Online video consumption has grown tremendously in recent years according to statistics. Over 60 hours of video are uploaded to YouTube every minute, with over 3 billion videos viewed daily on YouTube globally. By the end of 2012, internet video viewing will account for over 50% of US consumer internet traffic. The amount of Americans watching online video has increased 43% since 2010. On average, US online video viewers now consume 44 billion videos per month, with viewing time increasing 46% year-over-year. This rapid growth in online video has significantly impacted broadcast media and other industries.
This document summarizes Chinese internet word of mouth (IWOM) trends from January to June 2009. It covers the expansion of video sharing where users share videos online and through social media. It also discusses how serious offline events like building fires and job market issues were discussed online. Finally, it notes that brands are improving their digital marketing strategies and presence on the internet.
This document discusses emerging trends in digital media and journalism. It notes that journalism is becoming more global yet local, as reporters can think globally but produce and edit content locally. It also discusses the rise of participatory and user-generated media through sites like YouTube and Flickr, how digital media is exploding due to increased global interconnectedness, communication, and the ability to have ongoing conversations around brands and ideas. Mobile phones are highlighted as a major platform, with over 1 billion phones sold in 2006 and their utility in applications and ongoing conversations.
The document provides an overview of key developments in the media industry from July 2006 to June 2007. It discusses industry transactions, major tech company acquisitions, layoffs, the rise of user-generated content, new distribution channels, shifting advertising trends, intellectual property issues, and censorship. Graphs show increasing global advertising spending, the fast growth of online advertising and video advertising, and television's fragmentation into many channels. International comparisons illustrate differences in social networks, blogging, and online classifieds ownership across countries.
"Q1, 2011: creating a framework for consumer-led engagement (Wavemetrix) -...Retelur Marketing
Informe realizado por Wavemetrix perteneciente al primer trimestre de 2011, el cual analiza el uso de los medios sociales por parte de las marcas y sus sinergias en el camino a la conversión a compra. (inglés).
"Puedes descargar este informe desde la docuteca digital del blog de Retelur: http://bit.ly/Retelur_Informes"
Cable Television Video-On-Demand for Learner-Centered Instruction:on-manuscriptCJ Cornell
arouse interest. Assistant character provides guidance and Attention
context.
Goal Setting Sets clear expectations and objectives for the lesson. 2 Inform Learner
Instructional Video Delivers core instructional content in video, audio, 3 Stimulate Recall
graphics, text formats.
Quiz, Review Tests knowledge and reinforces learning through 4 Present
questions and feedback. Information
Demonstration Shows examples and models skills or behaviors. 5 Provide Guidance
Exercise Allows practice of skills with feedback. 6 Elicit Performance
Feedback Provides specific, timely feedback on performance. 7 Provide Feedback
Test/Assessment Measures performance and
The document discusses several types of digital media formats including short films, promotional videos, film trailers, user-generated content, viral marketing, advertising, virtual reality tours, games, e-learning, digital video capture, compression, and digital video formats. It provides examples and describes the platforms used for delivering each type of digital media format.
This document summarizes Chinese internet word of mouth (IWOM) trends from January to June 2009. It covers the expansion of video sharing where users share videos online and through social media. It also discusses how serious offline events like building fires and job market issues were discussed online. Finally, it notes that brands are improving their digital marketing strategies and presence on the internet.
This document discusses emerging trends in digital media and journalism. It notes that journalism is becoming more global yet local, as reporters can think globally but produce and edit content locally. It also discusses the rise of participatory and user-generated media through sites like YouTube and Flickr, how digital media is exploding due to increased global interconnectedness, communication, and the ability to have ongoing conversations around brands and ideas. Mobile phones are highlighted as a major platform, with over 1 billion phones sold in 2006 and their utility in applications and ongoing conversations.
The document provides an overview of key developments in the media industry from July 2006 to June 2007. It discusses industry transactions, major tech company acquisitions, layoffs, the rise of user-generated content, new distribution channels, shifting advertising trends, intellectual property issues, and censorship. Graphs show increasing global advertising spending, the fast growth of online advertising and video advertising, and television's fragmentation into many channels. International comparisons illustrate differences in social networks, blogging, and online classifieds ownership across countries.
"Q1, 2011: creating a framework for consumer-led engagement (Wavemetrix) -...Retelur Marketing
Informe realizado por Wavemetrix perteneciente al primer trimestre de 2011, el cual analiza el uso de los medios sociales por parte de las marcas y sus sinergias en el camino a la conversión a compra. (inglés).
"Puedes descargar este informe desde la docuteca digital del blog de Retelur: http://bit.ly/Retelur_Informes"
Cable Television Video-On-Demand for Learner-Centered Instruction:on-manuscriptCJ Cornell
arouse interest. Assistant character provides guidance and Attention
context.
Goal Setting Sets clear expectations and objectives for the lesson. 2 Inform Learner
Instructional Video Delivers core instructional content in video, audio, 3 Stimulate Recall
graphics, text formats.
Quiz, Review Tests knowledge and reinforces learning through 4 Present
questions and feedback. Information
Demonstration Shows examples and models skills or behaviors. 5 Provide Guidance
Exercise Allows practice of skills with feedback. 6 Elicit Performance
Feedback Provides specific, timely feedback on performance. 7 Provide Feedback
Test/Assessment Measures performance and
The document discusses several types of digital media formats including short films, promotional videos, film trailers, user-generated content, viral marketing, advertising, virtual reality tours, games, e-learning, digital video capture, compression, and digital video formats. It provides examples and describes the platforms used for delivering each type of digital media format.
You can't just "tell" your story anymore. You need to jazz it up. You need to get above the noise of everyone else being a storyteller. How do you do that? Video. This slide presentation provides 5 helpful tips on using video to "add some fight" to your story!
Check out the recorded webinar and a slide-by-slide walkthrough at:
http://blog.limelight.com/2013/02/add-some-fight-into-your-story-with-video/
This document discusses the need for global brands and media companies to publish high-quality video content across online, mobile, and social platforms to engage audiences. It outlines requirements for an online video platform, including supporting various content types, mobile/social publishing, analytics, and extensibility. Kyte is presented as a platform that meets these requirements through its capabilities for high-quality online and live video delivery, mobile/social support, analytics, and customization via frameworks and APIs. Case studies demonstrate how MTV Networks leverages Kyte for certain innovative online video projects.
This document discusses the need for global brands and media companies to publish high-quality video content across online, mobile, and social platforms to engage audiences. It describes the requirements for an online video platform, including supporting various content types, mobile/social publishing, analytics, and extensibility. Kyte is presented as a platform that meets these requirements through its capabilities for high-quality online and live video delivery, mobile/social support, analytics, and customization via APIs. Case studies demonstrate how MTV Networks leverages Kyte for certain innovative online video projects.
Looking back to only a decade ago, how we consume and share online video has drastically changed. From the early days of marketing with video, marketers have evolved from the one-to-many approach and now deliver real-time, personalized videos that contain a message unique and relevant to each recipient. As YouTube celebrates its
10-year anniversary and SundaySky its eighth, we look back at the last decade to see how personalized online video has evolved.
This document discusses the growth of video on social media platforms and the expansion of video advertising opportunities. It finds that Facebook has become the second largest online video property in the US. Several social networks are major destinations for digital video, including YouTube, Facebook, Instagram and others. The document focuses on how Facebook, Twitter, Instagram, Tumblr and Snapchat are developing new video ad products and analyzing the potential benefits and drawbacks of using each platform for video advertising.
1) The document discusses the rise of streaming video content and how it is transforming how video is consumed and impacting traditional television viewing.
2) It finds that younger adults aged 18-34 are twice as likely to stream daily compared to older adults aged 35-49. The most commonly streamed genres are sitcoms, animated comedies, and serialized dramas.
3) While streaming is occurring throughout the day, it peaks in the evening "primetime" hours of 8pm-12am. During this period, a majority of streamed content is still traditional movies and cable/broadcast content rather than user-generated or original online content.
Client whitepaper authored by 21TechMedia discussing the importance of lean forward features embedded in video towards greater engagement and monetization of online video
The document summarizes key findings from Adobe's Digital Video Benchmark report for Q1 2013. Some of the main findings include:
- Digital video consumption grew 30% year-over-year in Q4 2012, with mobile video starts tripling from 2011 to 2012.
- Tablet video consumption is higher on weekends, while smartphone video is more during the week.
- TV and sports content had the highest growth and engagement in Q4 2012.
- Video completion rates are higher for longer videos and for videos referred from social media platforms.
Adobe Digital Index Q1 2015 Digital Video ReportHidden Marketing
The document discusses trends in online video and TV Everywhere viewing in Q1 2015. Some key findings include:
- Mobile viewing continued to grow, accounting for 29% of online video starts. Apple devices dominated mobile viewing.
- Tablet viewing frequencies were similar to desktops, suggesting tablets are used for leisure activities like video.
- TV Everywhere viewing grew significantly year-over-year, even without major sporting events, showing sustained growth.
- Connected TV devices like Apple TV drove much of the growth in TV Everywhere, accounting for 1 in 4 authentications.
Adobe Digital Index Q1 2015 Digital Video ReportAdobe
Driven by an increase in the number of connected TV devices (Roku, Apple TV, X-Box One, and Smart TV's) given as gifts during the 2014 holiday season, the first quarter of 2015 continued the record breaking trend of viewers watching video content on devices plugged in to the
Internet. Video viewing behaviors shifted in year-over-year (YoY) terms and varied depending on the type of content being viewed; which ranged from free video clips supported primarily by advertising (Online Video) to premium shows accessed through an authenticated app-based or TV subscription service (TV Everywhere). This report covers both the established and the evolving trends within the digital video viewing space. It aims to provide insightful viewpoints for content providers, consumers, and advertisers.
Rich Media for Professionals Working in AgricultureFarms.com
This document discusses rich media and YouTube. It defines rich media as interactive digital media like video and audio. It outlines different types of rich media and how it can be used in marketing strategies. A large portion discusses YouTube statistics like daily video uploads and viewership. It provides tips on recording, uploading, playing and marketing videos on YouTube. Examples are given of agricultural organizations successfully using YouTube and other rich media.
This document discusses how video is changing online shopping from both shoppers' and retailers' perspectives. It notes that shoppers enjoy using video to get detailed product information, and that retailers are finding that products with videos have higher sales and lower return rates. The document also provides statistics on growing video usage trends and forecasts increased spending on online video by marketers.
A video is the combination of both the Audio and Visual mediums. This is in itself revelatory of why other mediums like pictures and sound recordings are on a downfall. 100 million internet users watch a video every day.The Social Media platforms have given an unprecedented boost to many companies. They are quickly turning into the much favored medium for majority of advertisers/marketers and are already bringing a change in the perception of the marketing strategies. A staggering 70% of all global consumer traffic will be video-related in 2018. For this reason, these mediums give a fancy and attractive reach to the marketers.
This document provides an overview of digital video and recommendations for marketers. It discusses the shift to on-demand viewing, key events in online video, audience demographics, popular video content types and destinations, and performance metrics. The document recommends that marketers plan for an on-demand media lifestyle, optimize video creative for web constraints, and consider interactivity, creative variety, ad content, and comprehensive ad experiences to enhance engagement and results.
How youtube will change the face of digital advertising ?nous sommes vivants
- YouTube has become a major platform for online video and a key destination for brands to reach audiences through video brand content.
- Many brands are creating YouTube channels to broadcast their own professional video content and integrate it into digital campaigns.
- Successful brand videos on YouTube in 2012 performed well based on metrics like views, likes, shares, comments, and time spent watching rather than just views.
- As online video consumption grows, more brands and agencies are focusing on creating engaging video content for YouTube and measuring campaigns across digital and traditional media.
This document discusses how nonprofits can use online video and social media to engage donors. It introduces Michael Hoffman and his company See3 Communications, which helps nonprofits use new media like video on platforms such as YouTube and Facebook. It explains why video is growing rapidly online and how nonprofits can create compelling stories and calls to action through video to activate supporters. Finally, it provides tips on developing an effective online video strategy and highlights examples from charitable organizations.
Google's acquisition of YouTube provides opportunities to integrate YouTube's video content and sharing capabilities with Google's mobile and wireless technologies. Some potential areas of integration include facial recognition in videos using Google's Neven Vision technology, distribution of YouTube videos to mobile devices as Google already does with DivX videos, and YouTube's existing ability to upload videos from mobile phones which could generate more user-uploaded content. Mobile carriers have also expressed interest in offering YouTube and other social media sites to subscribers of new mobile broadband networks.
Presentation from LOGIN in Lithuania, March 2011. The presentation itself can be found at Youtube: http://www.youtube.com/watch?v=8hCU0Lg7GQk
Feel free to borrow slides, but please credit.
Everything You Need to Know About IPTV Ireland.pdfXtreame HDTV
The way we consume television has evolved dramatically over the past decade. Internet Protocol Television (IPTV) has emerged as a popular alternative to traditional cable and satellite TV, offering a wide range of channels and on-demand content via the internet. In Ireland, IPTV is rapidly gaining traction, with Xtreame HDTV being one of the prominent providers in the market. This comprehensive guide will delve into everything you need to know about IPTV Ireland, focusing on Xtreame HDTV, its features, benefits, and how it is revolutionizing TV viewing for Irish audiences.
You can't just "tell" your story anymore. You need to jazz it up. You need to get above the noise of everyone else being a storyteller. How do you do that? Video. This slide presentation provides 5 helpful tips on using video to "add some fight" to your story!
Check out the recorded webinar and a slide-by-slide walkthrough at:
http://blog.limelight.com/2013/02/add-some-fight-into-your-story-with-video/
This document discusses the need for global brands and media companies to publish high-quality video content across online, mobile, and social platforms to engage audiences. It outlines requirements for an online video platform, including supporting various content types, mobile/social publishing, analytics, and extensibility. Kyte is presented as a platform that meets these requirements through its capabilities for high-quality online and live video delivery, mobile/social support, analytics, and customization via frameworks and APIs. Case studies demonstrate how MTV Networks leverages Kyte for certain innovative online video projects.
This document discusses the need for global brands and media companies to publish high-quality video content across online, mobile, and social platforms to engage audiences. It describes the requirements for an online video platform, including supporting various content types, mobile/social publishing, analytics, and extensibility. Kyte is presented as a platform that meets these requirements through its capabilities for high-quality online and live video delivery, mobile/social support, analytics, and customization via APIs. Case studies demonstrate how MTV Networks leverages Kyte for certain innovative online video projects.
Looking back to only a decade ago, how we consume and share online video has drastically changed. From the early days of marketing with video, marketers have evolved from the one-to-many approach and now deliver real-time, personalized videos that contain a message unique and relevant to each recipient. As YouTube celebrates its
10-year anniversary and SundaySky its eighth, we look back at the last decade to see how personalized online video has evolved.
This document discusses the growth of video on social media platforms and the expansion of video advertising opportunities. It finds that Facebook has become the second largest online video property in the US. Several social networks are major destinations for digital video, including YouTube, Facebook, Instagram and others. The document focuses on how Facebook, Twitter, Instagram, Tumblr and Snapchat are developing new video ad products and analyzing the potential benefits and drawbacks of using each platform for video advertising.
1) The document discusses the rise of streaming video content and how it is transforming how video is consumed and impacting traditional television viewing.
2) It finds that younger adults aged 18-34 are twice as likely to stream daily compared to older adults aged 35-49. The most commonly streamed genres are sitcoms, animated comedies, and serialized dramas.
3) While streaming is occurring throughout the day, it peaks in the evening "primetime" hours of 8pm-12am. During this period, a majority of streamed content is still traditional movies and cable/broadcast content rather than user-generated or original online content.
Client whitepaper authored by 21TechMedia discussing the importance of lean forward features embedded in video towards greater engagement and monetization of online video
The document summarizes key findings from Adobe's Digital Video Benchmark report for Q1 2013. Some of the main findings include:
- Digital video consumption grew 30% year-over-year in Q4 2012, with mobile video starts tripling from 2011 to 2012.
- Tablet video consumption is higher on weekends, while smartphone video is more during the week.
- TV and sports content had the highest growth and engagement in Q4 2012.
- Video completion rates are higher for longer videos and for videos referred from social media platforms.
Adobe Digital Index Q1 2015 Digital Video ReportHidden Marketing
The document discusses trends in online video and TV Everywhere viewing in Q1 2015. Some key findings include:
- Mobile viewing continued to grow, accounting for 29% of online video starts. Apple devices dominated mobile viewing.
- Tablet viewing frequencies were similar to desktops, suggesting tablets are used for leisure activities like video.
- TV Everywhere viewing grew significantly year-over-year, even without major sporting events, showing sustained growth.
- Connected TV devices like Apple TV drove much of the growth in TV Everywhere, accounting for 1 in 4 authentications.
Adobe Digital Index Q1 2015 Digital Video ReportAdobe
Driven by an increase in the number of connected TV devices (Roku, Apple TV, X-Box One, and Smart TV's) given as gifts during the 2014 holiday season, the first quarter of 2015 continued the record breaking trend of viewers watching video content on devices plugged in to the
Internet. Video viewing behaviors shifted in year-over-year (YoY) terms and varied depending on the type of content being viewed; which ranged from free video clips supported primarily by advertising (Online Video) to premium shows accessed through an authenticated app-based or TV subscription service (TV Everywhere). This report covers both the established and the evolving trends within the digital video viewing space. It aims to provide insightful viewpoints for content providers, consumers, and advertisers.
Rich Media for Professionals Working in AgricultureFarms.com
This document discusses rich media and YouTube. It defines rich media as interactive digital media like video and audio. It outlines different types of rich media and how it can be used in marketing strategies. A large portion discusses YouTube statistics like daily video uploads and viewership. It provides tips on recording, uploading, playing and marketing videos on YouTube. Examples are given of agricultural organizations successfully using YouTube and other rich media.
This document discusses how video is changing online shopping from both shoppers' and retailers' perspectives. It notes that shoppers enjoy using video to get detailed product information, and that retailers are finding that products with videos have higher sales and lower return rates. The document also provides statistics on growing video usage trends and forecasts increased spending on online video by marketers.
A video is the combination of both the Audio and Visual mediums. This is in itself revelatory of why other mediums like pictures and sound recordings are on a downfall. 100 million internet users watch a video every day.The Social Media platforms have given an unprecedented boost to many companies. They are quickly turning into the much favored medium for majority of advertisers/marketers and are already bringing a change in the perception of the marketing strategies. A staggering 70% of all global consumer traffic will be video-related in 2018. For this reason, these mediums give a fancy and attractive reach to the marketers.
This document provides an overview of digital video and recommendations for marketers. It discusses the shift to on-demand viewing, key events in online video, audience demographics, popular video content types and destinations, and performance metrics. The document recommends that marketers plan for an on-demand media lifestyle, optimize video creative for web constraints, and consider interactivity, creative variety, ad content, and comprehensive ad experiences to enhance engagement and results.
How youtube will change the face of digital advertising ?nous sommes vivants
- YouTube has become a major platform for online video and a key destination for brands to reach audiences through video brand content.
- Many brands are creating YouTube channels to broadcast their own professional video content and integrate it into digital campaigns.
- Successful brand videos on YouTube in 2012 performed well based on metrics like views, likes, shares, comments, and time spent watching rather than just views.
- As online video consumption grows, more brands and agencies are focusing on creating engaging video content for YouTube and measuring campaigns across digital and traditional media.
This document discusses how nonprofits can use online video and social media to engage donors. It introduces Michael Hoffman and his company See3 Communications, which helps nonprofits use new media like video on platforms such as YouTube and Facebook. It explains why video is growing rapidly online and how nonprofits can create compelling stories and calls to action through video to activate supporters. Finally, it provides tips on developing an effective online video strategy and highlights examples from charitable organizations.
Google's acquisition of YouTube provides opportunities to integrate YouTube's video content and sharing capabilities with Google's mobile and wireless technologies. Some potential areas of integration include facial recognition in videos using Google's Neven Vision technology, distribution of YouTube videos to mobile devices as Google already does with DivX videos, and YouTube's existing ability to upload videos from mobile phones which could generate more user-uploaded content. Mobile carriers have also expressed interest in offering YouTube and other social media sites to subscribers of new mobile broadband networks.
Presentation from LOGIN in Lithuania, March 2011. The presentation itself can be found at Youtube: http://www.youtube.com/watch?v=8hCU0Lg7GQk
Feel free to borrow slides, but please credit.
Similar to Generation V: Dawn of the Video Era (20)
Everything You Need to Know About IPTV Ireland.pdfXtreame HDTV
The way we consume television has evolved dramatically over the past decade. Internet Protocol Television (IPTV) has emerged as a popular alternative to traditional cable and satellite TV, offering a wide range of channels and on-demand content via the internet. In Ireland, IPTV is rapidly gaining traction, with Xtreame HDTV being one of the prominent providers in the market. This comprehensive guide will delve into everything you need to know about IPTV Ireland, focusing on Xtreame HDTV, its features, benefits, and how it is revolutionizing TV viewing for Irish audiences.
The Future of Independent Filmmaking Trends and Job OpportunitiesLetsFAME
The landscape of independent filmmaking is evolving at an unprecedented pace. Technological advancements, changing consumer preferences, and new distribution models are reshaping the industry, creating new opportunities and challenges for filmmakers and film industry jobs. This article explores the future of independent filmmaking, highlighting key trends and emerging job opportunities.
The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Sagagreendigital
Introduction
The notion of Dwayne Johnson kidnapping seems straight out of a Hollywood thriller. Dwayne "The Rock" Johnson, known for his larger-than-life persona, immense popularity. and action-packed filmography, is the last person anyone would envision being a victim of kidnapping. Yet, the bizarre and riveting tale of such an incident, filled with twists and turns. has captured the imagination of many. In this article, we delve into the intricate details of this astonishing event. exploring every aspect, from the dramatic rescue operation to the aftermath and the lessons learned.
Follow us on: Pinterest
The Origins of the Dwayne Johnson Kidnapping Saga
Dwayne Johnson: A Brief Background
Before discussing the specifics of the kidnapping. it is crucial to understand who Dwayne Johnson is and why his kidnapping would be so significant. Born May 2, 1972, Dwayne Douglas Johnson is an American actor, producer, businessman. and former professional wrestler. Known by his ring name, "The Rock," he gained fame in the World Wrestling Federation (WWF, now WWE) before transitioning to a successful career in Hollywood.
Johnson's filmography includes blockbuster hits such as "The Fast and the Furious" series, "Jumanji," "Moana," and "San Andreas." His charismatic personality, impressive physique. and action-star status have made him a beloved figure worldwide. Thus, the news of his kidnapping would send shockwaves across the globe.
Setting the Scene: The Day of the Kidnapping
The incident of Dwayne Johnson's kidnapping began on an ordinary day. Johnson was filming his latest high-octane action film set to break box office records. The location was a remote yet scenic area. chosen for its rugged terrain and breathtaking vistas. perfect for the film's climactic scenes.
But, beneath the veneer of normalcy, a sinister plot was unfolding. Unbeknownst to Johnson and his team, a group of criminals had planned his abduction. hoping to leverage his celebrity status for a hefty ransom. The stage was set for an event that would soon dominate worldwide headlines and social media feeds.
The Abduction: Unfolding the Dwayne Johnson Kidnapping
The Moment of Capture
On the day of the kidnapping, everything seemed to be proceeding as usual on set. Johnson and his co-stars and crew were engrossed in shooting a particularly demanding scene. As the day wore on, the production team took a short break. providing the kidnappers with the perfect opportunity to strike.
The abduction was executed with military precision. A group of masked men, armed and organized, infiltrated the set. They created chaos, taking advantage of the confusion to isolate Johnson. Johnson was outnumbered and caught off guard despite his formidable strength and fighting skills. The kidnappers overpowered him, bundled him into a waiting vehicle. and sped away, leaving everyone on set in a state of shock and disbelief.
The Immediate Aftermath
The immediate aftermath of the Dwayne Johnson kidnappin
Top IPTV UK Providers of A Comprehensive Review.pdfXtreame HDTV
The television landscape in the UK has evolved significantly with the rise of Internet Protocol Television (IPTV). IPTV offers a modern alternative to traditional cable and satellite TV, allowing viewers to stream live TV, on-demand videos, and other multimedia content directly to their devices over the internet. This review provides an in-depth look at the top IPTV UK providers, their features, pricing, and what sets them apart.
At Digidev, we are working to be the leader in interactive streaming platforms of choice by smart device users worldwide.
Our goal is to become the ultimate distribution service of entertainment content. The Digidev application will offer the next generation television highway for users to discover and engage in a variety of content. While also providing a fresh and
innovative approach towards advertainment with vast revenue opportunities. Designed and developed by Joe Q. Bretz
Christian Louboutin: Innovating with Red Solesget joys
Christian Louboutin is celebrated for his innovative approach to footwear design, marked by his trademark red soles. This in-depth look at his life and career explores the origins of his creativity, the milestones in his journey, and the impact of his work on the fashion industry. Learn how Louboutin's bold vision and dedication to excellence have made his brand synonymous with luxury and style.
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...greendigital
Leonardo DiCaprio, a name synonymous with Hollywood stardom and acting excellence. has captivated audiences for decades with his talent and charisma. But, the Leonardo DiCaprio haircut is one aspect of his public persona that has garnered attention. From his early days as a teenage heartthrob to his current status as a seasoned actor and environmental activist. DiCaprio's hairstyles have evolved. reflecting both his personal growth and the changing trends in fashion. This article delves into the many phases of the Leonardo DiCaprio haircut. exploring its significance and impact on pop culture.
Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspirationgreendigital
Introduction
In the realm of entertainment, few names resonate as Orpah Winfrey Dwayne Johnson. Both figures have carved unique paths in the industry. achieving unparalleled success and becoming iconic symbols of perseverance, resilience, and inspiration. This article delves into the lives, careers. and enduring legacies of Orpah Winfrey Dwayne Johnson. exploring how their journeys intersect and what we can learn from their remarkable stories.
Follow us on: Pinterest
Early Life and Backgrounds
Orpah Winfrey: From Humble Beginnings to Media Mogul
Orpah Winfrey, often known as Oprah due to a misspelling on her birth certificate. was born on January 29, 1954, in Kosciusko, Mississippi. Raised in poverty by her grandmother, Winfrey's early life was marked by hardship and adversity. Despite these challenges. she demonstrated a keen intellect and an early talent for public speaking.
Winfrey's journey to success began with a scholarship to Tennessee State University. where she studied communication. Her first job in media was as a co-anchor for the local evening news in Nashville. This role paved the way for her eventual transition to talk show hosting. where she found her true calling.
Dwayne Johnson: From Wrestling Royalty to Hollywood Superstar
Dwayne Johnson, also known by his ring name "The Rock," was born on May 2, 1972, in Hayward, California. He comes from a family of professional wrestlers, with both his father, Rocky Johnson. and his grandfather, Peter Maivia, being notable figures in the wrestling world. Johnson's early life was spent moving between New Zealand and the United States. experiencing a variety of cultural influences.
Before entering the world of professional wrestling. Johnson had aspirations of becoming a professional football player. He played college football at the University of Miami. where he was part of a national championship team. But, injuries curtailed his football career, leading him to follow in his family's footsteps and enter the wrestling ring.
Career Milestones
Orpah Winfrey: The Queen of All Media
Winfrey's career breakthrough came in 1986 when she launched "The Oprah Winfrey Show." The show became a cultural phenomenon. drawing millions of viewers daily and earning many awards. Winfrey's empathetic and candid interviewing style resonated with audiences. helping her tackle diverse and often challenging topics.
Beyond her talk show, Winfrey expanded her empire to include the creation of Harpo Productions. a multimedia production company. She also launched "O, The Oprah Magazine" and OWN: Oprah Winfrey Network, further solidifying her status as a media mogul.
Dwayne Johnson: From The Ring to The Big Screen
Dwayne Johnson's wrestling career took off in the late 1990s. when he became one of the most charismatic and popular figures in WWE. His larger-than-life persona and catchphrases endeared him to fans. making him a household name. But, Johnson had ambitions beyond the wrestling ring.
In the early 20
From Teacher to OnlyFans: Brianna Coppage's Story at 28get joys
At 28, Brianna Coppage left her teaching career to become an OnlyFans content creator. This bold move into digital entrepreneurship allowed her to harness her creativity and build a new identity. Brianna's experience highlights the intersection of technology and personal branding in today's economy.
2. Introduction
Remember those ancient days when the only video you could watch was
either at a movie theater or on a TV with a giant knob for changing the
channel? It seems like we talk about those ‘olden times as if they were
ages ago but we’re only 20 years past the days when a relatively small
group created video content and provided limited platforms for us to
consume them.
Things have changed and they’ve done so at a blinding and blistering
pace.
A serendipitous mix of developments over the last 5 years or so has lead
to an almost unfathomable growth in online video consumption. What do
you get when you couple rapid technological advancement, social
media’s birth and maturity with a democratization of content creating
products along with the renaissance we’re seeing in new companies
pushing the envelope through innovation? What you get is a paradigm
facebook.com/coldwellbanker shift that creates drastically new consumer behaviors and expectations.
Iconic industries and brands have had to adapt to this new landscape or
risk becoming obsolete.
@coldwellbnkr
One of the industries affected most by the proliferation of online video
and content creation has been broadcast media. They’ve realized
blog.coldwellbanker.com (maybe even a little late) that technology has changed the game and
that today’s consumers expect media to come to them wherever they
are as opposed to the reverse.
“Innovative upstarts that make TV content available on digital
platforms, major media companies enabling their content online and on
mobile, and the rapid adoption of smartphones, tablets and other
connected devices by consumers, have given rise to a consumer that
1
values on-demand and on-the-go TV (video) consumption.” [ ]
The chief goal of this whitepaper is to thoroughly examine statistics and
trends related to the growth of video over the past few years. This will
hopefully demystify today’s new breed of consumer and arm you with
additional tools to satisfy and attract them with your own video content.
Never mind all the recent talk about Gen Y. We’ve officially entered the
“Dawn of the Video Era”, Generation V. Are you prepared?
4. The Growth of Video
State of the Union – Where We Are Today
Online video consumption continues to grow at rates so astronomical
that current usage statistics and future projections seem like they’ve
been made up. The reality is that consumers are viewing video content
online at levels that are challenging the traditional video viewing
landscape.
Consider these astonishing statistics:
1 Trillion Over sixty hours of video are uploaded to YouTube every minute.
That’s nearly three days worth of video! [2]
The number of video Over three billion videos are viewed each day on YouTube globally
[3]
views on YouTube in
2011. That’s almost 140 YouTube Mobile gets well over 400 million views a day [3]
views for every person on
By the end of 2012, Internet video viewing will account for over
Earth [2]
50% of consumer Internet traffic in the United States. [4]
What I particularly find instructive about the four statistics noted above
is that they perfectly summarize where we are today. When you see that
consumers upload about 86,400 hours of video each day to YouTube, you
realize they are heavily invested in the online video medium. Not only
have their behaviors indicated that they enjoy posting and sharing videos
they create, they are watching these videos by the boatload because
technology now allows them to watch anywhere and at anytime. So it’s
no wonder that internet video amounts to half of the traffic occurring on
the world wide web in our country. These numbers are mind boggling!
What’s also important to keep in mind is that the statistics above are
only from one of the many
5. websites that stream online video (although YouTube is far and away the
market leader). You’ve also got to take into account the enormous
amount of video views and growth that websites like Hulu, Funny or Die,
Vimeo, Vevo, Yahoo! Video, et al are currently enjoying.
“If you compare the latest data from comScore Video Metrix with the
data from a year ago, then you’ll see there’s been a colossal increase in
video viewing at yahoo sites” [5]
43% The fact that Yahoo! Video has a 30.4% increase year over year in unique
viewers (as of February, 2012) reaffirms the fact that most all online
video portals are enjoying statistically significant gains in viewership. [5]
The amount of Americans Video Adoption Over Time
watching video online has
It’s hard to appreciate where you are or where you’re going unless you
increased by 43% since
know where you’ve been and how you got there. Some maintain that
2010 [17] the precipitous spikes in online video viewership were natural
phenomena caused by the onslaught of new video sites and technologies
like Netflix Instant, Roku and Boxee. This may be partially true but that
doesn’t mean that a leveling off in video viewership will occur because
these platforms and websites have been in market for several years
already.
A brief look at some data points gathered each May by Nielsen, clearly
demonstrates the steady rise in online video viewership. The table below
represents U.S. Nielsen data gathered for - May 2010-2012.
44 Billion Overall Online Video Usage
About 180 million web
users in the United States
are watching about 44
billion videos each month
[18]
Source: The Nielsen Company [6, 7, 8]
6. Within a 2 year span, ‘Unique Viewers’ has gone up 20%, ‘Total Streams’
and ‘Streams per Viewer’ were up well over 100% and ‘Time per Viewer’
up 83%. Numbers ebb and flow slightly from month to month but they
remain constant for the most part.
Sensing that online video was on the precipice of taking off in a real
way, the Coldwell Banker brand made video an integral part of our
culture when we partnered with Google to launch Coldwell Banker On
Location® in 2009. Our internal analytics show that the growth in videos
uploaded and viewed on our YouTube channel mirror the growth industry
experts have noted for online video in general. Consider these few
statistics:
The average amount of
time American online
video viewers consume
online videos has
increased 46% year-over-
year [19]
7. A study released by Mashable last year indicated that “73% of
homeowners say they’re more likely to list with a realtor offering to do
video.” [9] Clearly, our internal analytics echo this sentiment that
consumers are actively looking for and consuming real estate related
videos. The growth in video views we’re seeing is in step with the
industry.
Did we mention that online video is booming?
In the aforementioned Mashable infographic, it was noted that only 12%
of the real estate industry have YouTube accounts. [9] The infographic
illuminated a lag between what the real estate consumer expects and
what most real estate brokerages and professionals offer. Fortunately,
the Coldwell Banker network has continued to champion video, as
evidenced by the continued rapid growth in the number of videos
uploaded to Coldwell Banker On Location. The graphic below illustrates
the percent change for the number of videos uploaded to our YouTube
channel in 2010 vs. 2012.
Only 12% of the real
estate industry in the
have YouTube accounts [9]
9. The Where and the What – Video Destinations and Content
There are well over 136 million unique monthly online video viewers in
the United States alone. [10] Which online destinations are attracting the
lion's share of viewers and what does that say about the kind of content
consumers crave?
As one would expect, Nielsen's Top U.S. Online Video Sites report
released in late June 2012 confirms YouTube is the dominant destination
for online video viewing. With more than 4 out of 5 viewers streaming
videos from their site monthly, any conversation about online video
starts and ends with YouTube. [10]
The wide range of content available on YouTube is staggering. The video
mammoth reigns as the world's second most popular search engine
precisely because of the veritable gold mine of brand and user-
generated content that touches every possible subject, interest and
passion. With home being at the cornerstone of our lives, consumers
aren't just watching funny videos or sports highlights online anymore.
According to the Compete and Google House Hunter Study, "branded
searches for real estate agencies and home builders on YouTube grew
“Branded searches for 150% year over year in the United States." [11]
real estate agencies and
YouTube's dominance in the online video arena should come as no
home builders on
surprise, so looking at the rest of the U.S. Top 10 Online Video
YouTube grew 150% year Destinations list (by Unique Viewers) is both interesting and fruitful in
over year in the United giving us a clearer picture of the video landscape. Undoubtedly, with a
States.” [11] plethora of video websites and apps sprouting up daily, the Nielsen Wire
list that you will see represented on the following page via an
infographic, addresses several questions:
How dominant is YouTube’s position as the market leader? Are
there any upstarts nipping at their heels that content creators
should know about?
Are Social Networking sites fertile enough ground for video
viewing to challenge traditional video only websites?
Are consumers now flocking to video portals for long form
content?
Are search engines (besides Google) joining the online video
party?
11. What Nielsen’s study reveals is that YouTube’s position as the market
leader is nowhere near in danger of being challenged. If you’re creating
real estate related content with the hopes of reaching the most
consumers, you still start and end with YouTube; everything else is
secondary.
There isn’t as clear cut an answer to the question regarding Social
Networks’ viability as true challengers to the traditional video only
45% website model. One would think that with the firepower pumped into
Google+ that they’d be a top destination for video, but as of yet they
are not. The fact is that Google+ and other social networks like Tumblr
U.S. Consumers are haven’t reached that scale or that level of maturity as of yet. As
expected, Facebook is a key point of contact where consumers are
spending 45% more time
viewing videos. It must be noted that most of these video views on
watching online video Facebook are for content uploaded to YouTube. So be sure to share your
than a year ago [12] YouTube videos to your Facebook page.
With the ubiquity of high speed internet connectivity, original long form
content is certainly the hot topic of 2012. Google’s report shows that
U.S. consumers are spending 45% more time watching online video this
year compared to last and that they’re watching more original long form
programming. [12] TV and Cable Networks like ABC and HBO are opening
their content up to be viewed online. Platforms like Netflix and Hulu
YouTube: We are continue to sign distribution deals with networks allowing for the
to cable, what streaming of more popular and relevant titles like Breaking Bad and Mad
cable was to Men to Internet connected devices. Even video sites like YouTube
broadcast [20] who’ve relied on user generated content are jumping into creating their
own original content to compete with Cable. With A list actors, writers
and directors signing on to work on original programming on YouTube,
we should undoubtedly see time spent on the video giant’s site grow
precipitously. What kind of medium to long form videos could you create
to benefit the real estate consumer and in turn drive your business?
With 40% of the most visited online video destinations being search
engines, it is more important than ever to ensure you use relevant video
titles, tags and descriptions. Consumers are searching for video content
on Bing and Yahoo on an ultra-local level. Will they find your videos?
13. Weekday Viewing Habits – PC vs. Tablet
I don’t know about you but my weekdays start early and end pretty late.
We’re constantly on the go during the work week; getting the family
ready for school, rushing off to work and meetings, out to run errands
and then back home to get ready to do it all again tomorrow. For the
precise reason that most people bounce between work, home and
everywhere in between during the week, a look at video viewing habits
can be a helpful indicator as to when you should post certain types of
video content.
As one would expect, there’s a real ebb and flow between viewing
habits on the PC and the Tablet throughout the day. Think of it as a see-
saw. When video traffic spikes on one platform, it dips on another and
vice-versa. An eConsultancy study looked at video consumption by
device (PC vs. Tablet) and correlated video viewing on those devices for
the weekday hours. The study found that:
Tablet viewing rises in the morning as consumers get ready for
work and commute. [13]
PC viewing rises greatly during the day while people are at work
iPad dominates tablet [13]
viewing, accounting for
[13]
95% of time spent Tablet viewing spikes once again in the evening
watching videos on the This seems to make all the sense in the world. Consumers are watching
device [13] videos on personal computers during the day because those devices are
still predominantly used for work. Most content consumed during these
hours are of the short form variety. As the workday comes to a close and
we unwind at home, tablets receive the bulk of time for watching online
video. Tech pundits were of the belief that tablets would cannibalize
traditional TV consumption drastically. What we’ve found is that there is
a slight impact but for the most part, consumers have opted for a co-
viewing experience at night. They are watching television and using
their tablets at the same time. This is a trend TV programmers have
already tapped into by creating synchronized online experiences that
accompany and enhance traditional television watching.
14. Around one-third of
tablet viewing takes
place between 7pm and
11pm [13]
When planning your own video content strategy, the rule of thumb is to
share or promote shorter videos during the day and your longer form
content during the early evening hours. For example, post your listing
videos early and your longer community or state of your local market
videos in the evening, when consumers are more open and able to view
longer and more entertaining content.
Weekend Viewing Habits – Connected TVs & Gaming Consoles
The days of gaming consoles being solely used to play awesome video
games are over; as are the days of TVs being solely used to watch
whatever was on TV or popped into your DVD player.
According to Microsoft Corporation, Xbox is now used more for
Xbox Live is the Largest “entertainment” than for actual gaming. A preponderance of the
entertainment on Xbox and PS3 are consumers watching videos on apps
TV based Social Network
like Hulu, Netflix and YouTube. Conversely, more and more televisions
are “Smart TVs” that have the ability to connect to a suite of online
apps such as video content, social networks, news and weather. This
doesn’t even take into account the off the shelf products you can
purchase like Google TV, Roku and Boxee that connect to your TV via an
HDMI cable and offer you enough video apps to make you forget you
even have cable.
The moral of the story here is the video landscape has drastically shifted
over the past 3-4 years. You can watch online video anytime, anywhere.
Are your videos ready for primetime?
15. Due to the penetration and video consumption occurring on Smart TVs
and more notably, gaming consoles and devices like Google TV, it’s
useful to take a look at statistics that break down what part of the week
(weekend vs. weekday) and what time of day users are watching videos
on Smart TVs and gaming consoles.
The graphic below illustrates connected TVs and gaming console video
viewing combined and broken down weekend vs. weekday by time. [13]
Major video viewing on
TVs and Gaming Consoles
spikes in the evening [13] The highlighted portion in pink illustrates that primetime viewing on
these devices skyrockets on the weekends when compared to the
weekend. According to this eConsultancy study, viewers watch nearly a
third more video on connected TV devices on Saturday from 4pm-11pm
than they do during the entire week. [13] If you plan on running any kind
of advertising to support your video efforts, it makes sense to do so
during those peak times when your target audience is most likely to be
using the devices you seek to reach them on.
Online Video on Mobile
Walk into any restaurant, café, or street corner and you’re liable to see
one common thing: a bunch of heads faced down staring at their
smartphone. I waxed poetic about the meteoric rise of mobile in a
whitepaper we released earlier this year so by now you should all be
well aware that mobile is the present and the future. In fact, one of the
largest drivers of online video’s success over the past few years has been
mobile. Is there a coincidence to the fact that online video and mobile
16. have begun to see dramatic increases in adoption/usage during roughly
the same period of time?
Technology pundits have prognosticated that by 2014, 66% of the world’s
mobile traffic will be video content. [14] Conservative estimates already
have mobile data being used by video at 50%. Here are a few other
handy notes about video consumption on mobile devices:
90% There’s been a 34% increase in video being consumed via
smartphones over the last year in the United States [15]
of adults in the United Over half of videos being watched on smartphones are done so at
States own a mobile home [15]
phone [21]
Each week, over 29 million people watch video from their
smartphone [15]
The average person watches five hours of video from their
smartphone per week [15]
About 40% of video content consumed via smartphones are long
form [15]
82% Do you have to do anything differently to reach users who primarily
access online video from their smartphones? The short answer is no.
Thankfully, YouTube offers a seamless process for content creators since
Android and iOS account they automatically make the videos you upload from your PC visible and
for 82% of the global viewable on mobile. While there isn’t anything you inherently have to do
smartphone market [22] to get your videos mobile ready, the longer answer is that there are a
few things you should bear in mind:
If you’re adding hyper links to your website in your video
descriptions make sure your website is mobile friendly.
Add relevant local keywords in the “tags” field when uploading
your video to YouTube. Mobile search is exploding and most
mobile searches are for hyper-local keywords. You want to make
sure mobile searches pull up your videos.
17. What Do You Use to Watch Video?
That was the question posed by Nielsen Wire when they recently
conducted a global survey of multi-screen media usage. [16] Now that
we’ve taken a high level look at consumer video consumption across
multiple platforms, looking at how often consumers watch video on
these platforms should give us a clearer picture of where your videos are
being watched.
Watching video content
on computers has become
just as common as
watching video content
on television among
online consumers [16]
Source: [16]
18. There are a slew of takeaways we can glean from the data presented by
Nielsen Wire but what sticks out most is that watching videos on
computers is just as commonplace as watching content on the television.
The data shows us that viewing video on the computer has surpassed
video viewing on the TV in some instances. Nielsen characterizes this
behavioral shift well in their report:
“More than 80 percent of Internet respondents in 56 countries reported
watching video content at home on a computer (84%) or on a TV (83%) at
least once a month. By contrast, in 2010, more online consumers
reported watching video content on TV (90%) than on a computer (86%)
in a month-long period.” [16]
While TV and computers still get the majority of video viewing, you have
to take notice of the rise in mobile. When compared to video viewing on
TVs, mobile video viewing is:
74% of global respondents
report watching video via Only 3 percentage points behind TV with respondents who watch
the Internet on any video more than once a day
device, up four points Only 1 percentage point behind TV with respondents who report
watching video a few times a week
since 2010 [16]
When compared to video viewing on the computer, mobile video viewing
is:
Only 3 percentage points behind computers with respondents who
watch video once a day
Tied percentage points wise with respondents who watch video a
few times a week
What does the spreading of video consumption habits to multiple devices
mean for you? It means that more than any other time in history, you
have a chance to reach the masses for next to no investment at all.
Where consumers previously relied solely on televisions for video
content, they are now actively looking for your expertise elsewhere.
Consumers are more empowered than ever in this digital age. As
opposed to letting major broadcast companies dictate content to them,
they’re going out and finding help, advice and entertainment themselves
on sites like YouTube.
They’re inviting you into their living rooms, their laps and anywhere else
they look for video. What do you have to do to be there for the
consumer with the video content they want and need?
20. What Type of Video Are Real Estate Consumers Looking For?
Picture yourself rushing home from work on a Friday night in eager
anticipation of watching a blockbuster movie like "The Avengers" at a
local theater. You change into something more comfortable and either
drive, walk or take the train there. You head to the ticket counter and
purchase a few overpriced tickets and you’re feeling so good you even
splurge on a huge bucket of popcorn (extra butter) to snack on during
the film. The lights go out, triumphant music plays and the film starts.
You think you'd be happy but you're not, because for some odd reason
the "video” happens to be a bunch of still images sewn together with
music playing behind it. You didn't get what you expected.
The consensus The moral of this exaggerated story is that the number one type of video
seems to be that videos real estate consumers are looking for are...well, videos. Nothing fancy,
between 1-3 minutes just plain old fashioned video. No amount of beautiful photography
result in the highest strung together will change the fact that consumers hitting the play
levels of engagement” [13] button expect to see full-motion video and not still photography.
While I encourage everyone to embrace their inner Martin Scorsese,
online videos for real estate shouldn’t have the same running time as the
Lord of the Rings. Research conducted by eConsultancy and a slew of
other reputable data firms have pinpointed the sweet spot in terms of
the length of online videos that engage and capture consumers’
attention the best. It varies based on the device being used to consume
the media, but the consensus seems to be that videos between 1-3
minutes result in the highest levels of engagement. [13]The graphic below
breaks out engagement by video length for Q1 2012 (% of viewers who
completed ¾ of a video) on PCs, mobile devices, televisions and tablets.
[13]
21. Whether your target market is first-time home buyers, investors, the
affluent or renters, the one thing your consumers have in common is
they are looking for information. Most of the time, they are looking for
an engaging way of becoming better informed on communities,
properties, market data as well as wanting to know whether they
should trust an agent or broker with their business. This is the crux of
what spurred us to create the video categories on Coldwell Banker On
Location. Our research indicates that you should focus your attention on
making the following videos:
1. Properties
2. Community (local)
3. Agent or Office (whichever applies to you)
Tips to Make you the Steven Spielberg of Real Estate Video
To give the real estate consumer what they want video wise, you should
Consumers are looking for make sure you upload a real video, not a slideshow of images. Second,
keep your videos to about 1-3 minutes. It’ll keep the consumer’s
full-motion video, not
attention, not to mention limiting the amount of time you’ll have to
picture slideshows spend editing everything together! Lastly, provide them with information
in an engaging way on topics they want to hear about. Only you know
what your local consumer wants, but our stats indicate they want videos
of homes, communities and your expertise.
Here are a few other tips to help you earn an Academy Award for Best
Real Estate Video (not a real award).
Quality
While DSLR cameras offer cinema like quality and start at about $500-
600, you can make perfectly respectable and high quality videos with an
inexpensive ($150) HD cam or even your handy dandy iPhone. If you
want to kick your iPhone filming up a notch, invest anywhere from $20-
$100 on a filming tripod or steadycam to eliminate the bounce you get
from shaky hands.
22. Simple is Better
A video that gets the job done doesn’t have to be overly intricate or
have massive amounts of “cuts” or visual overlays.
Property Video - If you’re shooting a property video, simply walking
around the home while someone else films you as you point out the best
features of each room is more than enough! It comes off as authentic
and engaging and gives the consumer insights into the property that they
can’t get from text or pictures.
Community Video – It can feel a bit overwhelming to think about
creating a video that tells someone about your community. After all,
there’s usually so much going on that it’s nearly impossible to cover it
all, especially in 1-3 minutes. The trick here is to pick one cool thing a
month to highlight your community. It’ll make it easier to film and
create a steady stream of content for you to push out on YouTube and
Most college- the other social networks.
aged kids have grown up An easy way to shoot these is to plan the places you’d like to film and
shooting home videos and capture “B-Roll” of everyday life in these locations. Then you could
editing them since simply overlay your voice to edited visuals to give them a real life look
grammar school, so why at your community.
not reach out to them to Coldwell Banker Residential Brokerage agent Burt Fujishima put together
do the work for you?” an engaging, yet simply produced community video that’s a great
example of what I’ve noted in the paragraphs above about neighborhood
videos. Check it out here.
Agent/Office Video – If you’re crazy about servicing and going the extra
mile for your clients, then why not create videos where your clients talk
about the superior service you provide? With sites like Trip Advisor and
Yelp, consumers lean on other consumers for advice on what products
and services to try. Nothing comes off better than having real people tell
real people how great of an agent or office you are!
Click here if you’d like to see an example of a great testimonial video
put together by The Matteson Group of Coldwell Banker Apex, Realtors.
Get Help (if you need it)
It’s relatively simple to edit clips together on free programs like
Windows Movie Maker and iMovie, but I realize that it can be a bit of a
23. frustrating process at times. If you’ve been hesitant to create videos
because of the actual filming or editing, then I suggest you get help to
do it. Most college kids have grown up shooting home videos and editing
them since grammar school so why not reach out to them to do the work
for you? They’ll probably work for a reasonable price due to the
simplicity required in the filming/editing of these videos.
Tags, Tags, Tags (and more Tags)
While a good number of our On Location video views come from
consumers actively searching the map gadget, many views also come
from someone typing a query into YouTube or even Google. Make sure to
enter as many relevant ultra-local “tags” in the tag field of the On
Location Upload Tool. Think about what you would type into a search
box if you were looking for real estate videos. That should give you most
of the tags you need.
Coldwell Banker On A Few Odds and Ends
Location® is the most Here are a few other ideas to make your videos shine!
visited YouTube channel
Talking Points – Don’t memorize a script of what to say, because
for real estate
chances are you know what you “script out” by heart anyway. Just
create some talking points to guide your talking. It’ll make you less
nervous
“Call Me, Maybe” – Although we provide a contact form right on the
video detail page for your videos uploaded to On Location, that form
is not shown when someone clicks on your video from the regular
YouTube search results. Be sure to include your phone number, email
and website at some point on your video…so the consumer can call
(or email) you if they want to reach out.
Eyes are the Window to the Soul – Look directly into the camera, not
the side of it.
Save Yourself the Extra Work – As you know, the nature of our
business is such that the price of a given listing doesn’t always stay
the same. So to save yourself the hassle of going in and re-editing
your property videos, we suggest you keep the listing price out of
them. When you upload videos to On Location, we handle all that
complicated stuff. We display the price already for you and change it
24. on YouTube whenever you update the price via the back-end system
you use.
Have Fun – More importantly than anything, relax and have fun!!
Don’t take yourself too seriously and remember the more fun you
have the more relaxed and natural you’ll be. You already know all
there is to know about your neighborhood and your listings so let that
shine through and I’m sure the leads will start pouring in!
Get Up, Get Out and Make Something
I majored in English in College, in part because of my lifelong disdain of
20%
math class. With that said, I know that numbers never lie. It is my hope
that the barrage of statistics I’ve curated and included in this
whitepaper have driven home the point that today’s consumer is vastly
different than they were 10, or even 5 years ago.
Listings with videos
generate 20% more leads The newly empowered consumer has drastically new media behaviors
on coldwellbanker.com and as such, is used to pulling together their own information and
research. Video is certainly one of the major tools they are using to do
so. If you provide consumers with the information they want, need and
are looking for, you will make more money. It might not happen
overnight, but your business will benefit positively.
In fact, internal analytics show us that listings with videos generate 20%
more leads on coldwellbanker.com. If getting listings is the name of the
game, then you’re not in the game at all if you’re not doing video. 73%
73%
of sellers rather list with an agent who offers video. Not only would you
be able to tell your sellers you offer video, but you have an over 100
year old iconic brand standing behind you who supports you with our
Of sellers rather list with partnership with YouTube and Google. No other brand in Real Estate can
an agent who offers video tell your consumer that.
Now that you’ve seen (a ton of) numbers that substantiate the growth of
video and its potential quantifiable positive impact on your business,
it’s my hope that you’ve been inspired to go out there and be the Steven
Spielberg of real estate video.
If you haven’t done a video yet, my challenge to you is to take a few of
these tips and ideas and upload your first video to On Location. Be sure
to tweet the link to @coldwellbnkr and use the hashtag #myfirstcbvideo
so we can give you a shout out. Cheers!
25. Resources
If you’re ultra ready and motivated to make the best videos possible and upload them to On Location
asap, there are a few resources at your disposal that will provide you a lot more valuable tips, ideas and
resources. Here are a few of our favorites:
http://www.onlocationvideo101.com
This website breaks down the video production process into 5 simple steps: Equipment, Prepping, Filming,
Editing and Marketing. They provide you with sample videos and TONS of tips and answers to your
frequently asked questions. It’s a must visit source if you’re going to start making your own videos.
http://cbworks.coldwellbanker.com/app/BlueTube
This is the On Location Upload Tool on Coldwell Banker Works. This is where you upload your agent,
office, property or community videos. Once uploaded here, we’ll send it to YouTube and connect it to
your profile and listings on coldwellbanker.com
More Info. on Coldwell Banker On Location
From upload tutorials to answers to your frequently asked questions, the On Location section in Coldwell
Banker Works is a great resource for any possible question you might have about how it all works.
Coldwell Banker On Location
With hundreds of thousands of user generated videos uploaded and millions upon millions of video views
and channel visits, Coldwell Banker On Location is the number one destination on YouTube (and the entire
web) for real estate videos. Come by and see examples of videos from other agents and brokers as well as
our Value of a Home commercials.
26. About the Author
Gustavo Gonzalez is a Consumer Engagement Specialist in the Marketing Department of Coldwell Banker
Real Estate LLC. In his role he works on all national TV and online advertising initiatives, manages the
Coldwell Banker iPad app platform, ongoing enhancement of On Location as well as a slew of other
projects. He’s held other roles within the Marketing Department ranging from Previews & Product
Development to the day to day management of the coldwellbanker.com redesign. Besides being a
marketer, Gustavo is a musician, writer, film & TV buff, avid sports fan, cereal aficionado, traveler, video
gamer, Tumblr and Tweeter.
27. References
1. Fitzgerald, Joan. "How Multi-Screen Consumers Are Changing Media Dynamics." ComScore. (2012):
18. Print. <http://www.comscore.com/Press_Events/Presentations_Whitepapers/2012/How_Multi-
Screen_Consumers_Are_Changing_Media_Dynamics>.
2. "YOUTUBE Broadcast Your Campaign." Google Adwords. Google, n.d. Web. 6 Aug 2012.
<http://www.google.com/adwords/watchthisspace/solutions/youtube/>.
3. "Think With Google." . N.p., n.d. Web. 6 Aug 2012.
<http://www.thinkwithgoogle.com/insights/facts/media-platform/>.
4. "Cisco Visual Networking Index: Forecast and Methodology, 2011-2016." Cisco. Cisco, May 30, 2012.
Web. 6 Aug 2012.
<http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper
_c11-481360_ns827_Networking_Solutions_White_Paper.html>.
5. Jarboe, Greg. "Seeing the Colossal Increase at Yahoo Sites in comScore’s U.S. Online Video
Rankings."Search Engine Watch. Search Engine Watch, March 19, 2012. Web. 6 Aug 2012.
<http://searchenginewatch.com/article/2161608/Seeing-the-Colossal-Increase-at-Yahoo-Sites-in-
comScores-U.S.-Online-Video-Rankings>.
6. "Top Online Video Sites in U.S. for May 2010."NielsenWire. The Nielsen Company, June 14, 2010.
Web. 6 Aug 2012. <http://blog.nielsen.com/nielsenwire/online_mobile/top-online-video-sites-in-u-
s-for-may-2010/>.
7. "May 2011: Top U.S. Online Destinations for Video."NielsenWire. The Nielsen Company, June
26,2011. Web. 6 Aug 2012. <http://blog.nielsen.com/nielsenwire/online_mobile/may-2011-top-u-
s-online-destinations-for-video/>.
8. "May 2012 – Top U.S. Online Video Sites." NielsenWire. The Nielsen Company, June 22, 2012. Web.
6 Aug 2012. <http://blog.nielsen.com/nielsenwire/online_mobile/may-2012-top-u-s-online-video-
sites/>.
9. Swallow, Erica. "How the Real Estate Industry is Using Social Media." Mashable. Mashable, April 6,
2011. Web. 6 Aug 2012. <http://mashable.com/2011/04/06/real-estate-social-media-
infographic/>.
10. "May 2012 – Top U.S. Online Video Sites." NielsenWire. The Nielsen Company, June 22, 2012. Web.
6 Aug 2012. <http://blog.nielsen.com/nielsenwire/online_mobile/may-2012-top-u-s-online-video-
sites/>.
11. U.S. Digital House Hunter Study, Compete & Google, 2011
28. 12. "Online Video." Google. Google, n.d. Web. 6 Aug 2012.
<http://www.google.com/adwords/watchthisspace/benchmarks-and-insights/online-video/>.
13. Moth, David. "The majority of video watched online is now long form content." eConsultancy.
eConsultancy, May 31, 2012. Web. 6 Aug 2012. <http://econsultancy.com/us/blog/10023-the-
majority-of-video-watched-online-is-now-long-form-content>.
14. Hanelly, Andrew. "101 Online Video Stats to Make Your Eyes Glaze Over." Engage the Blog. Engage
the Blog, April 6, 2011. Web. 6 Aug 2012. <http://engage.tmgcustommedia.com/2011/04/101-
online-video-stats-to-make-your-eyes-glaze-over/>.
15. Martin, Taylor. "Are you watching more video content from your smartphone?." Phonedog.
Phonedog, May 30, 2012. Web. 6 Aug 2012. <http://www.phonedog.com/2012/05/30/are-you-
watching-more-video-content-from-your-smartphone/>.
16. "Global Report: Multi-Screen Media Usage."NielsenWire. The Nielsen Company, May 15, 2012. Web.
6 Aug 2012. <http://blog.nielsen.com/nielsenwire/global/global-report-multi-screen-media-
usage/>.
17. Constine, Josh. "100 Million Americans Watch Online Video Per Day, Up 43% Since 2010 -
comScore."TechCrunch. TechCrunch, February 9, 2012. Web. 6 Aug 2012.
<http://techcrunch.com/2012/02/09/100-million-american-watch-video/>.
18. Plesser, Andy. "Explosive Online Video Growth Coming from Premium Programming." Huffington
Post Tech. The Huffington Post, 3/30/2012. Web. 6 Aug 2012.
<http://www.huffingtonpost.com/andy-plesser/video-explosive-online-vi_b_1392137.html>.
19. Cohen, Joshua. "You Watched 21.8 Hours of Online Video Last Month." Tube Filter. Tube Filter, May
18, 2012. Web. 6 Aug 2012. <http://www.tubefilter.com/2012/05/18/average-hours-watching-
online-video/>.
20. Frankel, Daniel. "YouTube." paidContent. paidContent, May 3, 2012. Web. 6 Aug 2012.
<http://paidcontent.org/2012/05/03/youtube-we-are-to-cable-what-cable-was-to-broadcast/>.
21. Lanir, Lesley. "90% of U.S. Adults Own Cell Phones."Digital Journal - In the Media. Digital Journal,
June 27, 2012. Web. 6 Aug 2012. <http://digitaljournal.com/article/327447>.
22. "IDC stats." Gadget Detail. Gadget Detail, May 25, 2012. Web. 6 Aug 2012.
<http://www.gadgetdetail.com/idc-stats-android-and-ios-take-82-of-global-smartphone-market/>.