SlideShare a Scribd company logo
How to Build a
Successful Digital Tribe
A path to real business success on Social
Media
by Xelo Romero
Passion with a common purpose
Having a passion for
the mission and
values of the tribe is
vital.
Share it !
Leadership
Large groups that work
together towards common
goals, requires leadership
to establish:
❖
❖
❖

Focus
Keep things properly
aligned
Get them done
Establish forums for people to get to
know each other
Forums are safe havens
where people aren’t afraid
to:
❖
❖
❖

Share
Be themselves
Strong bonds
Nurture a sense of responsibility and
commitment
Be the example, be available and
provide timely responses
Acting as the model
community member, is a
living example of what is
expected of all community
members. If a mistake is
made, admit it and fix it.
Share what others are doing and
tirelessly advocate for each other
Sharing is caring !
Spread knowledge
and build a community
around it.
Establish a strong brand identity
It provides something
tangible for people rally
behind.
Be positive and have a sense of
humor
Positive people creates
positive energy where
positive things happen.
Wit and laughter are
magnets to attract people
willing to join the fun.
Celebrate victories and draw
attention to a job well done
Everyone likes a pat on the
back or being recognized
for an accomplishment, that
is publicized without
provocation.
Discipline
The welfare of the tribe is
essential, to make
everybody comfortable and
willing to stay. Don’t allow
behaviour to linger.Make
your wishes clear, to avoid
compromising the wellbeing of the tribe.
Consistency is key
Dedicating yourself
consistently to these
behaviours, is critical for
nurturing the kind of
culture of which strong
digital tribes are made.
Stay nimble
Communities evolve, things
change. It will require
flexibility and making
adjustments as you go, to
ensure that your community
prevails.
Created by Xelo Romero
ww.xeloromero.com

Based on 12 Most Community Driven Ways to Build a
Successful Digital Tribe by Paul Biedermann

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How to build a successfull digital tribe

  • 1. How to Build a Successful Digital Tribe A path to real business success on Social Media by Xelo Romero
  • 2. Passion with a common purpose Having a passion for the mission and values of the tribe is vital. Share it !
  • 3. Leadership Large groups that work together towards common goals, requires leadership to establish: ❖ ❖ ❖ Focus Keep things properly aligned Get them done
  • 4. Establish forums for people to get to know each other Forums are safe havens where people aren’t afraid to: ❖ ❖ ❖ Share Be themselves Strong bonds
  • 5. Nurture a sense of responsibility and commitment
  • 6. Be the example, be available and provide timely responses Acting as the model community member, is a living example of what is expected of all community members. If a mistake is made, admit it and fix it.
  • 7. Share what others are doing and tirelessly advocate for each other Sharing is caring ! Spread knowledge and build a community around it.
  • 8. Establish a strong brand identity It provides something tangible for people rally behind.
  • 9. Be positive and have a sense of humor Positive people creates positive energy where positive things happen. Wit and laughter are magnets to attract people willing to join the fun.
  • 10. Celebrate victories and draw attention to a job well done Everyone likes a pat on the back or being recognized for an accomplishment, that is publicized without provocation.
  • 11. Discipline The welfare of the tribe is essential, to make everybody comfortable and willing to stay. Don’t allow behaviour to linger.Make your wishes clear, to avoid compromising the wellbeing of the tribe.
  • 12. Consistency is key Dedicating yourself consistently to these behaviours, is critical for nurturing the kind of culture of which strong digital tribes are made.
  • 13. Stay nimble Communities evolve, things change. It will require flexibility and making adjustments as you go, to ensure that your community prevails.
  • 14. Created by Xelo Romero ww.xeloromero.com Based on 12 Most Community Driven Ways to Build a Successful Digital Tribe by Paul Biedermann