Patrik	  Svensson	  THE	  4	  FACES	  OF	  SOCIAL	  MEDIA	  ANALYTICS.	  	  KPIS	  TO	  MEASURE	  THE	  PROGRESS	  OF	  YO...
The Big Question:What happens when you engage       in Social Media?      (Which are the KPIs?)
Conversa@on	  Rate	                # audience comments / post                                    	  •  General KPI, works ...
Amplification Rate    # sharing of you content / post•  General KPI, works for all social networks•  If your network is 10...
Applause Rate # likes etc / Post        Post	  =	  1	  	       Conversa@on	  =	  3	       Amplifica@on	  =	  7	        Appl...
Conversion	  Rate	  	  Do	  we	  get	  economic	  value	  from	  the	  network	  ?	  How	          many	  assisted	  or	  ...
Stepwise	  implementa@on	  of	  KPIs	  Start	  with	  measuring	  your	  conversa@ons	  and	  then	  gradually	        lea...
True	  Social	  Metrics	  A	  funny	  tool	  that	  measures	  across	  channels	  –	  test	  the	  metrics	  on	  your	  ...
Google	  Analy@cs:	  Overview	  
Google	  Analy@cs:	  Conversion	  
Google	  Analy@cs:	  Social	  Sources	  
Google	  Analy@cs:	  Social	  Plugins	  
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The 4 faces of social media analytics - KPI's that matter

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A couple of slides on Social Media KPI's. KPIs are important, but start simple and build up gradually.

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The 4 faces of social media analytics - KPI's that matter

  1. 1. Patrik  Svensson  THE  4  FACES  OF  SOCIAL  MEDIA  ANALYTICS.    KPIS  TO  MEASURE  THE  PROGRESS  OF  YOUR  SOCIAL  MEDIA  INITIATIVE  
  2. 2. The Big Question:What happens when you engage in Social Media? (Which are the KPIs?)
  3. 3. Conversa@on  Rate   # audience comments / post  •  General KPI, works for all social networks•  Hard to measure all channels with one tool•  It is easy to manipulate, so beware! Post  =  1     Conversa@on  =  3  
  4. 4. Amplification Rate # sharing of you content / post•  General KPI, works for all social networks•  If your network is 10,000 and people start sharing beyond it … it is good … Post  =  1     Conversa@on  =  3   Amplifica@on  =  7  
  5. 5. Applause Rate # likes etc / Post Post  =  1     Conversa@on  =  3   Amplifica@on  =  7   Applause  =  9  
  6. 6. Conversion  Rate    Do  we  get  economic  value  from  the  network  ?  How   many  assisted  or  last  click  conversions?     The  Social  Network   Post  =  1     Conversa@on  =  3   Amplifica@on  =  7   Applause  =  9  
  7. 7. Stepwise  implementa@on  of  KPIs  Start  with  measuring  your  conversa@ons  and  then  gradually   learn  how  to  measure  impacts  and  business  value   Economic  Value   Applause     Amplifica@on   Conversa@on  
  8. 8. True  Social  Metrics  A  funny  tool  that  measures  across  channels  –  test  the  metrics  on  your  accounts …  
  9. 9. Google  Analy@cs:  Overview  
  10. 10. Google  Analy@cs:  Conversion  
  11. 11. Google  Analy@cs:  Social  Sources  
  12. 12. Google  Analy@cs:  Social  Plugins  

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