Tony Hsieh, CEO of Zappos, discusses the company's background and culture. Some key points:
- Zappos was founded in 1999 and has grown to 1400 employees, half based in Las Vegas headquarters.
- The company focuses on delivering outstanding customer service through fast shipping, easy returns, and friendly customer support.
- Zappos has a strong company culture defined by its 10 core values, such as delivering wow through service and embracing change. Employees receive 5 weeks of training on culture.
- Hsieh emphasizes building a brand through authentic values, transparency, and long-term thinking rather than quick profits. Treating customers and employees well leads to customer loyalty and business success.
HOSHVA PR Meetup#1: “Медіа моніторинг, аналітика, репутаційний аудит”
26 листопада понад 50 фахівців з PR зібралися в aroma espresso bar на ранкову каву. Разом зі спеціалістами з моніторингу та репутаційних досліджень PR-ники поговорили про тренди медіа моніторингу, важливіть аналізу інформації для планування PR, а також необхідність прийняття українським ринком єдиних стандартів роботи.
Денис Терещенко з “Контекст-Медіа” виділяє наступні тренди, які стосуються моніторингу медіа:
- big data, яка потребує автоматизації процесів;
- вплив соціальних медіа;
- глобалізація, яка повинна привести до єдиних стандартів роботи;
- режим реального часу;
- простота якісних показників (кількіть інформації зростає, а з нею і рівень інформаційного шуму, важливо виділяти інформацію, яка має найбільше значення);
- консалтинг “від стратегії до тактики” (важливо використовувати медіа моніторинг та аналітику не тільки з тактичної, а й з стратегічної точки зору).
CEO Blog at http://blogs.zappos.com/blogs/ceo-blog/2008/03/03/all-hands-meetings-and-employee-bonus
Public version of Zappos 2-29-08 (Vegas) and 3-1-08 (Kentucky) all hands meeting presentation, including announcement of bonus payment for employees
Beyond The Advertising Into The Unknown - The Future Business and Communicat...Johan Ronnestam
Brands world wide are looking far and near to crack the digital advertising model. But is there really an advertising model to crack? While brands still focus on buying eyeballs and cracking crazy ideas awarded by the traditional advertising industry in cannes the consumers are heading their own way.
Internet is tearing down the walls between governments, brands and people. Beyond those walls a new communication landscape emerges where the consumers rule and have got the power carry brands to the top or bury them alive. This new world is defined by technology and belongs to the people. In this world you’ve gotta listen, learn and move your brand activities from short lived campaigns to an ongoing ever-changing brand conversation.
We’ll cover how digitalization changes integrated communication, democratization of technology, social media, viral marketing, transparency, globalization, search, usability, mobility and talk about how the internet will change the way you develop your products, brand and organization.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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12. Owning the 3 C ’s: C lothing C ustomer Service C ulture
13. ZAPPOS Delivering Happiness (for customers and employees) “ People may not remember exactly what you did or what you said, but they will always remember how you made them feel.”
19. STEP #1 DECIDE i f you’re trying to build a long term sustainable brand Requires more patience with revenues & profits in order to lay the foundation Decide sooner rather than later
28. STEP #5 BUILD RELATIONSHIPS (not networking) Be interested i nstead of trying to be interesting
29. STEP #6 BUILD YOUR TEAM “ If you want to go quickly, go alone. If you want to go far, go together.” (Al Gore quoting African proverb) Hire slowly Fire quickly
30. STEP #7 THINK LONG TERM Repeat customers Customer service There is no “get rich quick” formula “ Overnight” successes are years in the making (both personally and in business)
31.
32. Links to check out: http://twitter.com/zappos (Tony Hsieh - CEO) http://twitter.zappos.com (public mentions, employees) http://blogs.zappos.com (photos & videos of culture) http://about.zappos.com (more information about us & core values) http://www.zapposinsights.com (video Q&A from different depts, book recommendations)
36. Research has shown: People are very bad at predicting what will bring them sustained happiness. “ When I get ___, I will be happy.” “ When I achieve ___, I will be happy.”
37. There is a science behind many aspects of business including conversion, psychology of buying, direct marketing, customer acquisition metrics, repeat customer behavior, etc.
38. What if you spent just 10% of your time studying and learning the SCIENCE of happiness? How much happier could you be?
42. 3 TYPES OF HAPPINESS Rock star (Pleasure – chasing the next high) Flow (Engagement – time flies) Meaning (Being part of something bigger than yourself)
43. RECOMMENDED BOOKS Peak Chip Conley Tribal Leadership Dave Logan, John King & Halee Fischer-Wright 4-Hour Work Week Tim Ferriss Happiness Hypothesis Jonathan Haidt
44. What % of your time do you want to spend learning about the SCIENCE of happiness? How can the SCIENCE of happiness help your business, your brand, and yourself?
![Delivering Happiness Tony Hsieh - CEO [email_address] twitter.com/zappos SANG Conference February 23, 2009](https://image.slidesharecdn.com/ZapposSANG22309-090224003255-phpapp01/85/Zappos-SANG-Conference-2-23-09-1-320.jpg)
