Violette L. Meier is an author seeking to increase awareness and sales of her paranormal and fantasy novels. The document outlines a digital marketing plan to establish her online brand and engage target audiences through a website, blogs, social media, and content marketing. Key elements include defining brand messaging and personas, implementing SEO and paid advertising strategies, developing an email marketing program, and establishing analytics to measure performance. The plan aims to make Violette a bestselling author through an integrated online and offline marketing approach.
BookFuel presentation at AuthorU conference: Finding your SuperfansBill Van Orsdel Jr.
How can an author find and market their books to their "Superfans". A quick marketing guide for authors with actions they can take to identify, connect with and recruit Superfans for their author brand.
For Self-Published Authors. Creative Content Opps. Bookexpo America uPublishU...Susannah Greenberg
Creative Content Opportunites. With Susannah Greenberg Public Relations; Miral Sattar, BiblioCrunch; Steve Wilson, FastPencil; and bestselling author Kailin Gow. For self-publishing and/or entrepreneurial authors seeking to maximize the impact of their publishing, marketing and book pr. Books. Publishing. Authors. A presentation at Bookexpoamerica 2014 uPublishU.
How Libraries Can Launch Community Publishing Initiatives with Self-Published...Smashwords, Inc.
Libraries have long provided an essential community service by making books and other information products freely available and accessible to local community patrons. Libraries play a critical role in promoting literacy, a culture of books and the joys of reading.
With the rise of ebooks, public libraries are at a crossroads. Some large traditional publishers, which fear digital lending might cannibalize retail sales of both print books and ebooks, have been hesitant to supply ebooks to libraries at the very time that library patrons are clamoring for access to such products.
This three-part presentation outlines the opportunity for libraries to expand their community role by developing programs that promote a culture of authorship. By holding seminars and classes, and by bringing local authors together with readers and aspiring authors, Libraries are uniquely qualified to orchestrate community resources and talent to help local writers become professional self-publishers. Unlike traditional publishers, self-published authors are pro-library. By developing community publishing initiatives that promote best-practices for professional self-publishing, libraries will help ensure a steady and diverse supply of high-quality books for library patrons and readers worldwide.
This series of three presentations was delivered by Mark Coker, founder of Smashwords, on March 21, 2013 at the Midwest Collaborative for Library Services symposium held in Lansing, Michigan.The presentations have been combined here for ease of access.
Additional text has been added so viewers will gain contextual background for information that was delivered verbally.
Book PR 1-2-3: Think Like a Journalist. Presentation at uPublishU at Bookexpoamerica 2013 at the Javits Center, New York, NY. Moderator: Susannah Greenberg Public Relations. With Jeff O'Neal,Book Riot, Matt Sutherland, ForeWord, Karen Schechner, Kirkus Reviews.
Connecting to Readers with Social Media: upublishU at Book Expo America 2015 ...Susannah Greenberg
Connecting to Readers with Social Media. For Authors. Book PR. Social Media. Social Media Marketing. Four experts present at Book Expo America 2015: uPublishU conference. Susannah Greenberg, Dorri Olds, Denise Alicea, and Daniel Langston.
7 Core Elements to Building a Powerful and Engaged Audience for Your BookKimberley Grabas
A powerful marketing step is to build an engaged community of supporters for you and your work. Learn the 7 core elements to building a thriving and passionate audience for your book – plus tips to help you take action immediately.
BookFuel presentation at AuthorU conference: Finding your SuperfansBill Van Orsdel Jr.
How can an author find and market their books to their "Superfans". A quick marketing guide for authors with actions they can take to identify, connect with and recruit Superfans for their author brand.
For Self-Published Authors. Creative Content Opps. Bookexpo America uPublishU...Susannah Greenberg
Creative Content Opportunites. With Susannah Greenberg Public Relations; Miral Sattar, BiblioCrunch; Steve Wilson, FastPencil; and bestselling author Kailin Gow. For self-publishing and/or entrepreneurial authors seeking to maximize the impact of their publishing, marketing and book pr. Books. Publishing. Authors. A presentation at Bookexpoamerica 2014 uPublishU.
How Libraries Can Launch Community Publishing Initiatives with Self-Published...Smashwords, Inc.
Libraries have long provided an essential community service by making books and other information products freely available and accessible to local community patrons. Libraries play a critical role in promoting literacy, a culture of books and the joys of reading.
With the rise of ebooks, public libraries are at a crossroads. Some large traditional publishers, which fear digital lending might cannibalize retail sales of both print books and ebooks, have been hesitant to supply ebooks to libraries at the very time that library patrons are clamoring for access to such products.
This three-part presentation outlines the opportunity for libraries to expand their community role by developing programs that promote a culture of authorship. By holding seminars and classes, and by bringing local authors together with readers and aspiring authors, Libraries are uniquely qualified to orchestrate community resources and talent to help local writers become professional self-publishers. Unlike traditional publishers, self-published authors are pro-library. By developing community publishing initiatives that promote best-practices for professional self-publishing, libraries will help ensure a steady and diverse supply of high-quality books for library patrons and readers worldwide.
This series of three presentations was delivered by Mark Coker, founder of Smashwords, on March 21, 2013 at the Midwest Collaborative for Library Services symposium held in Lansing, Michigan.The presentations have been combined here for ease of access.
Additional text has been added so viewers will gain contextual background for information that was delivered verbally.
Book PR 1-2-3: Think Like a Journalist. Presentation at uPublishU at Bookexpoamerica 2013 at the Javits Center, New York, NY. Moderator: Susannah Greenberg Public Relations. With Jeff O'Neal,Book Riot, Matt Sutherland, ForeWord, Karen Schechner, Kirkus Reviews.
Connecting to Readers with Social Media: upublishU at Book Expo America 2015 ...Susannah Greenberg
Connecting to Readers with Social Media. For Authors. Book PR. Social Media. Social Media Marketing. Four experts present at Book Expo America 2015: uPublishU conference. Susannah Greenberg, Dorri Olds, Denise Alicea, and Daniel Langston.
7 Core Elements to Building a Powerful and Engaged Audience for Your BookKimberley Grabas
A powerful marketing step is to build an engaged community of supporters for you and your work. Learn the 7 core elements to building a thriving and passionate audience for your book – plus tips to help you take action immediately.
You can take a blog, an email list, a few social sites and a bit of content marketing and make a simple digital marketing plan that is designed to bring you leads and sales from people who WANT to buy from you.
Building Your Digital Marketing Plan – The Prodigy Case Studymidem
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Learn out to build your artist’s digital marketing plan thanks to discovering all steps of the roadmap to success of Prodigy’s 2009 album Invaders must die!
Marshmallow Peeps Digital Marketing PlanJackie Smith
Digital Marketing Plan Presentation for Peeps Marshmallow Brand delivered in MKT 494: Digital Marketing in Practice, Fall 2010 at W. P. Carey School of Business, Arizona State University.
This presentation was given by Leonardo Tosi of INDIRE at the CERI Conference on Innovation, Governance and Reform in Education on 4 November 2014 during session 5.a: Innovation Strategy for Education and Training (IS) – Fostering an Innovation Eco-system.
Digital Marketing Plan for American Birding AssociationDaniel Forster
This presentation is a finished project from my Graduate Level Interactive & Digital Marketing Course. Myself along with 4 other graduate and MBA students analyzed the digital footprint of aba.org, a multinational non-profit organization, and identified specific areas which needed improvement. After identifying these problem areas, we created a comprehensive digital marketing plan which implemented specific solutions to these issues.
A sample digital marketing plan for Panasonic's brand of digital cameras. The presentation includes research about competitors and key targets, and details strategies to best reach them online.
This comprehensive digital marketing plan outlines several social media strategies based on Glen Eden's current digital marketing trends. The plan includes several implementation samples of social media posts based on the overall strategy and digital goals outlined in the initial phase.
Gut Checking Your 2015 Integrated Digital Marketing PlanMike Corak
Progressive brands are analyzing and prioritizing digital integration in their 2015 plans. Speakers shared a few key considerations throughout the planning process. They will discuss research and strategy, integrated tactics v. programs, and full-funnel analytics as we move into 2015.
Attendees of the webcast will take away the following:
Planning: What inputs and analysis are used to understand where tactical and integrated opportunities exist?
Execution: Where do “program” opportunities exist to improve cross-channel efficiencies and results?
What tactics will help your team successfully plan and execute winning digital campaigns?
Full-Funnel Analytics: What plans should be made to measure and capitalize upon results throughout the funnel, online and offline?
Digital marketing Plan for Food Processing CompanyKavish Arora
Hello Everyone!
This is a Digital Marketing Plan made while working with DigiStreet Media that contains an overhaul of the strategies suggested to Kerry Foods (a food processing company) that could help them to stand out well in Indian Markets.
This digital road map would help you to analyze how can you do a competitive analyses and suggest the client best possible mediums and ways to market themselves.
Interested in making yours ?
Leave a message here - www.digistreetmedia.com
Este documento es un resumen de lo que hemos visto a lo largo del primer trimestre (temas 1,2,3,4).El marketing digital ¿ que es ?sus características, sus pasos. Como aplicar las herramientas del marketing, que es el seo y el sem. Como diseñar una tienda virtual. como se hace el mantenimiento de una pagina web etc.
An integrated Digital Marketing strategy for a hypothetical brand called Profecs education.
The objective is to create a digital presence through the social channels to promote the brand; its products, service features & create engagement and achieve 20 admissions in 2 months.
Presented at DIRECT Wine conference by Ship Compliant to cover online best practices for winery Direct To Consumer (DTC) marketing. By Pete Harrison and Ron Scharman.
SOCIAL MEDIA MARKETING IN BRIEF, V.01 03.31.152015 Digital Book World. 2015
Contributors: Peter McCarthy, Beth Bacon, Editors of Digital Book World
Editor: Rich Bellis
You can take a blog, an email list, a few social sites and a bit of content marketing and make a simple digital marketing plan that is designed to bring you leads and sales from people who WANT to buy from you.
Building Your Digital Marketing Plan – The Prodigy Case Studymidem
By Tom Allen, Digital Manager, Essential Music & Marketing (UK)
Learn out to build your artist’s digital marketing plan thanks to discovering all steps of the roadmap to success of Prodigy’s 2009 album Invaders must die!
Marshmallow Peeps Digital Marketing PlanJackie Smith
Digital Marketing Plan Presentation for Peeps Marshmallow Brand delivered in MKT 494: Digital Marketing in Practice, Fall 2010 at W. P. Carey School of Business, Arizona State University.
This presentation was given by Leonardo Tosi of INDIRE at the CERI Conference on Innovation, Governance and Reform in Education on 4 November 2014 during session 5.a: Innovation Strategy for Education and Training (IS) – Fostering an Innovation Eco-system.
Digital Marketing Plan for American Birding AssociationDaniel Forster
This presentation is a finished project from my Graduate Level Interactive & Digital Marketing Course. Myself along with 4 other graduate and MBA students analyzed the digital footprint of aba.org, a multinational non-profit organization, and identified specific areas which needed improvement. After identifying these problem areas, we created a comprehensive digital marketing plan which implemented specific solutions to these issues.
A sample digital marketing plan for Panasonic's brand of digital cameras. The presentation includes research about competitors and key targets, and details strategies to best reach them online.
This comprehensive digital marketing plan outlines several social media strategies based on Glen Eden's current digital marketing trends. The plan includes several implementation samples of social media posts based on the overall strategy and digital goals outlined in the initial phase.
Gut Checking Your 2015 Integrated Digital Marketing PlanMike Corak
Progressive brands are analyzing and prioritizing digital integration in their 2015 plans. Speakers shared a few key considerations throughout the planning process. They will discuss research and strategy, integrated tactics v. programs, and full-funnel analytics as we move into 2015.
Attendees of the webcast will take away the following:
Planning: What inputs and analysis are used to understand where tactical and integrated opportunities exist?
Execution: Where do “program” opportunities exist to improve cross-channel efficiencies and results?
What tactics will help your team successfully plan and execute winning digital campaigns?
Full-Funnel Analytics: What plans should be made to measure and capitalize upon results throughout the funnel, online and offline?
Digital marketing Plan for Food Processing CompanyKavish Arora
Hello Everyone!
This is a Digital Marketing Plan made while working with DigiStreet Media that contains an overhaul of the strategies suggested to Kerry Foods (a food processing company) that could help them to stand out well in Indian Markets.
This digital road map would help you to analyze how can you do a competitive analyses and suggest the client best possible mediums and ways to market themselves.
Interested in making yours ?
Leave a message here - www.digistreetmedia.com
Este documento es un resumen de lo que hemos visto a lo largo del primer trimestre (temas 1,2,3,4).El marketing digital ¿ que es ?sus características, sus pasos. Como aplicar las herramientas del marketing, que es el seo y el sem. Como diseñar una tienda virtual. como se hace el mantenimiento de una pagina web etc.
An integrated Digital Marketing strategy for a hypothetical brand called Profecs education.
The objective is to create a digital presence through the social channels to promote the brand; its products, service features & create engagement and achieve 20 admissions in 2 months.
Presented at DIRECT Wine conference by Ship Compliant to cover online best practices for winery Direct To Consumer (DTC) marketing. By Pete Harrison and Ron Scharman.
SOCIAL MEDIA MARKETING IN BRIEF, V.01 03.31.152015 Digital Book World. 2015
Contributors: Peter McCarthy, Beth Bacon, Editors of Digital Book World
Editor: Rich Bellis
30 years in 30 minutes: Tips for starting your advertising career.David Murphy
Career advice to aspiring advertising professionals. Presentation to the Chapman University Ad Club offering point of view of how to get a job in an agency and how to succeed early in your career.
Leanne Weekes | Marketing | Public Relations | Events | Social Medialeandra weekes
"Leanne" Weekes, brand communications consultant offering public relations, marketing, social media marketing, and event planning services for the culinary, hospitality, consumer goods products, arts & entertainment, design, non-profit sectors. Available in New York City and Miami.
You've written your book. Now What? It's not too late. Secrets of Marketing Your Book gives tips that you can use to get your book out there and get noticed. It covers book reviews, blog tours, social media, websites, blogging, and more. Ideally, you don't want to wait until your book is published. If you start developing your audience now, you will have buyers waiting for it. This book will show you how.
A book on how social technology is impacting business. The book is a collection of stories, strategies categorized in three chapters: Humanize, Socialize and Democratize.
Make fans & influence people using Facebook & other social media (NTRLS TechN...Arlington Public Library
Libraries exist to connect with people and help them to connect with their world. Social media gives us new tools to help carry out that mission by allowing us to be more engaging, conversational and playful. Arlington Public Library staff wants people to see the library subconsciously as their trusted smart friend who steers them toward ideas and resources which they might not encounter on their own. Learn how to broaden your patron base and deepen connections by putting a human face on your institution.
Objectives: Recognize ways social media can help promote library services; Identify tools for library fans which can multiply a library’s message; Examine social media's promise for delivering personalized customer service; Acquire practical tips and tricks for connecting with library fans and for handling administrative tasks.
2. VISION
To provide thought provoking yet thrilling literature that will remain
in the hearts and minds of readers for a lifetime.
3. Her Story
Her Brand
Where Is She Now? and Where
Does She Want to Be?
How She’ll Get There
Overall Strategy
Website and Blog
Target Audience
TABLE OF CONTENTS
Competitive Analysis
Content and Engagement
Strategy
Advertising
SEO Plan
Lead Nurturing
Email Marketing
Social Media Marketing
4. Action Steps
Editorial Calendar
Automation
Analytics
The Team
Budget Worksheet
The Executive Summary
Traditional Marketing
TABLE OF CONTENTS
5. HER STORY
“There is no greater agony than bearing an untold story inside you.”
― Maya Angelou
6. HER BRAND
Violette L. Meier is a novelist of paranormal
thrillers and fantasy with a bold style which
merges the lore of antiquity with the modern
world. As a poet, artist, and a theologian who
holds a Masters of Divinity, Violette
possesses an entirely unique perspective in
the genre.
“We write to taste life twice, in the moment and in
retrospect.”
―Anais Nin
7. Violette is an unknown but
immensely talented writer who
owns a small publishing company
called Viori Publishing. She has
published three novels, a short
story collection, and two poetry
books. She is currently working on
another novel.
Violette wants to be a best selling
author with a large fan base among
paranormal and thriller readers, and an
authority in her genre.
She wants to be able to live
exclusively off of her writings.
Violette would like to see her books
made into movies.
Where Is She Now Where Does She Want to Be?
8. HOW WILL SHE GET THERE?
“There is nothing to writing. All you do is sit down at a typewriter and bleed.”
― Ernest Hemingway
9. Define key brand messages to
grow audience awareness, familiarity
and purchasing potential.
Select appropriate media and
targeting tools.
Link to content marketing
strategy.
Define customer personas.
OVERALL STRATEGY
Define content marketing plan.
Create website, social media pages,
and improvement plan including lead
profiling .
Define how key online
communications (search, email, social,
mobile) drive sales.
Define offline integration paths to
purchase (book signings, traditional
marketing, word of mouth).
10. VioletteMeier.com
Violettemeier.com will reflect the controversial
humor exhibited in Violette’s writing. Violette’s web
site will highlight her books, showcase literary events,
and share monthly short stories, poems, podcasts,
videos, and blogs. Violettemeier.com will feature
original artwork, disclose tidbits about her life, and
provide links for all of her social media profiles to
foster community engagement. The site will offer
autographed copies of her books and serve as a portal
to Amazon.com and Smashwords.com.
WEBSITE AND BLOG
Blogs
Violette maintains three different blogs which reveals
three different sides to her personality.
The World According to Violette (a
free thought blog ranting on a variety of topics)
Violette Wants to Know if you Knew
(an educational blog which humorously talks
about everything from writing to scientific
discoveries)
Rock & Tree Ministries (an inspirational
blog)
11. Shoshanna is a young green haired
woman who daydreams without ceasing and
loves to read anything that gives her chills at
night. She is a cosplay enthusiast who is
always looking for new original characters to
portray.
Saadiq is a history student who gets
excited every time he finds an ancient
discovery in some obscure publication tucked
away in the back of a library. He secretly
dreams of unlocking the mysteries of the
universe.
TARGET AUDIENCE
Mustafa is a lover of fast, action packed
entertainment. He loves blockbuster movies
like Avatar and Star Wars, and TV shows like
Game of Thrones and Supernatural.
Wilhelmina is a master problem solver
who has the ability to figure out the plot of a
story within the first 25 pages of a book. She
is always looking for new and original stories
that are filled with twists and turns.. Rarely
ever surprised, she seeks out writers who
offer scenarios that leave her mind spinning.
12. COMPETITIVE ANALYSIS
Competition is broad and worldwide, with thousands of writers selling speculative fiction
online and in bookstores. Unlike literary greats like Octavia Butler or Terry Brooks,
Violette’s opportunity to be distinctive rests in her worldview as an African American
female and her theological background which makes her a unicorn among secular writers.
She walks in the light with an imagination that dwells in the darkness.
Strengths: Brilliant cross genre writer, female, African American, theologian
Weaknesses: Unknown writer with a tiny marketing budget.
Opportunities: Find a niche demographic among Afro-futurism, Sci-fi, Fantasy,
Paranormal, Thriller, and Horror fans.
Threats: Large publishers, famous writers, and thousands of subpar self published
writers which make trusting quality self published writers difficult.
13. Content
Highlight books with slogans like: Books
that make your heart beat fast. Entertaining and
enlightening literature. The gateway to open and
honest dialog.
Post outside articles and videos that fan base
may find interesting.
Write blogs, do podcasts, and post videos on
a weekly basis.
Post white pages on speculative fiction and
publishing.
Share events, news, and promotions.
CONTENT AND ENGAGEMENT
STRATEGY
Engagement
Share other’s content and comment on
social media pages.
Post interesting questions or “ask me
anything” and engage in conversations.
Follow and interact with influencers.
Personally answer emails in a timely
manner.
Offer writing and publishing tips to new
writers.
14. Social Media
PPC: Google Adwords, Facebook,
Instagram, Twitter, etc.
Email campaigns.
Discount codes, birthday coupons,
giveaways.
Send out press releases.
Advertise previous books in new books.
Create media kit.
Encourage word of mouth.
Slideshare presentations.
ADVERTISING
Attend local events, community service, speak at
conferences, and have book signings.
Pass out promo items.
Make videos (YouTube, Vine, Snapchat) and
podcasts.
Get Amazon book reviews.
Link books to trending topics.
Host Google hangout.
Guest blog.
Affiliate marketing.
Promote others.
Book trailers
15. Use a specific, targeted list of
keywords.
Do not use words that aren’t relevant
to Violette Meier’s books.
Use keywords that rank high in search
but not too competitive.
Find out which keywords competitors
are using.
Use keywords that are influential
enough to convert.
SEO
Create content with the keywords that
are magnetic to search engine algorithms
and that are relevant to searchers in order
to prevent bounce rate.
Optimize each page with only a few
keywords.
Use keywords in URLs, image file
names headers, and blog posts.
Use analytics to see how keywords are
performing.
16. Identify readers and general
consumers.
Offer something of value
(informational blog, free e-book,
promotional items, resources, etc.).
Set goals for each email campaign
or social media campaign. Sample
goals are to get new blog readers, or
book purchasers, or RSVPs to an event.
LEAD NURTURING
Use analytics to evaluate if the
campaign is successful. See where the
consumer lost interest or gained
interest.
If the campaign was not successful,
tweak it and begin again. If the
campaign is still not successful, start
with a new approach.
17. Send out email campaigns twice
a month to inform fans about blog
posts, and what’s new on
violettemeier.com.
Utilize Mailchimp and its
templets and resources to manage
email marketing campaigns.
EMAIL MARKETING
Send out periodic coupons,
birthday gifts, sale alerts, and new
book updates.
Have an email list available at
literary events in order to
accumulate more emails.
Place a subscribe form on
website and social media pages.
18. Use social media channels – Facebook,
Google+, Twitter, Pinterest, YouTube,
LinkedIn, Snapchat, Vine, and Instagram to
create an cohesive social media marketing
campaign.
Use various forms of content like
images, podcasts, video, and blogs to get the
message on each social network.
Conduct surveys to determine how to
expand, reach more readers, and learn their
interest.
SOCIAL MEDIA MARKETING
Identify 10 influencers and build a
relationship by liking and commenting on
their posts with a goal of driving traffic to
violettemeier.com.
Engage fans and followers through
giveaways, contests, games, and sweepstakes.
Learn the best time to post on each social
media channel for effective exposure.
Monitor trends, analytics, and insights.
19. ACTION STEPS
“Fantasy is hardly an escape from reality. It's a way of understanding it.”
―Lyoyd Alexander
21. AUTOMATION
Hootsuite will be used to manage automation.
Hootsuite can simultaneously post to Facebook, Google+,
Instagram, Twitter, and LinkedIn.
A months worth of themed posts will be entered (ex: February,
black history facts, love quotes or lines from romantic poetry).
Hootesuite will be used to promote events, important dates, and
promotions.
22. Analytic Tools: Google
Analytics, Facebook Insights,
Twitter Analytics, and Mailchimp
analytics.
Google Analytics: will focus on
the number of visitors to the
website, bounce rate, traffic
source, and conversions.
ANALYTICS
Facebook Insights & Twitter
Analytics: will focus on reach,
engagement, and transition to
website.
Mailchimp Analytics: will focus
on opened emails, unsubscribes,
and clicks to open links.
23. Violette L. Meier
Co-owner of Viori Publishing.
Writer, blogger.
Public Speaker.
Digital Marketing Manager
specializing in social media, and
blogging.
THE TEAM
Ari Meier
Co-owner of Viori Publishing.
Digital Marketing Manager
specializing in social media,
analytics, blogging, graphic
design, web page design, and
branding.
Writer, blogger.
24. Budget $350
Promotional Items (banners,
bookmarks, business cards, ink
pens). $250
Facebook/Instagram Ads $50
Prizes for events $25
Google AdWords $25
BUDGET WORKSHEET
25. EXECUTIVE SUMMARY
“There is no such thing as a moral or an immoral book. Books are well written, or badly
written. That is all.”
―Oscar Wilde
26. EXECUTIVE SUMMARY
There are millions of books for sale and thousands are being published yearly. Amazon.com, the world
largest book seller sells 5.75 billion dollars in books per year making a small writer hard to find in such a large sea of books.
Despite all the choices, Violette L. Meier offers a fantastic way to break the monotony of the average speculative fiction
story. Her voice combines her cultural perspective and her love of antiquity into a supernatural literary experience that is
hard to forget. She combines the secular and sacred effortlessly.
Violette L. Meier, a happily married mother, writer, painter, poet, and native of Atlanta, Georgia, earned a
B.A. at Clark Atlanta University ,a MDiv at the Interdenominational Theological Center, and a Digital Marketing Certificate
at Emory University. A prolific writer, Violette has written over 1,200 poems, 30 short stories, and 6 books. Her books, The
First Chronicle of Zayashariya: Out of Night, Angel Crush, Son of the Rock, Tales of a Numinous Nature: A Short Story
Collection, Violette Ardor: A Volume of Poetry, and This Sickness We Call Love: Poems of Love, Lust, and Lamentation, have all
received rave reviews. She is currently working on a new novel called Ruah the Immortal and sequels to her fantasy and
supernatural novels.
27. EXECUTIVE SUMMARY
( C O N T I N U E D )
VioletteMeier.com highlights her uniqueness and the entire gamut of her
creative work. Violette’s web site shows her books, literary events, short stories, poems,
podcasts, videos, blogs, original artwork, tidbits about her life, links to her social media
profiles, autographed books, and serve as a portal to Amazon.com and Smashwords.com.
Her social media posts consists of controversial and spiritual discussions, humor, and
creative information to help Violette’s goal in becoming a bestselling author.
The implementation plan will be carried out in two parts: launch a giant
social media campaign to drive potential readers to violettemeier.com and author events
and periodic appearances where promotional items will be given out. The total estimated
cost for each month is $50-$75.
It is our belief that all Violette L. Meier needs is a platform for her work to
be seen. Her talent will guarantee her success.
29. TRADITIONAL MARKETING
INTEGRATION
Giving away promotional items at events.
Placing ads in programs at Sci-fi/fantasy cons.
Purchasing car magnets for each book.
Placing bookmarks in random books in bookstores.
Purchasing T-shirts with book covers and/or characters on them.
Sending out press releases to media outlets.