The Boys & Girls Clubs of Central Alabama exceeded their board giving goals using peer-to-peer fundraising. They informed board members about creating individual fundraising pages. Staff assisted with page setup and shared instructions on promoting pages through email and social media. Monthly reports kept board members updated on fundraising progress and recognition rewarded high performers. This engaged board members in a new way that added hundreds of new donors and re-energized participation.

1. Welcome, Boys & Girls Clubs
HOW THE BOYS & GIRLS CLUBS OF
CENTRAL ALABAMA EXCEEDED BOARD
GIVING USING PEER-TO-PEER
FUNDRAISING

2. Agenda
1
2
3
4
5
6
Introduction
Why Peer-to-Peer Fundraising
The Background & The Process
Peer-to-Peer and Campaign Fundraising Pages
Prospect Research
Q&A

3. Today’s Presenters
Ryan Finkelstein
Vice President of Marketing
Arreva
JB Rauch
SVP Industry Solutions
WealthEngine

4. Why Peer-to-Peer Fundraising
Engaging your Board & Maximizing Contributions, Participation,
Volunteering and Issue Advocacy.
• More than 70% of executives identified fundraising as the most desired area of board
improvement.
• A formal campaign is the best way to achieve 100% board giving.
• Personal online fundraising simplifies the process, improves the results, and reduces
expenses.

5. Give or Get: $2,500 Per Board Member
25% don’t reach their number
75% of the board members
just give enough to reach
the goal

6. Clearing The Hurdles
Prior to using any online activity board members each initially received an annual giving
campaign letter letting them know about the details
A contact list and mail packets were then sent out for each of the board members to use in
reaching out
Great deal of time spent on collecting the checks from board members (or donors directly),
recording them, then notifying the board member of the gift

7. The Process
1) Informed board members via email about peer-to-peer pages, how they can be used,
and how certain members would be team captains

8. 2) Assisted each board member in creating their page
The Process

9. 3) Distributed a list of instructions on how to go online and share the individual page
through email and social media
The Process

10. 4) Ensured pages were publicly accessible to ensure transparency
The Process

11. 5) Monthly Recognition Report – sent to all board members letting them know how close
they are to their goal, how others are doing, and tips for increasing the amount they raise
The Process

12. 6) Gave out recognition at end of the campaign for who raised the most
The Process

13. Board Giving
Public list of how much each
board member has raised so
far
Creates a healthy culture of
competition

14. Board Giving
Individual fundraising pages with
defined donation amounts to make
it easy for donors and board
members alike

15. Special Campaigns – A New Bus
Dedicated fundraising pages also
make for great campaign landing
pages to raise money online

16. Results
Exceeded total goal for the board
Re-energized the board members by engaging them in a new way of doing things
Added hundreds of new donors to their database that can be cultivated in the future for other
campaigns

17. What Is Prospect Research?
Identify prospects, nurture relationships with current donors and enrich data with Wealth Intelligence and
prospect research.
Prospect Research is the technique of
collecting data from your donor database
to define an archetype for prospects most
likely to contribute to your organization.
All nonprofit organizations should be using
prospect research to identify and engage
new supporters.
All nonprofit organizations can increase
contributions and grow their donor
community with prospect research.
Personal backgrounds
Current
Donors
Giving history
Wealth
indicators
Philanthropic
motivators

18. Wealth Intelligence
WealthEngine utilizes Wealth Intelligence to discover prospects and assign a wealth score to current donors.
AUDIENCE TO ANALYZE
data
your data
SCORE LISTS YOU HAVE
/
FIND MORE LIKE
YOUR BEST
Run
campaign
USE RESULTS TO REFINE
LOOK-ALIKE
MODEL

19. Q&A
Schedule a 1-on-1 follow-up
• Discuss specific business requirements
• Obtain a 1-on-1 demo for you or
anyone on your team
Contact Us
Ryan Erfer
Director of Client Services & Business
Development
Phone: (800) 676-5831 ext. 314
Email: ryan.erfer@arreva.com

20. Thank You!
HOW THE BOYS & GIRLS CLUBS OF
CENTRAL ALABAMA EXCEEDED BOARD
GIVING USING PEER-TO-PEER
FUNDRAISING