SlideShare a Scribd company logo
Engaging the Emotional
ShopperSAM THOMSON – THE BODY SHOP
Engaging the Emotional Shopper
Engaging the Emotional
Consumer
@samuel_thomson @thebodyshopuk
Engaging the Emotional Consumer
Engaging Emotional People
@samuel_thomson @thebodyshopuk
Engaging Emotional People
Engaging People (to drive sales!)
@samuel_thomson @thebodyshopuk
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson @thebodyshopuk CONFIDENTIAL
LAPSED
USERS
NOT RELEVANT
ANYMORE
NOT SOPHISTICATED
ENOUGH
NOT A BRAND PROUD
TO GIVE
NOT GRATEFUL
TO RECEIVE
NOT EDGY
ENOUGH
NOT UNIQUE
ENOUGH
NOT VISIBLE
ENOUGH
NEW
GENERATION
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson @thebodyshopuk CONFIDENTIAL
LAPSED
USERS
NOT RELEVANT
ANYMORE
NOT SOPHISTICATED
ENOUGH
NOT A BRAND PROUD
TO GIVE
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson
Insert Brand Video Here
CONFIDENTIAL@thebodyshopuk
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson CONFIDENTIAL@thebodyshopuk
@samuel_thomson
Insert Oils of Life Video
Here
CONFIDENTIAL@thebodyshopuk
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson @thebodyshopuk
“We sell a
lifestyle, the
motorbike comes
free”
WILLIE G
DAVIDSON CONFIDENTIAL
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson @thebodyshopuk
“Almost half the workforce (42%) now want to work for an organisation
that has a positive impact on the world…44% thought meaningful
work that helped others was more important than a high salary and
36% would work harder if their company benefitted society.
The change…is being driven by the so-called millennials…62%
want to work for a company that makes a positive impact, half
prefer purposeful work to a high salary, and 53% would work
harder if they were making a difference to others.”
SOURCE: http://www.theguardian.com/sustainable-business/2015/may/05/millennials-employment-
employers-values-ethics-jobs
CONFIDENTIAL
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson @thebodyshopuk CONFIDENTIAL
1. People Trust People
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson @thebodyshopuk CONFIDENTIAL
2. People Buy From People
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson @thebodyshopuk CONFIDENTIAL
3. Be Useful to your Audience
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson @thebodyshopuk CONFIDENTIAL
4. Be Locally Relevant
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson @thebodyshopuk CONFIDENTIAL
5. Be Generous
@samuel_thomson CONFIDENTIAL@thebodyshopuk
@samuel_thomson @thebodyshopuk CONFIDENTIAL
@samuel_thomson CONFIDENTIAL@thebodyshopuk
@samuel_thomson
Insert Mother’s Day Video
Here
CONFIDENTIAL@thebodyshopuk
Thank you
@thebodyshopuk@samuel_thomson

More Related Content

Viewers also liked

Sales Training 4 Territory Management
Sales Training 4   Territory ManagementSales Training 4   Territory Management
Sales Training 4 Territory Management
Greg Nutkins
 
Smart ways of using virtual sticky notes workshop pesentation - teflin 2015
Smart ways of using virtual sticky notes   workshop pesentation - teflin 2015Smart ways of using virtual sticky notes   workshop pesentation - teflin 2015
Smart ways of using virtual sticky notes workshop pesentation - teflin 2015
Nina Septina
 
Abdullah Al Mamun
Abdullah Al MamunAbdullah Al Mamun
Abdullah Al Mamun
Abdullah Al Mamun
 
T06
T06T06
Твои соседи по планете
Твои соседи по планетеТвои соседи по планете
Твои соседи по планете
gorbiblio
 
По тропе здоровья
По тропе здоровьяПо тропе здоровья
По тропе здоровья
gorbiblio
 
Jada Talley- Resume-2016
Jada Talley- Resume-2016Jada Talley- Resume-2016
Jada Talley- Resume-2016
Jada Talley
 

Viewers also liked (7)

Sales Training 4 Territory Management
Sales Training 4   Territory ManagementSales Training 4   Territory Management
Sales Training 4 Territory Management
 
Smart ways of using virtual sticky notes workshop pesentation - teflin 2015
Smart ways of using virtual sticky notes   workshop pesentation - teflin 2015Smart ways of using virtual sticky notes   workshop pesentation - teflin 2015
Smart ways of using virtual sticky notes workshop pesentation - teflin 2015
 
Abdullah Al Mamun
Abdullah Al MamunAbdullah Al Mamun
Abdullah Al Mamun
 
T06
T06T06
T06
 
Твои соседи по планете
Твои соседи по планетеТвои соседи по планете
Твои соседи по планете
 
По тропе здоровья
По тропе здоровьяПо тропе здоровья
По тропе здоровья
 
Jada Talley- Resume-2016
Jada Talley- Resume-2016Jada Talley- Resume-2016
Jada Talley- Resume-2016
 

More from socialmqa

Steeps framework facebook marketing
Steeps framework  facebook marketingSteeps framework  facebook marketing
Steeps framework facebook marketing
socialmqa
 
Rupert daniels cambridge
Rupert daniels cambridgeRupert daniels cambridge
Rupert daniels cambridge
socialmqa
 
Georgios kolovos ge
Georgios kolovos geGeorgios kolovos ge
Georgios kolovos ge
socialmqa
 
Hussein dajani
Hussein dajaniHussein dajani
Hussein dajani
socialmqa
 
Kristian lorenzon o2
Kristian lorenzon o2Kristian lorenzon o2
Kristian lorenzon o2
socialmqa
 
Strategic principles - Farimah money - yahoo
Strategic principles - Farimah money - yahooStrategic principles - Farimah money - yahoo
Strategic principles - Farimah money - yahoo
socialmqa
 
chasing influence - weber shandwixk
chasing influence  - weber shandwixkchasing influence  - weber shandwixk
chasing influence - weber shandwixk
socialmqa
 
How to create a great corporate brand on the internet?
How to create a great corporate brand on the internet?How to create a great corporate brand on the internet?
How to create a great corporate brand on the internet?
socialmqa
 
Twitter 3.0 ويبنار
Twitter 3.0 ويبنارTwitter 3.0 ويبنار
Twitter 3.0 ويبنار
socialmqa
 
ورشة تحكم عدل مع المدرب عمار محمد
ورشة تحكم عدل مع المدرب عمار محمدورشة تحكم عدل مع المدرب عمار محمد
ورشة تحكم عدل مع المدرب عمار محمد
socialmqa
 

More from socialmqa (10)

Steeps framework facebook marketing
Steeps framework  facebook marketingSteeps framework  facebook marketing
Steeps framework facebook marketing
 
Rupert daniels cambridge
Rupert daniels cambridgeRupert daniels cambridge
Rupert daniels cambridge
 
Georgios kolovos ge
Georgios kolovos geGeorgios kolovos ge
Georgios kolovos ge
 
Hussein dajani
Hussein dajaniHussein dajani
Hussein dajani
 
Kristian lorenzon o2
Kristian lorenzon o2Kristian lorenzon o2
Kristian lorenzon o2
 
Strategic principles - Farimah money - yahoo
Strategic principles - Farimah money - yahooStrategic principles - Farimah money - yahoo
Strategic principles - Farimah money - yahoo
 
chasing influence - weber shandwixk
chasing influence  - weber shandwixkchasing influence  - weber shandwixk
chasing influence - weber shandwixk
 
How to create a great corporate brand on the internet?
How to create a great corporate brand on the internet?How to create a great corporate brand on the internet?
How to create a great corporate brand on the internet?
 
Twitter 3.0 ويبنار
Twitter 3.0 ويبنارTwitter 3.0 ويبنار
Twitter 3.0 ويبنار
 
ورشة تحكم عدل مع المدرب عمار محمد
ورشة تحكم عدل مع المدرب عمار محمدورشة تحكم عدل مع المدرب عمار محمد
ورشة تحكم عدل مع المدرب عمار محمد
 

Recently uploaded

快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
9u4xjk4w
 
一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理
一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理
一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理
wozek1
 
Top Google Tools for SEO: Enhance Your Website's Performance
Top Google Tools for SEO: Enhance Your Website's PerformanceTop Google Tools for SEO: Enhance Your Website's Performance
Top Google Tools for SEO: Enhance Your Website's Performance
Elysian Digital Services Pvt. Ltd.
 
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdfUR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
urbhattiacademy
 
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
AJHSSR Journal
 
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
anubug
 
ChatGPT 4o for social media step by step Guide.pdf
ChatGPT 4o for social media step by step Guide.pdfChatGPT 4o for social media step by step Guide.pdf
ChatGPT 4o for social media step by step Guide.pdf
almutabbil
 
Using Playlists to Increase YouTube Watch Time
Using Playlists to Increase YouTube Watch TimeUsing Playlists to Increase YouTube Watch Time
Using Playlists to Increase YouTube Watch Time
SocioCosmos
 
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
AJHSSR Journal
 
SOCIAL MEDIA MARKETING agency and service
SOCIAL MEDIA MARKETING agency and serviceSOCIAL MEDIA MARKETING agency and service
SOCIAL MEDIA MARKETING agency and service
viralbusinessmarketi
 
一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理
一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理
一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理
exqfuhe
 

Recently uploaded (11)

快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
 
一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理
一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理
一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理
 
Top Google Tools for SEO: Enhance Your Website's Performance
Top Google Tools for SEO: Enhance Your Website's PerformanceTop Google Tools for SEO: Enhance Your Website's Performance
Top Google Tools for SEO: Enhance Your Website's Performance
 
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdfUR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
 
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
 
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
 
ChatGPT 4o for social media step by step Guide.pdf
ChatGPT 4o for social media step by step Guide.pdfChatGPT 4o for social media step by step Guide.pdf
ChatGPT 4o for social media step by step Guide.pdf
 
Using Playlists to Increase YouTube Watch Time
Using Playlists to Increase YouTube Watch TimeUsing Playlists to Increase YouTube Watch Time
Using Playlists to Increase YouTube Watch Time
 
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
 
SOCIAL MEDIA MARKETING agency and service
SOCIAL MEDIA MARKETING agency and serviceSOCIAL MEDIA MARKETING agency and service
SOCIAL MEDIA MARKETING agency and service
 
一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理
一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理
一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理
 

Sam thomson body shop