The document discusses how to take a written blog post and transform it into other content formats like visuals, presentations, videos, and podcasts. It recommends starting with a written post, then creating supporting visuals like slides and images. These materials can then be used for an in-person presentation, recorded video, or podcast episode. The goal is to take one piece of content and distribute it across multiple mediums to expand reach and bring audiences back to the original written post.

1. From Post to Podcast
PodCamp Toronto 2019
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2. You don't need expensive
hardware or software.
Use what you have + free tools to get started.
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3. What we're covering today...
WRITTEN POST SUPPORTING
VISUALS
IN-PERSON
PRESENTATION
VIDEO AND
STREAMING
RECORDED
PODCAST
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4. Hi! I'm Andy.
Content Marketing at GoDaddy
@andymci on Twitter / @hello.andymci on Instagram
www.andymci.ca
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5. Start with a written post.
It's your most versatile raw material.
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6. What's your topic?
Businesses: Answer common customer questions.
Personal blogs: Write whatever you want!
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7. Stuck for ideas?
Use a generator.
HubSpot's Blog Ideas Generator
Portent's Content Idea Generator
Content Row's Headline Generator
BuzzSumo's Topic Explorer
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8. ...or use headline
formulas.
Buffer's Headline Formulas
Sumo's Headline Formulas
Pinterest search
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9. ...or do some
keyword research.
Install Keywords Everywhere for Chrome
and Firefox.
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10. What's your take?
Inject some of your personality and first-hand experiences.
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11. There are topics you know a lot
about. Lean into that. Include it.
Make it resonate across
everything you create.
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12. What are your main points?
What do you want your audience to remember?
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13. Do the writing.
Sit down. Knock it out.
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14. I'm a sucker for templates.
My go-to structure:
• Intro
• Main point 1
• Main point 2
• Main point 3
• Main point 4
• Main point 5
• Conclusion / next steps
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15. I'm a fan of Microsoft Word. #sorrynotsorry
What won me over from being a
Google Docs advocate?
• More powerful
• Offline editing
• Free online version
It's come a long way.
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16. Edit. Revise. Edit again.
Your first draft is always terrible.
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17. Hemingway Editor is
my secret weapon.
My process:
1. Draft the post in Word
2. Self-edit for structure
3. Run through Hemingway
4. Copy/paste to WordPress
5. Final edit for voice
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18. Create supporting visuals.
Break up the wall of text. Give people something to share.
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19. Use presentation
software. (Yep.)
Follow your post's structure:
1. Intro (title slide)
2. Main point 1 (slide)
3. Main point 2 (slide)
4. Main point 3 (slide)
5. Main point 4 (slide)
6. Main point 5 (slide)
7. Conclusion / next steps (slide)
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20. One post. Seven visuals.
What can your slides include?
• Diagrams for complex topics
• Screenshots for app tutorials
• Photos & illustrations for stories
Written Post
Visuals
Presentation
Video
Podcast
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21. Juicy quotes!
Pull excerpts from your writing, turn them into images.
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22. Juicy quotes are sentences or
short paragraphs that
capture the essence of a
section. They act as pull
quotes in written posts, and
they’re great for sharing on
social media.
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23. Add pictures.
Use stock images as backgrounds to complement your words.
Find beautiful photos at Unsplash.com
Photo by Jeff Finley on Unsplash
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24. Add iconography.
Simple illustrations that pair well with quotes and titles.
Find free icons at Iconfinder and Flaticon. (PowerPoint has them too!)
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25. Have a consistent look & feel.
Consistency leads to familiarity.
Try matching your website's fonts and colours.
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26. Download your slides as images.
PowerPoint Online Google Slides
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27. Compress the files.
Smaller image files make your page load
faster. It's better for users and better for
your SEO.
Free tools:
- CompressPNG / CompressJPEG
- TinyPNG
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28. Embed the images
in your post.
Place the images next to the related
points in your written post.
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29. Present to an audience.
Do the thing I'm doing right now.
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30. Volunteer to speak.
Find local speaking opportunities.
Search "call for speakers", "call for
presenters", "speaker application".
Small meetups and community-
run events are a great starting point.
Example: Local WordCamps,
conferences dedicated to WordPress,
web development, and blogging.
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31. Your points are your guide.
Speak to each of the major points from your written post.
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32. Reference your post.
Give your audience a reason to visit your site.
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33. Embrace questions.
Use them to improve the quality of your post and presentation.
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34. Put your deck on
SlideShare
SlideShare helps with discovery
and reaching a business
audience.
Add a summary to each slide.
Link to your written post.
Embed it.
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35. Record a video.
Have a phone, tablet, or laptop? You're good to go.
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36. Record your presentation.
You can upload the raw footage or add the slides later.
Do a demonstration instead for practical, hands-on tutorials.
Prioritize audio. Get the camera close, cut out background noise.
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37. Record your screen
with Zoom.
Yes, the videoconferencing software.
Start a Zoom meeting. Hit record. Share
your screen. Present your content. It's
good for software tutorials, reviews, etc...
Zoom creates a video and audio
recording of your call. (It's also a scrappy
method for recording group podcasts.)
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38. Optional:
Edit in Shotcut.
Free, open source video editor for Mac
and Windows.
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39. Upload your video.
Add a description. Point people to your written post for more info.
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40. Streaming & webinars.
Extended reach + real-time interaction with your audience.
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41. Streaming
• Usually entertainment focused
• Anyone can join the audience
• Twitch for gamers & creatives
• YouTube, Facebook, Twitter for
broader audiences
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42. Webinars
• Education and business content
• Requires registration to attend
• Browser-based webinar tools:
Check out Crowdcast and Livestorm
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43. Get people to your site.
Invite questions. Improve your content. Continue the cycle.
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44. Record a podcast.
Treat your written post like a script.
You're in their head. Adjust your delivery. Make it personal.
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45. Use the Anchor app.
Free app for iPhone & Android.
All-in-one solution for recording, editing,
and publishing.
Download the app. Create an account.
Record and edit.
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46. Add show notes.
Overview, not a transcript.
Follow your post's major points.
Reference the written post. Include the
URL in the show notes. Point people to
your site.
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47. Publish & embed.
Publish your podcast.
Embed the episode in your written post.
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48. Put it all together.
Bring people back to your website.
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49. Find everything in
the written post.
The written post includes:
• Embedded images
• Embedded presentation
• Embedded video
• Embedded podcast
• Comments & discussion
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50. End with a call to
action (CTA).
What are the next steps?
• Subscribe to your newsletter
• Check out a promotion
• View your products & services
• See related posts
Give your audience something to do.
Don't leave them hanging.
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51. The process, in a nutshell...
1. Write a post.
2. Add supporting visuals.
3. Present the content.
4. Make a video.
5. Record a podcast.
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52. Thank you!
Find everything and leave your comments @
andymci.ca/post-to-podcast
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