The document discusses how to create an effective corporate brand online for recruiting top talent. It notes that the majority of Qatari employers will need to hire within the next year, and candidates have high expectations about the companies they work for. Top talent extensively researches companies online before applying. The document then provides recommendations for how companies can establish their online brand to attract candidates, such as keeping social media profiles up to date, utilizing data to streamline recruitment, posting jobs on reputable sites, engaging with candidates on professional networks, creating a dedicated career website, and leveraging mobile notifications.

1. How to Create a Great
Corporate Brand on the
Internet

2. What is Bayt.com?

4. With over 20 million
members and over 40,000
employers trusting us as
their career partners,
Bayt.com is the Middle
#1 career site.

5. Let’s take a look at why
online branding is
important…

6. 67% of Qatari employers are hiring in a year’s time.
The Hunt For Top Talent is Competitive
58% of Qatari professionals believe the economy will continue to
improve in the next 6 months
(The Bayt.com Job Index Survey – February 2015)

7. 7 in 10 employees wouldn’t work for a
company they aren’t proud of.
Top Talent Has Very High Expectations
90% are attracted to companies that
offer supportive and great work
environments.
5 in 10 want to work for a place where
they feel they are working for a greater
purpose.
(The Bayt.com “What Makes a Company an Attractive Place to Work?” poll).

8. 76% of employees turn to the internet to research a company when
considering a job opportunity.
Top Talent Uses the Power of the Internet
(The Bayt.com “What Makes a Company an Attractive Place to Work?” poll).

9. The conclusion:
The majority of companies in Qatar
need to hire talent within the next year,
and candidates have very high
expectations of their own.They always
research companies before applying to
match their expectations.

10. So what are the various
ways through which you
can create an online
brand and recruit top
talent?

11. 1. Keep your social media
profiles professional and
up-to-date.
Why?
80% of professionals check a
company’s social media profile before
applying for a job.
68% of professionals often click on a job
posting on a social platform.
Home News Jobs Products Gallery L
(The Bayt.com ‘Social Recruiting in the Middle East and North Africa” poll”)

12. Why?
36% of employers feel that searching
through millions of CVs with a quick an
easy
83% of employers find it important to
research market salaries when offering
jobs to candidates.
2. Utilize the power of big
data in recruitment
(The Bayt.com ‘‘Recruitment Practices in the Middle East and North Africa (MENA)’ poll)

13. 3. Post jobs on reputed job-
sites
Why?
27% of professionals say the best way
to find jobs is through job postings.
22% of professionals have found there
current job through an online
professional network or jobsite.
(The Bayt.com ‘‘Recruitment Practices in the Middle East and North Africa (MENA)’ poll)

14. 4. Establish your presence
on online networking
platforms
Why?
82% of employers feel it’s good to
interact with candidates on dedicated
professional networks.
36% of professionals feel that online
professional websites are the most
effective method of networking over
everything else.
(The Bayt.com ‘‘Recruitment Practices in the Middle East and North Africa (MENA)’ poll)

15. 4. Create a branded career
channel
Why?
89% of employers feel that their
company’s recruitment would benefit
from having a career site on their
corporate website.
(The Bayt.com ‘‘Recruitment Practices in the Middle East and North Africa (MENA)’ poll)

16. 5. Harness the power of
mobile
Why?
91% of employers find it useful to
receive notifications on new jobs
through their email or phone.
(The Bayt.com ‘‘Recruitment Practices in the Middle East and North Africa (MENA)’ poll)

17. Now that you know the
basics, go out there and
create your brand!

18. Thank You
Any Questions?