Here, we have made Top Digital Marketing Interview Question along with the answer on the basis of our director experience. Digital Marketing denotes any marketing activity done online. It points to brand marketing tactics done through internet.
This deck deck answers all your questions about the Inbound Business Bootcamp, a day-long event for top college seniors interested in jobs at high-growth technology companies. The bootcamp will be held Friday, February 20 at HubSpot headquarters in Cambridge, MA. Applications are due February 6, 2015.
4 Amazing Sales Tools I Use Every Day - Be Effective - Tools to Close Deals F...Daniel Nilsson
These are my four favourite sales tools that have helped me close the biggest deals of my life. The tools have helped me speed up my sales cycle and close more deals faster. Check them out!
Pinterest Marketing Strategies for growing your business. Pinterest has 400 Millions audience and most audience are Female. This network will helpful for industries which are relevant to Female Audience.
Contact a.baird@euroconsulting-emea.eu to find out more...
Marketing Package for iGaming Start-Ups:
- A full end-to-end Branding/ Re-Branding of Your Start-up iGaming Company.
- Logo Design
- A 1+ minute commercial video of your Online Casino/ SportsBook, identifying the USP (Unique Selling Point). This video is compatible to be presented online through Youtube, Websites, Social Media, and on Television.
- A 30 Second commercial video that can be used to promote your Bonuses, Competitions, Games, SportsBook or USP’s. This Video is compatible to be presented online through Youtube, Websites, Social Media, and on Television.
- The Set-up of Social Media Platforms; Facebook, Twitter, YouTube, Google+, LinkedIn and Slideshare.
- Online Lead Captures (Landing Page), based on the desired messages.
Our team consists of Highly Skilled and Talented Designers with extensive experience in Developing High Level Marketing Campaign and Media Assets, specializing in Cross Media & Digital Marketing.
When it comes to content marketing, it’s important to stay ahead of the curve to ensure that your clients stay engaged and that you’re able to make the most out of your marketing campaigns. With that in mind, here are three content marketing developments to look out for in the next year, so that you’re always one step ahead of the trends.
https://www.tycoonstory.com/marketing/the-future-of-content-marketing/
This deck deck answers all your questions about the Inbound Business Bootcamp, a day-long event for top college seniors interested in jobs at high-growth technology companies. The bootcamp will be held Friday, February 20 at HubSpot headquarters in Cambridge, MA. Applications are due February 6, 2015.
4 Amazing Sales Tools I Use Every Day - Be Effective - Tools to Close Deals F...Daniel Nilsson
These are my four favourite sales tools that have helped me close the biggest deals of my life. The tools have helped me speed up my sales cycle and close more deals faster. Check them out!
Pinterest Marketing Strategies for growing your business. Pinterest has 400 Millions audience and most audience are Female. This network will helpful for industries which are relevant to Female Audience.
Contact a.baird@euroconsulting-emea.eu to find out more...
Marketing Package for iGaming Start-Ups:
- A full end-to-end Branding/ Re-Branding of Your Start-up iGaming Company.
- Logo Design
- A 1+ minute commercial video of your Online Casino/ SportsBook, identifying the USP (Unique Selling Point). This video is compatible to be presented online through Youtube, Websites, Social Media, and on Television.
- A 30 Second commercial video that can be used to promote your Bonuses, Competitions, Games, SportsBook or USP’s. This Video is compatible to be presented online through Youtube, Websites, Social Media, and on Television.
- The Set-up of Social Media Platforms; Facebook, Twitter, YouTube, Google+, LinkedIn and Slideshare.
- Online Lead Captures (Landing Page), based on the desired messages.
Our team consists of Highly Skilled and Talented Designers with extensive experience in Developing High Level Marketing Campaign and Media Assets, specializing in Cross Media & Digital Marketing.
When it comes to content marketing, it’s important to stay ahead of the curve to ensure that your clients stay engaged and that you’re able to make the most out of your marketing campaigns. With that in mind, here are three content marketing developments to look out for in the next year, so that you’re always one step ahead of the trends.
https://www.tycoonstory.com/marketing/the-future-of-content-marketing/
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
Zero Distortion Content Marketing - Stephen Bateman Dmx Dublin 9 March 2016 Stephen Bateman DipM CIM
"Zero Distortion Content Marketing" is Stephen Bateman's 7 step content marketing manifesto in response to the content marketing ‘buzz’ we see at marketing conferences worldwide, and his effort to help marketers' and business owners see through the trees to the wood, to make content marketing work.
In his presentation Stephen demonstrates a tried, tested and trusted framework that blows the fuzz and distortion off content marketing, so that strategic digital marketing can succeed.
This is a condensed version of his lifelong body of work, currently published in partnership with Smart Insights.
Start-ups today rely on ‘maybe’ and ‘I-feel-so’ factors rather on validated data. If you have a ‘great’ product your greatest proof is number of sales. This presentation's objective is to ensure tha you are building your marketing plan in the right direction with the right elements.
Would be glad to hear your thoughts out!
At Global Red we encourage our clients to ask us 5 questions at the end of each campaign. They work for us, so we thought “Why don’t we share them with everybody?”
TL;DW (Too long; Didn’t watch)
Question 1: How do you set up a media campaign to succeed?
Question 2: How do I know you are being completely transparent as an agency?
Question 3: Why should I care about my ad’s viewability?
Question 4: How can you ensure I am achieving the maximum ROI?
Question 5: How do I even understand all the ad tech available out there?
We wanted to provide you with a brief summary of the webinar with some key takeaways to put into practice right away.
The entire theme was to ask your agency as many questions as possible – start with the five above, if you need more listen to the webinar for a few more tips and tricks. Tim’s first point in the webinar was to get your media data correct from the start by tagging everything and using the best tags available.
He spoke about the importance of aligning your campaign’s KPIs with your business goals. For example, 100% viewability should not be your goal unless your goal is purely to have your ads visible. Your goal should be to prioritise a KPI which delivers a real return. Tim introduced us all to the 4 Simple Steps to Success; tag everything, measure viewability, attribute accurately and optimise regularly.
Tim’s final point was directed at all the agencies out there: Let’s work together to reduce the industry wide transparency issues by making it our mission to educate and empower our clients.
Pirate Marketing for Startups - by Peter van Sabben - Pirate Summit 2014Peter van Sabben
Pirate Marketing for Startups! For Pirate Summit 2014 in Cologne.
How to do marketing for your startup! The common mistakes, how to test channels, focus on distribution, do proper content marketing and be controversy with unconventional marketing.
By Peter van Sabben - http://twitter.com/sabben
Digital marketing & branding agency profile PDF presentation - UpreportsUpReports
Looking for digital growth agency in Tricity, India or any where else in the world that can help you grow your business? Upreports Infotech is the best digital growth & marketing agency in Tricity catering to local and global clients all over the world. In this presentation/PPT, we present you to the values that drive us, our vision as digital marketing agency, and projects with which we have excelled.
Upreports Infotech is a marketing agency that helps small businesses & brands generate more leads, traffic, and revenues. Our client base spans across the globe including USA, Australia, Kuwait, China, UK, India, South Africa, and South America.
A team of experienced growth experts, strategists, designers, and developers, we are commit to help clients discover creative ways to succeed & have vast experience in managing the growth, branding, and reputation for our clients. Our client base in Chandigarh, Mohali, Panchkula, Delhi NCR, and other regions is also commendable.
UpReports Infotech is a startup consultation and growth agency helping businesses, entrepreneurs & organizations with branding, marketing, SEO, ORM and growth hacking.
Check out the services offered by the company: https://www.upreports.com/services.html
Check out client testimonials: https://www.upreports.com/testimonial.html
Do You Want More Traffic for More Sales for Your Start Up Business? Checkout Complete Digital Marketing Plan & Strategies for Start Ups.
We Can Take Care of Your StartUp Business Marketing Campaign. Our services include Search Engine Optimization, Content Marketing, Press Release Copy-writing & Submission, Social Media Marketing, Classified Ad Marketing, PPC, SEO, Email Marketing & Reputation Building & Management.
Tags: adwords, content marketing, digital marketing, digital media, digital strategy, google adwords, internet marketing, lean startup, ppc, seo, seo services, social media marketing, startup, startup marketing, startups
Digital marketing course in detail from Extensive Ideasomkar nath nandi
Complete Digital Marketing Training : http://whatisdigitalmarketing.in/course/
SEO Course Module : http://seotrainingkolkata.info/seo-course.html
SMO Course Module : http://seotrainingkolkata.info/smo-course.html
SEO Result Of our Company and Clients : http://extensiveideas.com/seo-results/
Digital Marketing Students : https://extensiveideas.com/students/
Our Clients : http://extensiveideas.com/client/
Trainer : https://whatisdigitalmarketing.in/trainer-omkar-nath-nandi/
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
Zero Distortion Content Marketing - Stephen Bateman Dmx Dublin 9 March 2016 Stephen Bateman DipM CIM
"Zero Distortion Content Marketing" is Stephen Bateman's 7 step content marketing manifesto in response to the content marketing ‘buzz’ we see at marketing conferences worldwide, and his effort to help marketers' and business owners see through the trees to the wood, to make content marketing work.
In his presentation Stephen demonstrates a tried, tested and trusted framework that blows the fuzz and distortion off content marketing, so that strategic digital marketing can succeed.
This is a condensed version of his lifelong body of work, currently published in partnership with Smart Insights.
Start-ups today rely on ‘maybe’ and ‘I-feel-so’ factors rather on validated data. If you have a ‘great’ product your greatest proof is number of sales. This presentation's objective is to ensure tha you are building your marketing plan in the right direction with the right elements.
Would be glad to hear your thoughts out!
At Global Red we encourage our clients to ask us 5 questions at the end of each campaign. They work for us, so we thought “Why don’t we share them with everybody?”
TL;DW (Too long; Didn’t watch)
Question 1: How do you set up a media campaign to succeed?
Question 2: How do I know you are being completely transparent as an agency?
Question 3: Why should I care about my ad’s viewability?
Question 4: How can you ensure I am achieving the maximum ROI?
Question 5: How do I even understand all the ad tech available out there?
We wanted to provide you with a brief summary of the webinar with some key takeaways to put into practice right away.
The entire theme was to ask your agency as many questions as possible – start with the five above, if you need more listen to the webinar for a few more tips and tricks. Tim’s first point in the webinar was to get your media data correct from the start by tagging everything and using the best tags available.
He spoke about the importance of aligning your campaign’s KPIs with your business goals. For example, 100% viewability should not be your goal unless your goal is purely to have your ads visible. Your goal should be to prioritise a KPI which delivers a real return. Tim introduced us all to the 4 Simple Steps to Success; tag everything, measure viewability, attribute accurately and optimise regularly.
Tim’s final point was directed at all the agencies out there: Let’s work together to reduce the industry wide transparency issues by making it our mission to educate and empower our clients.
Pirate Marketing for Startups - by Peter van Sabben - Pirate Summit 2014Peter van Sabben
Pirate Marketing for Startups! For Pirate Summit 2014 in Cologne.
How to do marketing for your startup! The common mistakes, how to test channels, focus on distribution, do proper content marketing and be controversy with unconventional marketing.
By Peter van Sabben - http://twitter.com/sabben
Digital marketing & branding agency profile PDF presentation - UpreportsUpReports
Looking for digital growth agency in Tricity, India or any where else in the world that can help you grow your business? Upreports Infotech is the best digital growth & marketing agency in Tricity catering to local and global clients all over the world. In this presentation/PPT, we present you to the values that drive us, our vision as digital marketing agency, and projects with which we have excelled.
Upreports Infotech is a marketing agency that helps small businesses & brands generate more leads, traffic, and revenues. Our client base spans across the globe including USA, Australia, Kuwait, China, UK, India, South Africa, and South America.
A team of experienced growth experts, strategists, designers, and developers, we are commit to help clients discover creative ways to succeed & have vast experience in managing the growth, branding, and reputation for our clients. Our client base in Chandigarh, Mohali, Panchkula, Delhi NCR, and other regions is also commendable.
UpReports Infotech is a startup consultation and growth agency helping businesses, entrepreneurs & organizations with branding, marketing, SEO, ORM and growth hacking.
Check out the services offered by the company: https://www.upreports.com/services.html
Check out client testimonials: https://www.upreports.com/testimonial.html
Do You Want More Traffic for More Sales for Your Start Up Business? Checkout Complete Digital Marketing Plan & Strategies for Start Ups.
We Can Take Care of Your StartUp Business Marketing Campaign. Our services include Search Engine Optimization, Content Marketing, Press Release Copy-writing & Submission, Social Media Marketing, Classified Ad Marketing, PPC, SEO, Email Marketing & Reputation Building & Management.
Tags: adwords, content marketing, digital marketing, digital media, digital strategy, google adwords, internet marketing, lean startup, ppc, seo, seo services, social media marketing, startup, startup marketing, startups
Digital marketing course in detail from Extensive Ideasomkar nath nandi
Complete Digital Marketing Training : http://whatisdigitalmarketing.in/course/
SEO Course Module : http://seotrainingkolkata.info/seo-course.html
SMO Course Module : http://seotrainingkolkata.info/smo-course.html
SEO Result Of our Company and Clients : http://extensiveideas.com/seo-results/
Digital Marketing Students : https://extensiveideas.com/students/
Our Clients : http://extensiveideas.com/client/
Trainer : https://whatisdigitalmarketing.in/trainer-omkar-nath-nandi/
Digital marketing is the component of marketing that uses digital technology based on online environments such as desktop computers, mobile phones and other digital platforms and media to promote products and services
Digital Marketing is the important key factor in Business world. It involves all the activities which promote a product or service at all the high level for increasing the reach among the audience through internet which contains social sites, google, email applications, messages etc.
Why Digital Marketing Is As Important As Traditional MarketingSoap Media Inc.
If you are looking for an Ottawa digital marketing company, make sure that they look promising on all these factors. Here’s what to expect from a digital marketing company.
Marketing for Where You WANT TO BE: 3 Proven Ways to Get Leads & GrowClearEdge Marketing
Presented by ClearEdge Marketing CEO & Founder, Leslie Vickrey, at the New York Staffing Association (NYSA) Webinar on September 22, 2014.
Topics covered:
- Connecting with new buyers with a target account program
- Ensuring your website is effective, regardless of the device
- Launching referral campaigns that drive connections
Should every recruitment business be a digital marketing agency? - #Rechangou...Colleague Software
Should every recruitment business be a digital marketing agency? - #Rechangout White Paper
Download here: https://www.colleaguesoftware.com/resources/white-papers/should-every-recruitment-business-be-a-digital-marketing-agency
An Introduction to Digital Marketing. My series of Digital Marketing Tutorials will help you to get a good insight into Digital Marketing !! Happy Learning Friends !!
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Excellence Academy , Chandigarh offers Best Digital Marketing Certification Course Training in Chandigarh. We offer full time one year diploma in Digital Marketing in Chandigarh. Those who have less interest in programming or coding can make up their career in digital marketing. As digital marketing is growing in now days. We provide Top Digital Marketing Training Course in Chandigarh, Panchkula and Mohali.
Digital marketing is a broad term used to describe the process of promoting products or services using digital channels such as search engines, social media, email, mobile apps, and other digital platforms. In this article, we will discuss the various aspects of digital marketing, its benefits. How businesses can use digital marketing to reach their target audience and achieve their marketing goals.
Marketing Automation sounds like the perfect solution, but perhaps it hasn’t delivered quite as well as you thought? Here are 10 reasons why Marketing Automation missions fail, and the solutions behind them!
Marketing Automation sounds like the perfect solution, but perhaps it hasn’t delivered quite as well as you thought? Here are 10 reasons why Marketing Automation missions fail, and the solutions behind them!
Similar to Top digital marketing interview question designed by naresh chauhan (20)
Instagram still retains its position as the second most used social networking channel (in the U.S.) behind Facebook. For a brand wanting to reach or increase engagement with their audience, there’s a lot of users in one place waiting to meet you.
How industries are impacted by covid 19 and how seo can respondNCSofttech
At a time when brands are having to reduce their campaign spend, there’s one acquisition channel that doesn’t turn off during budget cuts organic search. Although things are currently in a state of major flux, SEO may be more important now than ever.
How to complete google ads audit in 8 stepsNCSofttech
A Google Ads account audit is the process of evaluating the effectiveness of your accounts. An audit can reveal painful hidden issues that need to be addressed.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Top digital marketing interview question designed by naresh chauhan
1. TOP DIGITAL MARKETING
INTERVIEW QUESTION
NARESH CHAUHAN
DIRECTOR/FOUNDER NCSOFTTECH
Web: www.ncsofttech.com || E-Mail: director@ncsofttech.com ||
Mob: +91-8527957279
2. Question. 1
What is Digital
Marketing?
Web: www.ncsofttech.com || E-Mail: director@ncsofttech.com || Mob: +91-8527957279
Digital Marketing denotes any marketing activity done
online. It points to brand marketing tactics done through
internet. Besides, it involves techniques like as:
SEO
SEM
SMM
Content
Marketing
Email
Marketing
Branding
3. Question. 2
How is digital
marketing
classified?
Web: www.ncsofttech.com || E-Mail: director@ncsofttech.com || Mob: +91-8527957279
• SEO
• SMM
• Content Marketing
• Branding
• SEM
Inbound
Marketing
• Trade Shows
• Placing Ads in Newspaper
• Radio Ads
• TV Ads
• Seminar
• Cold Calling
Outbound
Marketing
5. Question. 4
What is an
innovative new
marketing strategy
that you'd like to
implement while
in this position?
Web: www.ncsofttech.com || E-Mail: director@ncsofttech.com || Mob: +91-8527957279
The goal is to see how up to date the customer is
regarding new innovations in the marketing field.
What to look for in an answer:
*. Can they name one or more
innovative marketing tactics?
*. Do they appear fluent in how these
tactics can be implemented?
*. Are they confident about new
strategies?
I am really excited about the prospect of creating
an experiential marketing campaign, where we
can activate the brand in the wild, where our
customers are. Such as one where a vegetable
company brought branded trucks to a festival and
served vegetable snacks to health-conscious
consumers.
6. Question. 5
A customer left a
negative review of
our product on a
social media site.
How do you
respond to the
customer?
Web: www.ncsofttech.com || E-Mail: director@ncsofttech.com || Mob: +91-8527957279
The goal is to understand how the candidate
deals with negative press. Negative press is
something any marketing strategy has to
take into account and have a plan to deal
with. What to look for in an answer:
*. Do they feel comfortable talking
about the issue of negative attention?
*. Are they able to produce a plan
for converting negative attention to positive
branding?
*. Do they see a negative post as an
opportunity rather than a setback?
I would take the opportunity as a
representative of the brand to address the
customer in a respectful and holistic way,
assuring them that our brand feels
accountable to making the customer happy
and discussing how we can best accomplish
that in the customer's future interactions
with our brand.
7. Question. 6
What digital
marketing
platforms and
software do you
use?
Web: www.ncsofttech.com || E-Mail: director@ncsofttech.com || Mob: +91-8527957279
I am fluent in programs for social
media, content marketing and
paid search. For social media, I
use software like Agorapulse and
Hootsuite for scheduling posts,
engaging with followers and
developing monthly reports. For
content marketing, I use Ahrefs
for keyword research and
WordPress for content
management and publishing. I am
also certified in paid search
platforms like Facebook and
Google Ads.
8. Question. 7
Do you focus on
inbound or
outbound digital
marketing?
Web: www.ncsofttech.com || E-Mail: director@ncsofttech.com || Mob: +91-8527957279
In my experience, inbound and
outbound marketing are essential
complements of each other.
Companies need inbound
strategies like social media and
blog content to interest customers
on their terms, and they need
outbound strategies like email
marketing and paid search ads to
attract clients more directly.
Together, these two aspects can
form a well-rounded digital
marketing strategy.
9. Question. 8
Discuss a time
when your team
did not agree with
you.
Web: www.ncsofttech.com || E-Mail: director@ncsofttech.com || Mob: +91-8527957279
When I led a recent marketing
automation campaign, my team
disagreed with my strategy. I asked
each person to explain their concerns,
and as a team, we discussed the pros
and cons. Ultimately, we modified my
strategy to address the team’s
concerns and carried out a successful
campaign, which helped me learn
how valuable respect is to improving
teamwork.”
10. Question. 9
Can you describe
one of your most
successful
campaigns?
Web: www.ncsofttech.com || E-Mail: director@ncsofttech.com || Mob: +91-8527957279
I led my most successful campaign earlier this year
when I worked with a client that required a
complete marketing funnel to sell a new product. I
worked with the client to build each stage of the
funnel, recruited an experienced team to create
each aspect and managed every part of the
project. In the end, we exceeded the revenue goal
by 150%, which caused the client to hire my
company for its next digital marketing projects.Yes
11. Question. 10
How do you know
when a campaign
is not successful?
Web: www.ncsofttech.com || E-Mail: director@ncsofttech.com || Mob: +91-8527957279
My least successful campaign happened last year when I
worked with a client on a social media campaign centered
on the holiday season. The campaign achieved only 50% of
its brand awareness goal, which I attributed to the budget
being too small and the goals being too high. While
leading this project, I learned how to be more realistic
when setting goals and proactive when attempting to fix
campaigns that are not performing as expected
12. Question. 11
What is the most
serious challenge
for digital
marketers today?
Web: www.ncsofttech.com || E-Mail: director@ncsofttech.com || Mob: +91-8527957279
The biggest challenge for digital marketers is generating great results in an
increasingly crowded marketplace. To continue to be competitive in the
market, I think digital marketers need to dedicate at least 15-20% of their
work time to monitoring new trends and experimenting with new
techniques. By tracking new developments and trying innovative methods,
the best digital marketers can succeed even as the digital marketing
landscape changes quickly
13. Question. 12
Do you have
experience with
collaborative
digital marketing
campaigns?
Web: www.ncsofttech.com || E-Mail: director@ncsofttech.com || Mob: +91-8527957279
Yes, I have worked on at least a dozen collaborations with other
companies and led two campaigns with other departments. In my
experience, the most important part of a collaborative digital
campaign is agreeing on strategy, roles and objectives during the
first meeting. Establishing metrics and timelines is also essential so
that everyone involved understands how to meet the goal.
14. Question. 13
What are the four
C’s of Digital
Marketing?
Web: www.ncsofttech.com || E-Mail: director@ncsofttech.com || Mob: +91-8527957279
Customer
Who sees the message
Content
The message customer sees
Context
Why the Customer sees the message.
Conversation
Happens between you and your customer.
15. Question. 14
How many
campaigns &
adgroup can be
there in a
account.?
Web: www.ncsofttech.com || E-Mail: director@ncsofttech.com || Mob: +91-8527957279
•Active &
Pause
=10,000 PA
No. of
Campaigns
• Per
Campaign =
20,000
No. of
Adgroups
16. Question. 15
What are the type
of keywords.?
Web: www.ncsofttech.com || E-Mail: director@ncsofttech.com || Mob: +91-8527957279
Broad Match
• These keywords let you reach the widest audience possible.
Broad
Modifier
• It lets you have a wider audience reach but also ensure better control than broad
match.
Phrase
Match
• Your ad will only appear when a user puts your key phrase in the exact order you
enter them, but there might be other words either before or after that phrase.
Exact Match
• These are the most specific and restrictive keyword type.
Negative
• It is used when the advertisers do not want to display their ads in specific
keywords.
17. Question. 16
What are the
difference
between CPM,
CPC, CPV.?
Web: www.ncsofttech.com || E-Mail: director@ncsofttech.com || Mob: +91-8527957279
CPM
CPC
CPV
•CPM stands for cost per
thousand.
•It is the amount which is paid
per thousand impressions which
are received. This amount is not
related to ad clicks.
•CPC stands for cost per click
•CPC is the amount that is
related to both the advertisers
and marketers. It is the amount
paid to the advertisers for every
click received.
•CPV stands for cost per view.
•It is the amount paid for each
unique user view of an
advertisement. It is the amount
advertisers pay for driving
visitors to the site.
18. Question. 17
What is
Conversion
optimizer in
AdWords
Web: www.ncsofttech.com || E-Mail: director@ncsofttech.com || Mob: +91-8527957279
Conversion optimizer in AdWords is a feature that helps you drive more conversions
at lower cost. It uses your AdWords conversion tracking data to manage the bidding
process at keyword level so that your ads drive as many conversions as possible at
or below your (advertiser’s) specified cost per conversion (also called cost per
action, CPA).
It helps in getting a better return on investment by segregating the unprofitable
clicks from the profitable clicks for your campaigns.
19. Question. 18
Name some
channels to
promote digital
marketing?
Web: www.ncsofttech.com || E-Mail: director@ncsofttech.com || Mob: +91-8527957279
SEO
Content
Marketing
Branding
Affiliated
Marketing
Email
Marketing
Display
Marketing
Search
Marketing
Social Media
Social
Networking
Social
Marketing
Online PR
Video
Advertising
20. Question. 19
What is the
difference between
CPC and EPC?
Web: www.ncsofttech.com || E-Mail: director@ncsofttech.com || Mob: +91-8527957279
CPC is the cost per
click, a model used to
price many PPC or pay
per click advertising
models like Google’s
AdWords.
EPC (Earnings per 100
clicks) is used within
the realm of affiliate
marketing to measure
average earnings within
the 7 day period that
an affiliate can expect
to earn for every 100
clicks they generate.CPC
EPC
21. Question. 20
Do you know the
latest Digital
Marketing trends?
Web: www.ncsofttech.com || E-Mail: director@ncsofttech.com || Mob: +91-8527957279
Voice Search
Smarter Chat
Augmented and Virtual
Reality Marketing
Live Videos
Engagement-Based Email
Marketing
Browser Push Notifications
Content Personalization
22. Question. 21
What are the
relevant metrics for
tracking ROI on
social media?
Web: www.ncsofttech.com || E-Mail: director@ncsofttech.com || Mob: +91-8527957279
Engagement, brand reach, lead
generation, and conversions. These
are the essential measures of social
media's return on investment (ROI).
Social media managers are
comfortable talking about specific
terms in Google Analytics, the
software they use and the data they
can get from each platform.
Don't make the mistake of thinking
that engagement on its own is success
- without conversions (e.g. site visits,
reviews, downloads, leads), it means
little and should be improved.
23. Question. 22
Do you know what
Facebook Edgerank
is?
Web: www.ncsofttech.com || E-Mail: director@ncsofttech.com || Mob: +91-8527957279
Facebook Edgerank is the algorithm used by
Facebook to determine whether your posts
should be put up or not in the news feed of
your page as well as your follower’s page and
what should be their position.
24. Question. 23
What makes you a
good candidate for
this position?
Web: www.ncsofttech.com || E-Mail: director@ncsofttech.com || Mob: +91-8527957279
I have a XYZ degree in marketing, and I have five years of
experience managing social media accounts and running paid
search advertising campaigns. I have led digital marketing teams
for three years, and my leadership skills have contributed to a
25% increase in revenue for my current organization.
I am confident that my skills, experience and ambition would be a
benefit to your organization, especially given your goal to grow
revenue by 30% next year.
25. Question. 24
Why Should We
Hire You?
Web: www.ncsofttech.com || E-Mail: director@ncsofttech.com || Mob: +91-8527957279
You should hire me for my passion and proven abilities in
organization for office efficiency. In my previous role as an
administrative assistant, I came up with a plan to reorganize the
office supply closet by category. Because items were easier to
find, we placed fewer orders and saved 30% on office supplies
year-over-year. I’m excited to bring my skills to this role.