This document outlines a social media strategy for a body positivity project. The goals are to create a safe online space for people to share struggles with body image and mental health, and to connect a community in supporting self-love. The strategy includes starting a website, Facebook group, and Instagram account to share inspirational quotes and resources. A timeline is provided for initial setup and regular posting. Guidelines emphasize respecting all participants and views while providing support.

1. Love and Acceptance
Body Positivity
Laura Tokhvre

2. Goal and
Message
 The goal of this project is to set light on
our cultures epidemic of body image
dissatisfaction caused by social media,
advertising, and unrealistic expectations
that are set by society
 It is important to change the attitudes of
what is accepted and placing mental
health above physical appearance.

3. Objectives of
Social Media
Strategy
 What is the strategy?
 Create a community on the web of a safe
space to share struggles with body image,
anxiety, depression, and social
comparisons
I. Connect with others
II. Create a support system in order to feel
heard and understood
III.Create a change one person at a time
IV. Speak the message of self love

4. Social Media
Tools & Sites
 Create a website where others can share
and be included
 Start a Facebook group to start a
community
 Use a hashtag or sponsored posts to
create awareness
 Create an Instagram account with
inspirational quotes on topics about body
image

5. Timetable of
Social Media
Campaign
 Create a website through Google Sites
right away. The main goal is to create a
format that is simple and easy to follow
in order to comment, share, and like.
 Post three times a week of helpful
information, research, and useful
resources
 Gain attraction and create a community
to start using the website.
 Begin to reply and help others

6. Participants
 Who is allowed to participate under Body
Positivity and how?
 Everyone is encouraged to participate
who has struggled with anxiety,
depression, body dissatisfaction,
social media comparisons.

7. Guidelines
 Respect every individual
 No hate or inappropriate language will
be used
 Be sensitive to others, especially when
they are stating struggles and difficulties
they are experiencing
 Respect opposing views
 Use disclaimers
 Respect copyright laws and Fair Use

8. Similar
Organizations
 Self Love Bootcamp by Kenzie Brenna:
this is a 15 day program that guides
people toward self love through practice
 The What’s Underneath Project: this
project posts photos and shares powerful
success stories on Instagram
 The Body Positive: this organization
offers resources to teach and inspire
youth and adults to accept, love, and
value themselves. This includes
professional training, public workshops,
and resources.

9. References
 http://www.kenziebrenna.com/self-love-bootcamp
 https://www.theodysseyonline.com/whats-underneath-
project
 https://www.thebodypositive.org