Digital Firefly Marketing Design Philosophy
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The document summarizes Digital Firefly Marketing's all-company meeting on March 1, 2013. It introduces a new employee, Veronica, and discusses the company's design process and recent client work. The process involves discussion with clients, brainstorming, wireframing, building out designs in Photoshop, and providing unlimited revisions. Recent client projects are then highlighted for MpowerD, MNS Foundation, Idolize, CFPB, OptimDigital, ClearBrook Global, and Philly Core Leaders. Internal projects like an infographic, team pages, and an ebook on reputation management are also mentioned.
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Digital Firefly Marketing Design Philosophy
- 1. Digital Firefly Marketing’s Design Endeavors All-Company Meeting March 1, 2013
- 2. Welcome Veronica! • Sac State – BS Graphic Design • Design Favorites: – Illustration – Poster Design • Awesome at Infographs • Getting Married in June! © 2012 Digital Firefly Marketing 2
- 3. Our Design Process • Discussion with Client Why the Process? • Brainstorm/ Sketch • Reinforces our Values • Wireframes (3-5) • Keeps major changes to a minimum – Client Critiques • Keeps things quick & efficient – Rework Wireframes to accommodate edits • Ensures the client is happy • PSD Build-out – Unlimited Revisions © 2012 Digital Firefly Marketing 3
- 4. CLIENT WORK MpowerD MNSF Idolize Clearbrook Philly Core Leaders CFPB OptimDigital © 2012 Digital Firefly Marketing 4
- 5. MpowerD • Retail Flyers • Brand Templates – PowerPoint – Letterhead – Blog Graphics • Website Re-Design • Indigogo Campaign Art • Packaging Design © 2012 Digital Firefly Marketing 5
- 6. MNS Foundation © 2012 Digital Firefly Marketing 6
- 7. Idolize © 2012 Digital Firefly Marketing 7
- 8. CFPB © 2012 Digital Firefly Marketing 8
- 9. OptimDigital © 2012 Digital Firefly Marketing 9
- 10. ClearBrook Global and Philly Core Leaders • Website Redesign • Website Redesign • Icon Development • Implementation of New Content – Job Opportunities – Events Page © 2012 Digital Firefly Marketing 10
- 11. Internal © 2012 Digital Firefly Marketing 11
- 12. Infograph © 2012 Digital Firefly Marketing 12
- 13. © 2012 Digital Firefly Marketing 13
- 14. Team Pages © 2012 Digital Firefly Marketing 14
- 15. Reputation Management Ebook © 2012 Digital Firefly Marketing 15