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@kyleplacy
Moments
Matter
Kyle Lacy
Head of Marketing Strategy
OpenView Venture Partners
Technology Trends Shaping
Content...
@kyleplacy
What do I do?
I am a marketer.
I’ve written 3 books.
Head of Marketing Strategy
OpenView Venture Partners
Previ...
@kyleplacy
trends vs reality
@kyleplacy
@kyleplacy
what’s next?
@kyleplacy
what’s now?
@kyleplacy
trends making moments matter
• mobility
• collaborative economy
• data at scale
• cloud computing
• machine lea...
@kyleplacy@kyleplacy
@kyleplacyPhotos by Seth Casteel
@kyleplacy
@kyleplacy
Mobility
@kyleplacy
Photo by Seth Casteel
@kyleplacy
@kyleplacy
Photo by lzf, iStock Photo
Photo by lzf, iStock Photo
1 in 5
searches on
Google are
related to
location.
(Googl...
@kyleplacy
By 2017 there will be
over 20 billion
connected devices.
@kyleplacy
@kyleplacy
Mobility is about
being seamless.
@kyleplacy@kyleplacy
@kyleplacy@kyleplacy
@kyleplacy@kyleplacy
@kyleplacy
Mobility is about
helping not selling.
@kyleplacy@kyleplacy
@kyleplacy@kyleplacy
@kyleplacy@kyleplacy
@kyleplacy
83% of US consumers
research products
while in-store on their
phone.
Our Mobile Planet by Google
@kyleplacy
Mobility is about
transforming the
experience.
@kyleplacy
@kyleplacy@kyleplacy
Photo by Seth Casteel
Total mobile market
is a smartphone
Mary Meeker – Internet Trends Report
@kyleplacy@kyleplacy
Photo by Seth Casteel
market potential
@kyleplacy
there is still massive growth
potential for smartphones
@kyleplacy@kyleplacy@kyleplacy
What happens when 5
billion* additional people
join the Internet?
*this number is completel...
@kyleplacy@kyleplacy@kyleplacy
$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$
$$$$$$$...
@kyleplacy
@kyleplacy
Collaborative
Consumption
@kyleplacy
Jeremian Owyang - Crowd Companies
“The people formerly called consumers are now getting
what they need from eac...
@kyleplacy
Jeremian Owyang - Crowd Companies
“These Empowered Individuals are beginning to function
like hotels, taxis, fa...
@kyleplacy
Jeremian Owyang - Crowd Companies
“These Empowered Individuals are beginning to function
like hotels, taxis, fa...
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
Uber for _____
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy #mixwest14
@kyleplacy
34,000 cities
190 countries
1 million listings
30 million nights booked
@kyleplacy
Big
Data
@kyleplacy
@kyleplacy
Data at
Scale
@kyleplacy
@kyleplacy
Courtesy of Alex Tellez + Amy Wang + H2O Team
@kyleplacy
one.
Moments
Matter
@kyleplacy
“Big data is like teenage sex
everyone talks about it, nobody really knows
how to do it, everyone thinks everyo...
@kyleplacy
Courtesy of Alex Tellez + Amy Wang + H2O Team
Cloud
Computing
@kyleplacy
@kyleplacy
“Cloud computing has
changed how startups are
built and companies are
scaled.”
Om Malik
@kyleplacy
@kyleplacy
The Hope of Big Data
• Data contains information of great business /
personal value.
• If you can extract those...
@kyleplacy
Machine
Learning
@kyleplacy
@kyleplacy
Machine learning is the
technology that automatically
finds patterns in your data and
uses them to make predict...
@kyleplacy
Our technology application
generates news stories, industry
reports, headlines and more – at
scale and without ...
@kyleplacy
@kyleplacy
Humanizing
Automation
@kyleplacy
Flickr photo courtesy of Amanda
@kyleplacy
We must move from numbers
keeping score to numbers that
drive better actions.
David Walmsley
Head of Multichann...
@kyleplacy
Tackling the Trends
• Analytics should be worshipped
• Content should (and will) be personalized
• Understand i...
@kyleplacy
You are not marketers.
@kyleplacy
You are not technology
experts.
@kyleplacy
Or entrepreneurs
@kyleplacy
Social media managers
or SEO experts.
@kyleplacy
You are experience
makers and managers.
@kyleplacy
The experience is the
only thing that makes
you relevant.
@kyleplacy
What do I do?
I am a marketer.
I’ve written 3 books.
Head of Marketing Strategy
OpenView Venture Partners
Previ...
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Moments Matter - Trends Changing Content Forever

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Presentation given on 6/17 at the Skyword Content Summit in Boston, MA.

Published in: Marketing
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  • I couldn't agree more with this, especially the part regarding the increase in mobile usage. For a company to survive, it's time to go mobile - http://bizx.me/ItsMobileTime
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Moments Matter - Trends Changing Content Forever

  1. @kyleplacy Moments Matter Kyle Lacy Head of Marketing Strategy OpenView Venture Partners Technology Trends Shaping Content & Consumer Behavior
  2. @kyleplacy What do I do? I am a marketer. I’ve written 3 books. Head of Marketing Strategy OpenView Venture Partners Previously at ExactTarget & Salesforce
  3. @kyleplacy trends vs reality
  4. @kyleplacy
  5. @kyleplacy what’s next?
  6. @kyleplacy what’s now?
  7. @kyleplacy trends making moments matter • mobility • collaborative economy • data at scale • cloud computing • machine learning • humanizing automation
  8. @kyleplacy@kyleplacy
  9. @kyleplacyPhotos by Seth Casteel
  10. @kyleplacy
  11. @kyleplacy Mobility @kyleplacy Photo by Seth Casteel
  12. @kyleplacy
  13. @kyleplacy Photo by lzf, iStock Photo Photo by lzf, iStock Photo 1 in 5 searches on Google are related to location. (Google Data, Global, March 2014)
  14. @kyleplacy By 2017 there will be over 20 billion connected devices.
  15. @kyleplacy
  16. @kyleplacy Mobility is about being seamless.
  17. @kyleplacy@kyleplacy
  18. @kyleplacy@kyleplacy
  19. @kyleplacy@kyleplacy
  20. @kyleplacy Mobility is about helping not selling.
  21. @kyleplacy@kyleplacy
  22. @kyleplacy@kyleplacy
  23. @kyleplacy@kyleplacy
  24. @kyleplacy 83% of US consumers research products while in-store on their phone. Our Mobile Planet by Google
  25. @kyleplacy Mobility is about transforming the experience.
  26. @kyleplacy
  27. @kyleplacy@kyleplacy Photo by Seth Casteel Total mobile market is a smartphone Mary Meeker – Internet Trends Report
  28. @kyleplacy@kyleplacy Photo by Seth Casteel market potential
  29. @kyleplacy there is still massive growth potential for smartphones
  30. @kyleplacy@kyleplacy@kyleplacy What happens when 5 billion* additional people join the Internet? *this number is completely made up but meansALOT of people
  31. @kyleplacy@kyleplacy@kyleplacy $$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$
  32. @kyleplacy @kyleplacy Collaborative Consumption
  33. @kyleplacy Jeremian Owyang - Crowd Companies “The people formerly called consumers are now getting what they need from each other, rather than from traditional institutions.”
  34. @kyleplacy Jeremian Owyang - Crowd Companies “These Empowered Individuals are beginning to function like hotels, taxis, farms, restaurants, manufacturers and other traditional business models. The crowd is becoming a company unto itself - it’s backed by powerful technologies, like social networks and mobile devices, and it is self-organizing.”
  35. @kyleplacy Jeremian Owyang - Crowd Companies “These Empowered Individuals are beginning to function like hotels, taxis, farms, restaurants, manufacturers and other traditional business models. The crowd is becoming a company unto itself - it’s backed by powerful technologies, like social networks and mobile devices, and it is self-organizing.”
  36. @kyleplacy
  37. @kyleplacy
  38. @kyleplacy
  39. @kyleplacy
  40. @kyleplacy
  41. @kyleplacy
  42. @kyleplacy
  43. @kyleplacy
  44. @kyleplacy
  45. @kyleplacy
  46. @kyleplacy
  47. @kyleplacy
  48. @kyleplacy
  49. @kyleplacy
  50. @kyleplacy
  51. @kyleplacy
  52. @kyleplacy
  53. @kyleplacy Uber for _____
  54. @kyleplacy
  55. @kyleplacy
  56. @kyleplacy
  57. @kyleplacy
  58. @kyleplacy @kyleplacy @kyleplacy #mixwest14
  59. @kyleplacy 34,000 cities 190 countries 1 million listings 30 million nights booked
  60. @kyleplacy Big Data @kyleplacy
  61. @kyleplacy Data at Scale @kyleplacy
  62. @kyleplacy Courtesy of Alex Tellez + Amy Wang + H2O Team
  63. @kyleplacy one. Moments Matter
  64. @kyleplacy “Big data is like teenage sex everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it.” Dan Ariely, Professor at Duke
  65. @kyleplacy Courtesy of Alex Tellez + Amy Wang + H2O Team Cloud Computing @kyleplacy
  66. @kyleplacy “Cloud computing has changed how startups are built and companies are scaled.” Om Malik
  67. @kyleplacy
  68. @kyleplacy The Hope of Big Data • Data contains information of great business / personal value. • If you can extract those insights from the data, you can make better decisions. Predicting future stock movements = $$$ Netflix movie recommendations = Better experience = $$$ Courtesy of Alex Tellez + Amy Wang + H2O Team
  69. @kyleplacy Machine Learning @kyleplacy
  70. @kyleplacy Machine learning is the technology that automatically finds patterns in your data and uses them to make predictions for new data points.
  71. @kyleplacy Our technology application generates news stories, industry reports, headlines and more – at scale and without human authoring or editing
  72. @kyleplacy
  73. @kyleplacy Humanizing Automation @kyleplacy Flickr photo courtesy of Amanda
  74. @kyleplacy We must move from numbers keeping score to numbers that drive better actions. David Walmsley Head of Multichannel Marks & Spencer
  75. @kyleplacy Tackling the Trends • Analytics should be worshipped • Content should (and will) be personalized • Understand industry trends • People are paramount • Don’t underestimate your community
  76. @kyleplacy You are not marketers.
  77. @kyleplacy You are not technology experts.
  78. @kyleplacy Or entrepreneurs
  79. @kyleplacy Social media managers or SEO experts.
  80. @kyleplacy You are experience makers and managers.
  81. @kyleplacy The experience is the only thing that makes you relevant.
  82. @kyleplacy What do I do? I am a marketer. I’ve written 3 books. Head of Marketing Strategy OpenView Venture Partners Previously at ExactTarget & Salesforce http://openview.vc/SummerBrandTech

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