The document discusses building a results-driven website. It recommends choosing the right domain name and brand, making the site responsive for mobile, optimizing it for search engines through quality content and SEO strategies, building trust with testimonials and SSL security, using a flexible content management system (CMS), and then advancing to digital marketing tactics like search engine optimization, social media, online ads, email marketing, and measuring results to improve the strategy. The overall goal is to increase targeted traffic, direct bookings, and overcome seasonality through an effective digital presence and marketing.

1. Υοur website is the first
step of your digital
transformation
By Dorothea Dede at BΛCKBONE

2. Copyright Dorothea Dede | BΛCKBONE
How to build a
results-driven website

3. Copyright Dorothea Dede | BΛCKBONE
1. Domain
Choosing the right domain with your
brand / keywords can give you a
head start with search engines.

4. Copyright Dorothea Dede | BΛCKBONE
2. Logo & Brand
A strong brand helps you stand out
from the crowd.
A consistent look and feel builds trust
and strengthens your brand identity.

5. Copyright Dorothea Dede | BΛCKBONE
3. Responsive
Mobile internet browsing has officially taken over
desktop browsing.
Your mobile design needs to feels like an app.
Fast
Laggy websites have high bounce rates and
cause frustration with your visitors.
Your website technology and hosting package
are critical when targeting a global audience.

6. Copyright Dorothea Dede | BΛCKBONE
4. SEO Optimized
Building a website with SEO in mind at the start
is much more effective.
A solid SEO strategy is key when delivering real
results.
Quality Content
SEO driven copy that contains the right
keywords and sells your USPs.
Your own photography and video are much
more engaging than stock photos / videos and
can boost conversion.

7. Copyright Dorothea Dede | BΛCKBONE
5. Build Trust
Awards and testimonials help build trust and
keep users on your website instead of moving to
OTA’s.
SSL implementation also contributes towards
building trust.

8. Copyright Dorothea Dede | BΛCKBONE
6. CMS / Platform
The technology and infrastructure behind your
website should allow flexibility and stability.

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Now you are ready for the next
step of your digital journey...
Digital Marketing

10. Copyright Dorothea Dede | BΛCKBONE
Search Engine Optimization
Help your website get found
by the right customers.
Social Media Marketing
Engage with your target audience
and boost your brand.
Online Advertising
Search, display & social ads are a key component
of your brand's marketing strategy.
Email Marketing
Create engagement with existing clients
through email.
Strategy Support & Reporting
Maximize your marketing investment by measuring
results and adjusting your digital marketing
strategy across all channels based on real data.
Results
● Increase Targeted Traffic
● Increase Direct Bookings
● Increase Seasonality
Digital Strategy

11. Thank you!
E: dorothea@backbone.gr
T: +30 693 882 5414