Ellie is a website content management system, web hosting, and marketing services provider designed specifically for YMCAs. It provides a fully responsive design, built-in security and infrastructure updates, and analytics and search engine optimization tools to help YMCAs engage members and measure impact. Administrators can easily add and manage content while Ellie's support team provides training, technical assistance, and marketing strategies to help organizations be successful online.

2. the who, what, where, ellie
when and how of…

3. what is ellie?

4. a website content
management
system?
a web hosting,
maintenance and
support team?
a marketing and
content strategy
service?
yes, all of this and more!
WHAT

5. a great user experience
WHAT
Great design with Y Brand makes users feel connected
and with a sense of purpose
Fully mobile
from the start
All themes are designed
for any device
Accompanying App
for program searches
and schedules
YMCA
brand compliant
Professionally designed
Y-ready themes
Camp, Childcare and
Special Interest Themes
Multiple Branded
Microsites
Blazing fast
page loads
98%-100% scores on
Google Pagespeed
Faster, easier and more
informative program searching
SMS alerts give users
instant access to
alerts and notifications

6. infrastructure & updates built-in
WHAT
All upgrades &
updates are free
All new code updates
and upgrades are included
with each ellie site
No need for separate
maintenance fees
or contracts
All hosting
costs included
Rackspace and
AWS cloud hosting
Redundant Backups
High-availability so you
site is always online
Tech support
when you need it
24/7 email tech support
Peer-to-peer forums
Knowledge-base
help center

7. optimized for results
WHAT
Measure your
impact
Built with YMCA
initiatives in mind
Google analytics tracking
and analysis
Program registration
tracking
Search engine
optimized
Built fast. Fast sites
get better rankings
Structured Data and
open graph markup
Highly optimized
HTML for better
search indexing
Marketing
services
Digital marketing
benchmarking and tactics
Keyword analysis and
content optimization
Google grants analysis
and tactics

8. why consider ellie?

9. features your members will love
WHY
Impact Stories
Share engaging stories
with video and photos
that demonstrate the
importance of your Y
Focus Areas
Youth Development,
Healthy Living, and
Social Responsibility are
defined and integrated
Programs/Schedules
create programs and
schedules, and connect
to your registration
system
Calendars
Keep members
up-to-date with special
events, closings and
cancellations
Rich Media
Quickly and easily upload,
organize and display
images, videos and files
Giving/Registration
Members can easily signup
for programs and classes
and make donations
Work at the Y
Post jobs and
volunteer listings as
they are available
Messaging/Alerts
Keep your members
informed of any
closings, cancellations
or announcements

10. administrators work fast and easy
WHY
Easy Content
Add content from your
email along with a full
suite of editing tools
Custom Forms
Add custom forms for
marketing campaigns,
surveys, data collection
and more
Highly Secure
Assign users to manage
your websites. Set
individual or group
permissions
Print Material
Publish PDF program
guides or feed program
data directly into Adobe
InDesign
Analyze
Measure, collect and
analyze your website
and social media traffic
for better marketing
Connected
Support for third party
services, seamlessly
connected and branded
to your Y
Blogging
Create blog posts and
share social media
content with your
community
Microsites
Create multiple sites for
Y-locations, camps, child
care and special interests

11. help where you need it
WHY
we are with you, from initial discussion
through implementation and beyond
Marketing
Services
Content optimization
Keyword strategy
Google grants analysis
Benchmarking & goals
Technical
Support
24/7 Email Support
Peer-to-peer forums
Help center
Support team
Webinars &
Seminars
Google grants
Social media campaigns
Remarketing
Rich ontent
Conversion marketing

12. WHY
Socially connected
& offline integrated

13. WHY
more website for less budget
Simple pricing
No extra fees
No long-term contracts
No unexpected price increases
All hosting and upgrades free
Free technical support
$297/month

14. who is behind ellie?

15. WHO
our talented & professional team
(did we mention fun, friendly and easy to work with too?)
+10
years
working with
YMCAs
+20
years
web development
experience
+20
years design,
marketing &
customer service
experience
committed to helping YMCAs make a difference

16. when will ellie be available?

17. ellie is coming soon!
WHEN
we will be ready by Fall 2014,
start getting ready now.

18. how can I get started?

19. HOW
register online
schedule a tour
www.elliesites.com chloe@elliesites.com

20. Where can I learn more?

21. have more questions?
WHERE
learn more at www.elliesites.com
email us at team@elliesites.com