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This document discusses different types of communities and why companies engage with communities. It defines communities as groups of people who share common interests, beliefs or goals. Companies set up communities to get customer feedback, encourage collaboration, develop advocates and build brand loyalty. The role of a community manager is discussed, including facilitating participation, monitoring content, evangelism and helping the community evolve. Guiding principles for communities include being excellent to each other, letting the community own itself, and having fun.
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In response to government and philanthropy’s inability to alleviate the world’s social needs, a new field that blurs the lines between the nonprofit and for profit sectors has emerged – social enterprise. This workshop examines one primarily models for creating a social enterprise: nonprofits starting for profit ventures, We will look at:
*What it takes to be a social entrepreneur
*Successes and failures in the sector
*Choosing a business model
*The steps that need to be taken to create a social venture
*The challenges to finding funding for social ventures
*How to assess the impact of the social venture
*Strengthen analytic skills in addressing social problems
*Improve practical knowledge and competencies important to personal effectiveness in social innovation and enterprising leadership
Social responsibility campaigns
This document discusses how firms can set themselves apart through social responsibility. It provides examples of brands that consumers have positive perceptions of because they support social causes. The document advocates that firms implement social responsibility strategies both online, through activities like social media, blogging and outreach, and offline, including events and charities. It notes that 80% of consumers consider social issues when deciding where to work, shop and recommend brands. Firms are encouraged to use toolkits to successfully implement social responsibility campaigns across various channels.
proyect accouting.pptx
This document outlines the importance of social media presence for companies and discusses key reasons for businesses to use social media. It identifies the main social media channels and five key benefits, such as improved brand awareness, cost effectiveness, customer engagement and loyalty. The document also examines the seven functional building blocks of social media including identity, conversations and relationships. It concludes that social media can increase a company's visibility, enhance customer relationships and improve organizational reputation.
Developing a Social Media Plan
The document outlines a 9-step process for developing an effective social media plan: 1) listen to yourself and your current channels, 2) listen to others online, 3) create personas of target audiences, 4) map available assets, 5) define goals, 6) clarify your message, 7) select appropriate channels, 8) join conversations, and 9) continuously listen and re-evaluate strategies. The plan emphasizes transparency, conversation, writing about expertise, admitting mistakes, and adapting to changing technologies and audiences.
Social recruiting india social summit 2012 by gautamghosh
Social recruiting involves using online communities to engage talent and build employer brands. It allows companies to filter talent by skills and location, communicate with potential candidates, and cultivate future talent. However, most companies focus only on technology or resources rather than understanding their target members or designing for interaction. To succeed, companies need community managers who drive engagement across diverse audiences and build value for all members over time. Measuring engagement requires treating online communities like relationships that evolve through common interests and two-way communication.
Social Recruiting - Gautam Ghosh, BraveNew Talent at the IndiaSocial Summit 2012
Gautam Ghosh's presentation on the Learning Session: Social recruiting at the IndiaSocial Summit 2012
The document discusses partnering between companies and nonprofits through cause marketing and corporate social responsibility initiatives. It outlines benefits for both partners such as increased awareness, sales, employee engagement, and resources for nonprofits. The document provides examples of cause marketing campaigns and resources that companies and nonprofits can contribute to build successful partnerships.
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Social Recruiting - Gautam Ghosh, BraveNew Talent at the IndiaSocial Summit 2012
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Community
- 1. Community
- 2. Agenda • Defining community • Why bother? • Community manager jobs • Guiding principles
- 3. In human communities, intent, belief, resources, preferences, needs, risks, and a number of other conditions may be present and common, affecting the identity of the participants and their degree of cohesiveness.
- 5. Social media and social networking
- 6. Corporate or customer communities
- 8. Why companies engage with and set up communities • People: gives people a place to engage with your company • Product Innovation: get product feedback • Collaboration: work together to solve issues or come up with new ideas • Advocacy: help you grow advocates for your products from outside the company • Brand Loyalty: engagement can drive a tremendous amount of loyalty for your products
- 9. A selection of motivations for participation • Social/Fun/Passion/Status • Learning/Skills/Work/Financial
- 10. Why do people participate in communities? • Motivation is complex (multiple influences) • If people aren't motivated, they won't participate • Promotion must take motivation into account
- 11. The role of the community manager • Ongoing facilitation • Monitoring and enabling participation • Content creation & management • Evangelism • Community Evolution
- 12. Some community manager skills Patience Networking Communication Facilitation Technical Skills Marketing Self-motivation Drive and resilience Organization
- 13. SOme Guiding Principles and Best Practices
- 14. Be excellent to each other
- 15. The community owns itself
- 16. BE HUMAN
- 17. Have fun
- 18. SO...
- 19. (No header) • Mirror the community’s motivations and passions in your own behaviour • Engage with your community on a human level every day • Nurture participation • Think ahead, measure your past efforts • Have fun!