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Moments Matter - Trends Changing Content Forever
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Presentation given on 6/17 at the Skyword Content Summit in Boston, MA.
Kyle LacyFollow
Vice President of Marketing at Lessonly, We're Hiring! Advertisement
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Moments Matter - Trends Changing Content Forever
- @kyleplacy Moments Matter Kyle Lacy Head of Marketing Strategy OpenView Venture Partners Technology Trends Shaping Content & Consumer Behavior
- @kyleplacy What do I do? I am a marketer. I’ve written 3 books. Head of Marketing Strategy OpenView Venture Partners Previously at ExactTarget & Salesforce
- @kyleplacy trends vs reality
- @kyleplacy
- @kyleplacy what’s next?
- @kyleplacy what’s now?
- @kyleplacy trends making moments matter • mobility • collaborative economy • data at scale • cloud computing • machine learning • humanizing automation
- @kyleplacy@kyleplacy
- @kyleplacyPhotos by Seth Casteel
- @kyleplacy
- @kyleplacy Mobility @kyleplacy Photo by Seth Casteel
- @kyleplacy
- @kyleplacy Photo by lzf, iStock Photo Photo by lzf, iStock Photo 1 in 5 searches on Google are related to location. (Google Data, Global, March 2014)
- @kyleplacy By 2017 there will be over 20 billion connected devices.
- @kyleplacy
- @kyleplacy Mobility is about being seamless.
- @kyleplacy@kyleplacy
- @kyleplacy@kyleplacy
- @kyleplacy@kyleplacy
- @kyleplacy Mobility is about helping not selling.
- @kyleplacy@kyleplacy
- @kyleplacy@kyleplacy
- @kyleplacy@kyleplacy
- @kyleplacy 83% of US consumers research products while in-store on their phone. Our Mobile Planet by Google
- @kyleplacy Mobility is about transforming the experience.
- @kyleplacy
- @kyleplacy@kyleplacy Photo by Seth Casteel Total mobile market is a smartphone Mary Meeker – Internet Trends Report
- @kyleplacy@kyleplacy Photo by Seth Casteel market potential
- @kyleplacy there is still massive growth potential for smartphones
- @kyleplacy@kyleplacy@kyleplacy What happens when 5 billion* additional people join the Internet? *this number is completely made up but meansALOT of people
- @kyleplacy@kyleplacy@kyleplacy $$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$
- @kyleplacy @kyleplacy Collaborative Consumption
- @kyleplacy Jeremian Owyang - Crowd Companies “The people formerly called consumers are now getting what they need from each other, rather than from traditional institutions.”
- @kyleplacy Jeremian Owyang - Crowd Companies “These Empowered Individuals are beginning to function like hotels, taxis, farms, restaurants, manufacturers and other traditional business models. The crowd is becoming a company unto itself - it’s backed by powerful technologies, like social networks and mobile devices, and it is self-organizing.”
- @kyleplacy Jeremian Owyang - Crowd Companies “These Empowered Individuals are beginning to function like hotels, taxis, farms, restaurants, manufacturers and other traditional business models. The crowd is becoming a company unto itself - it’s backed by powerful technologies, like social networks and mobile devices, and it is self-organizing.”
- @kyleplacy
- @kyleplacy
- @kyleplacy
- @kyleplacy
- @kyleplacy
- @kyleplacy
- @kyleplacy
- @kyleplacy
- @kyleplacy
- @kyleplacy
- @kyleplacy
- @kyleplacy
- @kyleplacy
- @kyleplacy
- @kyleplacy
- @kyleplacy
- @kyleplacy
- @kyleplacy Uber for _____
- @kyleplacy
- @kyleplacy
- @kyleplacy
- @kyleplacy
- @kyleplacy @kyleplacy @kyleplacy #mixwest14
- @kyleplacy 34,000 cities 190 countries 1 million listings 30 million nights booked
- @kyleplacy Big Data @kyleplacy
- @kyleplacy Data at Scale @kyleplacy
- @kyleplacy Courtesy of Alex Tellez + Amy Wang + H2O Team
- @kyleplacy one. Moments Matter
- @kyleplacy “Big data is like teenage sex everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it.” Dan Ariely, Professor at Duke
- @kyleplacy Courtesy of Alex Tellez + Amy Wang + H2O Team Cloud Computing @kyleplacy
- @kyleplacy “Cloud computing has changed how startups are built and companies are scaled.” Om Malik
- @kyleplacy
- @kyleplacy The Hope of Big Data • Data contains information of great business / personal value. • If you can extract those insights from the data, you can make better decisions. Predicting future stock movements = $$$ Netflix movie recommendations = Better experience = $$$ Courtesy of Alex Tellez + Amy Wang + H2O Team
- @kyleplacy Machine Learning @kyleplacy
- @kyleplacy Machine learning is the technology that automatically finds patterns in your data and uses them to make predictions for new data points.
- @kyleplacy Our technology application generates news stories, industry reports, headlines and more – at scale and without human authoring or editing
- @kyleplacy
- @kyleplacy Humanizing Automation @kyleplacy Flickr photo courtesy of Amanda
- @kyleplacy We must move from numbers keeping score to numbers that drive better actions. David Walmsley Head of Multichannel Marks & Spencer
- @kyleplacy Tackling the Trends • Analytics should be worshipped • Content should (and will) be personalized • Understand industry trends • People are paramount • Don’t underestimate your community
- @kyleplacy You are not marketers.
- @kyleplacy You are not technology experts.
- @kyleplacy Or entrepreneurs
- @kyleplacy Social media managers or SEO experts.
- @kyleplacy You are experience makers and managers.
- @kyleplacy The experience is the only thing that makes you relevant.
- @kyleplacy What do I do? I am a marketer. I’ve written 3 books. Head of Marketing Strategy OpenView Venture Partners Previously at ExactTarget & Salesforce http://openview.vc/SummerBrandTech
Editor's Notes
- This honeycomb, is OUR honeycomb It shows how we can get what we need from each other Let’s take a quick tour, starting with Goods on the upper right: Goods that are created by makers, loaner products, and selling of used goods Food like Fesatly, where home kitchens become restaurants to strangers Services like Taskrabbit or Odesk –an on demand workforce Transportation like BlaBla Car and Lyft Space, like Airbnb And money: The crowd has created a currency (bitcion) , offers P2P lending and finally crowdfundng which fuels the maker movement –connecting the diagram back to the top. *click* That was then, now let’s see how it’s grown
- “But now, it’s expanding“: Into six new areas: Healthcare Logistics Corporate Utilities Municipalities And even learning
- “But now, it’s expanding“: Into six new areas: Healthcare Logistics Corporate Utilities Municipalities And even learning
- “But now, it’s expanding“: Into six new areas: Healthcare Logistics Corporate Utilities Municipalities And even learning
- “But now, it’s expanding“: Into six new areas: Healthcare Logistics Corporate Utilities Municipalities And even learning
- “But now, it’s expanding“: Into six new areas: Healthcare Logistics Corporate Utilities Municipalities And even learning
- “But now, it’s expanding“: Into six new areas: Healthcare Logistics Corporate Utilities Municipalities And even learning
- “But now, it’s expanding“: Into six new areas: Healthcare Logistics Corporate Utilities Municipalities And even learning
- Google and Waze have already started to share data (May 2014), in addition, Google is rolling out retail delivery with Shopping Express, and also has self-driving cars. Uber enables P2P transportation –largest investor is Google $258m
- Uber is planning to launch a merchant delivery program that would allow online shoppers to get same-day delivery of goods through both UberRush couriers and Uber drivers. TechCrunch has obtained training documents for Uber drivers and couriers who are part of the merchant delivery pilot program.
- Uber is planning to launch a merchant delivery program that would allow online shoppers to get same-day delivery of goods through both UberRush couriers and Uber drivers. TechCrunch has obtained training documents for Uber drivers and couriers who are part of the merchant delivery pilot program.
- Uber is planning to launch a merchant delivery program that would allow online shoppers to get same-day delivery of goods through both UberRush couriers and Uber drivers. TechCrunch has obtained training documents for Uber drivers and couriers who are part of the merchant delivery pilot program.
- Counting beds on offer, airbnb is already the fifth-largest hotelier in the world, with unparalleled global reach. Has a presence in nearly every country on earth Median price of a hotel vs cost of an Airbnb apartment
- So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
- So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
- So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
- So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
- So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
- So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
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