Communities are supportive networks of people that can be built around anything. You can tap into the power of community to meet new people, create relationships, collaborate on projects, raise awareness for a cause, improve your business, support your customers, and above all else, make a real impact on the lives of others.
Consider this session a fun kick-off into the world of community creation. We’ll start with some high-level theory, slowly descend into some examples of successful communities, and then gently touch down with practical resources for starting your own community initiatives.
Social networks and social media offer tremendous business opportunities in 2010. Yet many professionals find the task of learning about these new technologies daunting. If that’s you, take heart. Even though you do need technology to construct a business web presence, learning how to use the available tools is only one piece of the puzzle. Success comes from having a plan and then telling a coherent, compelling story over time and across platforms. Are you ready?
Presented at the GoldenFleece Story Conference: http://gfstoryconference.com/
Social networks and social media offer tremendous business opportunities in 2010. Yet many professionals find the task of learning about these new technologies daunting. If that’s you, take heart. Even though you do need technology to construct a business web presence, learning how to use the available tools is only one piece of the puzzle. Success comes from having a plan and then telling a coherent, compelling story over time and across platforms. Are you ready?
Presented at the GoldenFleece Story Conference: http://gfstoryconference.com/
Crafting Custom CSS @ PodCamp Toronto 2015 #PCTO15Andy McIlwain
“Custom CSS” is often touted as a feature for blogging and website services like WordPress, Tumblr, Blogger, and Squarespace. But a blank code editor can be a daunting thing for non-coders. Where do you even begin?
We’re going to tackle that problem in this session. We’ll explore the fundamentals of HTML & CSS, the building blocks of the web. You’ll learn how to use your browser to inspect page code, and how to write basic CSS to customize the look and feel of your blog or website.
If you're building a site with WordPress, there's one thing you'll definitely need: content. Unfortunately, content is hard. But it doesn't have to be. This session from WordCamp Toronto 2016 walks through the process of planning, producing, and promoting content. It's easy to follow and includes recommendations for a bunch of free tools.
Presented at the joint Techalicious + Toronto WordPress Group meetup on April 4, 2015. This introductory meetup covered the following:
1.) Introduction to WordPress
• How do websites work?
• How does WordPress work?
• How do we get WordPress up and running?
• WordPress Parlance: Posts, Pages, Permalinks, Plugins, and Themes
2.) Introduction to WordPress Themes
• Finding Free Themes
• Customizing Themes with CSS
• Starter Themes vs. Theme Frameworks
3.) Building Your Own Theme
• Wireframing: Paper to Pixels
• Creating an HTML & CSS Mockup
• Transform It Into a Theme with PHP
4.) Next Steps
• Guides & Reference Material
• Useful Tools
• Getting Help
See comments on the event pages:
• http://www.meetup.com/Techalicious/events/219445848/
• http://www.meetup.com/WPToronto/events/219575540/
10 Steps to Build a Business Website for Under $100Andy McIlwain
In this session we’ll be walking through the process of building a business website, from initial planning to site launch, for less than $100. Attendees will walk away with an actionable list of to-do items that they can follow to build a business site for themselves or for their clients.
Content Creation Regimen - WordCamp Hamilton 2016Andy McIlwain
Content creation is the hardest part of content marketing. No amount of reading articles, listening to podcasts, or attending conferences will change that. You need to do the work if you want to make an impact.
Content creation is the hardest part of content marketing. Follow this step-by-step guide to get your content production process up and running.
Full post available at https://andymci.com/content-creation-regimen/
Community building isn't an easy thing to do. Based on experiences building the OuiShare community and the international conference Here is some advice
Keynote address given at the Seminar on "Social Media for Corporate Communication and Marketing" organized by the Bombay Chamber of Commerce and Industry, on Nov 27, 2009.
The Socializers - A Thousand True Fans - IMH Communications 2011 CyprusThe Socializers
Video of this presentation: http://bit.ly/9thcomcon
More on A Thousand True Fans here: http://bit.ly/a_thoousand_fans
IMH Communications Conference May 2011 in Cyprus. More information here: http://bit.ly/IMH_Cyprus2011
Crafting Custom CSS @ PodCamp Toronto 2015 #PCTO15Andy McIlwain
“Custom CSS” is often touted as a feature for blogging and website services like WordPress, Tumblr, Blogger, and Squarespace. But a blank code editor can be a daunting thing for non-coders. Where do you even begin?
We’re going to tackle that problem in this session. We’ll explore the fundamentals of HTML & CSS, the building blocks of the web. You’ll learn how to use your browser to inspect page code, and how to write basic CSS to customize the look and feel of your blog or website.
If you're building a site with WordPress, there's one thing you'll definitely need: content. Unfortunately, content is hard. But it doesn't have to be. This session from WordCamp Toronto 2016 walks through the process of planning, producing, and promoting content. It's easy to follow and includes recommendations for a bunch of free tools.
Presented at the joint Techalicious + Toronto WordPress Group meetup on April 4, 2015. This introductory meetup covered the following:
1.) Introduction to WordPress
• How do websites work?
• How does WordPress work?
• How do we get WordPress up and running?
• WordPress Parlance: Posts, Pages, Permalinks, Plugins, and Themes
2.) Introduction to WordPress Themes
• Finding Free Themes
• Customizing Themes with CSS
• Starter Themes vs. Theme Frameworks
3.) Building Your Own Theme
• Wireframing: Paper to Pixels
• Creating an HTML & CSS Mockup
• Transform It Into a Theme with PHP
4.) Next Steps
• Guides & Reference Material
• Useful Tools
• Getting Help
See comments on the event pages:
• http://www.meetup.com/Techalicious/events/219445848/
• http://www.meetup.com/WPToronto/events/219575540/
10 Steps to Build a Business Website for Under $100Andy McIlwain
In this session we’ll be walking through the process of building a business website, from initial planning to site launch, for less than $100. Attendees will walk away with an actionable list of to-do items that they can follow to build a business site for themselves or for their clients.
Content Creation Regimen - WordCamp Hamilton 2016Andy McIlwain
Content creation is the hardest part of content marketing. No amount of reading articles, listening to podcasts, or attending conferences will change that. You need to do the work if you want to make an impact.
Content creation is the hardest part of content marketing. Follow this step-by-step guide to get your content production process up and running.
Full post available at https://andymci.com/content-creation-regimen/
Community building isn't an easy thing to do. Based on experiences building the OuiShare community and the international conference Here is some advice
Keynote address given at the Seminar on "Social Media for Corporate Communication and Marketing" organized by the Bombay Chamber of Commerce and Industry, on Nov 27, 2009.
The Socializers - A Thousand True Fans - IMH Communications 2011 CyprusThe Socializers
Video of this presentation: http://bit.ly/9thcomcon
More on A Thousand True Fans here: http://bit.ly/a_thoousand_fans
IMH Communications Conference May 2011 in Cyprus. More information here: http://bit.ly/IMH_Cyprus2011
Your Path to YouTube Stardom Starts HereSocioCosmos
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Grow Your Reddit Community Fast.........SocioCosmos
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Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
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Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
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Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
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2. @andymciCreating Communities @ PodCamp Toronto 2016
Hi! I’m Andy.
I’m a caffeine-addicted web geek
who loves marketing, design, code,
and building communities of all
kinds.
6. @andymciCreating Communities @ PodCamp Toronto 2016
2010-Present:
WPToronto &
WordCamp Toronto
All WordPress, all the time!
7. @andymciCreating Communities @ PodCamp Toronto 2016
Around 2010, I learned something important:
Creating communities
can be more than a
hobby.
8.
9. @andymciCreating Communities @ PodCamp Toronto 2016
What am I doing now?
● Community at GoDaddy Pro
● Organizing WPToronto & WordCamp
Toronto
● Content & Community at Agency Chat
● Supporting Lab T.O. Co-working
Note: This presentation is 100% me,
Andy McIlwain, and is not associated with
any of the organizations on this slide!
10. @andymciCreating Communities @ PodCamp Toronto 2016
Hopefully that gives
you some context!
Now let’s get into it, shall we?
11. @andymciCreating Communities @ PodCamp Toronto 2016
Three things we’ll look at today:
1. Community Theory
The “thinking” behind everything.
2. Community Planning
Things you can do to launch your own community.
3. Community Examples
For reference and inspiration.
13. @andymciCreating Communities @ PodCamp Toronto 2016
What is a Community?
“A persistent, extended network of supportive
people spanning multiple events, online hubs,
geographies, organizations, etc.”
14. @andymciCreating Communities @ PodCamp Toronto 2016
Why create a
Community?
Different question: What problems are you
solving by bringing people together?
...there’s your answer.
15. @andymciCreating Communities @ PodCamp Toronto 2016
Sense of Community
1. Membership. Knowing who is and isn’t a
member.
2. Influencing the group and being influenced
by it.
3. Fulfillment. Getting what you need.
4. Emotional Connection. Feeling like you
belong.
16. @andymciCreating Communities @ PodCamp Toronto 2016
Types of Community
1. Interest. Sharing a passion or hobby.
2. Action. Bringing about change.
3. Place. Geographic boundaries.
4. Practice. Same profession or activities.
5. Circumstance. External
events/situations.
17. @andymciCreating Communities @ PodCamp Toronto 2016
Community Growth Stages
1. Hierarchy. One-to-many. Think
“audience”.
2. Emergent. Responding to external
triggers.
3. Community. Participate and create.
4. Networked. Tied into everything you do.
24. @andymciCreating Communities @ PodCamp Toronto 2016
The People
Who are your community members?
Business: Customers, Employees
Podcast: Audience, Paid Subscribers,
Guests
25. @andymciCreating Communities @ PodCamp Toronto 2016
The Vision
Why does your community exist?
Speak with your stakeholder groups,
internal (company/team) and
external (members).
26. @andymciCreating Communities @ PodCamp Toronto 2016
Stakeholder Questions
● What are your overall goals?
● How can community support your
goals?
● How do we measure goal progress?
27. @andymciCreating Communities @ PodCamp Toronto 2016
The Principles
How will you create a supportive
environment?
Determine the values of your community.
28. @andymciCreating Communities @ PodCamp Toronto 2016
Protect Your Principles
● Content Guidelines for different
groups.
● Code of Conduct for expected
behaviour.
● Voice and Tone guide for overall
“vibe”.
30. @andymciCreating Communities @ PodCamp Toronto 2016
Presence with BOPs
● Base is your home (primary activity).
● Outposts are online (active, engaged).
● Passports are passive (low engagement).
Kudos to Chris Brogan for developing this framework!
31. @andymciCreating Communities @ PodCamp Toronto 2016
The Activities
What will you do to encourage
participation and contribution?
32. @andymciCreating Communities @ PodCamp Toronto 2016
Ideas for Activities
● Q&A Discussions (e.g. AMAs)
● Curated Content / Sharing (Reddit style)
● Member Stories (Case studies, interviews)
● In-Person Events (e.g. Meetups)
● Live Conversations (e.g. Google Hangouts,
Blab)
● Games & Competitions (e.g. contests,
challenges)
34. @andymciCreating Communities @ PodCamp Toronto 2016
Working in Phases
1. Planning. Answer the questions.
2. Foundation. Build, recruit, participate.
3. Early growth. Recognize members and
team up.
43. @andymciCreating Communities @ PodCamp Toronto 2016
Creating Communities: In A
NutshellSense of Community:
Membership, Influence, Fulfillment of Needs,
Emotional Connection
Five Community Types:
Interest, Action, Place, Practice, Circumstance
Community Growth Stages:
Hierarchy, Emergent, Community, Networked
Incentivizing Participation:
Status, Access, Power, and Stuff
Types of Community Members:
Competitors, Achievers, Socialites, Explorers
Planning a community? Answer the
following:
● Who are your community members?
● Why does your community exist?
● How will you create a supportive
community?
● Where will your community gather?
● What activities will trigger participation?
● When will all of the work be done?
Looking for more information? Check out:
● CMX Hub
● FeverBee
● Community Roundtable
● Coral Project
● Community series on Wikipedia
● Ant’s Eye View on SlideShare
44. @andymciCreating Communities @ PodCamp Toronto 2016
Some final words...
Communities take time.
They’re an investment, a long-term play*.
*Kudos to Dev Basu for the metaphor!
Communities evolve.
Embrace change and new opportunities.
Communities are complicated.
Prepare yourself for challenges. They’re half the fun!
Sense of Community
There are four elements that make up a “sense of community”.
Membership: Boundaries, emotional safety, identification/belonging, investment, symbols.
Influence: Members influence the group, and are influenced by the group.
Integration / Fulfillment of Needs: Rewarded for participation.
Emotional Connection: Shared history and shared participation.
Source: http://www.wright-house.com/psychology/sense-of-community.html
Types of Communities
And there are five types of communities:
Interest: People who share the same interest or passion.
Action: People trying to bring about change.
Place: People brought together by geographic boundaries.
Practice: People in the same profession or undertake the same activities.
Circumstance. People brought together by external events/situations.
Community Growth
There are four stages of community maturity, especially when we’re talking about branded/customer communities. (Note that different sources will provide slightly different takes on community growth or evolution; this is the first one that really “clicked” for me, so I use it.)
Hierarchy: “One-to-many” approach. Less about community and more about audience.
Emergent: “Respond” approach. Begin light participation, but still mostly one-to-many.
Community: “Engage and produce” approach. Community team works with others.
Networked: “Part of the DNA” approach. There’s a community aspect to everything.
Source: Community Maturity Model (Community Roundtable)
Feverbee’s model looks at the community in a vacuum, rather than as part of a larger organization.
Rewarding / Incentivizing Participation
For this we’re going to tap into a gamification model called SAPS, or “Status Access Power Stuff”. These are the motivational levers that encourage people to participate in a game, or in our case, in a community.
Status. Recognition and reputation.
Access. Information, people, or other resources.
Power. are abilities, things that a member can do.
Stuff. Physical items as a reward for participation.
Worth noting that “stuff” is the most expensive and least effective. Discounts and freebies only motivate people for a short period of time.
Types of Community Members
Sticking with the gamification references here: Bartle’s player types align nicely to the type of members you’ll find in a community: the competitors (killers), the achievers, the socializers, and the explorers.
Competitors: Focused on winning and competition. Motivated by leaderboards and ranks.
Achievers: Focused on status and accomplishing goals. Motivated by achievements.
Socialites: Focused on making friends and contacts. Motivated by friendslists and chat.
Explorers: Focused on discovering the unknown. Motivated by obscure achievements.
Source: http://www.gamasutra.com/view/feature/6474/personality_and_play_styles_a_.php?print=1
Illustration of the Community Planning ecosystem.
Think about all of the different groups that will be present in your community. For a business that may be customers, employees, partners, vendors, and the general public. For a podcast, it may be your audience, paid subscribers, sponsors, guests, hosts, and production team.
This is the grand vision for your community, the mission or goals that you’re trying to achieve. To determine what your goals are, speak to your stakeholders. If you’re working within an organization, the stakeholders may be the people who control your budget, or whose approval is required for the work to be done.
Some questions to ask:
What are the overall goals for what you’re working on?
In what ways do you think community could support those goals?
How do we measure progress towards those goals?
This is the grand vision for your community, the mission or goals that you’re trying to achieve. To determine what your goals are, speak to your stakeholders. If you’re working within an organization, the stakeholders may be the people who control your budget, or whose approval is required for the work to be done.
Some questions to ask:
What are the overall goals for what you’re working on?
In what ways do you think community could support those goals?
How do we measure progress towards those goals?
How will your community achieve this vision?
This gets into determining the guidelines / values / principles of the community.
Content guidelines for various groups (e.g. members, employees, moderators).
Code of conduct establishing rules for expected behaviour and related penalties.
Voice and tone setting the overall “vibe” for what your community stands for.
How will your community achieve this vision?
This gets into determining the guidelines / values / principles of the community.
Content guidelines for various groups (e.g. members, employees, moderators).
Code of conduct establishing rules for expected behaviour and related penalties.
Voice and tone setting the overall “vibe” for what your community stands for.
Where will the community gather?
Alright! So thus far we know who your community members are, why the community exists, and how you will engage with community members. This should provide some decent information to help guide your choice in where your community should have a presence.
There’s a model for this called BOPs, coined by Chris Brogan. It stands for Bases, Outposts, and Passports.
Bases are controlled by you and where you’re primarily present, like a community forum or blog.
Outposts are where you’re present and actively engaged, e.g. Facebook or Twitter.
Passports are where you’re present, but not actively engaged, e.g. Google Plus.
Where will the community gather?
Alright! So thus far we know who your community members are, why the community exists, and how you will engage with community members. This should provide some decent information to help guide your choice in where your community should have a presence.
There’s a model for this called BOPs, coined by Chris Brogan. It stands for Bases, Outposts, and Passports.
Bases are controlled by you and where you’re primarily present, like a community forum or blog.
Outposts are where you’re present and actively engaged, e.g. Facebook or Twitter.
Passports are where you’re present, but not actively engaged, e.g. Google Plus.
What specific activities will your community have?
These are the specific activities that you will facilitate through the community. Another way to look at it is to think of an activity plan or content calendar. Some content types to think about:
Q&A Discussions (e.g. AMAs)
Curated Content / Sharing (pulling from other sources)
Member Stories (case studies, interviews, showcasing projects)
In-Person Events (meetups, socials, conferences)
Live Conversations (e.g. via Hangouts, Blab, Skype, or elsewhere)
Games & Competitions (answer the question, “this or that”, caption contests, etc.)
Over time more organic activities will pop up as members begin taking the initiative to start things on their own. At the outset, though, it’s up to you -- the community builder -- to facilitate these activities.
What specific activities will your community have?
These are the specific activities that you will facilitate through the community. Another way to look at it is to think of an activity plan or content calendar. Some content types to think about:
Q&A Discussions (e.g. AMAs)
Curated Content / Sharing (pulling from other sources)
Member Stories (case studies, interviews, showcasing projects)
In-Person Events (meetups, socials, conferences)
Live Conversations (e.g. via Hangouts, Blab, Skype, or elsewhere)
Games & Competitions (answer the question, “this or that”, caption contests, etc.)
Over time more organic activities will pop up as members begin taking the initiative to start things on their own. At the outset, though, it’s up to you -- the community builder -- to facilitate these activities.
When will all of this be done?
This is your community’s timeline. You’ll go through multiple phases:
Planning: Essentially what we’re talking about here, putting all the pieces in place, answering all of the questions above through 1:1 conversations with stakeholders and potential members.
Foundation-Laying: Start setting up your BOPs, producing content, identifying earlybird community members, and making connections. Related: Be a tummeler.
Early-Stage Growth: Recognizing community contributors and setting up mutually-beneficial partnerships with other groups. This helps give your group more exposure.
When will all of this be done?
This is your community’s timeline. You’ll go through multiple phases:
Planning: Essentially what we’re talking about here, putting all the pieces in place, answering all of the questions above through 1:1 conversations with stakeholders and potential members.
Foundation-Laying: Start setting up your BOPs, producing content, identifying earlybird community members, and making connections. Related: Be a tummeler.
Early-Stage Growth: Recognizing community contributors and setting up mutually-beneficial partnerships with other groups. This helps give your group more exposure.
From that point on you’re balancing a mix of iterative improvement (listening to member feedback, looking at reports, and making tweaks as necessary)