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GENERAL DIGITAL OVERVIEW
 Branding and Positioning
 Online Visibility
 Search results
 Awareness (impressions on different channels)
 Site traffic (Sources, channels, Direct vs. referral, paid)
 Social Footprint (Number of fans/followers)
 Engagement (Number of mentions)
 Frequency (Number of posts)
 Content Strategy (Unique/Curated/Repurposed)
BRANDING STRATEGY
1. Establish goals:
 Unique Value Proposition
 Positioning
 Identity
 Image, Tagline
 Voice
SOCIAL MEDIA STRATEGY
1. Establish goals:
 Branding
 Sales
 Traffic
 Visibility
 Reputation
SOCIAL MEDIA STRATEGY
2. Identify audience, message and distribution channels
 Who is your ideal customer?
 Where are they online?
 What is the most effective way to communicate with them?
 What is our USP and how to communicate it effectively?
CONTENT MARKETING STRATEGY
 Identify type of content to share with target audience
 Monitor and optimize frequency and type of content
 Strategy and schedule
 Influencer content
 Curated content vs. Original
 Editorial schedule
CONTENT DISTRIBUTION STRATEGY
• Find the right digital channels
• Content production and voice
• Strategy
• Content syndication and curation
• Authority marketing and trending news hijacking
SALES PROCESS & STRATEGY
 Define ideal target (company size, title, revenue, etc…)
 Filter data and delegate
 Initial outreach
 Need analysis
 Presentation
 Follow up
 Close
 Account Management and retention
INFLUENCER PROGRAM
Identify Influencers that will serve as ambassadors
 Establish a dialogue
 Create content that will speak to their audience
 Find a value proposition that works for influencers
 Share goals and objectives
MEASURE AND OPTIMIZE
Compare original goals and measure:
 Influence
 Reach
 Traffic
 Engagement
 Social media footprint
ADDITIONAL SERVICES
 Display, Mobile and E-mail
 Native Advertising
 SEO and PPC
 Lead Generation
 Content Syndication

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EH Digital Overview

  • 1.
  • 2. GENERAL DIGITAL OVERVIEW  Branding and Positioning  Online Visibility  Search results  Awareness (impressions on different channels)  Site traffic (Sources, channels, Direct vs. referral, paid)  Social Footprint (Number of fans/followers)  Engagement (Number of mentions)  Frequency (Number of posts)  Content Strategy (Unique/Curated/Repurposed)
  • 3. BRANDING STRATEGY 1. Establish goals:  Unique Value Proposition  Positioning  Identity  Image, Tagline  Voice
  • 4. SOCIAL MEDIA STRATEGY 1. Establish goals:  Branding  Sales  Traffic  Visibility  Reputation
  • 5. SOCIAL MEDIA STRATEGY 2. Identify audience, message and distribution channels  Who is your ideal customer?  Where are they online?  What is the most effective way to communicate with them?  What is our USP and how to communicate it effectively?
  • 6. CONTENT MARKETING STRATEGY  Identify type of content to share with target audience  Monitor and optimize frequency and type of content  Strategy and schedule  Influencer content  Curated content vs. Original  Editorial schedule
  • 7. CONTENT DISTRIBUTION STRATEGY • Find the right digital channels • Content production and voice • Strategy • Content syndication and curation • Authority marketing and trending news hijacking
  • 8. SALES PROCESS & STRATEGY  Define ideal target (company size, title, revenue, etc…)  Filter data and delegate  Initial outreach  Need analysis  Presentation  Follow up  Close  Account Management and retention
  • 9. INFLUENCER PROGRAM Identify Influencers that will serve as ambassadors  Establish a dialogue  Create content that will speak to their audience  Find a value proposition that works for influencers  Share goals and objectives
  • 10. MEASURE AND OPTIMIZE Compare original goals and measure:  Influence  Reach  Traffic  Engagement  Social media footprint
  • 11. ADDITIONAL SERVICES  Display, Mobile and E-mail  Native Advertising  SEO and PPC  Lead Generation  Content Syndication