The document discusses how Salesforce for Google AdWords (SFGA) can help companies generate new leads through Google AdWords advertising and nurture those leads into customers using Salesforce CRM. It provides tips on setting up SFGA, capturing lead information with the source search engine and keyword, and tracking leads through the sales cycle to see which campaigns and keywords are most effective. Integrating SFGA with a company's Salesforce data allows for detailed monitoring and analysis of AdWords performance.

1. Salesforce for Google AdWords The Basics

2. del.icio.us/swhiteley blogs.salesforce.com/adwords Sean Whiteley Winning Results with Google AdWords Salesforce for Google AdWords

3. Research Capital Adam Killam Artifact Software, Inc. Columbia, Maryland Mark Wesker/Derek Vansant B2B Consultant Todd Miechiels Atlanta, Georgia Vancouver, Canada

7. This is how it works

8. You create an ad on Google

9. People click on your ad

10. and end up on your website

11. you capture visitors’ information

12. now you have a lead

13. your sales team nurtures those leads

14. and turns them into customers

15. It’s that simple

16. 1 Google Website salesforce 2 3

17. Adam Killam Online Marketing Coordinator [email_address]

19. Create a New AdWords Account

20. My Account is Already Linked to Salesforce [email_address]

21. Finish the Setup

23. Now I am Ready to Start Writing Ads

27. Todd Miechiels B2B Internet Marketing Consultant [email_address]

30. Data is Great, But Can Be Misleading…

31. Data is Great, But Can Be Misleading… AdGroup Cost ROI Sales Training $2,603 113% Call Center $931 565%

32. A B2B SEARCH MARKETER’S DREAM Capture Search Engine & Phrase in Web Form Marketing & Sales Grades Lead & Follows Through to Closed Sale Make Data Available in Real Time Shift Dollars to What’s Truly Working 1 2 3 4

33. Capture the Search Engine and Phrase in Web Form LEAD FORM Name: Jim Smith Title: CFO Company: Dell Computer Time Frame: Within 30 Days Wants More Info: Yes Search Engine: Google Search Phrase: 1031 Exchange Software

34. Capture the Search Engine and Phrase in Web Form

35. Track Lead w/ Search Intel. Through the Cycle

36. Follow Through Closed/Lost Sale and Get Data to the Search Marketers

37. Follow Through Closed/Lost Sale and Get Data to the Search Marketers

42. Mark Wesker President, CEO [email_address] Derek Vansant Director of Finance & Operations [email_address]

43. Lighthouse Software Development Management Solution Tasks ● Schedules ● Resources ● Costs ● Features ● Documents ● Issues Workflows ● Testing ● Changes ● Defects ● Security ● Time

45. 5,000+ LH Accounts Created YTD!

46. But… Where did they come from? Who needs sales attention? How do we attract more? What are they doing?

47. … and what would it look like if your team had these answers at their fingertips? For Artifact Software, it looks like this…

48. Day Starts with a Summary of What’s New

49. Summary LH Info on Each Account Page

50. Adwords Info Linked to Each LH Account

51. Transferring SFGA Data to Custom Fields This S-Control is posted online at: http://www.salesforce.com/appexchange/category_list.jsp?NavCode__c=a0130000006P6IoAAK-9a SFGA Google Campaign SFGA Ad Group SFGA Google Keyword Lead

52. Match Google Spend with Performance

53. Dashboards Monitor AdWord Performance

54. Dashboards Monitor AdWord Performance