Beginner information about how to set up your business twitter account - targeted at small businesses.

1. Created by: Susan Reed

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How
How
How
How
to
to
to
to
Set Up your Twitter Account
Brand your Twitter Site
Follow People (“Listen”)
Tweet (“Speak”)

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Before you begin, start thinking about the
user name you want to use to identify
yourself on Twitter
On Twitter, you are your user name – choose
wisely!
Make your user name as short as possible
(Easier for those texting from cell phones)
Suggested user names: @ohdcityname

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Enter name, username, password, email
Type the code shown in the box

6. 
Quickly go through the 3 steps by clicking
the “next” button.
(You can always go back and do this later.)

7. 
Check your e-mail account for Twitter’s
welcome message and click to confirm

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Change your background image
Change your profile image
Write a short BIO

10. 
Upload a background image to replace the
generic blue clouds

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Upload a small image to replace the generic
bird or egg that Twitter puts on your profile.

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You have 160 characters to explain who you are.
Research shows that accounts with Bios have more
followers

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Follow people you want to listen to and speak
with – remember 2 way communications

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Click the “Who to Follow” link
Use the search box or click on suggestions.

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Many web sites have links to their Twitter account
Simply click on the button they provide

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Once you have set up your account on
Twitter, you can easily follow someone from
your cell phone if you know the person’s
username.
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Text this:
follow @overhead_door
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This will not appear in your tweet

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A “tweet” is a 140 character comment
Everyone who follows you can read your tweet

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Blackberry users:
Add a new contact to your address book.
Set up Twitter’s mobile number as
40404 (if in USA) or 21212 (if in Canada)
◦ Send a text message to Twitter
“Just set up my twitter account @ohdeagle” while in
Puerto Rico
◦ The first tweet – Twitter will text you back with final
set up instructions.
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Android users: download the Twitter App
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I-Phone users: download the Twitter App

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Tweet about interesting topics, available
resources, etc. and include a link.
Providing helpful or insightful information
demonstrates you are a resourceful account.
Do not promote ONLY your company!

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Think about the key words people might search for
when planning your tweets.
Add resourceful links in your tweets
◦ Use bit.ly to shorten the URLS
◦ Customize the bit.ly URL with keywords
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If your URL contains the keywords you want and will
fit in your 140 character tweet – don’t use bit.ly

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Re-tweets are the most powerful mechanisms for
marketers on Twitter.
My followers see my tweets. If they Re-Tweet my message
exactly, my follower’s followers will see my tweet. (and so
on and so on)
If you feel you have nothing to “tweet” about – simply “retweet” the “tweets” of Overhead Door Corporation.

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If you don’t have anything to say – start by
re-tweeting what others are saying

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The purpose of mentions is to acknowledge this
profile so that your followers are aware of this profile
and might also choose to follow them.

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Send a public message to someone using
their @username
Send a public reply by using that person’s
@username
Anyone who follows the sender or the
responder will be able to view this
conversation.
The purpose of public conversation is to
allow others to “be a fly on the wall” and
obtain the information for their own
reference.

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If someone is following you – you can send
them a direct message
Direct Messages should be addressed to
people – not companies.
Type this:
dm @susanreednet – what was the name of that web hosting company we talked about ?
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Only the receiver of the message can see this.

28. 
Tweet your profile name.
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Tweet your association with us.
“Overhead Door of Eagletown (@ohdeagle)
is a distributor of garage doors.”
“Overhead Door of Eagletown (ohdeagle) is a distributor of garage
doors for @Overhead_Door”
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Announce our distributor list.
“Overhead Door of Eagletown (ohdeagle) is a distributor of garage
doors for @Overhead_Door/distributors”

29. Follow
@susanreednet
(for Geek Speak)