow Your Business
Our panel of experts will explore the vast world of technology systems, answer your questions and give you some ideas and take-a-ways you’ll love!
Some of the topics that will be covered include:
Marketing Tech: Paid search, SEO, Social Media, Web Dev
Customer management
Business performance reporting and analysis
Marketing automation has enabled companies to massively scale their marketing efforts and take advantage of efficiencies at scale. Over 60% of the Fortune 1000 have adopted some type of marketing automation, and those companies are seeing amazing ROI. Unfortunately, when you look at companies below the Fortune 1000, adoption declines drastically and drops to under 5% due to budgets and complexity. But doesn’t every business deserve the ability to access marketing automation tools that are cost-effective and easy to use? We think they do, so we reimagined our entire marketing automation solution.
Ecommerce Marketing Automation: Is It Important For Your Business?MakeWebBetter
eCommerce marketing automation is the practice of automating your repetitive tasks done manually. It allows you to streamline your marketing efforts and measure your performance thus, letting you increase your business efficiency. So here is all about marketing automation. We’ll be telling you what is eCommerce marketing automation along with some stats. We’ll also be sharing what are the best practices for implementing eCommerce marketing automation and how to find the best automation platform for your business.
Mobile CRM is a CRM tool designed for mobile devices – smartphones and tablets. By connecting through
mobile CRM application, you allow your sales rep’s access to customer data through a mobile CRM app or
through an online browser with Cloud CRM app. It enables sales, marketing, customer service teams to
work together and more importantly, it improves employee efficiency.
Oro London Meetup - dotmailer: Faster, smarter, better, email marketingOro Inc.
Tink Taylor, Co-Founder & President of the dotDigital Group PLC (dotmailer) talked about the critical elements contributing to successful email marketing campaigns.
August 21st – SCORE Broward : Marketing and Technology Platforms: What does t...Peter Leshaw
Technology That Can Help You Manage & Grow Your Business
Our panel of experts will explore the vast world of technology systems, answer your questions and give you some ideas and take-a-ways you’ll love!
Some of the topics that will be covered include:
Marketing Tech: Paid search, SEO, Social Media, Web Dev
Customer management
Business performance reporting and analysis
Marketing automation has enabled companies to massively scale their marketing efforts and take advantage of efficiencies at scale. Over 60% of the Fortune 1000 have adopted some type of marketing automation, and those companies are seeing amazing ROI. Unfortunately, when you look at companies below the Fortune 1000, adoption declines drastically and drops to under 5% due to budgets and complexity. But doesn’t every business deserve the ability to access marketing automation tools that are cost-effective and easy to use? We think they do, so we reimagined our entire marketing automation solution.
Ecommerce Marketing Automation: Is It Important For Your Business?MakeWebBetter
eCommerce marketing automation is the practice of automating your repetitive tasks done manually. It allows you to streamline your marketing efforts and measure your performance thus, letting you increase your business efficiency. So here is all about marketing automation. We’ll be telling you what is eCommerce marketing automation along with some stats. We’ll also be sharing what are the best practices for implementing eCommerce marketing automation and how to find the best automation platform for your business.
Mobile CRM is a CRM tool designed for mobile devices – smartphones and tablets. By connecting through
mobile CRM application, you allow your sales rep’s access to customer data through a mobile CRM app or
through an online browser with Cloud CRM app. It enables sales, marketing, customer service teams to
work together and more importantly, it improves employee efficiency.
Oro London Meetup - dotmailer: Faster, smarter, better, email marketingOro Inc.
Tink Taylor, Co-Founder & President of the dotDigital Group PLC (dotmailer) talked about the critical elements contributing to successful email marketing campaigns.
Presentation made by Jeff Linton from Act-On Software at the DRI Marketing Automation event (http://marketing.automation.pt/) on October 30th 2014.
There are several key considerations to successfully navigate the customer lifecycle. Act-On's goal is to optimize each step of the customer's experience through all stages of the funnel, from lead generation to closed deals and repeat sales. Jeff will take attendees through an in depth tour of each step of buyer's journey to help you better engage your customers.
It is important for organizations of all sizes to adopt to a Customer Relationship Software for end to end collaboration and improved customer service.
The average salesperson spends 4 hours per week on the CRM management, but only manages to complete 40% of sales updates. Besides the complaints and wasted time of your sales team, this leads to all other sorts of problems: incorrect financial forecasts, neglected clients, missed opportunities, delayed commissions...
Grace elegantly solves this problem by putting mundane CRM management tasks on autopilot. Grace automatically updates your CRM records by analyzing customer interactions inside your email and calendar. By applying proprietary technology and sophisticated algorithms Grace saves valuable time of your sales team and ensures that the data inside your CRM is always complete and up-to-date.
The most recent product in development at Alliance Sales and Marketing Solutions is scheduled for release later this year. Alliance iTeam is a cloud solution designed specifically for the sales and marketing businesses of the timeshare industry.
The idea was conceived by Heather Guffin and is far beyond any application available in the market for timeshare businesses today, it represents a highly compatible, multi-functional solution that addresses all the major sales and marketing components of a timeshare enterprise. It is the perfect cost effective, high performance solution to quickly streamline your business, increase efficiency and grow revenue.
Demystifying Big Data & Marketing Automation - A Guide To Defining A Customer...Greg Beazley
You've probably heard of these terms float around the industry with some hype behind them. But what is Big Data? What is Marketing Automation? And how do the two work together?
This presentation aims to go beyond the hype words and strike the core of what marketing is all about, whilst leveraging the technologies we have available to us.
The objective of defining your customer's lifecycle and current lead management process is within your business will skyrocket your ability to understand the gaps and opportunities for quick wins and drastic improvements to customer experience and bottom line pipeline and revenue.
This presentation was developed for Mumbrella's Digital Marketing School in March 2015.
MA, marketing automation is about automating a variety of marketing initiatives. It is to use a software platform to improve efficiency and provide greater personalization. It also assures more revenue, drives more leads, and augments the indicators of key performance. The answer to ‘what is marketing automation’ is not easy as it creates different marketing campaigns for target audiences. It increases the personalization level vastly and has time to create creative marketing approaches.
https://www.tycoonstory.com/marketing/top-benefits-of-marketing-automation/
Mailchimp & Shopify Split: What You Need to Know & How We Can HelpTinuiti
According to eMarketer, email is seen as the top ROI driver by US marketers, making it an extremely powerful tool in the world of Ecommerce. If you’re currently running your Ecommerce email marketing on MailChimp and wondering what’s next, this webinar is for you.
Some Topics We’ll Discuss:
-Why Many are Currently Considering a Migration from Mailchimp
-Ensuring a Seamless Migration Experience
-How We Combine Email Strategy & Management for Ecommerce Brands
-Top Three Mistakes to Avoid during an ESP
CRM:How can Insurance Business win New Business ?Louise Robertson
It is time for insurance distributors to ensure they are digitally enabled and data-driven in providing customers with the experience they expect.
The impact of digital is transforming what customers expect, creating fresh opportunities to get closer to the customer and moving non-life insurance from a price to a value consideration.
The key objective for insurers is developing a business strategy for the digital age. CRM is at the centre of this transformation.
One key way for insurance companies to grow business is to maintain and improve customer loyalty by offering superior customer service whether this is related to sales or claims it is underpinned by CRM.
Great customer service encourages repeat purchase by pre-existing customers.
Reduces customer churn
Increases lifetime value
Helps in acquiring new customers via referrals
Reflects positively in customer ratings
Insurance companies without CRM lack the insight required for crafting personalised sales, claims and service interactions for large numbers of clients that CRM software can provide.
For more information: contact@aventusplatform.com
Salesfusion makes enterprise-grade marketing accessible to everyone with the only no-fail approach to marketing automation. We know that marketing success depends not just on technology, but also on expertise, processes and people. So we provide our clients a team of marketing experts who are eager to collaborate to achieve your goals. Salesfusion is committed to long-term partnership, providing the tools, support, and advice you need to succeed at every stage of your growth...and at a price point you can afford.
How can Salesforce CPQ increase the bottom line?Atocloud
Explore the Salesforce CPQ Benefits that helps your sales team to quote quickly, clear out human errors and increase growth.
For More info visit - https://www.atocloud.com/our-services/salesforce-cpq
Presentation made by Jeff Linton from Act-On Software at the DRI Marketing Automation event (http://marketing.automation.pt/) on October 30th 2014.
There are several key considerations to successfully navigate the customer lifecycle. Act-On's goal is to optimize each step of the customer's experience through all stages of the funnel, from lead generation to closed deals and repeat sales. Jeff will take attendees through an in depth tour of each step of buyer's journey to help you better engage your customers.
It is important for organizations of all sizes to adopt to a Customer Relationship Software for end to end collaboration and improved customer service.
The average salesperson spends 4 hours per week on the CRM management, but only manages to complete 40% of sales updates. Besides the complaints and wasted time of your sales team, this leads to all other sorts of problems: incorrect financial forecasts, neglected clients, missed opportunities, delayed commissions...
Grace elegantly solves this problem by putting mundane CRM management tasks on autopilot. Grace automatically updates your CRM records by analyzing customer interactions inside your email and calendar. By applying proprietary technology and sophisticated algorithms Grace saves valuable time of your sales team and ensures that the data inside your CRM is always complete and up-to-date.
The most recent product in development at Alliance Sales and Marketing Solutions is scheduled for release later this year. Alliance iTeam is a cloud solution designed specifically for the sales and marketing businesses of the timeshare industry.
The idea was conceived by Heather Guffin and is far beyond any application available in the market for timeshare businesses today, it represents a highly compatible, multi-functional solution that addresses all the major sales and marketing components of a timeshare enterprise. It is the perfect cost effective, high performance solution to quickly streamline your business, increase efficiency and grow revenue.
Demystifying Big Data & Marketing Automation - A Guide To Defining A Customer...Greg Beazley
You've probably heard of these terms float around the industry with some hype behind them. But what is Big Data? What is Marketing Automation? And how do the two work together?
This presentation aims to go beyond the hype words and strike the core of what marketing is all about, whilst leveraging the technologies we have available to us.
The objective of defining your customer's lifecycle and current lead management process is within your business will skyrocket your ability to understand the gaps and opportunities for quick wins and drastic improvements to customer experience and bottom line pipeline and revenue.
This presentation was developed for Mumbrella's Digital Marketing School in March 2015.
MA, marketing automation is about automating a variety of marketing initiatives. It is to use a software platform to improve efficiency and provide greater personalization. It also assures more revenue, drives more leads, and augments the indicators of key performance. The answer to ‘what is marketing automation’ is not easy as it creates different marketing campaigns for target audiences. It increases the personalization level vastly and has time to create creative marketing approaches.
https://www.tycoonstory.com/marketing/top-benefits-of-marketing-automation/
Mailchimp & Shopify Split: What You Need to Know & How We Can HelpTinuiti
According to eMarketer, email is seen as the top ROI driver by US marketers, making it an extremely powerful tool in the world of Ecommerce. If you’re currently running your Ecommerce email marketing on MailChimp and wondering what’s next, this webinar is for you.
Some Topics We’ll Discuss:
-Why Many are Currently Considering a Migration from Mailchimp
-Ensuring a Seamless Migration Experience
-How We Combine Email Strategy & Management for Ecommerce Brands
-Top Three Mistakes to Avoid during an ESP
CRM:How can Insurance Business win New Business ?Louise Robertson
It is time for insurance distributors to ensure they are digitally enabled and data-driven in providing customers with the experience they expect.
The impact of digital is transforming what customers expect, creating fresh opportunities to get closer to the customer and moving non-life insurance from a price to a value consideration.
The key objective for insurers is developing a business strategy for the digital age. CRM is at the centre of this transformation.
One key way for insurance companies to grow business is to maintain and improve customer loyalty by offering superior customer service whether this is related to sales or claims it is underpinned by CRM.
Great customer service encourages repeat purchase by pre-existing customers.
Reduces customer churn
Increases lifetime value
Helps in acquiring new customers via referrals
Reflects positively in customer ratings
Insurance companies without CRM lack the insight required for crafting personalised sales, claims and service interactions for large numbers of clients that CRM software can provide.
For more information: contact@aventusplatform.com
Salesfusion makes enterprise-grade marketing accessible to everyone with the only no-fail approach to marketing automation. We know that marketing success depends not just on technology, but also on expertise, processes and people. So we provide our clients a team of marketing experts who are eager to collaborate to achieve your goals. Salesfusion is committed to long-term partnership, providing the tools, support, and advice you need to succeed at every stage of your growth...and at a price point you can afford.
How can Salesforce CPQ increase the bottom line?Atocloud
Explore the Salesforce CPQ Benefits that helps your sales team to quote quickly, clear out human errors and increase growth.
For More info visit - https://www.atocloud.com/our-services/salesforce-cpq
Dronacharya Group is an AICTE approved one of Best Engineering and Management Colleges in Noida/Gurgaon.Top Rank Private engineering colleges in Delhi, NCR, India.
A recent Ipsos MORI poll indicated that almost four in five people believe the proportion of spend on mental health services should increase in the future; we explore why the public might hold this view.
Profitable Prospecting with Social MediaMaura Neill
What does real estate marketing look like in today’s world? Marketing for clients and lead generation have changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. The class will teach you to:
- Develop an online brand that expresses who you are and helps you maintain a consistent online presence.
- Create a social media strategy that works for you and incorporates the platforms with which you are most comfortable.
- Combine “old school” techniques, like direct mail and print advertising, with new school opportunities, like your Facebook business page and blogging, to create a more cost-effective and optimized approach to marketing.
Your best asset? Your team!
As an entrepreneur, building the best team ever is key so let’s talk about Culture & Hiring and share experience and best practices with our two guests:
- Erwan Menard, President & COO at Scality. The Scality RING is a software that turns any standard x86 servers into web-scale storage. To date, the company has raised $93M. They are based in Paris, San-Francisco, Washington, Boston, London, Singapour & Tokyo and went from 36 to 173 employees in 3 years. Erwan will share with you how they maintain a Startup culture, whereas they are based in 7 different locations and they double their team this year.
- Youen Chéné, CTO at Saagie. Saagie is an end-to-end data platform that unites people, data and technologies. They gather now 23 employees (mostly developers). Youen, used to work as an architect for different companies then, he founded his own startup and joined Saagie 1,5 years ago. He is deeply involved in several Java User groups (Devox, Codeurs en Seine, etc.) and will talk about “All you need to know about the CTO”.
En estas diapositivas se presenta un poco de información de lo que son los Proyectos de Intervención (que es, sus características, lo que subyace en todo proyecto, lo que se considera para poder ser llamado proyecto de intervención, etc).
Espero les sea de su ayuda
Customer Relationship Management [CRM] is a business strategic tool which helps in developing great relations with your customer. The prime factor here is customer satisfaction. CRM is a process where a company with the aid of technology, sales team, marketing and various other methods interact with their customer. This interaction is vital to have feedbacks, to earn leads and to develop that relationship which can be nurtured over several years, also to have strong product base.
Marketing automation is powerful technology, but how do you build a business case for it in your company? This presentation highlights key features of marketing automation platforms, and shares tips for planning and implementing your new system.
Learn how marketing automation can grow your pipeline, make your customers happy and close the gap between marketing and sales.
A CRM is a collection of people, processes, software, and internet capabilities that helps an
enterprise manage customer relationship effectively and systematically. The goal of CRM is to
understand and anticipate the needs of current and potential customer to increase customer
retention and loyalty while optimizing the way product and services are sold.
White Paper: successful with marketing automationrun_frictionless
Marketing automation is more than merely automating your workflows, even though – as the name suggests – this clearly is the point. However, if you just do what you are doing now but with the help of a fancy tool, the results will not be that dierent. Nor does marketing automation mean mass marketing, i. e. providing the same content to all the leads you have got, regardless of their engagement history, progression in the sales process, or preferences, and hoping some will bite
https://runfrictionless.com/b2b-white-paper-service/
CRM Assessment eBook
CRM is a mixture of people, processes and technology, and if these three areas are not in alignment the CRM tool may not be as effective as it could be, and may not be leveraged by the individuals who could find vast benefits of such a tool. This tool can be used to help you understand who, what, where, when and how improvements to CRM processes, people and technology could be leveraged to improve any business.
CRM is a mixture of people, processes and technology, and if these three areas are not in alignment the CRM tool may not be as effective as it could be, and may not be leveraged by the individuals who could find vast benefits of such a tool. This tool can be used to help you understand who, what, where, when and how improvements to CRM processes, people and technology could be leveraged to improve any business.
Customer relationship management is one of many different approaches that allow a company to manage and analyze its own interactions with its past, current, and potential customers.
Similar to How to create an inbound marketing engine (20)
Almost two months after the momentous GDPR ‘go live date’ of 25 May 2018, you might imagine that all interest in the topic had gone away. As a consumer, it certainly felt like GDPR peaked with the flurry of opt-in emails we all received at that time, only to disappear overnight again as though it had never been. Not so however - our customers still have questions. That’s why we invited Stephan along to talk at our recent Forcewest breakfast in Cheltenham. The question we had for him was simple....
‘So that was GDPR, now what?’
What is GDPR and why does it matter to me? Desynit
An introduction to the most radical changes to data protection in the last 10 years. Stephan Chandler-Garcia from Digital Catapult gives you an overview of the General Data Protection Regulation and how you can stay ahead of the curve as a Salesforce user. We will be looking at new ways of thinking about your customers data and new ways of managing consent.
Nessy Learnings Salesforce Marketing Automation Case StudyDesynit
John Dorman presented this case study at Bristol Salesforce User Group, 14 April 2016: How marketing automation transformed Nessy in to an international success story.
A new Lightning experience with Adam Pearless, Nimbostratus Consulting
You are no doubt aware that Salesforce have announced a brand new user interface, available with the Winter ‘16 release. Adam will give us a (lightning) quick tour of the new pages and features, and talk about why and how it makes sense for you to migrate to the ‘re-imagined platform’.
Dreamforce 2015 - The Headlines and the Highlights with Gary McGeorge, Desynit
Gary summarises the must-know information, for Sales, Marketing, Service and for everyone, from Dreamforce 2015.
Stories of sustainability on the Salesforce platform Desynit
Desynit ran an event for the Bristol Salesforce community on the 8 July 2015, to showcase 'green' technology solutions. Here are the stories we heard from three awesome businesses who are changing the world through technology, powered by Salesforce.com.
As Le Grand Départ gets ready to roll in the awe inspiring hills of Yorkshire, we'd like to bring you a whole new spin on the 'sales cycle'.
Saddle up, we are going to take you on a tour of a Salesforce implementation and beyond....
Customer experience with IPC Media & BluewolfDesynit
Learning from the IPC Media Consumer Journey: The Customer Experience and the Emergence of social as a service channel
1) Learn how Service effects the larger brand, how every department has a responsibility to the customer and how leading organisations are embracing Social as a Service channel.
2) From Zero to Advocacy the IPC Media Consumer Journey
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to create an inbound marketing engine
1. How to create an inbound marketing
engine alongside your CRM
2. Automation, its just a tool!
85%
of B2B marketers using
marketing automation
platforms feel that they’re
not using them to their full
potential.
—SiriusDecisions
3. CRM
CRM SUPPORTS
SALES...
By providing the backbone
of knowledge and power for
coordinated prospect and
customer engagement,
sales, and service.
...BUT NOT THE
MARKETER
For all CRM’s many strengths,
no CRM system offers what
today’s marketer must have to
support sales and business
goals.
End-to-end visibility and
control over the entire lead
lifecycle are essential.
7. The requirements to create your engine
1) Coherent
data
management
and recording
2) Understand
the buyer
needs and
expectations
3) Create,
share and
participate in
great content
4) Deploy and
integrate
marketing
automation for
nurture
HarveyDavid is a specialist INBOUND MARKETING agency based on Queen Square.
This evening we’re talking about MA and how it can work with Salesforce.
However, as I only have 15 minutes I don’t want to get technical!!!!
Instead I’m going to share with you what we know about Marketing Automation and how it can be used in conjunction with an INBOUND MARKETING STRATEGY, alongside your existing CRM.
So, here’s an interesting stat!
85%!
Why is this?
Because MA is just a tool.
To be effective it requires a INBOUND STRATEGY closely aligned to CONTENT that addresses the buyer needs and expectations across all phases of the buying process.
Furthermore, marketers are just beginning to enhance their understanding of how data can fuel the delivery of meaningful interactions and MA provides the means to capture and manage this process.
So, before you invest in MA what do you need to consider your current STRATEGY and CONTENT.
So, hands up who has a CRM tool?
And who is responsible for Marketing?
Now, out of you marketers, who is conducting Inbound Marketing?
CRM does plays a key role in the day-to-day operations of your organisation.
BUT, its not able to give Inbound marketers the specialist requirements they need now!
- A single view of every interaction a prospect or client has with your organisation
The stitching together of all your desperate marketing solutions and tools into one interface
Intelligent and dynamic response management
Your challenge = attract new customers in order to grow your organisation
More responsible for QUALIFIED leads – not just leads!
Finding a pipeline of new, qualified leads is hard.
First need to ATTRACT new prospects STAT: “67% of B2B buyers rely more on content to research and make purchasing decisions than they did a year ago”
Then you need to NURTURE leads to obtain qualification. That means gaining more purchasing information, insight and interest in order to move them down the engagement funnel and become a marketing qualified opportunity.
And if you’ve done your job correctly this will accelerate the ability of sales to CONVERT leads into paying customers.
You need an INBOUND MARKETING ENGINE. But why is INBOUND so important and the best way to find new customers?
Because the rules of engagement have changed. Since early 2000 the WWW and TECHNOLOGY has re-engineered how customers buy.
We’re now part of a global marketplace, with access to information and the ability to both use and hide behind technology means that our customers behaviors have changed significantly.
This has meant that traditional marketing methods have become OBSOLETE. Furthermore, sales orientated new business is also declining in effectiveness due to the use of intervention technology, privacy rules and call screening.
So, for many businesses the existing pipeline of new business is drying up and in many cases marketing hasn’t evolved its approach to keep pace. The result:
Not being able to see nor engage our audiences
An inability to talk to them easily (cost prohibitive or just not possible)
Not being available at the right time
Marketing needs to modernize – it need AUTOMATED INBOUND MARKETING
SO HOW DOES YOUR ORGANSATION PERFORM CURRENTLY – ARE YOU DEPLOYING EFFECTIVE INBOUND MARKETING? WHAT’S THE FUTURE JOURNEY?
The correlation between marketing content and the tools / processes to support inbound marketing engagement are essential.
To be effective you need the right content delivered via the right tools and infrastructure to deliver and scale.
The lead pipeline will accelerate as you implement and mature on the journey.
To start your journey you need to create an effective process in your organisation……
There are four key elements to creating an inbound lead engine for your organisation:
Firstly data intelligence is a vital component in the make-up of inbound lead generation. Without a coherent and clear process for capturing, recording, managing and moving data across your organisation it will not be possible to market and nurture effectively.
Secondly organisation need to listening and better understanding the needs and expectations of the buyer. Just like a good sales person! Marketing needs to learn the PSYCHOLOGY of buyers. Questioning, listening, gathering information and understanding – making sure their content and dialogue is relevant. Their INTERNAL NARRATIVE
Thirdly there’s a big requirement to create and share great content. Without relevant and informative content which can be easily found or served to an audience its not possible to attract and nurture prospects.
Lastly its about selecting the right innovative marketing technology and deploying it correctly. Selecting the right automation tool and getting it to work together with your CRM and Data Management Platform is essential for future success.
Big data is driving all aspects of marketing. Whether it be first, second or third party data its essential your organisation has a process and method for capturing, analyzing, segmenting and sharing it across your marketing tools.
Without the proper data management and hygiene in place your marketing operations will suffer (and not scale) because it’s nearly impossible to meaningfully segment and refine your prospects .
A Response Management Protocol or Data Management Platform provides the ability to collect and match data via a user identity – usually an email address – and with consistent form data capture processes. The ability to match identities from different devices and data sources to limit overlap and redundancy will enhance insight driven communications.
Once you have the means and ability to manage data effectively this can be used to enhance and learn more about your prospect audience, feeding into activities such as prospect profiling, lead scoring and propensity modeling.
‘Meaningful marketing is centered on the customer’ - When thinking about content to engage your customer consider the process through their eyes!
Think about the psychology of the buyer - THE BUYER PSYCHOLOGY
Set aside the obvious and think about the softer, more emotive drivers……NARRATIVES!
What’s motivating them?
What REAL need do they have?
Do they have any prerequisites or expectations?
Then consider their internal narrative….
What fears might they have (need to make a safe decision, FOMO, cost prohibitive etc.) (E.G> TENT)
The better refined you are at this stage the more relevance your communications will have.
Also, consider, to engage with customers in a meaningful way, you must develop tactics to address and align messaging across all digital channels.
So, what makes great content?
We know relevance to the audience is essential – if it isn’t relevant their their circumstances they are less likely to engage.
Use story to shape your content – WHY? Because stories are emotional. And how do you create stories – I’ll tell you now….
Always include a next action or actions – lead the prospect on their journey by showing them the next step/s. The more clarity and advice provided the happier the prospect will be to follow.
Stories are the most powerful thought structure for buyer decision-making.
THE 5WS: Who, what, when, where, why
THE 4PS: Princes, purses, places & pets
THE 3 ACTS: Act 1 (problem or Obstacle), Act 2 (Conflict or Struggle), Act 3 (Resolve or Legacy)
THE 2 STATES: 2 States (Happy / Sad), (positive / negative) flip!
HOW TO CREATE 1 KILLER HEADLINE
Once everything else is in place you are in a better position to deploy automation.
Remember: INBOUND MARKETING relies on all aspects of inbound marketing and not just the MARKETING AUTOMATION TOOL!
MA is the delivery platform and mechanism to bring everything together. Done right the benefits are impressive;
Brings all you disparate marketing channels & technology together
The ability to design and run sophisticated campaigns.
- Measure results, report on ROI and forecast marketing performance
- Automate tasks and reduce repetition
Maintain all prospects in a nurture process
Gather data and create leads
- Lead score and categories prospects for sales to close.
There are options: You could use a normal email solution in the early stages to ‘GROWTH HACK’ your approach before investing into an expensive tool.
GET YOUR INBOUND MARKETING TACTICS RIGHT AND THE RESULTS SPEAK FOR THEMSELVES.
A pipeline of qualified leads appearing in your Salesforce Lead View – with Lead Scores attached.
Listed in order of lead score! Most likely to buy first!
Your sales team will love you!!!!