The document discusses the ongoing changes in the global economy, society, and technology, emphasizing the shift towards a digital and networked age. Key points include the need for businesses to adapt to the new competitive landscape, where social media and personal communication define consumer engagement and brand loyalty. It stresses the importance of establishing a solid digital presence and understanding how to effectively leverage technology for business success.

1. What is going on?

2. The world is changing…

3. The world is changing…the economy is volatile,

4. The world is changing…the economy is volatile,our society is much bigger,

5. The world is changing…the economy is volatile,our society is much bigger,our consciousness is shifting,

6. The world is changing…the economy is volatile,our society is much bigger,our consciousness is shifting,we hyper-communicate,

7. The world is changing…the economy is volatile,our society is much bigger,our consciousness is shifting,we hyper-communicate,and we want it all…now!

8. Perception of YOU is changing!

9. Perception of YOU is changing!As an EmployeeSocial Media is the new resume

10. Power shift in loyalty to a company brandAs a ConsumerAdvocacy is the new advertising

11. No more snake oil, only valueAs a BusinessZero barrier marketing

12. Service mattersWelcome to the networked age!Much more than Social MediaA competitive global marketplaceEstablishing a new virtual economyParadigm shift in consumer engagementAugmenting our very existence

13. How is this impacting how we do business?

14. We currently have access to:1,000,000,000,000 Web Pages65,000 iPhone Apps10,500 Radio stations5,000 Magazines200 + Cable Channels

15. Consider these things:

16. Consider these things:Media is becoming digital.

17. Consider these things:Media is becoming digital.Technology is getting more intelligent.

18. Consider these things:Media is becoming digital.Technology is getting more intelligent.Communication is becoming personal.

19. Consider these things:Media is becoming digital.Technology is getting more intelligent.Communication is becoming personal.Understanding is becoming essential.

20. Sitting on the sidelines is not optional.

21. Sitting on the sidelines is not optional.Competition has an extremely low barrier to entrySitting on the sidelines is not optional.Competition has an extremely low barrier to entry

22. Basic usage provides instant validationSitting on the sidelines is not optional.Competition has an extremely low barrier to entry

23. Basic usage provides instant validation

24. Constant change – new innovative tools every day!Sitting on the sidelines is not optional.Competition has an extremely low barrier to entry

25. Basic usage of tools provides instant validation

26. Constant change – new innovative tools every day!

27. Rapidly transforming industries of all typesZen and the Art of the Technology Brainstorm

28. The challenge is finding the valueUnderstand the difference between the tools and the techTry new things – but with as much knowledge as possibleCritical thinking – move from dependence to self-reliance

29. Give someone a fish and they’ll eat that day.Teach them how to fish, and they’ll never grow hungry. - Chinese Proverb

30. We must learn how to fish!Balance the engaging and the tacticalRecognize that the digital world is binarySteal or create algorithms of digital successGenerate new ideas by understanding theKey focal points of the current digital age:

37. Where should my company be?

38. Good Digital Platform GoalsYour site should do the following : Clearly define what you want – first

39. Promote a reputation of expertise in your field

40. Provide simple way to be contacted