A presentation from Illiya Vjestica on Website Marketing & Social, which took place at Action Coach in York, April 2011.

1. WEbsite marketing &
SOCIAL MEDIA 2011
Illiya vjestica
MD @ Smartdog digital
© Copyright Smartdog Digital Ltd. 2011

2. The UK internet economy is
worth £100 billion. This is
7.2% of UK gross domestic
product.
Boston Consulting Group, Octob
er 2010

3. The Internet can help
your business....

4. The Internet can help
your business....
•Save Money

5. The Internet can help
your business....
•Save Money
•Increase ROI

6. The Internet can help
your business....
•Save Money
•Increase ROI
•Reach New Markets

7. The Internet can help
your business....
•Save Money
•Increase ROI
•Reach New Markets
•Drive Revenue

8. The Internet can help
your business....
•Save Money
•Increase ROI
•Reach New Markets
•Drive Revenue
•Find NEW customers

9. Evolution.
Flickr Username Image Credit: By fsse8info

10. NOW!
is the time to act!

11. #1: Get Your HOUSE in
Order.
Flickr Username Image Credit: By Kevin Saff

13. VS.

16. VS.

19. VS.

21. Users can now previ
ew
your website

22. A WEB DESIGNER
DOesn’t have all
the Answers.

24. How does our websit
e
perform? Does it wo
rk?

25. M EASUREMENT
Flickr Username Image Credit: CarbonNYC

26. #2 Google Analytics
It’s FRee!

27. Understand where
your customers are!

28. What are your best
sources of traffic?

29. How engaging is
your content?

30. THis is... Jeff.
Flickr Username Image Credit: By CarbonNYC David Goehring

31. “If you cannot measure it,
you cannot improve it”
- Lord Kelvin, 1824-1907

32. Askin
g busi
questi ness
ons of
websi
te dat
a

33. What content
drives the
most sales?

34. How many of our web
visitors live close
enough to shop here?

35. FIND the golden
nuggets in your
website datA.

36. Start

37. #3
TEST!
ASK your customers
what they want.

38. Testing isreally
important!
It Allows you to get away from
ego driven websites!

39. Fight the HiPPOs!
(Highest Paid Persons Opinion)
Flickr Username Image Credit: By wwarby William Warby

40. #4: Appeasing the
Great God Google.
Flickr Username Image Credit: By brewbooks

41. Keep
Your website regularly
updated
*Google will read it more often

42. The ‘perfectly’
optimised page!
Source: http://www.seomoz.org/

43. Where’s your
killer content?
*Begin Writing a company blog
(POst once a month!)

44. http://www.smartdogdigital.com/blog

45. http://renegadeconservatoryguy.co.uk

46. A Blog adds value to your Online &
offline business

47. START
5# TWEETING
*10 MINS A DAy

48. Share Great content
QUotes
work w
ell
BUILD RELATIONSHIPS!

49. #5 GET NEtworkinG
*Online relationships to offline

50. #7 Start a
conversation on
twitter.
#6 Join Linkedin groups.

51. 80%
of Social M
edia
is word of m
outh

52. Go to where your
audience is...

53. Source: www.briansolis.com

54. Breaks news faster
than Trad. Media
Flickr Username Image Credit: By inju Kevin Lim

55. Social Media is over
taking search engin
es

56. Even Local News is being
broke through social media?

57. Even Local News is being
broke through social media?

58. Even Local News is being
broke through social media?

59. YOU
TUBE

60. VIDEO
7# record your business
*1 video a month

61. Will it blend? Let pe
ople see
your products!
Website tr
affic
up 650%.
Blendtec h
seen a 500 as
increase i %
online sal n
es.

62. 26 Million
UK Active Members

63. #8 Get a Facebook Fan page

64. E=MONEY
TIM

65. E=MONEY
TIM
your social media
re you measure . traffic,
Make su ontior your time vs
activies and m eads & new contacts
exposure, l

66. # 9 Get a MOBILE
website.

67. 7.1 million Brits now access the
internet through their mobile phones
Internet Monitor Survey, Kanta
r Media, September 2010
Flickr Username Image Credit: By By osde8info clive darr

68. Remember
#10 KEEP IT SIMPLES.

69. What does smartdog do?

70. ONLINE PROFILES & Contact
@smartdogdigital
@illiyav
linkedin.com/in/illiyavjestica
SMARTDOGDIGITAL.COM/BLOG
SMARTDOGDIGITAL.COM