Presentation made to the Technology in the Non-Profit Sector class at Continuing Studies at The University of Western Ontario. November 17, 2009

1. Strategic. Creative. Results. Continuing Studies at UWO Technology in the Not-for-Profit Sector November 17, 2009 Websites for Non-Profits Technology and the Non-Profit Sector, Continuing Studies at The University of Western Ontario November 17, 2009

3. Non Profit Organizations and the Web Trends Ideas and Predictions for the Future Design and Development The process and strategy behind smart and aesthetic websites that work Content and Content Management Systems (CMS) What makes for quality online content: accurate, up-to-date, and engaging Search Engine Optimization and Search Marketing Techniques to build traffic on your website Online Tools and Applications Including Facebook, Twitter and more!

4. Trends and Predictions NPOs will increasingly use blogs to engage the public more effectively, by giving them real stories from their work in the field. Organizations will begin using Social Networking to increase their supporter base More NPOs will take up VoIP (i.e. Skype) to cut telephone costs. More NPOs will use Twitter to keep their ‘friends’ up to date on the organization’s activities and to mobilize people to take part in a time-sensitive action. Fundraisers’ interest in Facebook and other social sites, lessens as apps don’t offer enough access to or control of user data. The link between online fundraising and telephone fundraising becomes more obvious in larger charities’ fundraising strategy. Online donations will become a key pillar of fundraising revenue but won’t replace offline donations and text message fundraising.

5. NGOs alliances will become stronger giving them more awareness and confidence Cause Related Marketing will become more usual and more and more companies will offer a gift to encourage people to act. NPOs will learn to integrate Internet communication as a part of a multichannel campaign. Non profit websites will be designed with a better understanding of the Internet Communication with less animation, more usability, more emotional imagery. NPOs will find out the key role of Search Engine Marketing and SEO. The storytelling power will become part of NPOs communication strategy: rss, blog, video, interviews, images, will bridge the gap between donors and organizations.

6. The Internet is changing the very nature of what it means to support a charity. The Internet is turning donors into patrons and activists and participants. The biggest donors are the ones who not only give, but do the work. Responsible stewardship requires that we not try to force the Internet to act like direct mail with free stamps. Only 1% or less of non-profits will actually make a positive return on investment through social networking campaigns, as measured by donations and man-hours. Transparency + Accountability + Measurability = Professionalization The mainstreaming of fundraising widgets and apps will result in more individuals choosing to raise money for a non-profit or independent project/cause (DIY Development).

7. What Are the Trends Telling Us? Strategy Content Functionality Traffic Interaction

8. Non Profit Website Strategy Navigation Map: Planning the Information Architecture of the Website. Interface Design: Translating the Map into a Usable, Effective, Website.

9. Navigation Map: Planning the Information Architecture of the Website. Interface Design: Translating the Map into a Usable, Effective, Website.

10. Card Sorting Card sorting is a simple technique in usability design where a group of subject experts or "users", however inexperienced with design, are guided to generate a category tree or folksonomy. It is a useful approach for designing workflows, menu structure, or web site navigation paths. Card sorting has a characteristically low-tech approach. The concepts are first identified and written onto simple index cards or Post-it notes. The user group then arranges these to represent the groups or structures they are familiar with.

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