Email and social media are among the most powerful, cost-effective marketing channels for small businesses and startups. But if your content doesn't rock, you're missing out. Are prospects and customers excited to hear from you? Do they love getting your emails, sharing your social posts and content, and attending your events? Are you building a list, an audience, or a community? "Content That Converts" explores how to create awesome content, build trust and improve your results without a big-company budget, and features several examples and takeaway ideas. Presented by Hunter Boyle, Sr Business Development Manager, AWeber, at the SEER Interactive "Search Church" in Philadelphia, PA. Followed by a special panel session of small business experts. http://www.aweber.com/blog

1. CONTENT
THAT
CONVERTS:
How
SMBs
and
Startups
Can
Get
It,
Use
It
and
Crush
It
HUNTER
BOYLE
@hunterboyle
#content
#SMB

2. Hunter
Boyle
Sr.
Business
Development
Manager
o Digital
content,
marketing
and
optimization
since
dot-­‐com
days
o Biz
dev
and
content
for
AWeber
o Lover
of
good
beer,
bad
bowling
#content
#SMB

4. Look
familiar?
Image via AdExchanger.com
#content
#SMB

5.
READ
THIS!
#content
#SMB

6. What
if
we
CHANGED
our
view?
CONVERSION
REIMAGINED:
STEPS
TOWARD
BUILDING
TRUST,
DOING
BUSINESS
TOGETHER
AND
CULTIVATING
LOYALTY
#content
#SMB

7. 3
CONTENT
QUESTIONS
#content
#SMB

8. You
don’t
need
to
be
a
BIG
company
to
do
BOTH
GO
HERE!
#content
#SMB

9.
GO
BIG
with
free
content
that
gives
GREAT
VALUE
#content
#SMB

10. 3
CONTENT
QUESTIONS
#content
#SMB

11. Take
full
advantage
of
your
email
and
social
channels
#4.
Tell
me
a
little
about
yourself.
What
type
of
business
do
you
run?
What
company
do
you
work
for?
What's
the
one
thing
you
think
I
should
know
about
you?
#content
#SMB

12. Connect
your
email
readers
to
social
sites
and
blogs
#content
#SMB

13. Grow
your
community
by
using
multiple
channels
#content
#SMB

14. 3
CONTENT
QUESTIONS
#content
#SMB

15. Are
you
talking
AT
them
…
NOT
THIS!
#content
#SMB

16. …or
talking
WITH
them?
…
BUT
THIS!
#content
#SMB

17. Use
content
to
get
beyond
your
own
brand/stories
#content
#SMB

18. Use
your
blog
for
quality
guest
content
#content
#SMB

19. Explore
new
areas
and
diversify
your
content
#content
#SMB

20. 5
WAYS
TO
DO
BETTER
#content
#SMB

21. A
TALE
OF
TWO
SURVEYS
Newsletter
Issue
(8/11)
Survey
promo
included
with
other
content
–
Lead
story
(1
of
3)
–
Incentive:
Win
1
of
5
ASE
Silver
Passes
($1,000+)
–
Response:
266
Clicks
/
83
Completed
total
Result:
551%
more
responses
Single-­‐topic
send
(10/12)
Survey
promo
replaced
typical
issue
–
Incentive:
Win
1
of
5
Amazon
Gift
Cards
($10
each)
–
Response:
992
Clicks
/
547
Completed
–
by
EOD
#content
#SMB

22. 5
WAYS
TO
DO
BETTER
#content
#SMB

24. 5
WAYS
TO
DO
BETTER
#content
#SMB

25. Host
or
participate
in
chats,
hangouts,
LinkedIn
groups
#content
#SMB

26. 5
WAYS
TO
DO
BETTER
#content
#SMB

27. Don’t
get
comfortable
with
current
results
#content
#SMB

28. 5
WAYS
TO
DO
BETTER
#content
#SMB

29. Make
a
MAJOR
lasting
impression
GO
HERE!

30. PARTING
THOUGHT
#content
#SMB

31. DO:
BUILD
TRUST
(DON’T:
GET
LUMPED
IN
WITH
THESE
GUYS)

32. PLEASE
CRUSH
#content
#SMB
#content
#SMB

33. THANK
YOU!
Hunter
Boyle
Sr.
Business
Development
Manager
o @HunterBoyle
o About.me/HunterBoyle
o HunterB@aweber.com
o Email
me
for
our
free
ebook:
Optimize
Your
Email
Campaign
#content
#SMB

34. AWESOME
SMALL
BIZ
PANEL
LYNETTE
YOUNG
–
Founder,
Purple
Stripe
Productions;
Partner,
Faucet
Group
@LynetteRadio
NIKKI
McGONIGAL
–
Owner,
Nikki
In
Stitches
@NikkiInStitches
STEPHANIE
BEADELL
–
PR/SEO
Associate,
SEER
Interactive
@StephBeadell
MICHAEL
SCHWEISHEIMER
–
Founder/Executive
Producer,
Primitive
World
Productions
@PWPvideo
#content
#SMB