This document discusses closing the customer experience loop by developing customer personas, value propositions, mapping the customer journey, and identifying business requirements and key performance indicators to improve the experience. It recommends a 5 step approach: 1) persona development, 2) value proposition, 3) customer journey mapping, 4) business requirements, and 5) implementation plan to make improvements using data and technology.

2. We close the loop
Acquisition
Loyalty
Spend
ROI
Strategy
Execution
Silos
CX
Data
Decisions

3. Getting Started
1. Persona Development
What do your
customers want
to achieve? 1. Persona Development
Where does the
experience
start and end? 1. Persona Development
How will we
deliver this
experience? 1. Persona Development
What will we do
and when?
1. Persona Development
1. Persona Development 2. Value Proposition 3. Customer Journey 5. Making It All Happen4. Business Requirements
Who are we
enhancing the
experience for?
Customer Drivers
Customer Barriers
Value Propositions
Customer journey stages
Steps to stage completion
Touchpoint mapping
Data
Technology
Performance Measurement
KPIs
Prioritisation
Roadmap development
Kickstarter
5 days
SWOT
Situation Analysis
Recommended Approach
Roadmap

4. Our clients

5. conduithub.com
@conduithub