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Tribes group 6
This document discusses the concept of tribes and how they relate to leadership. Some key points: - A tribe is a group of people connected to each other and a leader through a shared interest or idea. Tribes can exist inside or outside organizations and provide communities for sharing beliefs. - Leading a tribe requires empowering members, establishing ways for them to communicate, and inciting a movement rather than dictating change. Successful tribes are tight-knit and have passionate goals. - Tribes are more effective than faceless crowds. Companies should target tribes by providing novelty, style and addressing what interests the tribe rather than a mass market. Leading from the bottom by inspiring a tribe is more effective than
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Tribes group 6
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- 3. What’s a Tribe?? Agroup of people Connected to one another Connected to a leader Connected to an idea
- 4. Requirements of aTribe A shared interest A way to communicate • Joel Spolsky –Runs a small software company • Passion- Talking about how a small software company is run • Writes blogs and books • Extremely famous amongst software programmers, has created tribe
- 5. Are Tribes Local? Certainlynot. Internet has removed all communication barriers Facebook, Ning, Meetup, Twitter, Squidoo, Basecamp new channels of communication • Jacqueline Novogratz – Founder, Acumen Fund (Involving 20 countries) • Inspiring entrepreneurs to create products/services to enrich people • Has a tribe of donors, employees, entrepreneurs and supporters
- 6. The Opportunity andBelief Tribes are everywhere Inside and outside organizations, in public and private, in non- profits and classrooms Tribes are about belief in idea, in leaders and in the community It is about respect for the tribe
- 7. The Realizations Working onstuff we believe in is much more satisfying Factory centric model of producing things is no longer profitable, we need change Consumers are spending money on fashion, on things that matter not on factory-produced commodities
- 8. OUTCOMES Need a change Need Heretics, peoplewho challenge the status quo Marketplace rewards heretics, trouble makers and change agents They bring innovative solutions, solutions that are simpler and that matter
- 9. LEADING FROM THEBOTTOM Elon Musk Steve Jobs Thomas Barnett
- 10. What does ittake? Empowering the tribe, thus creating a movement Establishing foundation for people to communicate Inciting a movement rather than telling how bring change Transforming shared interest into passionate goals
- 11. What Market Wants?Crowdvs. Tribe • Crowd is tribe without leader. • There is no communication within crowd. • Most companies target crowd. • Smart companies target tribe • Market don’t want boring, they want remarkability, novelty and style • Market is bored with yesterday and want tomorrow • Good enough was past, today it has to be great enough
- 12. Average is Mediocre Doyou have Fans? • Someone who care deeply about you and your work • An artist need only thousand true fans • Thousand is enough because they form a tribe • Don’t look for numbers, look for fans with depth of commitment • Hard to find and precious, need generosity and bravery Average is good in stable environment The motto is to build reliability, predictability, cut cost and make profit Traditional marketer: standard product for standard market Average is mediocre for tribes and is boring No difference between average and mediocre Average is taken for granted
- 13. Twitter and Trust TheStatus Quo Initiative = Happiness • Twitter build trust, slowly, provide true fans • Consistent touch with tribe • Tighten the relationship with followers • Winners break status quo • Inspire others to change the rules => Thrive • Changing status quo =>opportunity to be remarkable • Innovation is rewarded • Creativity is fun • Doing such work is engaging • Making successful things=> Great way to spend time
- 14. With enough leverage,you can change the world Status quo is in big trouble => King can not remain kind Make something bigger than yourself => People will follow you Crowbars Scott Beale=> Innovator, Leader and hence Impresario Walked into deserted bar after waiting for long to enter into Google party Tweeted about being in designated place Scores of people came Deserted bar => Line at the door People follow you if you earn respect and permission of tribe A Simple Example
- 15. A Brief Historyof The Factory The Beginning Factories are efficient Good way to make profit Measurable output, reduced cost Stability and absence of responsibility Government job in India: no surprises and stable pay NO motivation to make a difference The End Companies lost growth => Factory worker lost jobs Absence of responsibility => illusion of deniability Reap benefits => Imagine and provide insights Control what you do => Authority over own time and efforts Can’t achieve it in factory
- 16. Organizations vs. Factories Weneed organizations, we don’t need factories Ability to create complex product Provide muscle and consistency to get product into market Have scale to care for large tribes Filled with smart , fast and flexible people with a mission Factories can slow you down Factories are easy to outsource Organizations require leadership Fear => Reason why not all does innovation Will to make ideas happen is missing Winning idea is the one with most fearless heretic mind behind it The F Word
- 17. The Peter Principle Revisited ItAll Falls Apart If -> Fight Your Fear • Fear is emotion => Very strong • We are eagerly waiting to see an fearless fail • If you want to do something => Make clear that world needs change • Everything is ready for change => only fear is holding you back • The one who is leading is fearful • Many entrepreneur fail just because of this In hierarchy, every employee tend to rise to his level of incompetence Promoted until ends up in job that one can’t handle Can’t handle because one gets paralysed with fear
- 18. Fear of Failureis Overrated The IDEA Which Wins It is an excuse Organization bear failure and not you We choose not be remarkable because we are worried about criticism When others are criticized, we believe that same will happen to us Constructive criticism is terrible, no one challenges it Criticism is a proof that you are not boring Weigh in the bad feeling of criticism and benefits from doing remarkable and decide Find what can you create that critics with criticize because they are meant to
- 19. The Way toLead! Why They Exist? The Cult of Heretic • Engaged, passionate and more powerful than everyone else • They challenge status quo • They believe Not for getting their statue built They exist to help the tribe Great leaders don’t want attention BUT they use it….. To lead the tribe and not take from tribe!! • There is no right way • Understand what is authentic leadership • Understand how to create a tribe • Connect and inspire, DON’T manage
- 20. Leadership is Scarce Howto Tighten the Tribe? Because not many are willing to go through discomfort required to lead Discomfort come from: Standing in front of strangers Proposing an idea which might fail Challenging the status quo Resisting the urge to settle If there discomfort, leader is required there If you are feeling discomfort, you are not reaching the leadership potential Tighten the Tribe Spread the word to the unreached Spread the word within the tribe Blogging is powerful, it allows discussion and knowledge sharing Use online medium like Twitter, Facebook and Basecamp They are not substitute for the hard work and generosity • Don’t be tempted to make tribe bigger • A tribe which communicate quickly is the one which thrives
- 21. Followers • Group createsa vacuum where everyone is waiting for something to happen • Figure out how to step into vacuum and create motion • Those who don’t do anything are afraid of something that’s not out there • Sometimes its good to set stage and step back • Backing off is not doing nothing, it is finding right time to step in • Doing nothing means hiding • Leadership is a choice of not doing nothing • Participating isn’t Leading Organization need people who are eager to follow Those who just mindlessly follow let tribe down They will not do local leadership while interaction among members They will not do a good job in recruiting new members Followers should be micro leaders Lean in, Back Off But Don’t do Nothing
- 22. CASE STUDIES CrossFit.com Tribe ofslightly crazy fitness fanatics Get engaged in timed competitions on websites Runs certification courses to recruit new members, coordinated by Central website CrossFit Tribe is STRONG and GETTING STRONGER!! Foundation laid by : Greg Glassman Built the tribe from scratch Pushes the tribe to their limit every day Creates a friendly environment among the people Patientslikeme.com Leaderless tribe Builds an ever growing database of real world data People support one another with enthusiasm and comfort Different type of leadership : Founders were Leaders in a different way Gave the tribe the tools to communicate with each other Made the tribe tighter Leaning in or backing off, but NOT DOING NOTHING!!
- 23. CURIOSITY A Fundamentalist isa person who considers whether a fact is acceptable to his religion before exploring it A Curious person explores first and then considers whether or not to accept the ramifications Curiosity is a key word. It is the desire to understand, to try, to push whatever is interesting Curious people count. They are the ones who lead the masses in the middle who are stuck Curiosity doesn’t happen overnight. It’s a process which is built over years, which distinguishes greatness from mediocrity
- 24. THE PLURALITY MYTH Youdon’t need a plurality or a majority of people following you YOU GET TO CHOOSE THE TRIBE YOU LEAD !! All you need to do is motivate people who choose to follow you Through your actions as a leader, you attract a tribe that wants to follow you Ultimately, people are most easily led where they wanted to go along Al Gore led a tribe whom they didn’t even know. He stated his message and people followed him.
- 25. THE SCHOOLTEACHER EXPERIMENT Classwith less number of students tend to do better Teacher has more time to spend customizing the lesson to each student
- 26. The Virtuous Cyclevs. the Exclusive Tribe
- 27. • Career cannotgrow by going after most people •Growth happens when you aren’t like most people; when you appeal to folks who aren’t most people Most people Don’t matter so much •No one anoints you as a leader • Change isn’t made by asking permission • Change is made by asking forgiveness The Wrong Question? •First thing : Individuals have far more power than ever before •Second thing : Keep faith; faith that failures won’t destroy you and that it’s worth doing The Two things you need to know
- 28. The Balloon FactoryAnd The Unicorn The balloon factory represents the STATUS QUO. And the unicorn represents the LEADER who can disrupt the normal flow of work at the factory, because they want to create change. Employees are afraid of change in their environment. They are persistent and resistant.
- 29. Leaders are Generous Leadersdon’t look for monetary benefits or status, instead they get their compensation from watching the tribe THRIVE!! Leaders lead the tribe because of what they feel they can do for the tribe, not because of what the tribe can do for them
- 30. Don’t forget thebig mac and the microwave oven…. The status quo is more threatened than ever.. Change the rules before someone else does!! Break the rules and invent a new sandwich !! Understand the leverage available , go ahead and change things…
- 31. CLIMBING ROCKS.. You don’tneed to risk your fingers on a rock… Instead, you need to have a persistent vision to make change happen. You will realize that impossible things aren’t impossible any longer !!
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- 33. Fear, Faith AndReligion Faith is critical to all innovation. Without faith, it’s suicidal to be a leader. Religion, on the other hand, represents a strict set of rules and encourages us to fit in, not to stand out.
- 34. Religion Works GreatWhen It Amplifies Faith Religion reinforces the STATUS QUO, often at the expense of faith!! Religion gives our faith a little support when it needs it, it’s a SORT OF MANTRA, a subtle, but consistent reminder that belief is okay, and that faith is the way to get where you’re going.
- 35. Challenge religion andpeople wonder if you’re challenging their faith You can recognize the need for faith in your idea, you can find the tribe you need to support you, and YES!! You can create a new religion around your faith !! Faith & Religion Religion and faith go together!!! Religion reinforces faith and we can’t succeed without it • Faith is the cornerstone of humanity, we can’t live without it… while religion is just a set of invented protocols, rules to live by • Successful heretics create their own religions
- 36. Over-the-top Underdog Bravery Leadership involvesthinking and acting like the underdog…That’s because leaders work to change things. If you’re not over the top, you’re not going to have any chance at all of making things happen!!
- 37. THE EASIEST THING Easiestthing is : To react Second easiest thing is : To respond But the Hardest thing is : To initiate
- 38. The Difference betweenThings that happen to You and Things you do Sometimes, it makes more sense to take the follow. Leading when you don’t know where to go, when you don’t have the commitment or the passion, or worse of all, when you can’t overcome your fear---- that sort of leading is worse than none at all. Leaders don’t have things happen to Them. THEY DO THINGS!!
- 39. “The Age ofHeretics” When you DO things in the corporate world, you may end up demoted, fired, disgraced and unhappy Art Kleiner’s above said book talks about many such people But the world belongs to such Heretics Leaders go first and create changes Over and over everyone is wrong – if you believe that , then you are not everyone Then you are right We will see how
- 40. Why music industryfell into a crisis It never had the heretics they needed They forgot to embrace their tribe
- 41. So the besttime to change your business model is when you have momentum Don’t panic if the new business model is not as ‘clean’ as the old one It is not about great ideas It is about taking initiatives and making things happen
- 42. Sheepwalking How to stopthis? Hiring and raising obedient people and giving them brain-dead jobs And enough fear to keep them in line All such organizations give jobs where they are managed by fear They use fear as a motivation
- 43. How to solveSheepwalking •Give the problem a name, Sheepwalking •That is done Step One •Realization that you can stop Sheepwalking Step Two •Comes from anyone who teaches or hires. •That is to cherish and reward non-sheep behavior Step Three
- 44. Your Micromovement –5 things to do Publish a manifesto Make it easy for your followers to connect with you Make it easy for your followers to connect with one another Realize money is not the point of a movement Track your progress
- 45. Your Micromovement –6 Principles Transparency really is your only option Your movement needs to be bigger than you Movements that grow, thrive Movements are made most clear when compared to status quo Exclude outsiders Tearing others down is never helpful to a movement as building your followers up
- 46. Every Tribe isa media channel They are most effective media channel ever They don’t do what you want, they do what they want That is why joining and leading a tribe is such a powerful marketing investment
- 47. How to bewrong Steve jobs was wrong about Apple III, the Next computer, wrong about Newton Insanely wrong And the rest is neatly written down in history Secret of leadership: Do what you believe in Paint a picture for the future Go there People will follow
- 48. Reactionary Tribe Intend tochange the world? Never concentrate on changing the worldview of the majority Opportunity is to carve out a new tribe Yes it is OKAY to abandon the big, established Tribe It is all a risk Always That’s not true actually It is a certainty that it is a risk
- 49. Initiative Things that happenare rarely good, because they disturb the status quo Organizations that need innovation the most are the ones that do the most to stop it It is a paradox, once you realize it, it is a tremendous opportunity
- 50. The Posture ofa leader If you see my new product but don’t buy it, that’s my failure, not yours If you attend my presentation and you are bored, that is my fault not yours It might be tempting to blame others in your tribe who are not working hard But it is helpful to know that you have a choice when you communicate
- 51. Switching tribes People don’tlike to switch To switch sides is to admit we made a mistake If you want people to switch to your tribe , don’t look for loyal followers from another tribe Don’t start with the leader Start with those at the borders and work your way in
- 52. Change almost neverfails because it’s too early. It almost always fail because it’s too late The largest enemy of change and leader is “ Not yet”
- 53. Understanding the trick Leadershipis very much an art, one that’s accomplished only by people with authentic generosity and a visceral connection to their tribe
- 54. Managers Vs. Leaders Leaders have hope Managersare pessimists because they have seen future before and they believe they have already done it as well as it can be done
- 55. Writing songs thatspread
- 56. Do they care? Ifthey don’t care really and deeply care – then they can’t possibly lead
- 57. Elements of leadership Leadershipchallenge the status quo Leaders have an extraordinary amount of curiosity about the world they are trying to change Leaders create a culture around and their goal and involve others in that culture Leaders use charisma to attract and motivate followers Leaders commit to a vision and make decisions based on that commitment Leaders communicate their vision of the future Leaders connect their followers to one another
- 58. Ronald Reagan’s secret Valuewhat you hear, and then to make a decision even it contradicts the very people you are listening to
- 59. Commitment is thekey Employees who are committed to change and engaged in making things happen are happierand more productive
- 60. What is Hard? Hardis breaking the rules Hard is finding the faith to become a heretic Hard is to lead a team Hard is to push the innovation out the door into the world
- 61. The obligation: Don’tsettle Wehaveobligationto change the rules Wehaveobligationto to raise the bar Wehaveobligationto to play a different game Wehaveobligationto and to play it better than anyone has any right to believe is possible
- 62. Imagination Leaders create thingsthat didn’t exist before They do this by giving the tribe a vision of something that could happen, but hasn’t yet
- 63. Leadership is nowlike that. No one gives you permission or approval or a permit to lead. You can just do it. The only one who can say no is you
- 64. Every tribe is different Everyleader is different The very nature of leadership is that you’re not doing what’s been done before If you were, you’d be following, not leading
- 65. Recap : MainLessons from the book No Escape • Seek Criticism and persist Create a Movement • Failure isn’t fatal Believe in what you Do • Create Your Own Religion
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