The document discusses the impact of new technology on fundraising strategies, presenting a five-year plan for organizations to integrate modern tools like social media and the internet into their communication and development efforts. It emphasizes the importance of adapting to technological advances to enhance operations, address challenges, and seize opportunities while raising critical questions about implementation. The discussion also highlights the generational perspective on technology and its perceived relevance to different stakeholders.

1. How to Capitalize on New TechnologyOnline & On TargetGeorgian CollegeMay 6th, 2010R. Scott Fortnum, MA, CFREVice President Development, ALS Society of Canada

2. Impact of Technology on Fundraising

3. The Donor Pyramid (courtesy Tony Elischer)

4. Revenue Examples

5. Successful Fundraising Elements

6. AdvancesMe

7. Developing a Five-Year PlanUsing new technologySurfboardFinger TagMonkey BarsHow will your organization use the above three tools in your communications, marketing and development plans?Break into groups Brainstorm for 10 minutesPresent your plan back to the group

8. Online stuffInternet – 1958E-mail – 1973WWW – 1993Google – 1998Wikipedia – 2001You Tube – 2005Facebook – 2004Twitter – 2006

21. Things you’ll hear!This will change the way we do businessThis will eliminate the need for: paper, travel, phone, mailThis doesn’t work with our stakeholders. They’re too: young, old, fun, boring, local, disperseThink:I am thinking about getting a phone. Who should I call? What should I say to them? How long before the phone will help us reach our goals? Hildy Gottlieb

22. New technologyHow will this affect my operations? What challenges does it pose? What opportunities does it address?CaseLeadershipProspects PlanDataResearchCustomizationSegmentationCommunicationInteraction

23. Why???

24. Kindle vs.iPad

25. Remember

26. Reader Technology & Organizational SuccessWhat questions need to be asked?

27. Thanks!It’s only technology if it appeared after you ere born. The refrigerator in your kitchen is not considered technology.