Using anonymized same-client samples derived from more than $400 million in Amazon ad spend under management, Tinuiti has uncovered the most important trends taking hold in Amazon advertising. Don’t go into the Q4 holiday season without learning how key formats are performing and changing over time. In this webinar, report author, Andy Taylor, will be discussing highlights from the Q3 2019 Amazon Ads Benchmark Report and answering your questions during a live Q&A

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Persephanie Arellano
Webinar Coordinator

3. leading independent performance marketing agency

4. “Tinuiti offers some of the
strongest eCommerce ad
strategies in the field.”
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Download the Report: tinuiti.com/wave2019

5. Andy Taylor Audrey Eytchison

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16. A great Amazon Sponsored Products strategy
involves both Manual and Automatic Targeting.
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24. Halloween Black Friday Cyber Monday Christmas Eve Christmas New Years Eve
Awareness &
consideration phase
begins for Q4
Conversion rates
higher than early Nov
CR peaks between 12/9 and
12/21 driven by SB campaigns
TimelineStrategyTrend
Shift portion of budget towards SB campaigns as
CR rates are better in certain categories; 12/22 is a
good time to reset performance goals to normal
Increase bids
50-100% in targeted
focus KW campaigns
and brand campaign
Continue remarketing efforts into
the new year to capture residual
demand and maintain top of mind
awareness.
Boost impressions
gradually, becoming
more aggressive around
11/10
Significant declines in traffic &
sales; expect ACoS to increase
Source: Tinuiti Client Trends

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29. Key Takeaways

31. Andy Taylor Audrey Eytchison

33. 1. November 13:
2. December 5:
tinuiti.com/content/