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Six Trends Changing Consumer Behavior (UPDATED) New Orleans


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Presentation given at the Event & Arena Marketing Conference in New Orleans on June 12. We discuss the power of EGOnomics, mobility, localization and brand personalization.

Published in: Marketing, Business, Technology

Six Trends Changing Consumer Behavior (UPDATED) New Orleans

  1. Kyle Lacy Director, Global Content & Research @kyleplacy,
  2. @kyleplacy
  3. @kyleplacy
  4. What’s Next? @kyleplacy
  5. Click the center icon >>>>> and browse for the image you want to insert. IF IMAGE INSERTS IN FRONT OF FOOTER, Right click on the image and Select Arrange/Send to Back
  6. What’s Next? @kyleplacy
  7. What’s Now? @kyleplacy
  8. Data Equals Relevance one. @kyleplacy
  9. Ginni Rometty CEO, IBM What you will see with rapid data and social sharing is the death of the average and the era of you. Businesses will be able to truly serve the individual. @kyleplacy
  10. 1. Empathy 2. Perspective Taking Two types of marketing & creative: @kyleplacy
  11. Empathy Understanding someone’s emotional state or feelings @kyleplacy
  12. They were really good at empathy. @kyleplacy
  13. @kyleplacy
  14. Perspective Taking Cognitive & analytical – it’s understanding someone’s interests and behavior. @kyleplacy
  15. Moments Matter two. @kyleplacy
  16. @kyleplacy
  17. Consumer Mobility three. @kyleplacy
  18. @kyleplacy
  19. @kyleplacy Mobile Penetration (Total Population) 0 10 20 30 40 50 60 70 Australia Brazil China France Germany Japan UK USA 36.8 35.4 27 18.3 5.9 30.2 31 52.2 13.8 33.1 38.2 28.8 19.6 50.9 43.5 64.6 26.3 46.9 42.3 39.8 24.7 62.2 56.4 2011 2012 2013
  20. Smartphone massive growth potential with only 30% of total market. Mary Meeker’s 2014 Internet Trends Report @kyleplacy
  21. Out of the 74% of Japanese consumers intending to upgrade their phone… Japan Consumer Insights Report 2014, ExactTarget Marketing Cloud @kyleplacy
  22. 99.5% will be upgrading to a smartphone. 2014 Japan Consumer Insights Report, ExactTarget Marketing Cloud @kyleplacy
  23. Content is Mobile @kyleplacy #ETFOM
  24. 91% of consumers indicated that access to content across all devices was important. 2014 Mobile Behavior Report, ExactTarget Marketing Cloud @kyleplacy
  25. We sent over 1 billion digital messages on Cyber Monday. @kyleplacy
  26. Many of our retail clients experienced mobile open rates exceeding 80%. @kyleplacy
  27. @kyleplacy
  28. Location four. @kyleplacy #ETFOM
  29. @kyleplacy #ETFOM
  30. 83% of US Consumers research products while in-store on their mobile phone. Google’s Our Mobile Planet Report @kyleplacy
  31. Personalization of Brand five. @kyleplacy
  32. 1. Predictive Intelligence 2. EGONomics Two steps towards brand personalization: @kyleplacy
  33. Predictive Intelligence @kyleplacy
  34. 41% of consumers buy more from brands who send personalized emails based on past buying behaviors. Return Path @kyleplacy
  35. 12-25% increase in sales if the transactional message includes personalized product recommendations. ExactTarget Marketing Cloud @kyleplacy
  36. EGONomics @kyleplacy
  37. To offset a depersonalized society, consumers crave recognition of their individuality. Faith Popcorn @kyleplacy
  38. Connected Products six. @kyleplacy
  39. Sensor use is rising rapidly at +34% Y/Y growth. Mary Meeker’s 2014 Internet Trends Report @kyleplacy
  40. 8 Billion units were shipped in 2013. Mary Meeker’s 2014 Internet Trends Report @kyleplacy
  41. Data equals Relevance
  42. Data beats Opinions
  43. We must move from numbers keeping score to numbers that drive better actions. David Walmsley Head of Multichannel Marks & Spencer @kyleplacy