Georgian College "Online & On Target: Technology for Non-profits" Conference. May 6th, 2010

1. How to Capitalize on New TechnologyOnline & On TargetGeorgian CollegeMay 6th, 2010 R. Scott Fortnum, MA, CFRE Vice President Development, ALS Society of Canada

2. Impact of Technology on Fundraising

3. The Donor Pyramid (courtesy Tony Elischer)

4. Revenue Examples

5. Successful Fundraising Elements

6. Advances Me

7. Developing a Five-Year Plan Using new technology Surfboard Finger Tag Monkey Bars How will your organization use the above three tools in your communications, marketing and development plans? Break into groups Brainstorm for 10 minutes Present your plan back to the group

8. Online stuff Internet – 1958 E-mail – 1973 WWW – 1993 Google – 1998 Wikipedia – 2001 You Tube – 2005 Facebook – 2004 Twitter – 2006

21. Things you’ll hear! This will change the way we do business This will eliminate the need for: paper, travel, phone, mail This doesn’t work with our stakeholders. They’re too: young, old, fun, boring, local, disperse Think: I am thinking about getting a phone. Who should I call? What should I say to them? How long before the phone will help us reach our goals? Hildy Gottlieb

22. New technology How will this affect my operations? What challenges does it pose? What opportunities does it address? Case Leadership Prospects Plan Data Research Customization Segmentation Communication Interaction

23. Why???

24. Kindle vs.iPad

25. Remember

26. Reader Technology & Organizational Success What questions need to be asked?

27. Thanks! It’s only technology if it appeared after you ere born. The refrigerator in your kitchen is not considered technology.